Chapter 558: The goods are not what they claim to be? PR reversal!
What about rummaging through the garbage?
What about picking up junk?
What happened to the busy treasure hunt?
Dream froze, his eyes full of disbelief, as if he had seen some prehistoric creature.
Admittedly, there is nothing wrong with this way of presenting item looting.
It's simple, quick and clear.
Use the simplest and most direct interaction method to minimize the player's operating costs, and then use delayed display techniques to simulate the dynamic feeling of "items being looted".
It can be said that this form and technique of "item collection" is an extremely clever invention in the era when PCs are popular.
even.
Until now, this expression method is still used in many small and medium-sized somatosensory games.
But the problem is!
Is The Day Before a PC game?
Is "On the Eve of the Catastrophe" a small or medium-sized film?
[The world's first 4S-level virtual world somatosensory game]
Is this what you said yourself?
and!
Except for the first trailer which did not show the looting of items, all subsequent "real game" trailers have more or less shown your item collection scenes with amazing details, right?
The problem is serious.
That's right.
The reason why Dream couldn't believe what he saw in front of him was that he was so stunned by the scene that he was speechless for a long time.
The fundamental reason!
It is because of "On the Eve of the Catastrophe" that the extremely serious problem of mismatched goods has emerged at this moment!
The reduction in configuration here is fundamentally different from the reduction in picture quality!
Because this seemingly insignificant "item collection method" is related to the underlying operating logic of the game!
Such a serious discrepancy problem occurs in a place like this!
Does this mean that...
hiss--!!!
Thinking of this, even Dream couldn't help but take a breath!
At this moment, there was an uproar in the live broadcast room -!
"Damn... it seems... Yunwei's previous real-game trailers couldn't be..."
"Huh? No way? I just checked out the previous trailer and there's nothing wrong with it..."
"What if I really let you see the flaw?"
"Damn it... No matter how much of a coward Cordick is, he wouldn't be so bold, right?"
"It's hard to say. I can only say it's really hard to say..."
"If DNM really plays like this, isn't Yunwei afraid of exploding on the spot?"
"Really?... Damn, this is a bit of a joke..."
'You call this a joke? Brother, the stock price has risen four times in a row since the project was announced, and the market value has increased by 23.76%! Now you call this a joke? Do you think the investors will laugh?'
"Hiss... My scalp is a little tingling..."
"Fuck, I really don't dare to do this, even if Yun Wei is very brave, he wouldn't dare to do this, right?"
'Theoretically, they shouldn't dare to do that, but the question is how do you explain the mismatch in the underlying operating logic? '
"If we really do this, the problem will be serious."
"Oh, that's not only serious, I'm afraid it could directly cost Yun Wei his life..."
"Is there something wrong?"
“I don’t know…”
"This is outrageous..."
"……"
The discussion exploded!
From Dream to fans, and even Simon who was queuing up on site!
Anyone who is a little sensitive to games will gasp when seeing this scene!
Because everyone understands that if the true situation of "On the Eve of the Catastrophe" is really as they guessed!
Then this game!
For Yun Wei, this is truly the “eve of catastrophe”!
The kind on a realistic level!
For a moment, voices of suspicion surged like a tide!
The following game experience demonstration further fueled the already frowned brows of the players.
…
"The image quality has been reduced,"
" Details reduced,"
"The map design is empty, all buildings cannot be entered, fixed vehicles cannot enter, the types of firearms are scarce and thin, the shooting feedback is misplaced, item modification is locked, and the large map is restricted from opening..."
"Aesop, we need an explanation."
Codick looked at the negative feedback report in front of him, which looked like a general one, and the market analysis that showed obvious signs of a decline within just two hours. His face turned pale and his temples were throbbing with pain!
good!
With the end of the first day of E3 exhibition!
"Call of Duty: Modern Warfare II" blew away the entire audience with its unparalleled quality and an unbeatable opening score of 10/10 across all media!
And their Yun Wei's "On the Eve of the Catastrophe" has been caught in an unprecedented wave of doubts!
Scams, false advertising, UI overlays, fake real machines...
All kinds of suspicious voices came one after another!
Although theoretically speaking, no one has yet found conclusive evidence that they are spreading fraud.
But mere doubt and suspicion are enough to fundamentally shake their originally positive stock price situation!
If they do nothing, public opinion will continue to develop in this trend.
Then the stock price collapse will happen in an instant, dragging them into an abyss of no return.
What should I do?
Looking at Kodick, who had a pale face, a look of panic, and a tone full of anxiety and uneasiness, Isokoa, the director of Flamebird and the project director of "The Day Before", couldn't help but sigh in his heart.
He actually asked the question "how to explain it" only now.
The slowness of this reaction is really frustrating and despairing.
Aesop opened his mouth:
I have said it before, this kind of promotion is bound to cause problems sooner or later. Even if the UI is a CG set, the seemingly insignificant line "everything is subject to the actual product" must not be removed.
How are you now?
Is there something wrong?
Aesop wanted to rant.
But after thinking about it, I still couldn't say it out loud.
It's not just because Cordick is the president, the boss and his immediate superior.
Moreover, it is useless to talk nonsense now. The most urgent task is how to smoothly overcome this wave of crisis.
After all, with the end of the first day of E3, pre-sales of various game companies have basically started, and they are no exception.
If we cannot handle this wave of public opinion crisis well, then there is no need to wait for the game to be officially released.
tomorrow.
Tomorrow evening at the latest.
Vivendi must come to the door to question the culprit!
"It is too difficult to solve this problem fundamentally now,"
Aesop said:
"We can only rely on public relations to make it through for now and then discuss solutions."
Aesop's way of expression can be said to be very conservative.
In fact, the difficulty of solving this problem fundamentally can no longer be said to be "too great".
But it is "simply impossible"!
You are exaggerating too much!
Want to fundamentally solve the problems they are currently facing?
That requires cutting-edge engine technology and ample research and development time!
But nowadays, they have neither the skills nor the time!
How to solve it?
There is no solution!
Now their only way is to delay until they can't delay any longer!
Or maybe!
While using the tactic of procrastination, find a turning point!
People are always like this.
Many times, even though we already know the outcome, we still cling to a seemingly unrealistic fantasy when we are at the end of our rope, and are willing to immerse ourselves in this fantasy.
Maybe this is a bit abstract, so let's put it another way -
What if the opponent uses a carbine?
What if there’s no one in the grass?
What if he didn’t catch the ancient ingot knife?
What if he doesn't have any stand points?
In case the opponent's skills are not well connected, I can jump in with the Void to create a comeback. Anyway, they don't have Silence for the entire area, and only the Sea People have the first move, right?
【Yes】
[In the early stages of development, we did intend to present the item collection process in the form of an "interactive UI", and we did so...]
8pm Pacific Time!
Two hours until the closing of the first day of E3!
Amidst an uproar of discussion and suspicion!
Yunwei released their first-day data announcement and attached a 10,000-word long article to explain the doubts!
In this explanation, Yunwei first expressed his gratitude to the players for their enthusiastic support and expectations, and also expressed his most sincere apologies to the players who had high expectations.
[…Since the game is too large, the gameplay is too rich, and there are too many details that need to be polished, we did not make a special demo specifically for this E3 exhibition. Instead, we used the early development demo at the exhibition, hoping to let players have a preliminary understanding of the general framework and basic game form of "The Day Before"…]
That’s right!
Regarding the serious problem of the trial being not the same as the product, Yunwei explained that "we were in a hurry to finish the work and had no time to do a trial, so we used the small samples from the early stage of development as the trial."
And the reason why this is the worst option is to resort to this strategy!
It’s all because of—
[…We seem to have focused too much on the actual development of the game, and didn’t even consider how fancy the demos, how gorgeous the levels, how exciting the performances, could be to attract more players to the exhibition]
high.
It’s really high.
You have to admit that Aesop and the public relations team he led this time are indeed very capable.
But just a few words!
They portrayed Yunwei as a "martial arts fanatic" who was obsessed with the development of great projects, thus ignoring sales and even the opportunity to exhibit at E3.
It seems that in their hearts, there is nothing more important in the world than "developing "The Day Before" well."
and!
In these few short sentences, Yun Wei did not forget to make a veiled satire on Golden Wind.
"Fancy means", "gorgeous levels", "exciting performances"
Listen, who is this talking about?
Who else could it be other than Modern Warfare II?
[…So, whether it’s the picture quality you saw at the exhibition, or some performances during the game that don’t match the actual trailer, they are all the original ones in our early development.]
[Now, the works that have been polished have a new vitality.]
[Perhaps compromising with the inadequacy of hardware is our helpless response to reality.]
[But we have never given up on perfecting the architecture of the virtual world.]
【Finally, thank you again for your support and expectations along the way.】
[The final trailer of "On the Eve of the Disaster", Yunwei dedicated——]
