Chapter 139: Please earn less, please!
Here comes the key point!
now!
Shen Miaomiao was already relieved about the gameplay and prospects .
In these two aspects, not only the project department, but even Lao Gu himself is not sure!
She had almost never seen Lao Gu unsure!
Therefore, the APEX project is likely to be in trouble.
but!
This is not enough!
If you want to completely eliminate the possibility of it making money, you need to work hard on the profit model.
Here we have to mention the judgment model of the loss rebate system.
Because theoretically, the game APEX is free.
After all, it was Gu Sheng who personally sent invitation letters to many players during the game of Titanfall and provided serial numbers to unlock the game.
And now, Titanfall accounts for more than 100% of purchases in Yiyoux2.
So theoretically, this game is a free game.
But the problem is!
A game without any profit point cannot create a receipt in the system!
This BUG is too obvious, and the system is not stupid, so of course it won’t agree.
so!
Shen Miaomiao needs a profit model.
A profit model that is profitable in theory but difficult to achieve in practice.
This is a bit difficult.
Shen Miaomiao wanted to gather ideas.
After thinking for a while, Gu Sheng spoke first:
"As for the profit model, I suggest splitting it up,"
"After all, although APEX is a derivative work of TTF, it is also a relatively independent project,"
"Although our purchases on Yiyoux2 account for more than 100% now, all players who buy Titanfall can play it for free,"
"But as time goes by, our share will eventually return to the normal threshold."
"At that time, there may be some players who want to play APEX but don't want to buy TTF,"
"So I suggest that we customize a game price specifically for this group of players and give them a separate way to buy it, with a price of 98 or 108."
After saying that, Gu Sheng looked at everyone in the conference room.
Jiang Shan raised her hand:
"Brother Sheng, I don't quite understand. Since we are already going to do it for free, why not make it free for all?"
"If all players can play for free, wouldn't it be more attractive to players and make the player community bigger?"
Hearing this.
Gu Sheng smiled first, then shook his head:
"That's true, but you can't do that."
Jiang Shan is from the art team and has only been in the gaming industry for less than two years, so her thinking is relatively simple.
Her proposal of making everything free seems to be a good idea, and seems to effectively lower the threshold for playing the game, with the main theme of "everyone can practice".
But Gu Sheng knew!
If this really happens, more than half of the players who bought Titanfall will explode!
Because one of the things players hate the most is being backstabbed in a short period of time!
I spent two hundred dollars to buy this game, and experienced a fantastic plot and took me on countless journeys. At the end of the game, an NPC played by the designer himself sent me an invitation, solemnly saying to me, "You are really awesome. To reward you, I am giving you an invitation. You are welcome to come and play with me when the time comes."
Such a great idea! Such a strong sense of ceremony! An exquisite design that breaks through the dimensional wall!
I am excited, I cheer, I applaud this scene, and I am moved by the dedication and conscience of the game makers!
Then you turned around and told me that the invitation letter was just a formality, and the invitation letter in my hand was a joke, and that the so-called competition was actually open to everyone and it was completely free?
Who wouldn’t explode?
So, this game definitely cannot be completely free.
Otherwise, just wait to be scolded.
Gu Sheng considers things very comprehensively.
After all, in addition to being a designer, he is also a player.
As a player, he himself doesn't want to see this situation happen, so he will definitely not do this.
Jiang Yun, a veteran in the gaming industry, also agrees with this:
"What Mr. Gu said makes sense. If everything is made free rashly, it will indeed hurt the feelings of the original players to a great extent."
"The key is that nowadays, we have a huge number of ontology players,"
"If we harm this group of players, it will have a huge negative impact on us."
Hiss——
Hearing this, Shen Miaomiao frowned slightly and groaned.
In fact, she quite likes Jiang Shan’s suggestions.
All are free, which can curb game profits to the greatest extent.
But Lao Gu was absolutely opposed to this.
In this way, I can no longer interfere and force Lao Gu to do everything for free.
but!
If what Lao Gu said is true, all the main characters are free, and players without the main character have to buy it.
It will also bring certain hidden dangers to her money-losing plan.
What should I do?
Shen Miaomiao pondered for a moment, then made up her mind:
"In that case, why don't we carry out the game plot more resolutely?"
"APEX is a free game,"
"It is only open to players who have purchased the game and received an invitation letter."
I will directly screen out customers without a real entity!
If you want to play APEX, you must buy Titanfall!
Set thresholds to minimize the number of players!
This wave!
Shen Miaomiao did use her brain.
Because according to the system's judgment criteria, even if a player really bought Titanfall because he wanted to play APEX, the profit would not be counted on APEX!
That is, if her advice is followed.
Then APEX returns to the starting point and becomes a purely free game!
I'm so awesome!
Shen Miaomiao applauded her own quick thinking.
But this obviously does not meet Gu Sheng's expectation of "expanding the player base".
He groaned, "This..."
"Old Gu,"
Seeing this, Shen Miaomiao rushed to block Gu Sheng's mouth:
"I want fish, and I also want bear's paw, but I cannot have both."
"We can't stand from an artistic perspective and want to maintain the quality of the work."
"From a business perspective, I want to attract as many customers as possible,"
"There is a contradiction between the two, just like the dilemma you just mentioned about the Sundering of the Gods."
"In my opinion, word of mouth is far more important than short-term benefits,"
"Make less money."
Please, Shen Miaomiao, beg me to be spicy!!!
The last sentence was said by Shen Miaomiao in her heart.
Gu Sheng opened his mouth and turned to look at everyone.
Everyone had a conflicted expression, and after a moment of thought, they all nodded.
Shen Miaomiao's persuasion was indeed very brilliant.
There is almost no room for rebuttal.
There is no doubt that if what Nezha said is true, the level of the combination of Titanfall + APEX will be maximized!
Players will have a stronger sense of involvement and belonging!
The only downside is that it screens out casual players.
Weigh the pros and cons.
Gu Sheng finally made a compromise. Judging from the current sales of Titanfall, even if some casual players were screened out, the number would not be too large.
So he nodded:
"Okay, Mr. Shen's pursuit of artistry is admirable, so let's make the game immersive and cool to the end. We will only open the game to users who receive invitations and let them play for free."
Yeeeeeeeeees!!!
Seeing that Gu Sheng agreed to her proposal, Shen Miaomiao almost jumped up from her seat with excitement!
But on the surface, I still have to pretend to be calm and relieved!
"Very good, that's settled then,"
Quietly letting out a sigh of relief, Shen Miaomiao continued:
"Now, the problem comes back again,"
"This game cost 50 million, and it's not a charity game,"
“So, what is our profit point?”
Shen Miaomiao spoke in a high-sounding manner, as if she was concerned about the issue of investment returns.
But in fact, if it weren't for the system's mandatory requirement, she would have wished APEX was completely free, without any means of profit at all!
It's just the system's task.
Hearing this, everyone looked at each other, and Jiang Yun said:
"If it's completely free, then the only option is to make in-app purchases."
"Indeed, but what about the form of in-app purchases?"
Lu Bian bit the pen and thought:
"Currently, in China, the company that has the best in-app purchase revenue is our old enemy Xun Teng,"
"Crossfire is a free game that relies solely on in-app purchases. Its sales last year were around 9 billion."
hiss--
The slight shock of the Fire Kirin made Shen Miaomiao shiver all over!
This in-app purchase is too scary!
9 billion a year! 750 million a month!
And this!
It’s just an average!
If we really calculate it on a monthly basis, then during the months when it holds events and lucky draws, sales would definitely easily exceed 10 billion!
It's so scary.
Shen Miaomiao shuddered with fear and rejected him sternly on the spot:
"No, that kind of profit model does not fit our golden style,"
"We have always focused on high-quality game content, friendly game pricing, and conscientious game profit models,"
"Xun Teng's lucky draw roulette and krypton gold model certainly make money,"
"But this money was earned at the expense of the game and even the company's reputation."
"For us, this is not worth the loss,"
"I believe it doesn't conform to Director Gu's gaming philosophy, right?"
Shen Miaomiao looked at Gu Sheng.
Looking at the solemn expression on little Nezha's face, Gu Sheng smiled with relief.
This is why he likes Xiao Nezha as his boss and the company Golden Wind.
It is true that as a business, gaming is destined to be a business that seeks to make profits.
But Gu Sheng was unwilling to focus only on the word "interest".
He doesn't want to be Xunteng, or a rotten Blizzard, or even more so the infamous Vivendi.
Otherwise, the system would not have descended upon him.
He was like a bard from a past life.
Bring the wonderful game world and reap the laughter and cheers of players in this parallel world.
And now, the bard has found a Valkyrie to protect him, as well as a large group of companions who also share a great passion for the game.
Bards love Valkyries, and they love the singing and laughter along the way even more.
"I agree with Mr. Shen,"
Gu Sheng cast an approving look towards Little Nezha:
"I'm sure everyone agrees."
Turning around, I saw that everyone in the meeting nodded without hesitation.
Maybe it sounds a bit hypocritical to say this, but everyone feels that adding a Xun Teng-style krypton gold system to their games is a defilement of their games.
But if they don’t do the Xun Teng-style krypton gold, how should they design in-app purchases?
For a moment, everyone frowned in thought.
At this moment, Wang Xiaoming, who had just joined the project establishment meeting, raised his hand:
"Director Gu, I have an immature idea."
Gu Sheng raised his eyebrows and nodded: "Just say it, the purpose of our meeting today is to turn immature ideas into mature ones, be bolder."
"Hey, thank you, Mr. Gu. I'm a little nervous for this first time attending a meeting."
Wang Xiaoming grinned.
I have to admit that Director Gu’s personal charm is really too strong.
He could always use just one or two simple words to make the situation relaxed and bring the person he liked to his side.
Wang Xiaoming sorted out his thoughts and said:
" I think the reason why players have been criticizing the Xun Teng-style krypton gold model is that the key point lies in the attributes of the props,"
"Shorten the flash time, increase the visible range of smoke, increase the penetration of gun bullets, and even make adjustments directly to the weapon damage."
"Rather than selling gun props, their game is more about selling attributes,"
"This is a form of involution, a coercive move that says you will become weak if you don't spend money."
Wang Xiaoming does have something.
In just a few words, the core of most in-app purchase games on the market today is summarized as follows:
Force krypton to spend money, cheat krypton.
"Players are not against in-app purchases, but they are against the selling of attributes,"
Wang Xiaoming said:
"In that case..."
Speaking of which!
Wang Xiaoming paused and looked at Gu Sheng a little nervously.
Seeing Gu Sheng looking at him with a smile on his face, he felt relieved. He took a deep breath, calmed himself and said:
"In that case, we won't sell attributes, we'll just make prettier gun skins and suits."
This is Wang Xiaoming’s specialty!
You must know!
The reason why Wang Xiaoming got the attention of Golden Wind and the favor of Gu Sheng was because he was the creator of the most sophisticated mod for "Left 4 Dead"!
And now!
Wang Xiaoming is going back to his old job!
As soon as these words came out!
hiss--
Except for Gu Sheng, everyone couldn't help but gasp!
Just make skin, no attributes added!!!
Such an avant-garde in-app purchase design concept couldn't help but make everyone present worried!
Indeed!
Wang Xiaoming was once very famous in the Left 4 Dead mod circle, with countless fans and he topped the mod subscription list for a long time.
But don’t forget!
The mod is free!
But the in-app purchase idea he proposed now requires money!
Let players buy a skin that has no attribute bonus and just makes the model gun more beautiful?
Who the hell is going to pay for this?
Everyone knows!
Although players are cursing Xun Teng for cheating and forcing players to spend money.
But precisely because of this, in order to ensure their own gaming experience, all players who play CrossFire will spend more or less money.
At the very least, you must have smoke head, goggles and a heroic main battle gun!
Otherwise there is no way to fight.
It's like I'm cursing while spending money.
But now!
The in-app purchasing idea proposed by Wang Xiaoming directly overturned this tradition!
Whether you spend money or not, we at Golden Wind guarantee that all players have an absolutely fair gaming atmosphere.
Everyone talks about technology!
Spending money can’t make you stronger, it can only turn you from an ordinary noob into a flashy noob!
this……
For a moment, there was a hesitant voice in the conference room.
There is no doubt that this move will win the reputation of players.
The four words "conscientious manufacturer" will be firmly hung on Golden Wind's forehead!
But the problem is!
Since spending money is optional and doesn’t entitle me to any preferential treatment, why should I spend money on it?
And in the midst of this doubt!
Only two people showed joy on their faces and their eyes were shining!
One of them is Gu Sheng.
He was right about Wang Xiaoming, this 'ordinary' genius!
This guy actually used his past experience and market analysis to create a brand new, green, free krypton gold model that brought him both fame and fortune!
although!
This was not surprising in Gu Sheng's previous life.
But for this world, it is a creative feat that is enough to change the in-app purchase model of free games!
Its awesomeness is no less than that of the “second generation FPS” in the shooting game market!
He is truly worthy of being the man I have my eyes on!
The reason why I was so determined to bring you into the Golden Wind is because I was waiting for this day!
Gu Sheng was in high spirits, with no concealment of approval in his eyes!
And there was another person who had the same gleaming eyes and wild smile on his face as him—
Shen Miaomiao!
