Chapter 303: The Summer of the Past Is Back
"High Energy Pioneer" is just as Kotick said.
The word of mouth exploded.
But the situation was somewhat different from what he had imagined.
It really exploded.
Almost overnight!
The popularity of "High Energy Pioneer" has reached a new level based on the previous high expectations.
After all, this time, the player group, which had not spoken much before, also spoke up.
And as soon as he opened his mouth, he heard beautiful telegrams from various countries!
It seems that along with the rapidly declining reputation of "High Energy Pioneer", Kodick's ancestral grave is also about to explode with criticism.
'There's a Cordick here, everyone please spit before you leave'
"It's great that you can come and see me off in person."
"Now the evaluation of high energy is divided into extreme and moderate. The extreme will use extreme words to attack Yun Wei and Kodick, while the moderate thinks that the extreme is too peaceful and not extreme enough."
'I ate a watermelon today and it was very sweet, so I give it a bad review'
'I don't agree with paying $75 for a coffin for Kotick. Luckily it's less than two hours. I'll leave a bad review here and then I'll refund you.'
'RNM refund!'
"It's over time, but it doesn't matter. The $75 is a gift to all the senior executives of Vivendi and the designers of this game."
'What about special groups? Why can't I see half a pride flag in the comment section?'
"Yes, there is also a colorful flag below, but he said he is from the Beiyang government..."
"……"
In just twelve hours!
On the Yunwei gaming platform, there are hundreds of thousands of player comments in the comment section of "High Energy Pioneer", of which only 9% are positive.
A game that sold three million copies in two weeks, with an investment of more than $300 million in publicity and marketing. It received rave reviews before pre-sale, with various media outlets commenting that it was worth looking forward to, and it even broke through the circle and received praise from all sides.
You know, looking at the global games, it is rare to achieve such a sensational effect in the pre-sale stage.
And now!
Under the influence of multiple factors such as negative gaming experience, lucky wheel, forced correctness, ELO, etc.
"High Energy Pioneer" finally stood out from the rare ones and became a unique piece of shit in the history of games.
“91% negative reviews in 24 hours!”
"Players refunded more than 1.98 million sets!"
"This is what you call thriving?!"
Bang!
The next morning!
Codick slammed the heart-stopping data on the table, his eyes turned red and bloodshot!
Veins bulged on his forehead, his heart beat violently, his blood pressure and heart rate soared, and he seemed to be angry to death.
On the other side, Yamamoto Tsuna's head was buzzing.
He didn't understand where he had gone wrong.
Obviously, this project proposal is a complete copy of Golden Wind?
Moreover, this project plan was definitely personally planned by Gu Sheng.
It is produced by the veteran Golden Wind studio, Golden Experience, which once pioneered the second-generation FPS and has an almost undefeated record.
even!
In order to avoid drawing a tiger but ending up with a dog, he also specially studied every detail of the plan and various data, striving for a perfect 1:1 reproduction!
It can be said that he made some changes except for some character images, lines and hero names.
The entire "High Energy Pioneer" is a game completely made by Golden Wind!
It’s not that they can’t fail, after all, Gu Sheng is not a god.
But it can't be that painful to fall all at once, right? !
This is not just tragic, it is outright tragic!
It has been 15 days since the game was pre-sold.
Sales data for the first 14 days was 3 million units and $225 million.
The sales data for the first 15 days was 1.02 million units and $76.5 million.
For others, the official release price is much higher than the pre-sale price, and the sales situation is more optimistic.
But they were in such a bad situation. Within 24 hours of the official release, their sales plummeted. They died at the birth!
No wonder Kodick went completely crazy and his eyes turned red.
A net loss of nearly 150 million in one day would drive anyone crazy.
"It's... uh..."
Yamamoto Tsuna licked his lips, his fingers were numb, and he looked terrified:
"We have coordinated with the platform department to urgently shut down the comment function and hide the evaluation system,"
"Then, we also notified the media we had previously cooperated with, and all the authoritative social group representatives spoke for us."
"then……"
What the fuck is that good for?!
Kodick threw the data out with a loud bang, and his fat face trembled with anger.
"The problem now is refunds! We are suffering from massive refund losses! Got it?!"
Who the hell cares about the reputation?
All I care about is money!
The fact that so many group representatives spoke out has indeed helped the game break out of its circle.
But what is the result?
These people just talk big but actually don't buy the game at all!
"A bunch of garbage! Garbage people! Garbage organization! Garbage representatives!"
Kodick roared angrily, pointing directly at Yamamoto Tsuna:
"Before the end of this month, I must see your plan and see the situation stabilize!"
This…this…
Yamamoto Tsuna was stunned by the scolding, his mind was a mess and blank.
This is not his fault. After all, he was once the chief game director of one of the three major companies of Konami. It can be said that he has never played a game at a disadvantage since he took the position of director. Konami's pouring of resources into him is unprecedented. He has both money and people. He has always been in the limelight.
The only time when Silent Hill faced a disadvantage was probably when it was defeated by Golden Wind.
However, he did not deal with this unfavorable situation.
In other words, Konami dealt with him before he could deal with it.
Therefore, Yamamoto Tsuna's mind was a little numb for a moment, and he subconsciously asked:
"Then, then President, from what angle do you think we should approach this..."
"You are the director and I am the director?!"
But before he could finish his stammering question, Kotick interrupted him rudely:
"Ask me everything and what do you want to eat!"
"I don't care what method you use! As long as you can increase my sales! Whether it's organizing an event or reducing prices, it's all fine!"
…
"…But the only thing that is not advisable is price reduction and promotion."
After saying that, Gu Sheng slowly took a sip of tea.
Shen Miaomiao on the opposite side was making notes in her little notebook, and then she put down her gel pen:
"So we have always maintained the rule that newly released games will not participate in any activities and promotions within one year, right?"
The ultimate big dive of "High Energy Pioneer" shocked the gaming community, and also shocked Shen Miaomiao.
So awesome!
Yunwei actually created an unprecedented loss path of "over 150 million US dollars in refunds after release"!
Shen Miaomiao was shocked!
At the same time, we have to admit that Lao Gu has a good control over the gaming market and can accurately predict various big failures.
So.
Shen Miaomiao humbly sought to learn, and took advantage of the time after dinner to ask Teacher Gu "what are the deep-seated reasons and players' psychology that led to Yunwei's tragic failure this time" and "the crisis public relations handling methods that must not be used after the game is released."
What they say is: learn the operating rules of the game market and help the company develop well and stably.
What I was thinking was: collecting various ways of realizing losses, maybe they will be useful in the future.
"right,"
Gu Sheng nodded:
"Players hate backstabs, and they hate backstabs within a short period of time even more,"
“Although the saying that early buy, early enjoy is true everywhere, the problem is that first of all, your product needs to make players enjoy the fun and fully agree with the saying that early buy, early enjoy,”
“We don’t ask all players to do this, but at least most players need to fully understand this.”
"Only then can our games try to participate in the event,"
" After , this is also a kind of respect for the players who play our games..."
What Gu Sheng said is true.
Any mature game manufacturer that respects players will be extremely cautious about discount and price reduction strategies.
but.
Yun Wei is obviously not among them.
Just at the end of the second week when High Energy Pioneer's sales plunged.
Even more explosive news suddenly broke out in the gaming community—
《Only 15 days on sale! High Energy Pioneer announces the launch of a -25% promotion! 》
"Price reduction as soon as the product is released? Can the reduction in sales price save Gaoneng Pioneer from its decline?"
"Was the original price too high? Or an emergency response strategy? High Energy Pioneer may become the game with the shortest affordable time in the history of games!"
"The player community generally expressed dissatisfaction, and the huge amount of refunds caused Yunwei to use mixed tactics frequently"
"15-day price reduction! Yunwei may be ready to completely abandon High Energy Pioneer"
《……》
good!
Just two weeks after the crazy refund outbreak.
Yun Wei was like a turtle in a vest cooperating with Gu Sheng. He demonstrated to Shen Miaomiao on the spot why the game could not be promoted within a short period of time after its release!
If you say!
Players who had played for more than two hours and were unable to get a refund were simply angry and felt cheated.
So when Yunwei announced the 25% discount on purchases, the players' emotions almost reached the peak of rage!
Just like one of the comments widely circulated by players -
[Caudrick sold me a pile of shit by fraud, and then, when I found out that the shit was non-refundable, he publicly mocked me by lowering the price: Look at these idiots who paid a lot for a pile of shit, and they can't do anything to us!]
The players were furious.
The players were really furious.
The extremely poor quality of the game is certainly annoying, and the subsequent price reduction promotions are even more heartbreaking for players who paid for the game in full.
For a time, a crazy condemnation of the entire Yunwei game swept the gaming circle!
Perhaps before, players’ anger towards Yunwei only existed in the game “High Energy Pioneer”!
So now!
Yunwei's terrible gaming experience, its mistaken over-catering to a small number of extreme groups, and its arrogant and wanton price cuts and ridicule have undoubtedly perfectly hit the bottom line of players!
So!
In just a few days!
Almost all games produced by Yunwei have been attacked to varying degrees, and some players have even jointly filed a lawsuit against Yunwei in the local state court for suspected fraud.
All those gaming media that had previously praised High Energy Pioneer were scolded on the spot. In order to preserve their reputation, they instantly switched sides and joined the players' camp, launching a fierce verbal attack on Yun Wei.
As for those magician leaders who supported Yunwei before the game was released...
Let them do what they should do. They are not the main group of players anyway. They are just there to make trouble for money. Besides, these people never play against the wind.
The comprehensive word-of-mouth explosion plunged the entire Yunwei into an unprecedented public relations crisis.
even!
Along with the sales of Yunwei's motion sensing cabin, the basic market of Yunwei games has also been severely impacted!
At this time——
…
"This is exactly the best time for us to attack!"
In the Golden Wind's conference room.
Gu Sheng had a complicated expression on his face as he looked at Yan Sheng and Chen Guangde, who were sitting opposite each other, shoulder to shoulder, close to each other, with a look of excitement and anticipation on their faces.
Seeing Gu Sheng open his mouth but not knowing what to say, he looked like he wanted to say something but hesitated.
Chen Guangde said:
"Boss Gu, before I came here, I discussed the current market situation with Lao Yan,"
"As you said before,"
"Today, the domestic and even Asian markets are the foundation for both of us, but they are far less urgent than seizing the international market,"
"Now, Yunwei controls almost all of the global somatosensory cabin market,"
"Now that this has happened, everyone is ready to take action,"
"It's not just our own products,"
"According to our understanding, Konami has also been researching a new generation of motion sensing cabins recently, and is preparing to take advantage of this opportunity to increase publicity and marketing to grab the Yunwei market."
Speaking of this.
Yan Sheng took over the conversation:
"Yes, Mr. Gu, we don't need to care about other people's families for now,"
"But Konami is still a bigger company than a horse. Even though we have repeatedly fought against it, its market share in the international market is still higher than that of Lao Chen and me combined."
"If we let them take advantage of this great opportunity now..."
The two looked at each other.
Then they all turned their eyes to Gu Sheng:
"It's not good for our family."
Gu Sheng: ...
Wait a minute, I'm a little confused.
Did these two take the wrong medicine today?
The sun is rising from the west?
Everyone on Chen Guangde's side calls him Old Yan, and everyone on Yan Sheng's side calls him Old Chen.
These two people are always our family.
Have I traveled through time again?
Gu Sheng really couldn't understand it for a moment.
If I remember correctly... when we were making "Sekiro" last year, you two were very awkward and at loggerheads, right?
But now, seeing that Yunwei has exploded and the market is vacant, you two, who have been fighting in the somatosensory cabin market for nearly eight years... just become the fucking Lei Lei brothers?
And he always mentions "our family".
No, who the hell is talking to your family!
Especially you! Chen Guangde! How could such a damn thing come out of your mouth?
Look at the sun outside.
Yes, it rises in the east.
Then look at the two people standing shoulder to shoulder opposite.
That’s right, they are indeed the Lei Lei brothers now.
Gu Sheng didn't know whether to laugh or cry, he chuckled and spoke slowly:
"Actually, you two don't have to come all the way from Zhongjing and Shenzhou. We just finished a high-level meeting and were planning to notify you after the meeting."
“On May 5th, Overwatch will be released on time.”
Yes, May 5th.
Summer solstice.
That summer is coming back in a parallel world.
