Chapter 559: Collapse! Disintegration! Liquidation! The Last Way Out!
That's right.
At the end of this ten thousand word long article, Yun Wei even made an "ultimate trailer".
Although they had released the so-called "final trailer" long before E3 started.
But publicity and marketing is like the "last game" before going to bed.
The final game of the game within the game.
Although it sounds funny.
But in fact, it is indeed very effective.
soon!
The tone of the comments section under Yunwei’s official Twitter account has changed:
'An early demo almost ruined a game that could change the world, but I chose to believe'
'Your clarification came just in time! I just wanted to take a break, so I'll forgive you for this! (dog head)'
'A fraud case that was almost caused by laziness (funny)'
"Hiss——If that's the case, this game seems even more amazing! Can the initial demos reach this level? (Shock) (Shock) (Shock)"
"If it was a demo during the first trailer, then the quality is really outrageous."
"What do you know! This is called invisible pretense! The early samples are already of this quality, what quality can you imagine when the official release will be?"
"Indeed, it looks like an apology, but it's actually a show of strength. Yun Wei has figured out this aspect of psychology."
'I said that a top game company with a deep foundation shouldn't make such a mistake! Eve of the Cataclysm is awesome! I've already pre-ordered it! Waiting for the official release!'
'I was still hesitating whether to pre-order, but now it's settled, I'll pay! '
'It seems like they have really learned their lesson and are ready to rise again'
'The big company still has some background, and it is worth commending that they can regain this attitude towards games. I have pre-ordered it.'
"I pre-ordered it too. Anyway, COD is a limited-time exclusive, so I'll buy it later..."
'Pre-order now...'
"……"
Long article! Pity! Final trailer!
A set of silky smooth public relations combos!
Is it cliché?
conventional.
Is it easy to use?
Easy to use.
that's all!
With Yunwei's public relations efforts, the scam that was about to be exposed actually got a chance to breathe again.
Moreover, the overall pre-sale situation is even better than previously expected.
After all, Yun Wei's apology this time was too sincere, and coupled with the subsequent final trailer, the effect was maximized.
For a time, pre-orders continued.
In just twenty-four hours, the global pre-sale volume of "The Day Before" has exceeded two million copies.
As soon as the news came out, Vivendi was naturally extremely happy and praised it repeatedly.
And Codick also breathed a sigh of relief temporarily.
Of course!
In addition to Kodick, Shen Miaomiao also secretly breathed a sigh of relief.
It’s too dangerous!
Whenever Shen Miaomiao thinks about what happened yesterday, she still feels a little scared.
It’s a close call, folks.
"On the Eve of the Catastrophe" almost killed itself.
It was clearly a bombshell start, but it performed like that at the E3 expo.
Fortunately, the response was timely. Within just two hours of the public outcry, Yun Wei quickly controlled the situation.
Otherwise, she would forget about the 30 billion order.
It was over before it even started.
Shen Miaomiao prayed in her heart that Yun Wei would not increase her strength any further.
Finally I have a project that can guarantee a fifty-fold loss, so please let me make some money.
As for what happens next!
after……
…
"…What should we do?"
The next day!
Yunwei President's Office!
Codick sat in the boss chair, frowned and asked Aesop opposite him with a bitter look on his face.
Although it seems that they have temporarily stabilized the situation, and even to some extent, have achieved a reverse growth in market value.
But the problem is——
What's next?
It's already the second day of the E3 exhibition.
The entire E3 will last for five days.
In other words, the "effectiveness" of their public relations essays can only last for five days at best.
Even if Kotick didn't understand the game, he could have figured it out with his heels - five days wouldn't change the fact that their game was of substandard quality.
Once the game is officially released!
Still died violently!
In fact, because they cover up again and again, the explosions will only become more and more violent!
What should I do now?
Or say.
How can we delay now?
"Nothing else, just a bounced payment."
In this regard, Aesop, who has rich experience in game production, accurately gave the optimal solution.
You know clearly that you can't make it and you can only make empty promises, so why do you still insist on releasing the game?
The payment has been postponed!
Since covering it up is useless , it’s better to just be shameless and continue to lie and announce that the game will be postponed!
The reason is also easy to find -
" Although we have tried very hard to make the game perfect within the specified time,"
Aesop said:
"But such a huge workload is still not an easy task even for us,"
"So, in order to make the game as perfect as possible, with as many functions as possible, and the performance as close to the standards we expect,"
"Bounces are inevitable."
hiss--!!!
Hearing this.
Kodick's eyes lit up involuntarily.
This is a good idea!
Aesop is indeed experienced, and his years as a top studio director have not been in vain.
He is familiar with all the tricks in the game production process and uses them with ease.
It couldn't be more appropriate to announce the delay at this time.
Because they had already mentioned in yesterday's long article that the workload of game production is huge and the schedule is tight.
Even for such an important promotional opportunity as the E3 Expo, they did not have time to produce a complete trial demo, and could only use the samples from the early stages of development as a trial.
Therefore, the announcement of the delay is understandable.
With a little bit of operation, players can definitely be convinced and even arouse a wave of pre-order enthusiasm!
"Tsk, good idea, good idea..."
Cotrick nodded repeatedly, expressing his deep agreement with Aesop's proposal.
But the problem is——
How long will you jump?
For Kotick, the longer the jump, the better.
It would be best to shelve this project forever, like Gollum did, and never restart it again.
But he also knew that this was impossible.
Not to mention that more than two million copies of "The Day Before" have been pre-sold. If it is not released, they will not be able to pass the player level.
The pressure from Vivendi alone was enough to force them to release the game.
after all!
At present, this project is a cash cow!
and!
Yunwei’s investment in this project has now reached over one billion dollars!
The collective input of the company's large and small core project teams has essentially greatly increased the cost of the project.
Coupled with rounds of heavy publicity and promotion, sales are booming.
The "Eve of the Catastrophe" project has become one of the most expensive games in Yunwei's history.
By then, the top management of Vivendi only needs to say one sentence - "For a project with such a bright future and such high market popularity, what's the meaning of your delay in releasing it?" - which will be enough to make him speechless.
So said!
"The Day Before" must not follow the example of "Gulu" and postpone its release indefinitely.
"Then..."
Think about it!
Kotick eventually came up with a fairly reliable standard in his mind:
"Then let's extend it for one month."
I guess this is the limit that Vivendi's top management can tolerate.
【One more day is better】
Kotick thought to himself.
Click.
As Aesop took the order and left, the office fell into deathly silence again.
[As for me, I should also consider how to end this.]
Kodick withdrew his gaze from the office door and gritted his teeth.
That's right.
It’s not “How should Yunwei end?”
It’s “How do I end this?”
It has come to this!
Aesop has already given up all the evidence - they simply can't produce the effects in the trailer.
Or rather, Aesop had actually already explained everything to him, but he only realized the seriousness of the matter now.
To be precise, the game "The Day Before" they have on hand is essentially no longer a game, but a huge hand-held bomb.
And it is a hand-held grenade with increasing power.
From the reduced quality of the promotional videos, to the reduced specifications in the actual machine trials, to the current postponement of the release date.
They have basically used up all the tricks they could.
Kotick knew that.
This month of delay will most likely be his last month in this position.
Once "The Day Before" is released, it will be a disaster!
To put it in a positive way, Yunwei is the next Konami, which sank amid a chorus of criticism, lost its position as the dominant player in the gaming industry, and completely became a sewer manufacturer.
And if things got any worse...
Collapse .
disintegration.
Liquidation.
The huge battleship will fall apart in an instant!
And the former helmsman of the battleship will be subjected to the most severe and brutal purge by the capitalist empire!
As a friend said before -
[You took all the profit increase brought by bragging! Now you say it’s just a joke? Do you think the capital will laugh? ]
Cotick didn't think that the huge capital group would be foolish enough to treat such a huge loss as a joke.
And there is no way he would put an end to this matter with just a simple "resignation".
Everyone knows that Japanese financial groups are ruthless.
Little do they know that their daily lives are all left over from the Wall Street monocles.
He had to find a way out for himself.
Just in this last short month.
No matter where.
Whether it's Northern Europe, Southeast Asia, or even Hong Kong, China...
That's right.
What Kotick called "a way out" might more appropriately be called "escape."
After all, over the years, he has gained enough benefits as the president of Yunwei.
It's a pity that Golden Wind now has absolute advantage, and he can no longer leave this troubled place with the secret help of Golden Wind and go to Northern Europe to enjoy a peaceful life like Konami's former president, Kamikoshi Keima.
How to get out of this situation secretly and safely?
In the dead silent office, the only sound was the rhythmic ticking of the clock, as if it was counting down.
Kodick took a deep breath and fell into deep thought...
