Chapter 610 Crossing the Border Again
It was half past six that evening.
The two prepared to cook for themselves.
Just at this moment.
Zhong Lei and Zhong Jun knocked on his door.
Seeing Su Chen, Zhong Lei and Zhong Jun did not hesitate and directly explained their purpose:
"Xiao Chen, we have an old friend who wants to make friends with you and invite you to dinner."
"Ask our brothers to introduce me to you."
"oh?"
To be honest, Su Chen has always been resistant to socializing.
Seeing this situation, Zhong Lei quickly explained:
"He actually wants to cooperate with you."
Xiaochen is unwilling to do anything that does not make money.
Zhong Lei and Zhong Jun are actually very clear about this.
Hearing these words, Su Chen's expression calmed down:
"What kind of cooperation?"
Zhong Jun:
"He wants you to help him plan an advertisement. I just don't know..."
In fact, Zhong Lei and Zhong Jun both knew that Su Chen didn't know how to plan advertising.
But that friend insisted on asking Su Chen for help. Out of respect for their old friend and the fact that Su Chen was generous, Zhong Lei and Zhong Jun agreed to give it a try.
Su Chen wanted to refuse immediately.
However, out of his instinct to make money, Su Chen asked:
“What product is being advertised?”
Zhong Lei explained:
"He makes perfume. It's quite popular in the capital, but he wants to enter a wider market, so he wants you to help."
Su Chen did not answer immediately, but asked the system:
"Do you have an advertising plan for the perfume?"
"bite!"
"The owner can go to the custom mall to have a look."
Yes, this did remind Su Chen.
Su Chen immediately entered the words "perfume advertising plan" in the system customization mall.
"bite!"
A gift box suddenly appeared in the system mall, and a line of prompts appeared at the same time:
"Exchange price: 300 million points."
Su Chen chose to exchange without hesitation .
To put it bluntly, Su Chen at this moment had so many system points that he couldn't use them all.
So, the next second, the gift box was opened.
At the same time, a stream of information was injected into Su Chen's mind.
After receiving the message, Su Chen smiled:
"We can talk about this."
“That’s great!”
Zhong Lei and Zhong Jun were waiting for Su Chen to say this.
So, after some communication.
Everyone came to a VIP box of Huangfujing Hotel.
"Hello, Teacher Su Chen!"
At this time, a skinny old man in the box greeted us with a smile.
Zhong Lei then introduced Su Chen:
"This is Shi Lan, the owner of Shi Lan Perfume."
Su Chen nodded slightly: "Hello."
Shi Lan's face was now smiling like a chrysanthemum:
"It's a great honor to have dinner with Teacher Su Chen."
"Come on! Little old man, let me give Teacher Su Chen a drink!"
After both parties sat down, Shi Lan immediately stood up and toasted Su Chen.
Su Chen immediately drank a glass with him.
After three rounds of wine, the dishes have five flavors.
Shi Lan began to get to the point:
"We are willing to pay 20 million to purchase Mr. Su Chen's advertising plan."
Through Zhong Lei, Zhong Jun, and the reputation on the Internet, Shi Lan thought she had a certain understanding of Su Chen.
It seems this guy is only interested in making money .
If you talk about other things, this gentleman will be unhappy.
So Shi Lan didn't waste any time and just directly stated his price.
But this made Su Chen a little uncomfortable.
Just talking about making money, that’s a thing of the past.
In the past, under the pressure of hundreds of billions of system tasks, of course we had to work hard to make money.
But things are different now. It seems a bit boring to talk about money directly like this all the time.
But of course, Su Chen also knew that he had left a stereotyped impression on the outside world.
It is impossible to change the outside world in a short period of time.
So Su Chen just smiled faintly:
"no problem."
"Boss Shi, let's add some prestige. You can take a look at my plan first."
"If you are satisfied, we can sign the contract."
On the way here, Zhong Lei and Zhong Jun had already introduced the situation of "Shi Lan Perfume" to Su Chen.
This is a long-established brand in Kyoto.
The brand is named after Shi Lan, the "legendary aunt" of the Shi family.
In Kyoto, there is still a big market for it.
However, the influence is limited to the Kyoto area.
This time, Shi Lan wanted to expand her brand nationwide and even worldwide, so she invited Su Chen.
Well, actually these don’t mean much to Su Chen.
After all, the target audience of the perfume market is there, and it is mainly women.
Of course, men's perfumes are an exception, but Shilan Perfume is not a men's perfume brand.
Moreover, a product like perfume is from a century-old brand, so there will definitely be no quality issues.
So Su Chen didn't even have to think about it and just sent the advertising plan customized by the system.
“…”
However, this time, Shi Lan was completely at a loss.
Logically speaking, shouldn't you have a deep understanding of your own perfume brand before going back to slowly plan and create it? Why did you just speak without thinking?
If Shi Lan didn't know that Su Chen was known for his high efficiency and speed, she would have wanted to complain on the spot.
However, reason told him that Su Chen was not an ordinary person, and his actions could not be guessed according to common sense.
So, Shi Lan obeyed and she and Su Chen added each other's prestige.
This also made Zhong Lei and Zhong Jun very surprised.
You know, they accompanied Su Chen all the way here.
Ever since they told Su Chen about Shi Lan's invitation, they have been following Su Chen closely.
When does this guy have time to plan advertising?
Could it be that this guy just happened to have stock already?
Yes, at this time Zhong Lei and Zhong Jun could only imagine this.
After seeing Su Chen's magic many times, Zhong Lei and Zhong Jun were not too surprised that Su Chen could come up with an advertising plan.
Otherwise, they wouldn't have rashly come to help Shi Lan invite Su Chen.
The Zhong brothers were sure that Su Chen seemed to be good at anything related to entertainment.
That's why they came to Su Chen and mentioned it with the mentality of giving it a try.
Unexpectedly, Su Chen brought them surprises as always.
A few minutes later.
"Great! Thank you, Teacher Su Chen!"
After reading Su Chen's advertising plan, Shi Lan cheered.
"This plan is great! Let's sign it immediately!"
At this moment, Shi Lan's heart was filled with surprise.
In fact, Shi Lan had invited Su Chen to plan his advertising before, just to take advantage of Su Chen's popularity.
You know, Su Chen had never done advertising planning before.
But at this time, Su Chen's name can influence the whole world!
Shi Lan felt that as long as she used Su Chen's name, she would definitely be able to attract a wave of traffic.
With Su Chen's current terrifying market appeal, even if he spends a lot of money, he will definitely make a profit.
However, what Shi Lan never expected was that Su Chen actually gave him an amazing advertising plan.
Su Chen smiled and nodded: "Okay."
This scene made Zhong Lei and Zhong Jun even more surprised.
"Old Shi, can you show us the plan?"
Zhong Lei and Zhong Jun were very curious about what Su Chen wrote in his advertising plan.
So much so that after Shi Lan saw it, he immediately clapped his hands in admiration.
Of course Shi Lan would not refuse this small request from her old friend.
After all, it was impossible for Zhong Lei and Zhong Jun to play any tricks on him in this matter.
Moreover, this is Su Chen's plan. Even if he doesn't show it to him, Zhong Lei and Zhong Jun can still see it if they ask Su Chen for it, right?
Instead of rejecting Zhong Lei and Zhong Jun's request, it would be better to do them a favor.
Therefore, Shi Lan immediately sent Su Chen's plan to Zhong Lei and Zhong Jun.
The next moment.
“Amazing!”
Zhong Lei and Zhong Jun also exclaimed in admiration at the same time.
"Xiaochen, tell me, is there anything else you can't do?"
Su Chen smiled but said nothing.
The two parties then signed a formal contract on the spot.
Shi Lan turned around and immediately announced the news officially.
This immediately attracted the attention of the entire network.
"Shilan Perfume is about to launch the advertising copy planned by Su Chen?"
"This... am I seeing things wrong? Or is Shi Lan's perfume wrong?"
"What's going on? Is it someone with the same name? Or is he really talking about the Brother Chen we are familiar with?"
“…”
Of course, the first reaction from netizens from all walks of life was disbelief.
After all, Su Chen had worked in music, film and television, written novels, danced, and competed in martial arts competitions, but he had never planned an advertisement.
Is this really the advertising plan that Su Chen originally launched?
At this time, most people don’t really believe this.
In response to this phenomenon, Shi Lan immediately ordered the Publicity Department to release the on-site video of the signing ceremony with Su Chen.
This is exactly the kind of sensational effect Shi Lan wants. It would be really stupid not to take the opportunity to make things bigger.
This immediately set off the entire network.
"Oh my God! It's really our Brother Chen!"
"But how did Brother Chen cross over to plan advertising?"
"Brother Chen's potential is limitless!"
For a time, netizens from all walks of life were full of amazement about this matter.
Su Chen’s fans immediately started to tremble.
"Brother Chen, you are the eternal God!"
"What's so strange about this?"
"In the entertainment industry, there is nothing that our brother Chen doesn't know!"
"Just wait for the ad to air. Brother Chen will definitely give you a surprise!"
“…”
For a while.
Related entries were sent to the front of major hot search lists.
"Su Chen crosses over to plan a perfume advertisement!"
"Su Chen in the entertainment industry is omnipotent!"
"Will Su Chen fail in this cross-border operation?"
Such a big commotion, unsurprisingly, attracted the attention of senior management of Daisy Perfume .
Regarding Shi Lan's approach.
Zhuang Xianhua, the current president of "Daisy Perfume", sneered.
Luxury brands like perfume have built up their reputation and influence over hundreds of years of operation.
Su Chen is now extremely famous, but after all, the "Shilan Perfume" brand is just a local brand. People in other parts of the country basically don't know the existence of this brand.
Now, although Shi Lan has used Su Chen's popularity and fame to increase her fame, the Great Wall was not built in a day.
It is not easy for Shilan to open up the national market in this way.
In fact, if Shilan Perfume directly invited Su Chen to be the spokesperson and continued the endorsement for ten or eight years, perhaps Shilan Perfume could be made into a top domestic perfume brand.
But Shi Lan is just like this. How much effect can it have by asking Su Chen to plan an advertising case?
Of course, Zhuang Xianhua is also very clear that with Su Chen’s current status and influence, the endorsement fee is already starting at 100 million yuan.
Ordinary companies simply cannot afford to hire an endorsement of Su Chen’s level.
The top companies that can afford Su Chen are already leaders in the market and their fields, so there is no need for them to spend money to hire Su Chen as their spokesperson.
In short, Zhuang Xianhua is very pessimistic about Shi Lan's operations.
I don’t even think that an advertising plan would pose a threat to Daisy Perfume.
…
Time flies.
Two days later.
The new advertisement of Shilan Perfume will be officially launched soon.
This time, Shi Lan also invested a lot of money.
He has placed advertisements on Kyoto TV, Shanghai TV, and Mangguo TV, the three major first-tier satellite TV stations.
At the same time, advertisements were also placed simultaneously on the three major video platforms, iQiyi, Youku and Penguin Video.
For a moment, the attention of the entire network was attracted.
It’s simple. Everyone just wants to see what the advertisement planned by Su Chen is like.
Some die-hard fans of certain stars even ran over to watch with great interest; they sincerely hoped to see Su Chen fail.
Zhuang Xianhua, the president of Daisy Perfume, is following the development of the situation even more closely.
Although she didn't think that Shilan perfume would pose a threat to Daisy perfume, Su Chen's influence could not be underestimated.
If one thing is not handled properly, it may really trigger a wave of panic buying in a short period of time.
Of course, all this depends on the fact that Su Chen’s advertising plan is good enough.
7:55 PM prime time.
The ad is finally officially launched!
Zhuang Xianhua had already locked the TV on Shanghai TV.
On the eve of the prime-time broadcast, the advertisement was aired as scheduled.
However, the first advertisement broadcast was not for Shilan perfume, but for a cola advertisement.
This made Zhuang Xianhua despise Shi Lan even more.
It's a bit disappointing that you place an advertisement but it's not the first one in the prime time.
Fortunately, the second ad seems to be the one.
I saw a beautiful woman in professional attire walking around the company, but she did not attract any attention.
In the next scene, the beautiful woman returns home exhausted, and her husband’s attitude towards her is also mediocre.
Then, after taking a shower, the beauty opened a box of "Shilan Perfume" and sprayed the perfume on herself with expectant eyes.
The scene changed, and the handsome husband walked into the room, sniffed, and suddenly his eyes lit up.
He picked up the beauty as if he had found a treasure.
The next morning, when the beauty appeared in the company, everyone's eyes were focused on her, and everyone's face was filled with enjoyment.
The beauty is full of confidence, walking in the eyes of everyone.
At this time, a magnetic female voice sounded:
"Know women better than women themselves! Shi Lan perfume!"
