"Matsumoto-kun did a good job." In the corner of the street, Hasegawa was handing Taro Matsumoto a bottle of Coke.
"Mr. Hasegawa, you're welcome." Taro Matsumoto took the Coke but didn't open it. Instead, he looked at Hasegawa hesitantly.
"Matsumoto-kun, just say whatever you want to say." Although Hasegawa knew roughly what he wanted to say, he still gestured for him to be casual.
"Hasegawa-san, the mission you assigned me has been completed. Then this Flashman..."
As he spoke, Taro Matsumoto held the hand holding the Walkman tightly and was unwilling to let go.
Hasegawa smiled and said, "Of course, according to the agreement, it belongs to you from now on ."
"Oh~!" Taro Matsumoto cheered excitedly, then realized that Hasegawa was still there, and secretly put down his waving fist.
Looking at the young man's excitement, Hasegawa also laughed happily.
"Please rest assured, Mr. Hasegawa, I will definitely recommend it to my classmates." Taro Matsumoto caressed the Walkman in his hand lovingly.
From now on, it really belongs to me, and I don't have to yearn for it like before.
"Then I'll leave it to you, Mr. Matsumoto." After saying that, Hasegawa waved to Taro Matsumoto, and the two said goodbye.
This is not the first time Hasegawa has done something like this, nor is it the first time Taro Matsumoto has performed it.
After visiting all the distributors around Tokyo, Hasegawa began to think about how to make Flashman famous.
He has also been studying Sony's previous tactics, buying advertisements and finding celebrities to promote products, which goes without saying.
The cost is too high and the expenses are too great, which is a tough situation for Shirakawa Electric given its current conditions.
But apart from that, he had also heard about when Sony Walkman was first .
In order to advertise, they specifically recruited young people to walk around the streets with walkmen on their waists and headphones on.
The cost seemed to be much lower, so he was quick-witted and immediately set his sights on the newly emerged "bamboo shoot tribe".
The group is young and likes new things. Isn’t this the best user group for flashman?
So there is someone like Taro Matsumoto, who is willing to be an undercover agent in order to really get Flashman.
As long as you take advantage of the right opportunity and promote Shirakawa Electric's Flashman on the streets five times, it will be yours.
Just five times, worth 25,000 yen, and you can take the cool-looking Flashman home.
Hasegawa couldn't remember how many times he had given away Flashman, but there was no doubt that this time the publicity effect was the best.
That’s nearly a thousand people. If half of them can be inspired and take action, it will be a great success.
“Ding ding ding”
The ringing of the pager on his waist suddenly brought Hasegawa back to reality from his reverie.
He looked down and saw that it was the president, Sang. He hurriedly looked up and began to look for a public telephone booth on the street.
Insert a coin and dial the number.
"President, what do you want me to do? Hai, it's me. ... Got it. I'll arrange it right away."
Hasegawa hung up the phone, "Is the plan advanced?" he muttered.
…
In the office of the president of Shirakawa Electric, Shirakawa Kaede put down the phone.
It turned out to be him. I didn't expect Hasegawa to have such a weird idea.
And from what he just said, it seems that Hasegawa was just trying it out and did it on accident.
Now it seems that the effect is quite good, which is beyond the expectations of Shirakawa Kaede and Hasegawa themselves.
However, Hasegawa actively offered suggestions and was more motivated than before.
Is this because they encountered setbacks last time at Dayong Electric Appliances, so they learned from their mistakes and became braver?
But no matter what, since the publicity effect has been achieved, then we should distribute the products in advance, and there is no need to wait until Christmas.
Plans are dead, people are alive, and the most taboo in business activities is to stick to the rules.
Anyway, it’s only two days away from Christmas, so just think of it as an early warm-up.
But in this case, we have to hurry up with the advertising.
Baichuan Feng picked up the phone again and prepared to contact the TV station.
It is said that all the publicity resources of Shirakawa Electric fell on Shirakawa Feng alone.
Because Watanabe Electric had never advertised before, and did not have a planning department responsible for publicity.
The first television professional that Shirakawa Kaede got to know was Takeyuki Hirayama of NHK TV, who had invited him to make a guest appearance.
He is one of the directors of NHK TV station and is familiar with Shirakawa Kaede and Tanaka Yuko.
It’s just that NHK is a state-owned unit and does not accept advertising business or broadcast advertisements.
He is of no use here, so the other one is Yuji Miyake, who also knows Shirakawa Kaede and Tanaka Yuko.
It’s just that he is hosting a program at the Tama River local TV station. Tama River, yes, the Tama River is right outside the window.
If you go north along the river, you will reach Tama River City, but the city has a population of only over 100,000, so it is too small.
The signal coverage area of ​​the TV station it belongs to can be imagined. Advertising on it is probably not as good as Hasegawa finding someone on the street to act as an agent.
So if we count on our fingers, the only one left is Mori Masahiro from TV Asahi.
Mori Masayuki was so familiar with him that he could be classified as a friend.
After all, they had just collaborated on a movie, and Shirakawa Kaede was an investor.
So, under the introduction of Mori Masayuki, Shirakawa Kaede took a senior executive of Asahi TV to Roppongi for a one-stop service and everything was settled.
Not only did they get it done, but they also gave me a pretty good discount on the advertising fees.
At least the money saved is enough for Baichuan Feng to bring that senior executive to provide one-stop service a few more times.
After all, the money belongs to the TV station, not to a certain senior executive. Compared with the money earned by the TV station, going to Roppongi is the most practical.
But even so, Shirakawa Electric has invested heavily in advertising.
TV Asahi is one of the five major commercial broadcasters in Japan.
The TV signal covers the entire Kanto wide area, and the number of viewers is in the tens of millions.
You can imagine how much it would cost to advertise on a TV station like this.
Shirakawa Electric purchased relatively cheap interstitial advertisements, about 15-20 seconds.
Play for 2 million yen per time, once a day, for three consecutive days.
You read it right, advertising is charged based on the number of times it is viewed.
That's 2 million each time, 2 million in 1979. This is after discounts, without discounts it would be at least 2.3 million each time...
Shirakawa Electric's advertisement will appear on the day before Christmas and last until the day after Christmas, exactly three consecutive days.
Moreover, it is broadcast in the form of interstitial advertising. The so-called interstitial advertising is the advertisement broadcast between two programs.
Usually, one or two ads are played together, and the effect is just okay.
As for the more effective fixed-point advertising, the cost is about three times that of interstitial advertising.
Baichuan Feng wiped his saliva and finally had to choose the relatively "affordable" commercial insert.
In just these three days, which took less than a minute in total, 6 million yen was thrown out.
Tsk, that's such a waste of money.
But there is no other way. As a new and unknown enterprise, TV advertising is the fastest and most effective way to promote.
Judging from the time, Seiko Matsuda should be almost done filming the commercial .