Chapter 249: Horses trample Tokyo! Ginza hangs the flag!
Snap, snap, snap…
Crash——
The sound of cold soda water being opened was heard in the living room.
In the bathroom, the sound of gurgling shower water could be faintly heard.
Shen Miaomiao drank two cans of ice water in one breath, put the iced soda in her hand on her hot little face, and walked to the window and opened it, letting the late autumn wind cool her down.
In the bathroom, cool water rushed down over Gu Sheng's head, extinguishing the raging flames in his body.
It is clearly late autumn and early winter.
But the two people seemed to have received a temperature alarm, one using air cooling and the other using water cooling to cool themselves down.
In the late autumn night, the two souls that almost came to blows gradually cooled down.
But you have to know.
Energy is conserved.
Since the fiery impulse could not be released in the cool autumn night, Konami had to bear the swelling passion that had nowhere to go.
The next day!
The first promotion of Golden Wind in history was launched with great fanfare!
China.
On the Binjiang Technology Building, a huge "SEKIRO" banner is unfolded at the highest point of the landmark CBD.
Outside the Shenzhou Xun Teng Game Building, there is a huge concept poster hanging that is dozens of meters long and extremely eye-catching.
In front of the Zhongjing Yiyu headquarters building, the flags of Yiyu x2 and "Sekiro" jumped one after another, dazzling.
And that's besides the point.
Dongdaemun business district in Seoul is bustling with people. The Golden Wind logo on the left side of the entrance and the Sekiro poster on the right side echo each other.
There are many tourists on the Smart Rail in Kuala Lumpur, and a promotional video of Sekiro is playing on the small TV in the car.
The Siam Paragon in Bangkok is brightly lit, with posters of "Sekiro" pressed together on the closed elevator doors.
On a subway billboard in London, on a cruise ship passing by the Sydney Opera House, and behind a glider flying over the sky in Florida.
There are endless promotional advertisements and various bizarre promotional methods for Sekiro and Golden Wind.
Golden Wind uses China as its base and adopts an encirclement tactic at the Asian level, giving up Japan and infiltrating its publicity and promotion into other Asian countries in a low-cost and high-quality way.
At the same time, from Europe in the west to the United States in the east, the global promotion of "Tori-i" was squeezed out to the greatest extent.
For a while, the publicity and promotion team of Kemela, headed by Tetsuya Moritani, was overwhelmed by the joint attack of Gu Sheng and Shen Miaomiao.
It is said that a shopping mall is like a battlefield, and the promotional booths are actually equivalent to the respective positions of both sides.
Obviously, Golden Wind is very aware that its influence and connections in Japan are far inferior to Konami's.
So, they simply gave up their positions and began to frantically attack Konami's overseas bases.
Stand still like a mountain, aggressive like fire!
The reason why Golden Wind was not promoted before was not because they were incapable of promoting it, but because they were unwilling to promote it!
But this time, they plan to promote it!
and!
It was Shen Miaomiao, the only daughter of Shen Wanlin, the helmsman of a global asset complex, who wanted to promote her company's products!
Don't judge by appearance, judge by appearance. Anyone who has a relationship with Shen's Capital, whether it is a subsidiary industry or a partner.
Who dares to treat the eldest daughter of the Shen family coldly?
What's more, Golden Wind is now protected by China's two largest comprehensive gaming companies on the left and right, with the support of China Entertainment Entertainment standing behind it, and the official endorsement aura behind it!
If we really want to promote it, it will be like a rainbow piercing the sun, or like a dragon emerging from the sea!
It turned the gaming world upside down and shocked everyone!
He was hit with a hammer here and a stick there, which made Moritani-san dizzy and overwhelmed!
"We can't let Golden Wind continue to be promoted like this,"
At the publicity meeting, Koizumi Kazuo frowned and looked at the president, Kamikoshi Keimasa:
"Now, we have built Japan's position as solid as a rock, but if we let them continue to spread propaganda like this, I'm afraid we will only have our homeland left!"
Of course, Joetsu Keimasu knew that what Koizumi said was true.
He also looked worried.
God knew that Golden Wind, which has always lacked interest in publicity and promotion, would be so excited this time.
Even last night, when he saw the photo of the glider carrying the Golden Wind propaganda banner flying over Florida, he couldn't help but exclaim that it was outrageous.
Overseas positions were lost one after another.
Joetsu Keimasa couldn't help but feel anxious and irritable, looking at Moritani:
"Director Moriya, the video game festival will start in just over a week,"
"Faced with the Golden Wind's offensive, in your opinion, what should we do next?"
Everyone looked at Tetsuya Moritani.
He was seen pondering for a moment.
He said, "Hold on."
"Hold on?!"
Hearing this, Koizumi Kazuo couldn't help but scream:
"Director Moritani! Are you saying that we are just going to watch them eat away at our overseas publicity and promotion positions?"
"right,"
Moriya Tetsuya nodded:
"Because the Game Festival will be held in Japan after all, Tokyo is a battleground for both of us,"
"If we divert our attention to dealing with their overseas positions at this time, it will inevitably weaken our homeland defenses,"
"Konami has a big influence in Japan, but it's not so big that it can cover the sky with one hand,"
"Once we relax, it is very likely that the golden wind will take advantage of the opportunity to enter,"
"After all... our current enemy is not just the Golden Wind..."
Speaking of this.
Moriya sighed softly.
"We are facing the combined forces of Golden Wind, Eyou, and Xun Teng,"
"Behind this coalition army, there is an even larger Shen Capital,"
"Even though Shen Capital has not made any move so far, the influence of that behemoth alone is enough to benefit Golden Wind immensely."
Moritani has a thorough understanding of this publicity and promotion war.
And in fact, it is just as he said.
If it were just Golden Wind, Konami's promotion and marketing would crush them in minutes.
The main problem now is that there are too many people, companies, organizations, and units helping Golden Wind!
Perhaps in terms of size, Konami is not inferior to the "Golden Alliance".
But the problem is that the tentacles of this fucking coalition are too vast!
It feels like there are people all over the world, in all walks of life, who can be used by Golden Wind, and all of them have face that Mr. Shen can sell!
This is so fucking scary!
She was even able to use American airplanes, London subways, and Kuala Lumpur light rail to promote "Sekiro" using their advertising space.
All of them are tricks!
As the saying goes, a good cook cannot cook without rice!
Moriya really tried his best.
But he doesn’t have a good father!
but!
Although Moritani sighed repeatedly, he was not completely helpless.
After all, they are both gaming companies.
No matter how outrageous, complex, shocking the promotion is, or how vast the aspects involved are.
What it comes down to.
Eventually, they will return to the games, return to Japan, return to Tokyo, and return to this video game festival.
Now, in less than ten days, players and media from all over the world will gather in Japan one after another.
As long as they can maintain their dominant position in the promotion and marketing of "Tori-i" in Tokyo, they will not be overwhelmed by the golden wind.
Wait for the opportunity to tire out and defend your homeland.
This is Moritani's strategy.
However!
Koizumi found this difficult to accept.
Because in his opinion, the 3S-level masterpieces of both parties this time are aimed at the world!
Today, their overseas promotion and marketing positions are on fire, and the discussion of "Sekiro" has clearly soared around the world!
If they continue like this, in another ten days, they might only have the Japanese position left!
Another person who held the same idea was Kagemasa Kamikoshi.
However, he thinks at a higher level than Koizumi.
He needs to give an explanation to the board of directors and investors.
You know, ever since the failure of the last "Silent Hill" project, the board of directors and investors have been complaining about him.
This time, they spent so much money and hired so many people, and finally expanded the promotion of "Tori" to all parts of the world based in Japan, making the situation very good.
Retreat at this time?
Return to mainland Japan?
What about the expenses spent before?
How to explain the overseas publicity and promotion situation where big money is spent on small things and there are fires everywhere?
So after all our hard work and preparation, the final result is that we become the king in Japan and take the initiative in publicity and promotion?
Is it worth spending tens of millions of dollars?
Koizumi was unwilling to retreat.
You can't retreat if you go up to the next level.
Moritani wanted to retreat but he couldn't take a single step back amid the total opposition.
Thus, Konami began its counterattack in overseas markets.
The two sides fought fiercely.
In just five days, the outcome was decided.
Golden Wind's overseas promotions became increasingly sluggish and Konami regained the upper hand.
The news came.
From Keimasa Kamikoshi to Kazuo Koizumi, everyone in the company sang songs of victory and was excited.
Everyone is full of energy, with their backs straight, ready to welcome the upcoming Tokyo Game Festival!
Only one person couldn't laugh...
…
That night.
Moritani tossed and turned, unable to fall asleep.
Lying on the tatami, tossing and turning, I just felt uneasy.
I pick up the phone and put it down, put it down and pick it up again.
It was not until the early morning that I finally made up my mind, sat up, clicked on the number and made a call.
beep--
beep--
beep--
The phone rang a few times.
A man's voice sounded on the other end of the phone: "Saxili A Sengu-san, what's the matter with you calling so late at night?"
good.
The man on the other end of the phone was Gu Sheng.
"Well……"
Moriya sighed and opened his mouth:
"I'm sorry, Gu Sang, it's really rude to bother you so late."
"Oh, it's okay,"
There was a rustling sound, and it sounded like Gu Sheng sat up:
"What's wrong?"
"Um--"
After a pause, Moriya hesitated and said:
"All the previous publicity and suppression against you, including this competition for the overseas market, were planned by me,"
"I hope Gu Sang won't... mind it too much."
Moritani spoke in a low voice, feeling very sorry.
However, Gu Sheng, who had expected this, was not angry. He just smiled and said, "I am loyal to my duty, Moriya-san. Do you think I am someone who cannot distinguish between public and private affairs?"
Hearing this.
Moriya was stunned.
Then he smiled suddenly: "Yes, a broad-minded person like Gu Sang will definitely not blame me for this."
Speaking of this.
Both sides were silent for a moment.
Then, I heard Moriya continue to speak:
"The main reason for this phone call today is to... ask for help. I hope Mr. Gu can help me solve my doubts."
"Oh, of course . If it's inconvenient, Gu Sang can refuse."
Gu Sheng laughed at the other end of the phone: "It's okay, Moriya-san, you can talk as you please."
Moriya hesitated.
Then he opened his mouth and asked:
"The reduction in overseas publicity was intentional by Gu Sang , right?"
moment.
Gu Sheng's voice sounded: "Yes."
silence.
There was a long silence.
Toru Moritani closed his eyes and took a deep breath.
It's strange.
The moment you get the answer.
He was originally feeling anxious, but now his mood was relieved.
After all, there are only three more days.
Tokyo Game Festival is about to begin.
The publicity and promotion war between "Tori" and "Sekiro" is a foregone conclusion and cannot be changed.
"All right……"
Moriya felt very complicated, not knowing whether to laugh or sigh, and shook his head:
“Does that include Tokyo?”
It sounds like this statement is somewhat nonsensical.
Most people don’t understand what he is asking.
But Gu Sheng understood.
He opened his mouth, but did not answer directly. Instead, he said:
"When you pass by Ginza on your way to work tomorrow, you can stop and take a look. It should be more conspicuous."
"……well……"
Moriya nodded:
"Then... I won't bother you any more, good night."
"Good night, Moriya-san," Gu Sheng also hung up the phone: "See you in two days."
The moon sets and the sun rises.
The morning mist has not yet dissipated.
There were few pedestrians on the street. It was not yet the morning rush hour, so there were not many people on the road.
In the hazy autumn fog, a silver-gray Lexus was driving through the mist.
Moriya took hold of the steering wheel, turned it slightly, and entered the auxiliary road.
Diagonally across the sparsely populated street, there are rows of magnificent buildings.
The largest strip-style commercial building at the corner is the core of the Ginza business district. It is located on the so-called "Japan Crossroads" and occupies the most prosperous commercial area in Tokyo, or even in Japan.
at this time.
Several workers are working on the huge advertising space on the side facade of Mitsukoshi Department Store.
The jewelry advertisements that were originally placed here have been replaced.
A roll of huge promotional posters is ready to be rolled out.
The autumn morning mist is slightly cool.
Tetsuya Moritani lit a cigarette and wrapped his coat around him.
The workers on top of the building also shouted at this moment -
"One, two, three!"
As the last number drifted away in the autumn mist.
A giant poster was rolled out and displayed in the most eye-catching position on the busiest road in Japan.
A man in a khaki coarse cloth jacket was half-kneeling among the fluttering red leaves, holding a knife in both hands.
A face with sharp edges and deep and firm eyes.
In his hand, the samurai sword shines coldly, and the prosthetic mechanism of his left hand is sophisticated.
On the right side of the screen, the main and subtitles are eye-catching:
【SEKIRO】
【Shadows Die Twice】
Toru Moritani looked at the huge poster in silence for a long time!
Then he shook his head and smiled.
With helplessness, with bitterness, with irreparable loss.
The situation he was most worried about finally happened...