Chapter 612: Accident or Not
Although Mo Qiu Shuang also knew that the Tropical Beverage had poor performance and was short of money, but if she could get close to Brother Chen, that would be another story.
Haiza's face was full of anticipation:
"I will hold a meeting tomorrow to discuss this matter."
Sure enough, the next day, at the high-level meeting of Tropical Beverage Group held in Haiza.
Haizha's proposal to invite Su Chen to plan advertising was unanimously approved by the top management.
We are not stupid. Shilan perfume is the best example.
Just do it!
"Brother Chen, Qiongzhou Island sent an invitation for advertising planning!"
Lu Lanlan told Su Chen the news as soon as possible.
Is it unexpected? Is it a pleasant surprise?
Well, to be honest, Lu Lanlan was not surprised at all by such an invitation.
In fact, after Shilan perfume was sold out, she received a large number of advertising planning invitations.
However, due to the relatively low price, it did not catch Su Chen's eye.
Yes, in order to prevent himself from being harassed, Su Chen directly set a price lower than 20 million and refused to negotiate.
Therefore, there was no need for Lu Lanlan to report some low-price invitations to Su Chen.
"Oh? How much is the offer?"
This is the issue that Su Chen is most concerned about.
In fact, Su Chen only took a casual attitude towards advertising planning.
So price is the key. If a company offers a high price, there is nothing wrong with Su Chen doing advertising planning for him.
If the money given is too little, Su Chen won't be in the mood to bother.
"30 million!"
Hearing these words, Su Chen nodded immediately:
"We can discuss this."
"Tell me about this company."
The product quality and reputation of related companies are also a key factor that Su Chen needs to consider.
Su Chen doesn't want to get into trouble by endorsing someone and damage his image.
In their past lives, many celebrities have fallen from grace due to careless endorsements.
Su Chen doesn't want to follow in that footsteps.
In fact, Su Chen no longer needed this little money at this time.
There is no need to take the risk of failure for 20 or 30 million.
Lu Lanlan then introduced Su Chen:
"This company is called Tropical Beverages Group, and its main product is Tropical Coconut Water."
"I have learned about it, and there is no problem with the product quality and reputation."
"It has a long history and used to be the largest coconut milk brand on Qiongzhou Island. However, due to fierce competition from peers, its market share has been declining year by year."
"oh……"
After hearing the news, some memories from his previous life emerged in Su Chen's mind.
He remembered that in his previous life there was also a famous coconut milk company with an advertising slogan that was very interesting.
Lu Lanlan:
"Yes, that's the general situation of Tropical Beverage Group."
Su Chen nodded:
"Okay then. I'll take this job."
Su Chen's straightforwardness actually aroused Lu Lanlan's curiosity:
"Brother Chen, have you ever heard of Tropical Coconut Juice before?"
I remember that before accepting the invitation from Shilan Perfume, Su Chen made a lot of inquiries and understandings before making the decision, but now, Su Chen decided to take this business based on just a few words he said.
It seems a bit abnormal.
Su Chen did not deny it either:
“I have heard of it.”
Of course Su Chen would not tell others that he had awakened some memories from his past life.
In fact, Su Chen did often see the product "Tropic Coconut Juice" in some supermarkets.
And Su Chen had drunk this product before .
So, strictly speaking, Su Chen was not completely ignorant of this brand.
Considering various reasons, Su Chen decided to accept the invitation without hesitation.
Lu Lanlan:
"Then can I reply to Tropical Beverage Group?"
Su Chen stopped:
"etc."
Lu Lanlan was confused:
"Brother Chen, is there anything else?"
Su Chen smiled:
"It will be fine in a moment."
After saying that, Su Chen had already opened Ward and started typing:
Scene 1: A little girl happily drinks Tropical coconut juice.
Scene 2: A hot beauty tilts her head back and happily drinks Tropical coconut juice.
Slogan: "Tropical Coconut Juice, I have been drinking it since I was a kid!!!"
Although, in another time and space, this advertising slogan was spoofed by netizens.
But in fact, this is a very recognizable slogan.
It depends on how you understand it.
Afterwards, Su Chen handed the copy to Lu Lanlan:
“You can reply to them now.”
“…”
This time, Lu Lanlan was at a loss.
She knew that Su Chen was very fast at writing songs and scripts.
But I never expected that advertising planning could be so efficient.
At this time, Haizha was in the office, looking at recent performance data.
He looked and shook his head.
In the past, Tropical coconut milk has always occupied a large share of the coconut milk market.
However, with the emergence of more coconut milk brands, the market share of Tropical Coconut Milk has dropped below 30%.
The market outlook is worrying.
I don’t know whether Su Chen is willing to help plan advertising for them.
Just at this moment , the secretary came in hurriedly.
"Chairman! Su Chen's studio responded!"
"Well, what did they say?"
Haiza was very eager to know the result.
The secretary didn't waste any words and directly handed Haizha a USB flash drive:
"Chairman, take a look at this."
Haiza wondered:
"What's this?"
Secretary: "Chairman, you will know when you see it yourself!"
Out of curiosity, Haizha took the USB drive and inserted it into his computer.
Just the next second.
“This… this is…”
Haiza let out an incredible cry.
He was originally wondering whether Su Chen would accept his invitation to advertising planning.
Unexpectedly, Su Chen sent the advertising plan directly!
The secretary then added:
"Yes, Chairman, Su Chen has accepted our invitation! And he has planned the copywriting for us."
"He hopes we can give an answer as soon as possible."
Haizha looked at the secretary and then at the advertising plan.
Bang!
The next second, Haiza slammed the table hard:
"Okay! I absolutely want this copy!"
In fact, Haizha was impressed by Su Chen's advertising plan after just one look at it.
We have been drinking it since we were little! This fully demonstrates that "Tropical Coconut Juice" is deeply rooted in people's hearts!
Isn’t this the value of this brand?
With a long history and unique taste, it is loved by generations!
Next, as expected, at the high-level meeting of the Tropical Beverage Group, Su Chen's advertising plan was unanimously approved and passed unanimously.
So while shooting the commercial in full swing.
Haiza announced the news through its official website as soon as possible.
The advertisement will not be released for a while, but it is necessary to warm up in advance.
This time, the entire Internet was blown up.
"What! Brother Chen is planning an advertisement again?"
Many netizens found this news unbelievable.
You know, the advertisement of Shilan perfume is still being played enthusiastically on various platforms.
It’s only been a few days, and a new advertising plan has come out so soon?
"Shocked! Is Brother Chen planning to switch to advertising planning?"
"Coconut milk? Is that okay?"
“…”
But of course, Su Chen’s fans have already begun to look forward to Su Chen’s coconut juice advertising plan.
"You can always believe in Brother Chen's talent!"
"The advertising slogan of knowing women better than women themselves is so classic! I wonder what Brother Chen will come up with this time?"
"I've already ordered a case of Tropical Coconut Water!"
"I agree! As long as it's a brand that Brother Chen is involved in, I will support it without a second thought!"
"Isn't this setting a bad precedent? In the future, all the big businesses will try their best to get close to Brother Chen!"
“…”
After seeing this news, people in the entertainment industry somehow breathed a sigh of relief.
If Su Chen focuses his main energy on advertising planning in the future, does it mean that they can gain more living space?
That should be the case, right? You can't be so wicked that you can plan advertisements and still be productive in film and television music, right?
…
Very quickly.
These news have attracted great attention from other coconut milk brands on Qiongzhou Island.
In the small conference room of "Island Coconut Juice".
An impromptu emergency meeting is being held.
The company's chairman Qi Hong was facing a formidable enemy:
"Tropical Coconut Juice hired Su Chen to plan an advertisement. How should we respond?"
"Please tell us what you think!"
Tropical Coconut Juice and Island Coconut Juice are the two companies with the largest market share in the domestic coconut juice market.
It can be said that the two companies are each other's biggest competitors.
"How about we ask Su Chen to plan the advertisement as well?"
"Chairman, we can ask Su Chen to be the spokesperson! It will definitely be more efficient than asking him to plan the advertisement!"
"Increasing marketing investment is a must."
"Or we can invite another celebrity with greater influence to endorse our products!"
“…”
Although everyone's opinions are not consistent.
But everyone feels unprecedented pressure, and everyone believes that positive responses must be taken.
Qi Hong thought for a while and said:
"I would like to invite other big-name stars to endorse our products."
Although this investment may be relatively large, Qi Hong feels that this is a more reasonable measure.
Invite Su Chen to plan advertising for them?
Qi Hong has already inquired about it, and the rival company offered a sky-high price of 30 million!
It can be said that the current market situation has been damaged. If the bid offered by their company is lower than 30 million, Su Chen will definitely not pay attention to it.
Instead of spending so much money, you might as well hire a big-name celebrity to endorse your product.
Qi Hong's proposal was immediately approved by most senior executives.
"I agree with the chairman's proposal! We can hire a first-tier celebrity as the spokesperson and get it done with 10 million!"
"Asking Su Chen to do the advertising plan is just indirectly using Su Chen's brand. It would be better to directly invite big-name celebrities to endorse it."
"Yes! Su Chen is not the only star in this world!"
“…”
Qi Hong was very satisfied with everyone's attitude.
So the matter was settled like this.
Just two days later.
Sea Island Coconut Juice has finalized the endorsement of Hong Kong's top star, Koo Tim Lok.
And the advertising video endorsed by Gu Tianle was released at the speed of light!
When this news came out.
The whole internet was in an uproar.
You know, Gu Tianle's fame and influence are also huge.
Especially in terms of charity, before Su Chen appeared, Gu Tianle's charitable deeds were rarely matched.
"Oh my God! They even invited Principal Gu out!"
"Principal Gu, please accept my student's greetings!"
"I have purchased a box of island coconut juice! Best regards!"
"Su Chen VS Gu Tianle 2.0???"
"Well, now the advertising market is going to be in turmoil!"
“…”
Netizens even directly compared Gu Tianle's endorsement with Su Chen's advertising planning.
"Although Principal Gu is on stage and Brother Chen is behind the scenes, I still want to know which of their advertisements is more effective?"
"Stop talking nonsense, and support Brother Chen without thinking!"
"Principal Gu was the spokesperson himself, but the effect was worse than Su Chen's advertising proposal!"
“…”
Seeing this situation, Gu Tianle was speechless.
In the previous movie box office battle, the "Drug War 3" starring him was defeated miserably by Su Chen's "Dying to Survive".
Now in the advertising market, it seems that they are about to have another fierce PK battle.
It's true that once you enter the world, you have no choice.
In fact, Gu Tianle didn't want this to happen, but netizens always wanted to provoke conflicts and he couldn't stop them.
Do you have the confidence to defeat Su Chen in the field of advertising?
To be honest, Gu Tianle was not really sure.
Because Su Chen's magical properties are really unreasonable.
He can't win just because he wants to.
When Su Chen saw this scene, he simply chose to ignore it.
Netizens are just like this, they are born with gossipy nature, and fan circles are quarreling with each other, which has become a part of the entertainment sector.
If you take it seriously, you lose.
As for, can the advertisement planned by myself help tropical coconut juice defeat island coconut juice?
Su Chen was unable to estimate for the time being.
This thing is actually difficult to estimate.
Anyway, Su Chen worked diligently and completed his work.
What happens next depends on how the market reacts.
Although the slogan "Drink from childhood to adulthood" caused a sensation in the previous life.
But the time and space are different after all, so it’s hard to say whether it can be as popular here.
Of course, Haiza and other senior executives of Tropical Coconut Juice were the first to discover the actions of their main competitor.
However, in line with the principle of striving for excellence and making it stunning if it works, they still ordered the photography team to slowly and carefully polish the advertisement.
Thirty million has already been spent, and they cannot afford to lose their composure because of the actions of their competitors.
What makes them depressed is.
After Haidao Coconut Juice launched the Gu Tianle advertisement, its sales performance increased visibly.
However, Haiza believed that only by launching the carefully produced advertisements planned by Su Chen, they would be able to make a comeback.
In the beverage sales area of a large supermarket.
Two shopping guides were adjusting the shelves.
Yes, they usually adjust the placement of shelves from time to time according to market trends.
