"Nakae-san, Mori-san, thank you for your care."
In front of the TV Asahi Roppongi headquarters in Minato, Shirakawa Kaede bowed and said goodbye to two middle-aged men in suits.
"Please rest assured, Shirakawa-kun, your company's advertisement will be broadcast on time tomorrow. In addition, we will broadcast it again in the form of text push during the midnight slot."
With his slicked-back hair, Nakae Toshitada looked pot-bellied, with a look of satisfaction on his plump face.
In the past two days, the set meals in Roppongi and Shinjuku were served in turn, making him feel like an emperor.
Tsk tsk, although those prostitutes have a bit more rouge on their faces, they are actually obedient.
She does whatever she is told to do, unlike the wife at home who has no interest at all.
"I am so grateful to you, Mr. Nakae. I will trouble you again in the future." Baichuan Feng said with a look that showed you understood.
"Sure, sure," Lieutenant General Li Zhongle agreed with a laugh and glanced at Kobayashi Asuka, who had an expressionless face behind Shirakawa Kaede.
He winked at Baichuan Feng and said, "Brother, it's really heartfelt to say something like that in front of your girlfriend."
Shirakawa Kaede smiled knowingly, then said goodbye to the two managers of Asahi TV again before leaving the building contentedly.
If public relations is done well, not only can you save money, but you can also get free services.
A lot of advertising costs were saved, and the text broadcast that Nakae Toshitada just mentioned was also provided free of charge.
It's roughly equivalent to the subtitle ads scrolling at the bottom of the TV screen. The effect is better than nothing, but being able to get it for free is a victory.
It seems that Shirakawa Electric may also consider setting up a dedicated public relations department in the future, so that it can achieve twice the result with half the effort whether dealing with the media or the decision makers behind the scenes.
This is a gray deal that happens behind the scenes. Although it is not very bright, it is necessary.
Baichuan Feng is not a moralist. Now that he has entered this circle, he should not think of keeping himself clean. Otherwise, he will only be isolated and excluded.
As soon as he walked down the stairs after exiting the gate, Aizawa Hidemasa and Matsuda Seiko, who had been waiting on the side, immediately came forward to greet him.
"Shirakawa-san, thank you for your care this time."
The same words were just said by Baichuan Feng to someone else, but now they were returned to him from another person's mouth.
This is all there is to human relations.
"You're welcome, Aizawa-san. We at Shirakawa Electric feel that Ms. Matsuda's temperament is very consistent with the characteristics of our products."
Looking at Seiko Matsuda who was secretly winking at him from behind Aizawa Hidemasa, Shirakawa Kaede glanced at her calmly.
"In any case, the Holy Son is very grateful for your care this time." Aizawa Hidemasa is now very emotional.
Who would have thought that the newcomer he wanted to sign would actually become the president.
What was even more unexpected was that the other party took the initiative to contact me and wanted to invite their own artists to shoot commercials.
But no matter how surprised we are, business still needs to be done.
There is no reason to refuse the resources that are delivered to your door. Asahi TV, one of the five major private broadcasters, is still well-known.
So considering that Seiko Matsuda was still a newcomer who had not officially debuted, Hidemasa Aizawa gave a very cheap offer.
The print ad cost 10,000 yen, the TV ad cost 30,000 yen, and the total cost was less than 50,000 yen.
Can you imagine, at this time, Seiko Matsuda is so cheap that it’s almost free.
Even Hidemasa Aizawa arranged for Seiko Matsuda to sign a long-term advertising contract with Shirakawa Electric, and the price was naturally very cheap.
After waiting for everything to settle down, Hidemasa Aizawa even breathed a sigh of relief. He felt that he had made a profit.
After all, this is TV Asahi, and their own artists can appear on it. In the advertising industry, the exposure rate is definitely among the top few.
Besides, he didn't think highly of Seiko Matsuda in the first place, and he only signed her for the sake of his old friend.
If we can bundle Shirakawa Electric's advertisements in the future, it will be a good deal no matter how you look at it.
Not a loss~ Not a loss. After thanking him again, Hidemasa Aizawa left with the reluctant Seiko Matsuda.
Looking at the other person's departing back and Matsuda Seiko's eyes that seemed to be dripping with tears as she kept looking back, Baichuan Feng let out a long breath.
"Do you know Miss Matsuda Seiko?" Asuka Kobayashi's sudden voice sounded beside him.
"Huh?" Shirakawa Feng turned his head and saw Asuka Kobayashi staring at him intently.
"We're friends, what's wrong?"
"I don't think she's a good person."
Baichuan Feng was stunned for a moment, then burst out laughing. "Xiaolin can also read faces."
Kobayashi Asuka blushed and looked away, "Anyway, I think she's weird."
"Okay," Baichuan Feng waved his hand and found a bench on the side of the road to sit down, "I've finally done what I should do."
Seeing that he looked tired, Kobayashi Asuka swallowed the complaints in her heart that were caused by an unknown reason.
"Are you nervous?" Asuka Kobayashi pushed down her thick clothes and sat down gently beside him.
Baichuan Feng didn't say anything. He rubbed his face with both hands and then sighed.
"After all, all my wealth is staked on this, and there are so many people working hard behind the scenes. I can only succeed, not fail."
Asuka Kobayashi had never seen Shirakawa Kaede like this before, he was tired and his eyes were hesitant.
In front of others, he always appears to be full of confidence. He never doubts every decision he makes, and never has any hesitation.
Now, in the cold winter streets and deserted corners, he looked like an ordinary person for the first time, silently watching the people coming and going on the street.
Asuka Kobayashi suddenly felt a little distressed. It turned out that this guy could also get tired.
However, before she could think of how to comfort her, Baichuan Feng suddenly stood up again.
"Let's go. The real performance hasn't started yet. Now we need to rest our minds, clear our ears, and wait patiently for the performance to begin."
"Yeah!" Asuka Kobayashi stood up and took a step closer, her face becoming determined.
…
Bic Camera electronics store near Ikebukuro Station in Tokyo.
After receiving a call from Shirakawa Kaede, Ryuji Arai was the first to put Flashman on the shelf.
Pink, blue, orange and silver, four brightly colored Walkmans, your eyes will be drawn to their eye-catching appearance as soon as you enter the door.
Not only that, Ryuji Arai also hung a striking sign outside the door.
"Cooler, more stylish and cheaper than the Walkman, the Flashman is on sale (25,000 yen)! 10% off for the first 100 people per day!"
Ryuji Arai didn't care whether this would offend Sony, he just went for it.
The advertising slogan is as attractive as possible, and the gimmick of "limited edition" really captures the curiosity of passers-by.
Just today, not long after we opened, someone came to our door.
"Excuse me, is there really a Flashman here?" The people who came were a few young people, who were obviously high school students.
"Huh?" Ryuji Arai, who personally received the reception, keenly noticed the word "Is it true?"
"Welcome, gentlemen. Flashman is our store's latest star product. I'm sure you've heard of Sony's Walkman, right?"
Several young people nodded unconsciously. They had just heard a classmate who often hung out on the streets bragging about the emergence of a portable player that was cooler and cheaper than the Sony Walkman.
Those who have long wanted to own a walkman are now itching to do so.
So I searched all over the streets for this legendary new product, but after going to several stores, I found that some store owners had never even heard of the name Flashman.
Just when they were wondering if their companions were playing a trick on them, they happened to see the sign of BIC Camera, and then walked into the store doubtfully.
"Then you have definitely come to the right place," said Arai Ryuji, taking them to the shelf. "Look, this is our Flashman!"
Several young people were immediately attracted by the fashionable machine in the box.
Sure enough, it is just as the legend says, so beautiful and cool.
And the earphones that were said to be miraculous and could be squeezed into various shapes were also rolled into a small ball and huddled in a small corner of the box.
It turns out to be real, headphones that can be hidden in the palm of your hand.
They were somewhat excited, and bursts of joy appeared in them.
This made it difficult for them to control themselves, so they began to discuss in a low but heated voice.
Ryuji Arai's eyes rolled around, but he stood aside, listening and waiting patiently.
After discussing for a while, one of the leaders finally plucked up the courage and looked at Ryuji Arai cautiously.
"They all cost the same, 25,000 yen?"
"No" Arai Ryuji shook his head.
"Huh?! " Several students began to look a little nervous, fearing that Ryuji Arai would give them a price they could not afford.
"No," Arai Takashi emphasized again, "Their price is 22,500 yen."
At the end, he added, "But the prices are indeed the same."
The students felt like they were on a roller coaster ride. They first breathed a sigh of relief, and then became excited at the same time.
"Oh, really?"
Arai Ryuji nodded, "Of course, look at that~"
Everyone followed his gaze and saw the sign outside the store that read "10% off for the first 100 customers" was extremely eye-catching.
"That's great, please sell me one."
"And I"
Several students rushed forward in a mess and took out the damp banknotes that they had been holding in their hands for a long time.
"Hai~Hai" Ryuji Arai collected the money while getting the goods for them.
Everyone picked their favorite color. Some couldn’t wait to open it, while others looked at the brand new translucent packaging boxes and were reluctant to open them.
The money for buying things was collected from their odd jobs, which they did for a long time.
At this moment, I feel so satisfied when I hold the thing in my hand.
Just when they were clamoring and excited and wanted to leave.
Arai Ryuji called them again, "Here are some small gifts for you to take with you. They are free."
When they heard it was free, everyone stopped unconsciously and looked at Ryuji Arai.
"Hey" Ryuji Arai took a few imitation cowhide storage bags from the counter.
"This is Flashman's special storage bag. You can put it in here when you are not using it . It can protect Flashman very well."
Several young men from "Sri Lanka" came forward slowly and took the leather storage bag and took a closer look.
There are even the words "flashman" and the Shirakawa Electric "KITA" logo on it.
"Is it free?" they confirmed again.
"Not bad," Arai Ryuji nodded, "But I'd also like to ask you guys to help promote Flashman."
"No problem, we will definitely introduce this cool Walkman to our classmates."
Having gotten a bargain and a benefit, they once again happily stepped out of the store and left in a noisy manner.
It seems that this Flashman from Shirakawa Electric has great potential. After thinking for a while, Ryuji Arai turned back and greeted the clerk.
"Sato, write another advertising sign, Flashman!
Just this word, it must be big, and then hung high, to ensure that it can be seen from a distance. "
Since someone came to us on their own initiative, it means that Flashman has already begun to spread in a small area.
In this case, of course, we can strike while the iron is hot and further expand our popularity.
As for the leather storage cover that was just given away for free, it is also a product of Shirakawa Electric.
Each one is priced at 500 yen and is produced by other factories under a OEM contract. It is branded with the Shirakawa Electric logo, so it is definitely a product peripheral.
After buying my beloved Flashman, it’s not too much to buy a case for it.
You see, it’s only 500 yen, just enough for a lunch.
Of course, when you are hesitating whether to buy or not, this leather storage cover worth 500 yen can be given for free as a reward for your purchase.
Baichuan Feng has also put a lot of thought into how to win the consumers' wallets.
As word of mouth about the "Bamboo Shoot Tribe" spread, young people began to pay attention to this product.
Major retailers in Tokyo, which had received the goods in advance, have also put them on their shelves.
For them, whether there is advertising or not is not what they care about.
Now that the product has arrived, it would be a good idea to put it on the shelves as soon as possible and exchange it for money.
As for how to promote and market, that is Shirakawa Electric's business.
All they can do is put up a sign saying new products are launched or the trend of the year to attract customers.
But it is true. The advertisement that Shirakawa Electric spent a lot of money on is about to be aired.
It was the first time that Shirakawa Electric appeared on TV, and Shirakawa Feng was still a little excited and expectant.
So at this moment he also wanted to tell his family the news and share this happy thing with them.
"Mom, it's me." Bai Chuanfeng picked up the phone, his tone somewhat excited.
"Xiao Feng, why did you think of calling me at this time? Are you going to have a holiday?"
"Uh..." Baichuan's mind was full of thoughts about Baichuan Electric, and suddenly the thought turned to the school holidays, which made him stunned for a moment.
"Hai," he said, and then changed the subject, "Mother, you know that I set up a company in Tokyo, right?"
"Hai, you called during the summer vacation. Did you encounter any problems?" Hezi asked with concern.
She knew that her son had set up a company, and the school even informed her family that Shirakawa Kaede had earned a huge sum of five million yuan from selling songs.
Not to mention how unbelievable they felt at the time, over the past six months they have gradually realized that their son seemed like a man who could accomplish great things.
So in order not to cause him trouble, Shirakawa Hayato and Kazuko chose to support him silently.
Don't ask, don't bother, just let him do it himself. As farmers, they can't give any advice, so don't bother them.
"Mom, please pay attention to TV Asahi at 10 o'clock tonight. There might be a surprise."
"Eh," Kazuko said in surprise, "TV Asahi? I see."
Since Shirakawa Feng started picking up garbage, most families in Xiaolu Village have had a television, and Shirakawa Feng's family even has a telephone.
After hanging up the phone, Kazuko looked at the sky outside. The setting sun was still above the treetops.
But let’s turn on the TV first so we don’t miss it.