Chapter 611 The Power of Behind-the-Scenes Support
After watching this advertisement, Zhuang Xianhua stood there in a daze for a long time.
Because she knows too well the destructive power of an excellent advertisement.
What’s more, this advertisement has Su Chen’s label!
Now, Daisy Perfume may be in trouble.
But of course, Zhuang Xianhua is not a woman who resigns herself to her fate.
She immediately gave instructions to the company's publicity department.
Increase publicity and promotion of the company's products.
As long as they can withstand this wave of Su Chen's popularity, Zhuang Xianhua believes that the majority of the domestic perfume market will still belong to daisy perfumes.
The result was just as Zhuang Xianhua had expected. The advertisement planned by Su Chen had exploded on the Internet.
"Know more about women than women themselves! Wow! Brother Chen is awesome!"
“I saw the ad on a video website and was instantly amazed!”
"If nothing else, buy a bottle for your wife right now!"
"You know what? A perfume can directly enhance one's brand recognition! Especially when it's a perfume that Brother Chen helps advertise!"
"I have been using his perfume, it is indeed very unique! After Brother Chen's promotion, I think Shilan perfume will be sold out!"
“…”
In the Shilan perfume counter in a large shopping mall.
The shopping guide has been keeping an eye on the sales of daisy perfume across the street.
I have to admit that.
The current sales of Céline perfume are so different from those of Daisy perfume that the two are simply not comparable.
Didn’t they say that the advertisement that Teacher Su Chen helped plan has already been launched?
It feels like the promotion of perfume has basically no effect.
Looking at the deserted scene in front of the counter, the shopping guide couldn't help but feel a little disappointed.
In fact, before this, she had high hopes for Su Chen's move this time.
After all, Teacher Su Chen’s influence is already world-class.
With the influence of Teacher Su Chen, wouldn’t the brand’s Shi Lan perfume be an immediate hit?
However, during the few minutes of the advertisement, the salesgirl found that the sales situation was no different from before.
Of course, the two salesgirls at the Daisy Perfume store across the street also noticed this situation.
They immediately started to show off.
It’s hard to say about other places, but in this corner of the mall, Shilan Perfume and Daisy Perfume are direct competitors.
After learning that their rival had hired the extremely popular Su Chen to plan the advertisement, they felt somewhat pressured.
But now, it seems that Su Chen's influence is not as exaggerated as imagined.
At least, in the field of perfume market, Su Chen's name doesn't seem to work.
"Come, come, come! Take a look! Daisy Perfume, the top perfume brand in the country!"
"The scent is elegant, deep and long-lasting! It cannot be compared with some hyped perfumes!"
The two salesgirls at the Daisy Perfume store started shouting excitedly.
Do you think that everything will turn out fine just by inviting Su Chen out?
The perfume market is not that simple.
Is it really that easy to make a brand popular among people?
You know what, under their encouragement, more and more customers came to their counters.
They made a lot of business deals right away.
Da da da da…
However, at this moment, a noisy sound of footsteps suddenly came from all directions of the mall.
"Where is the Shilan perfume?"
"I asked, and the people at the mall said it's right here in the corner!"
"I know women better than women themselves! I must buy this perfume!"
"Just because this is an advertisement planned by Brother Chen, I must buy a bottle of Shi Lan perfume!"
"I saw the sign for Shi Lan Perfume! Right there! Right there!"
“…”
The two salesgirls selling daisy perfume were stunned for a moment.
Because this scene is so spectacular!
There were people from all directions, men, women, young and old, there were at least several hundred of them!
This...are all of them here to buy Shi Lan perfume?
Didn’t Su Chen agree that he would not affect the perfume market?
This was something that the salesgirl at Shilan Perfume was completely unprepared for.
That group of people came without asking any questions and just paid for the perfume.
"There are fake ads made by Brother Chen!"
"Shilan perfume is a century-old brand, much older than Daisy perfume, and the quality is absolutely impeccable!"
“I want to be the most beautiful scenery!”
“…”
Caught off guard, all the stock in the counter was sold out in an instant.
This situation is not an isolated case, but occurs widely in major shopping malls across the country.
This also caught the senior executives of major shopping malls off guard.
"What! Shilan perfume was sold out in an instant!"
“Oh, ok, we’ll restock it right away!”
“…”
At the same time, the distribution department of Shilan Perfume is already bustling with activity.
"Two hundred boxes of goods were purchased from the Dashifa Mall! OK!"
"Lehui Mall received one hundred boxes of goods! Great! We will ship them immediately!"
“…”
Looking at this scene, the manager of the sales department felt both pain and joy.
Because the company never thought that an advertisement could have such an exaggerated effect.
The stock of Shilan perfume is obviously insufficient.
At this moment, the manager could only report the matter to his superiors immediately.
When Shi Lan received such feedback, she couldn't stop smiling.
Very good!
He made the right decision by inviting Su Chen to plan the advertisement this time!
As a result, Shilan perfume was sold out immediately!
Without hesitation, Shi Lan gave instructions to the company's production department to rapidly expand reproduction!
Soon, the news was fed back to the Internet.
"Shilan perfume is completely out of stock!"
"Su Chen's advertising plan has achieved remarkable results!"
"Su Chen's world-class market appeal!"
“…”
One after another, related entries instantly landed in the front row of the big stage.
Zhuang Xianhua, the president of Daisy Perfume, was even more devastated when he saw this scene.
She originally thought that Su Chen's advertising plan would be effective in promoting sales.
After all, it’s not Su Chen who is personally endorsing Shilan perfume and launching an advertising plan. What good can that do?
I never expected that Su Chen's market appeal would be so terrifying!
Well, now the pressure is all on Daisy Perfume's side.
How should she respond?
In this world, is there any measure that can resist Su Chen's overwhelming influence?
When Su Chen saw the news, he smiled with satisfaction.
Such an effect was somewhat beyond Su Chen's expectations.
Although, Su Chen knew that his market appeal was huge at this time.
But I still didn't expect it to be so terrifyingly big.
You know, he didn't show his face in the advertisement for Shilan perfume.
It was just an advertising plan for Shilan Perfume.
It actually produced such a sensational effect.
There is no doubt that the reason why Shilan perfume is selling so well now is not only because of its excellent advertising plan, but also because of its own fan appeal.
Su Chen was of course very happy to see that he could have such a great influence.
At the same time, Su Chen also discovered a problem.
In the current environment, charging manufacturers 20 million yuan in planning fees is still too little.
Su Chen estimated that next time if he did advertising planning for others, he would need to add a sales sharing clause, otherwise, Su Chen felt that he was at a great loss.
Zhong Lei and Zhong Jun were even more surprised that such a result would occur.
While congratulating their old friend, they also took the opportunity to ask Shi Lan for a red envelope.
Damn, they made a lot of money from just one advertisement, so how could it be justified if they don’t give some token of appreciation?
In fact, when asking Zhong Lei and Zhong Jun to invite Su Chen, Shi Lan promised to pay the Zhong brothers an agency fee.
Now, not only did the Zhong brothers help him get Su Chen's advertising plan, but the effect was also surprisingly good. Under such circumstances, Shi Lan would certainly not be stingy.
Based on the previously agreed amount of one million per person, Shi Lan directly doubled it for them.
Two million was transferred to each of the Zhong brothers.
After this wave of operations, everyone is really happy.
In the next few days.
Shilan perfume has become a phenomenal product. Any woman who likes to use perfume is proud to own a bottle of Shilan perfume.
Even women who were not used to using perfume before began to rush to buy Shilan perfume.
Because the advertisement planned by Su Chen was so provocative.
Before using Shilan perfume, no one paid attention to me. But after using Shilan perfume, I immediately became the most beautiful scenery. Faced with such temptation, how many women can resist?
In a villa on Qiongzhou Island.
Haiza, chairman of the Tropical Beverage Group, finished a day's work and returned home.
I put on slippers and lay down directly on the recliner.
However, at this moment, Haizha did not show any relief just because he was off work.
On the contrary, his brows were slightly furrowed, as if there was some knot that could not be untied.
Because the company's sales performance has not been ideal this year.
In particular, the company's flagship product "Tropical Coconut Juice" has been squeezed by competitors and its market share has been gradually decreasing.
As the chairman of the board, he really can't relax.
"Have a cup of tea."
Just at this moment, his wife Mo Qiushuang came over.
"Um."
As they are an old couple, Haiza doesn't act too pretentiously.
He picked up the teacup and took a few sips.
However, at this moment, Haiza suddenly smelled a very special fragrance at the tip of his nose.
"Honey, are you wearing perfume?"
This surprised Haiza a little.
Because Mo Qiu Shuang has never used perfume.
Hearing these words, Mo Qiu Shuang smiled:
"How is it? Do you like it?"
Mo Qiu Shuang was secretly happy that she could immediately attract her husband's attention.
As an old couple, the good thing is that their relationship is relatively strong, but the bad thing is that they are too familiar with each other and have long lost the initial freshness.
However, Haizha's reaction now reminded Mo Qiu Shuang of the passionate man she was in love with.
Haiza sniffed the aroma with a look of enjoyment on his face:
“Distant, long, fragrant but not greasy.”
“It’s a nice perfume.”
"What brand is it?"
Mo Qiu Shuang was a little surprised to hear her husband say this:
"Shilan perfume. The advertisement planned by Brother Chen is now known to the world!"
"Don't you know?"
Haiza was even more surprised:
"Su Chen also knows how to plan advertisements?"
Well, to be honest, Hai Zha is not the kind of person who often pays attention to the entertainment industry, so he is not really clear about Su Chen's movements.
In Haizha's impression, he only knows that Su Chen's music and film and television are top-notch.
But he really didn't know that Su Chen had also planned an advertisement.
Mo Qiu Shuang was speechless.
She didn't say much nonsense, but directly opened her phone and played a video on Tencent Video.
Handed it to Haiza:
"See for yourself."
So, the next second, Haizha saw the advertisement for Shilan perfume planned by Su Chen.
"Know more about women than women themselves!"
“This advertising slogan is too brainwashing!”
After watching the advertisement, Haiza couldn't help but applaud.
Unexpectedly, Su Chen is also talented in advertising planning!
Seeing this, Mo Qiu Shuang smiled triumphantly, as if her husband was praising her:
"Of course! How can it be bad for Brother Chen's advertisement?"
Hearing this, Haiza suddenly had a very bold idea:
"How is the sales of this Shilan perfume now ?"
Mo Qiu Shuang was even more proud:
“Often out of stock.”
"Let me tell you, this Shilan perfume was actually just a local brand before, but since the launch of the advertisement planned by Brother Chen, it has now become a brand known to the world."
“Moreover, sales have exploded.”
"Hubby, your company is half dead. Why don't you ask Brother Chen to run an advertisement for it? Maybe you can replicate the miracle of Shi Lan perfume."
Bang!
Haiza slapped his thigh:
"Very good!"
"That's what I thought!"
In fact, after seeing the advertisement planned by Su Chen just now, Haizha was already considering the feasibility of inviting Su Chen to plan the advertisement.
You know, anyone can see that Su Chen's current market appeal is terrifying.
Now I heard from my wife that after launching Su Chen’s advertising plan, Shilan perfume achieved explosive results. How could I suppress the excitement in my heart?
"No way! Are you serious, husband?"
However, Mo Qiu Shuang was shocked by Hai Zha's reaction.
She just said it casually, but she didn't expect her husband to take it seriously.
"Of course I'm serious."
Haiza nodded excitedly.
"With Su Chen's influence, our Tropical Beverage Group 's products will definitely sell well!"
Mo Qiu Shuang looked at her husband a little confused:
"But do you know how much Brother Chen's planning fee is? Can your company afford it?"
Haiza suddenly burst into laughter:
"Wife, you underestimate our Tropical Beverage Group."
"If we directly ask Su Chen to be the spokesperson, our company can't afford it, but we can still afford to spend tens of millions to invite Su Chen to plan an advertisement for us."
Mo Qiushuang bowed:
"Okay. As long as you can be ruthless."
"Look at the current sales performance of Shi Lan perfume. If it has the support of Brother Chen's golden signboard, Tropical Coconut Juice will definitely sell like hot cakes!"
