Konami panicked.
To be more precise, it was Keimasa Joetsu and Kazuo Koizumi who were a little panicked.
After all, Konami is so big that you can't expect everyone to have a sense of urgency.
Look at the other two generals of the Three Great Families, Takasugi and Nishikawa, they are not panicked at all.
After all, the game of his own studio had been announced long before "Sekiro".
The publicity and promotion resources that should be obtained have been obtained, and the attention that should be gained has been received.
One of the two games is racing, and the other is sports, and both are beautiful in their own right.
In addition, although the investment in the two games is not small, it is not considered explosive, let alone reaching the 3S standard.
Therefore, in terms of game size, the benchmark is not "Sekiro".
We are just two ordinary, well-behaved, and peaceful family cars. Don't expect us to collide with the golden locomotive.
This arduous and glorious task should be entrusted to Director Kazuo Koizumi, who is full of confidence and has great ambition to become the leader of the Big Three.
And in fact, it is true.
After all, although Konami seems to have many games on display, the only one that can compete with "Sekiro" is "Toriy", which is also 3S-level.
Konami's actions were quickly launched.
Chiyo, Shibuya, Shinjuku...
Tokyo, Osaka, Nagoya...
Huge posters of "Tori-Gi: The Phantom of the Ghost" were promoted in major downtown areas and CBD buildings.
Sometimes people would look up and see a huge promotional poster of "Tori-i" ​​while walking.
There are many kinds of them, whether they are gorgeous talismans or mysterious protagonists.
Tokyo Game, Japan Travel News, Media Asia Game Forum...
Almost half of Japan's game media and related forum websites are dominated by Konami.
"'Tori' has a total investment of 210 million dollars and is committed to creating a new FPS experience"
"Kazuo Koizumi, Chief Director of Summit Studio, was interviewed and said that 'Torii' will make history"
"President Keizo Jyoukoshi personally endorsed 'Tori-i' and said it was Konami's most successful FPS project ever."
Various reports, interviews, analyses and comments continue to come out, constantly refreshing the push about this game and maintaining the popularity of "Tori-i".
In addition to this, in invisible places, Konami is also making every effort to influence the public reputation of "Sekiro", constantly lowering its expectations in the minds of players.
Three methods of publicity and promotion.
Clearly organized, clearly structured and well-organized.
"…It's obvious that this person is not a good person."
In the office of Vice President Golden Wind.
Gu Sheng was reading through the relevant reviews and analyses about "Sekiro" with a serious expression on his face.
Seeing this.
Lu Bian on the opposite side chuckled and put out his cigarette butt in the ashtray: "Hey... every time they come with bad intentions, they never get any benefits."
"Um--"
Gu Sheng groaned, without commenting, and handed the tablet over:
“But this time it’s different.”
Hearing this.
Lu Bian was stunned, took the tablet handed to him by Lao Gu, and looked down.
There were several windows opened at the same time, which were obviously the more representative rhythm news selected by Gu Sheng.
[Body sensation + action, this attempt makes me feel a little unsure, and I feel that the degree of completion will be worrying...]
[Although the trailer is very exciting, it is still a question mark before the gameplay is shown]
[I don’t know if they intentionally didn’t show the gameplay or for some other reason, but I always feel that the trailer for “Sekiro” doesn’t look that exciting this time]
[As both 3S-level masterpieces, I feel that the atmosphere of "Tori-gai" is better, and the suspense level is maximized...]
Below are the various comments from players:
"This is truly an unprecedented attempt, the world's first 3S-level motion cabin action game. To be honest, I am even more nervous than Golden Wind."
"Golden Wind has been tight-lipped about the gameplay, and it feels like it's not fully polished yet."
"The trailer for Torii is great. I'm really looking forward to it."
'It does give people a sense of mystery'
"Tone, atmosphere, gameplay, these elements are all taken care of in Torii"
'Indeed, in comparison, the trailer for Sekiro is too cinematic, and the actual content and gameplay of the game are completely invisible.'
'+1, I feel like Sekiro is a little too narrative-driven...'
Watch and watch.
Then Lu Bian’s brows furrowed.
On the other side, Gu Sheng knew that he had discovered the clues and asked, "How is it?"
"Very strange,"
Lu Bian smacked his lips and said:
"It doesn't feel like Konami."
If you think about it, the feud between them and Konami has been going on for nearly a year.
During this year, the two sides fought against each other more than once or twice.
In Lu Bian's impression, Konami's attack methods have always been of the "wealthy and powerful" style.
Either they drown out their opponents with overwhelming publicity, or they buy off all kinds of media outlets to point fingers at them and call them "junk games."
Even like the previous Garden War, there were personal attacks, elegy singing, rumors and so on.
The main feature is a short, flat and fast one, with the momentum coming and going quickly.
But this time, Konami's promotion and targeting methods were obviously different.
In terms of publicity and promotion, they have external field promotion and internal Reuters reports.
In response to the attacks, Konami also changed its previous style and no longer used harsh words. Instead, it used rational analysis, indirectly lowering players' expectations for "Sekiro" and highlighting the perfection of "Toriy" from the side.
The entire publicity and promotion plan is flawless and well-structured.
It has both policies and strategies with a big picture perspective, as well as micro-management techniques that are precise to the copywriting level.
This kind of multi-level and three-dimensional publicity and promotion is targeted at.
The effect is outstanding.
Just three days.
The discussion enthusiasm and topic heat of "Toriyo" were saved, and players refocused on it, making it once again the most , on par with "Sekiro".
"There is a master,"
Lu Bian's summary was accurate and to the point. After a moment's thought, he asked:
"Koizumi?"
This second-generation Yamamoto is quite capable.
Lu Bian thought.
However.
Gu Sheng shook his head.
It can't be Kazuo Koizumi.
Because if it were him, the previous 'Fall from the Altar' attack against himself and Golden Wind would not have been so abstract and self-indulgent.
"Moriya Tetsuya."
Gu Sheng revealed the commander-in-chief of this targeted attack without any hesitation.
"ah?"
Lu Bian was shocked:
"Moriya... isn't he a close friend of yours?"
The landside is a bit unbelievable.
Such a swift three-pronged attack and such a targeted publicity and promotion plan, it can be said that every move is aimed at taking their lives, as if to crush them to death!
If this was planned by Toru Moritani, then Lu Bian couldn't help but suspect that this guy had schizophrenia.
After all, if Moritani really wanted to kill them, he could have reported to Konami immediately when Gu Sheng revealed "Sekiro" to him, and taken the initiative to obstruct their exhibition plans, or even directly shut them out.
But Sengu didn't.
Not a word.
In the end, they successfully launched a blitzkrieg and smoothly obtained the tickets to the Video Game Festival.
But now!
Why did this guy pick up the sword again and fight against them?
Isn't this person... contradictory?
…
"It's not contradictory. It's expected."
As dusk fell, Shen Miaomiao spoke calmly while cleaning the table, her expression not showing any surprise at all.
Just now, Lao Gu told her about the conversation he had with Lu Bian in the morning.
Regarding Tetsuya Moritani's behavior, Shen Miaomiao said that this was perfectly normal.
"Keeping secrets is his 'duty' to you; targeting you with all his strength is his 'loyalty' to the company,"
Shen Miaomiao put the dishes and bowls into the dishwasher, turned on the washing machine and stood up to wash her hands:
“It’s really hard for others to understand,”
"But when I think about the fact that he is someone who can be held hostage by morality...it's quite normal, isn't it?"
As she spoke, Shen Miaomiao wiped her hands, took out two cans of Coke from the refrigerator, walked to the sofa and handed one of the cans to Gu Sheng.
Pop.
The can of Coke was opened with a crisp sound.
Gu Sheng gulped down two mouthfuls and exclaimed softly:
"Then according to Mr. Shen's opinion, how should we deal with this wave of attacks?"
Hearing this.
Shen Miaomiao was stunned and subconsciously wanted to shake her head.
Respond? Respond! I hope they attack us!
But when the words came to my lips, I suddenly realized——
wrong!
Sekiro is not Garden Warfare.
This is their main project, there is no need for me to lose money.
On the contrary, this game is about making money!
Because only in this way can it successfully launch sub-projects and get high odds by the way.
Thinking of this, Shen Miaomiao opened the project document in her mind——
[Main Project: Sekiro (Unlocked)]
[Project investment amount: 151 million US dollars]
[Project settlement time: 28 days (+0 days)]
[Project rebate rate: 10 times (+0 times)]
[Current revenue amount: 0 million yuan]
[Estimated rebate amount: $1.51 billion]
[Remaining settlement time: waiting to be opened]
[PS: Investment amount and settlement time cannot be generated for documents that are not locked. They will be automatically generated after being locked]
I almost forgot about this.
Shen Miaomiao raised the [Project Settlement Time] to [28 days (+90 days)].
Another item that changes over time is naturally [project rebate multiplier], which directly reaches [10 times + (90 times)].
This project is definitely not going to lose money.
The rebate calculation period is 28 days. Based on the current investment amount, excluding tax rate, the amount needed to make back the investment is $188 million.
Currently, their preliminary price for "Sekiro" is $65 per copy.
In other words, if we divide $188 million by $65, Sekiro needs to sell a total of 3 million copies in four weeks to break even.
If it was before.
Shen Miaomiao would definitely make some careful calculations, and then with a wise look, conclude that this project would undoubtedly be a loss.
But now.
One reason is that she has a deeper understanding of the gaming market.
Secondly, she learns from every failure, learns from every failure, and learns from every failure... There are so many failures that her wisdom has increased to some extent.
So with a little calculation, we can come to the conclusion that:
An average weekly sales of 750,000 copies is not a problem at all for Sekiro.
After all, the situation of "Garden Warfare" was so difficult, but it still achieved sales of 700,000 copies in a single week.
'So this document can only be used as an odds-raiser, don't even think about losing money.'
Shen Miaomiao curled her lips in her heart and made the final conclusion.
Adjustments were made quickly.
Shen Miaomiao also rolled her eyes.
Since you want to make money!
Then this project must be taken seriously!
Because the more you earn, the more dividends you will get!
Although that little bit of dividends is not enough to fill the gaps between my teeth...
But no matter how small a mosquito's legs are, they are still meat!
Just make some pocket money!
Tsk.
Shen Miaomiao felt that she was a little crazy.
After all, she was someone who had just received nearly 10 million in rebates, so her words were more or less arrogant, which made her so proud that she even wanted to put her hands on her hips.
"Ahem,"
Shen Miaomiao cleared her throat, crossed her legs, and swayed her little feet:
"As the saying goes, if an enemy comes, we will fight him. If a flood comes, we will block it with earth. Moriya-san is loyal to his duty and wants to kill us, which is understandable."
"Then it makes sense for us to start promoting and competing with them!"
The change in attitude towards the "Sekiro" project allowed Shen Miaomiao to easily express her own response strategy.
But Gu Sheng took a breath of cold air!
hiss--!!!
Promotion?
Holy crap!!
Publicity? Release?
In an instant, Gu Sheng's eyes widened, as if he had heard that room-temperature superconductivity had been achieved, and he stared at Shen Miaomiao in a daze.
"How could such a thing come out of your mouth?"
Three years! Three whole years!
Gu Sheng's eyes were almost filled with tears.
Outsiders may not believe it, but for three whole years, all the games of Golden Wind——
There has never been a serious promotion.
Or word of mouth from tap players!
Or the great help from our partners!
Or it could be the powerful call from the official platform!
In short.
They haven't done any serious promotion yet.
once Upon a time!
Gu Sheng thought that his works would never be promoted in his lifetime.
But I never expected this!
Today! Right now! His first 3S-level masterpiece ever produced! Golden Wind's debut as a mid-sized game manufacturer!
To add to the joy, the iron tree blossomed!
President Shen...she is finally going to do the promotion!!!
Gu Sheng jumped up immediately, his eyes sparkling:
"Really announced? You said that?"
Humph!
Seeing Gu Sheng like this, Shen Miaomiao smiled proudly!
Then, she also sat up, and with a 'cat pounce' gesture, she pushed Gu Sheng against the back of the sofa, and put on a domineering expression:
"How's it going? Man, do you like it?"
original!
Shen Miaomiao just had a sudden impulse and wanted to play a joke on Lao Gu.
But when the action froze and the sound stopped, she realized how much she had gone too far in her 'joke' -
At this moment, she was sitting astride Gu Sheng's legs, her pair of slender and fair legs faintly visible under Gu Sheng's loose white shirt.
The neckline is slightly open and slanted, revealing the delicate collarbone and slightly exposed shoulders.
The little face is rosy with pink in it, like the wind caressing a lily; the rosy little mouth is slightly open, like rain moistening a rose.
In an instant.
You could hear a pin drop in the room.
Only the sound of nervous breathing, which was like ripples but as hot as fire, could be heard faintly...