Chapter 573: The Red-Wen War! The long-awaited finale!

"Targeted... publicity?"

In the conference room, Moriya looked at Shen Miaomiao who was sitting in the first seat with a serious face, then turned his head to Gu Sheng beside him:

“Uh… this… ah…?”

Just now!

The chairman suddenly convened a meeting and said that he wanted to adjust the promotion and marketing strategy for "Call of Duty: Modern Warfare II".

Moritani was quite confused.

Because all along, the promotion and marketing strategies they have formulated for "Modern Warfare II" have been relatively conventional, all normal publicity.

Although theoretically , from E3 to now, they have been competing with Yunwei's "The Day Before".

However, in formulating the publicity and promotion strategy, Gu Sheng did not adopt the previous targeted plan to fight against Konami.

In his words, "We just need to promote our own project. On the eve of catastrophe... God will have his own plans."

As the person in charge of this promotion, although Moriya didn't know what Gu Sang meant by "God's arrangement", as Gu Sheng's number one fan, Moriya didn't question it at all and just did his job.

But now!

However, the chairman suddenly called a meeting and said that he wanted to change the subsequent promotional strategy and began to severely target "The Day Before". And from his expression, it seemed that Gu Sang was completely unaware of this.

For a moment, Moritani was a little hesitant, not knowing what the chairman intended to do, and asked Gu Sheng with his eyes.

"Tsk! Don't look at him, look at me!"

Shen Miaomiao rolled her eyes and thought to herself, what a bunch of traitors! I'm the one who pays you salaries, bonuses, dividends and gifts, why do you always look to Old Gu when it comes to making decisions?

"Oh, oh, then you say..."

Moriya shrank his neck, and seemed to realize that his subconscious action was a bit counterproductive, so he quickly turned to Shen Miaomiao again:

"Chairman, are you clear?"

"What does this mean? It means literally."

Shen Miaomiao spread her hands:

"We will treat CloudWeaver the same way we treated Konami in the previous confrontation between Resident Evil VII and Silent Hill II!"

hiss--!

Hearing this, Moritani couldn't help but take a breath.

You know, he was the one who was responsible for the publicity and promotion of "Resident Evil VII" at that time.

At that time, he had just joined Golden Wind and that publicity and promotion campaign was also the first time he had dealt a heavy blow to his former employer.

That battle caused Konami to suffer heavy losses.

But now, Mr. Shen actually asked him to deploy the plan again, change the target, and open fire on Yun Wei.

Although this was not a difficult task for him, in theory, such a deployment went against Gu Sang's plan .

For a moment, Moritani was a little embarrassed and hesitated to speak.

As if he had noticed Moriya's dilemma, Gu Sheng also spoke up in time:

"Director Shen, can you tell me the specific ideas?"

Gu Sheng was actually quite confused as well. He didn't know what this little ancestor had remembered today that caused him to suddenly go crazy.

It is not impossible to change the publicity and promotion strategy.

The question is – why?

The situation of "Modern Warfare II" is very good now. The spontaneous publicity from the media and players alone is enough to maintain the topicality and popularity of the game.

At this time, they suddenly changed their strategy and began to launch a targeted publicity and promotion attack on "The Eve of the Disaster"...

Is it necessary?

After all, it's "The Day Before", you don't even have to touch it, it will die on its own if you wait.

The two looked at each other.

Shen Miaomiao avoided Lao Gu's sight with a guilty conscience, secretly complaining -

Why is it not necessary? Why is it not necessary!

How can I make them red-hot if I don't target Yun Wei?

If they are not red and warm, how can they overshadow the call of duty on the eve of catastrophe?

If I can’t beat Call of Duty, how can I get rebates?

You know nothing! You stupid pig! This family depends on me!

I rolled my eyes in my heart, and then I saw Shen Miaomiao clear her throat:

"Well... that's right. Although from the current situation, we are in a completely advantageous position and have a higher fever,"

"but!"

"As the official release date of Eve of the Cataclysm is getting closer, Yunwei will definitely not let our popularity continue like this,"

"Then the first-mover advantage is very important to us,"

"Only by making timely responses to Yunwei's upcoming publicity and promotion counterattack can we gain a firm foothold and not be afraid of the latecomer "The Eve of the Disaster" overtaking us..."

Um--!!!

rational!

Far-sightedness and insight!

Hearing this, everyone nodded, secretly saying that the chairman really has a long-term vision!

Only Gu Sheng scratched his nose and grinned, seeming a little ambiguous.

Is there anything wrong with what little Nezha said?

Apparently, no problem.

There is no problem for them to make targeted deployments at this time in response to Yunwei’s upcoming publicity and promotion counterattack.

One can even say that little Nezha's sense of smell is extremely sharp this time!

But again, that sentence -

That's "The Day Before"... a fraud project that will die as soon as it comes into contact with the light and abort at birth.

It's really a waste to spend money on publicity and promotion on this thing.

but!

Only he knows this situation.

This makes the situation rather awkward—

Gu Sheng wanted to persuade little Nezha not to worry, but he couldn't refute her far-sighted strategic vision.

A trade-off!

Gu Sheng finally nodded:

"Chairman, great advice!!!"

So!

An outrageous publicity and promotion war with "each having his own ulterior motives" has begun vigorously!

On the surface——

Golden Wind was far-sighted. In order to avoid falling into a disadvantage in the subsequent promotion of "The Day Before", he took the initiative to eliminate Yun Wei.

Yunwei Games is ready to go. In order to further raise the popularity of its own project and increase game sales, it will make a desperate attempt to deal a heavy blow to Golden Wind.

And behind the scenes——

Shen Miaomiao's idea was to use targeted publicity to anger Yun Wei, let Codick's red temperature, and suppress them recklessly, thereby overshadowing COD's momentum and forcing her to return the profit.

Gu Sheng was thinking that even if it was such targeted publicity, the higher you fly, the harder you fall. If Yun Wei was determined to fight them to the end regardless of the consequences, then the final result would only be an even more tragic death.

As for Codick and some core executives who knew the inside story, what they wanted was to stabilize investors and the financial backer behind them, Prestige, continue to raise the stock price and market value, create short-term prosperity, and create greater space.

A war of publicity and promotion, two top manufacturers, all with their own plans, overtly and covertly!

In a weird atmosphere!

The final battle begins!

In this battle, both sides put all their strength into it and used many surprising moves!

As for Yunwei, it goes without saying that it is wealthy and powerful, and its all-round publicity and promotion campaign is sweeping the world like a tsunami!

As for the Golden Wind, Tetsuya Moritani’s operation is also top-notch. He can always find gaps in Yunwei’s publicity craze and achieve accurate sniping with his “black and white” style of precise strikes!

Fight like crazy!

The clouds are mighty and warm, and funds flow like the Yangtze River, endlessly.

The golden arch fire, the sniper attack is like shooting a halberd at the gate, extremely accurate.

The enthusiasm of both sides is getting higher and higher!

Later, a core member of Yunwei openly stated that "if Modern Warfare II is the masterpiece among today's somatosensory games, then Before is the only god of creation in the next-generation virtual world"!

And amidst such a crazy publicity and promotion battle!

The expectations and pre-order numbers for "On the Eve of the Catastrophe" have also skyrocketed to a level that is terrifying enough!

After all, with the success of Modern Warfare II, players all over the world want to see how shocking this game is with such overwhelming publicity and such a huge momentum, and it is even claimed to be a "masterpiece of creation" that can crush COD and create a new era!

finally!

After three weeks of crazy publicity and promotion!

It’s the last day of the month!

Under the common attention and expectation of hundreds of millions of players around the world!

8pm Pacific Time!

The Eve of the Disaster

Officially announced the lifting of the ban!!!

…

"Here they come! Finally my friends are here!!!"

at this time!

The popularity of dream's live broadcast room has exceeded 280 million!

As one of the representatives of media experience at the E3 Expo, the number of viewers attracted by the "Before the Disaster" journey again this time is terrifying.

For a moment, the comments from the viewers in the live broadcast room were overwhelming——!

'Finally the ban has been officially lifted! Oh my god! So excited!'

"The game has had a lot of ups and downs, including failed trials, development delays, and a battle for publicity and distribution."

'Good things are worth waiting for! It's finally here! Although it was delayed before, I'm looking forward to this game even more!'

"I'm really looking forward to it! This year is really a great year for games, with GW's Modern Warfare II in the front and CloudWay's The Day After..."

"A game that claims to be able to create a new era, tsk tsk, just thinking about it makes my scalp tingle."

'The second virtual apocalyptic world in the previous real-game trailer is finally here. I can't wait...'

'All the waiting is for the best surprise! Excited, excited——'

"It is said that the total investment of this game has far exceeded one billion dollars. Is this true?"

"It should be true. After all, it is a project that Vivendi has worked on for more than half a year. It is the work that Vivendi values the most."

"It must be over 10 billion. Don't you see Yunwei's stock price and market value, they are skyrocketing. 10 billion is nothing to them."

"I can only say that the investors on the eve of this wave of investment catastrophe were really very insightful. This project may really open a new era of somatosensory games."

“I’m coming…”

'Excited……'

"……"

Following the excited discussion among netizens!

This way!

The countdown to the ban was over, and Dream couldn’t wait to start the game!

A familiar smell hits you!

It’s still the same opening CG, the same plot, the same animation as at the E3 exhibition, nothing has changed.

It seems that Yunwei is very confident in the story structure of his work.

This confidence also prompted them to not make any major changes to the game's opening CG.

Dream nodded secretly without too much doubt.

After all, the quality of a game can only be determined by entering the game.