Chapter 111 Advertisement Appears
"Xiao Feng, hurry up, hurry up, it's about to start!"
"Hai~Hai~"
In Asakusa Apartment, Kotaro, wearing only a single piece of clothing, sat cross-legged in front of the TV in the living room early in the morning.
Although it was still early for the scheduled broadcast time, he was so excited that he could no longer contain himself.
Kotaro now found his favorite entertainment variety show boring and even a bit annoying.
At this time, Baichuan Feng, wearing a sweater, just came out of the bedroom, his eyebrows and eyes were sleepy. He had done what he needed to do, and when the day really came, he had nothing to do.
Then the tired body suddenly relaxed, but a wave of sleepiness surged out.
While Kotaro, his parents back home, and all the employees of Shirakawa Electric were anxiously waiting, he hid in his bedroom and took a nap.
Baichuan Feng wiped his face casually and threw his body into the soft sofa.
Although he is now a president, he still lives in an apartment in Asakusa. Although it is simple, it still has air conditioning and other facilities.
It's the coldest time of the year, but Shirakawa Kaede and Kotaro are both dressed very coolly.
"Xiao Feng, do you think we can see our ads at Xiao Lu's place?"
"Don't worry, it will definitely work."
With Kotaro's impatience, on the day the advertisement was confirmed, he couldn't wait to call his hometown and tell his family that his career would be on TV.
If conditions were not so limited, he would have wanted to notify every household.
But even if this is not done, the deer will turn on their own TV if they have the conditions, or go to their neighbor's house if they don't.
It was a cold night outside, and the sky was covered in snow. The starry sky made the quiet night sky seem clear and distant.
Almost all the villagers in the house were sitting in front of the TV, staring at the screen intently.
"The company where Xiaofeng and Kotaro work part-time is going to be on TV?"
"Idiot, that's the company that Xiaofeng and Kotaro founded themselves, and he's the president."
"Ah, President, he is a very important person."
"Of course, maybe he's even more powerful than the village chief."
"The boy from the Shirakawa family is really amazing. As expected, anyone who can get into college will become a big shot."
"But Kotaro is doing well now. I heard that Maruyama is ready to quit his job. He is just waiting for Kotaro to make a lot of money and go home to drink."
When winter comes, everything in Akita goes dormant. The adults in the village have nothing to do, so they gather in groups of three or four to talk about the latest happenings in and around the village.
Naturally, what Baichuan Feng and his team have accomplished is also the favorite topic of conversation among the Xiaolu people.
However, as they had never left Akita, they could not imagine what Shirakawa Electric looked like or what it did.
After all, the word "flashman" alone was enough to make them speechless.
However, unlike them, the boys and girls gathered in Tokyo on Christmas Eve were attracted by this cool word.
The 10 o'clock variety show on TV Asahi had just ended. They were about to discuss something with each other after relaxing, but their attention was attracted by a burst of fast-paced music on TV.
In the picture, a young man with a reggae perm takes out a small amber device from his trouser pocket.
Then the boy put on his earphones and pressed a button. With the sound of dynamic music, he rode his skateboard at lightning speed on the city roads.
"Flashman!" The energetic voice of a young boy in the background instantly rushed into everyone's ears.
The scene changed, and a cute girl in a sailor suit and with fluffy short hair was walking on the campus with a textbook in her arms.
The pink and gold body of the phone in her hand was dazzling in the sunlight, and the headphone wire hidden under her hair was particularly eye-catching.
"KI~TA~" The cute and soft girlish voice made the audience in front of the TV smile subconsciously.
The scene switched again, and a female office worker with a ponytail and wearing an OL professional suit closed the document in her hand tiredly.
She raised her wrist to check the time, a smile on her face. She gently opened the drawer and saw a small blue machine. She untied the earphones wrapped around it and put them on. The gentle music made her smile in relaxation as she closed her eyes.
"KITA"'s beautiful female voice is clean and clear.
The lights flashed, and in the crowded carriage, a young man in a suit took out a silver device from his pocket and put on headphones. The whole world became quiet. With a smile on his face, he immersed himself in his own world.
"Flashman~" The mellow male voice was like a pot of warm wine, warming everyone up.
In the final TV screen, four-color Flashmen were lined up in a row, and the words 25,000 yen were specially bolded.
There is also the logo that appears all the time, and the catchy phrase "KI~TA~" sung by a cheerful female voice in the background.
The four clips, each just a few seconds long, cover different occupations, genders and age groups.
Their common feature is that the compact Flashman can be put into a pocket, and the earbud-type headphones will not affect the user's various hairstyles.
Anytime, anywhere, whatever you want.
"Flashman?" The young men and women in front of the TV looked at each other in bewilderment.
What is this? Another Walkman?
"It seems cool," said a boy with semi-long curly hair, showing an interested look.
He likes the new way of listening to music with Walkman, which allows him to take it with him when he goes out of the house, but the headphones are not friendly to his long hair.
The small and concealed headphones that can be directly plugged into the ears in the picture just now made him feel excited.
"It looks good too." The cute pink and gold design is much better looking than Sony's angular blue.
“It’s still very cheap~”
The atmosphere in the room fell silent, and everyone looked at each other with shining eyes.
This is the point. As students, most of them do not have much pocket money.
But this price is much closer to them, and they may be able to get enough money by doing some odd jobs.
After all, compared with 25,000 and 33,000, numbers starting with 2 are much more affordable.
Several boys have secretly made up their minds to buy this Flashman as their Christmas present tomorrow.
Fashionable, cool and cheap, it is good value for money. The key is that it has just been launched, so such a gift must be very fresh and sincere.
…
Kazuko shifted her gaze away from the TV and looked at her husband who was still concentrating on the screen beside her, feeling a little amused.
She didn't quite understand Flashman Walkman or anything like that, but she did recognize the two Chinese characters "白川" that appeared along with the logo on the screen.
"Farahimen?" After watching the advertisement, Shirakawa Hayato muttered with a frown, seeming to be troubled by this difficult-to-pronounce name.
"Pfft" Hezi couldn't hold back any longer and let out a soft laugh.
"Ahem..." Shirakawa Hayato straightened his body and complained with some dissatisfaction, "Why are all the names so weird?"
"Maybe everyone likes it." Hezi, who knows him well, knows that even though he complains, he is actually very happy in his heart.
The reason for his complaint might be simply because such a difficult-to-pronounce name prevented him from showing off to others.
"It seems like this kid has really made something of himself." Shirakawa Hayato placed his hands on his knees, his face full of emotion.
For a child who came out of the mountains to be able to appear on TV, it can be said that he has made a difference.
"Hai~" Kazuko agreed with her husband cheerfully, Xiaofeng is really amazing.
As for another place in the village, everyone became noisy.
"Hey, what is this Farahi?"
"I don't know, maybe something to make people laugh."
"Laughing?"
"Yes, look at those people who used it, they were all laughing."
“Are people in big cities so unhappy?”
"It's possible. After all, they can't see the stars."
"That's right. How sad it must be for people who can't see the stars."
…
After seeing the advertisement in front of him, Baichuan Feng also breathed a sigh of relief.
Finally, the last link for Flashman to go on the market has been completed, and what happens next will be left to the market to decide.
"It's so beautiful," Kotaro smacked his lips. He never thought that one day an advertisement would be so exciting.
"Xiao Feng, do you think Xiao Lu's people will buy it?"
After hearing Kotaro's question, Shirakawa Feng couldn't help but laugh out loud, "Probably not."
"Hey, why?" Even though Kotaro doesn't listen to music much, he couldn't help but want to own one and play with it carefully because of such a beautiful thing.
"Xiaolu's uncles and aunts might prefer drinking more."
In the eyes of the deer people, this novel toy might not be as attractive as the white snow outside.
"That's true." Kotaro scratched his head. Speaking of wine, even he felt a little greedy.
"By the way, Xiao Feng, it's so late now. How many people are watching our ads? Will they buy them?"
"I think so." Baichuan Feng stood up and stretched. After watching the commercial, he felt a little sleepy again.
The reason for choosing this time point is not because they don’t want to choose an earlier prime time.
This is because Asahi TV's ratings are only ranked fourth among the five major commercial TV stations, slightly higher than Tokyo TV.
However, TV Asahi still has an advantage in the 10 o'clock ratings, and most of the time it even ranks in the top two.
Therefore, if you want to maximize traffic, you naturally choose the stage with the highest ratings.
Although it was a little late at this time, at least tens of millions of households were watching TV Asahi.
As for why not to choose the "Triple Crown" Fuji TV at that time?
The answer is no money.
For the same interstitial advertisement, Fuji TV offered 3 million yen per time, and there is no fixed broadcast time slot.
That is to say, a 3 million yen commercial may be broadcast during the day or at midnight.
This ridiculous price and model decisively made Shirakawa Kaede give up the idea of advertising on Fuji TV.
However, Baichuan Feng also has some ideas about advertising.
In order to deepen the public's impression of Shirakawa Electric's products, the advertisements designed by Shirakawa Kaede are also simple and crude.
In addition to targeting young groups, what is also impressive is the alternating male and female voices of "Flashman" and "KITA" in each clip.
He did not do any fancy commercials, firstly because he did not have enough time, and secondly he wanted to leave a straightforward impression of Shirakawa Electric to the audience.
Hey, tell me loudly, what is the ultimate secret of communication studies?
Repeat! Repeat! Repeat again!
This year during the festival, I won’t accept any gifts. If I accept any gifts, I will only accept… stop!!!
Now you know the power of repetition in communication studies, right?
Shirakawa Kaede just wants to deepen the audience's impression of Shirakawa Electric products through brainwashing sentence by sentence.
He didn't believe that people who saw it would not remember the names "flashman" or "KITA" after playing it for three consecutive days.
As long as the popularity is spread, when people see signs about Flashman on the street again, they will probably not forget it.
Maybe out of curiosity, you will even walk into the store to find out what’s going on.
You see, with these two approaches working together, the flow of people is coming.
Besides, the products of Shirakawa Electric are absolutely good value for money. It is the only product on the market that can compete with Walkman.
That's all. That's enough.
Baichuan Feng had considered holding a press conference or something.
But regardless of whether , just given Shirakawa Electric's unknown status as a small and transparent company, it is estimated that few media outlets would be willing to support it.
Moreover, Baichuan Feng didn't want to make such a big fuss at the beginning, so he wanted to let him develop for a while first.
Wait until Flashman has a certain foundation, then he will be more calm in facing the twists and turns.
With some anticipation, Baichuan returned to the bedroom again and fell asleep.
Let’s talk about it tomorrow.
…
Christmas is considered the most important holiday of the year in the West.
Nowadays, with the rapid development of Japan, there are more and more opportunities to contact the West.
Their inherent admiration for the strong makes them yearn for everything in Europe and the United States.
This naturally includes the invasion and imitation of various popular cultures, and this is true at all levels of society.
Although today is still a weekday, there are obviously more people on the street than usual.
Many of these young figures may be students who secretly skipped classes.
Today they sneaked out to the streets, not only to feel the festive atmosphere, but also to look for a legendary product.
"Fuuta, you heard about it too?"
"Of course. Didn't you see yesterday's ad?"
"Hey, what ad?"
"It was the ad at around 10 o'clock last night, TV Asahi."
"I see. Unfortunately, I went to bed too early last night and didn't see it."
"That's a pity..."
Two young men were walking arm in arm on the street, both attracted by the same thing today.
In fact, they had heard a vague rumor a few days ago that a product even better than the Walkman was on the market.
At first they scoffed at such rumors. If it is more powerful than walkman, why haven't they seen it?
However, starting from this morning , such rumors have popped up like mushrooms after rain.
Most people watched the commercial last night and were attracted by the outstanding appearance of the model on TV.
Another group of people are like Futa, who only heard rumors at first, and now have more solid discussions, which aroused their curiosity.
If there is something that is so good and so cheap, then it might be a good idea to buy one.
For a product like this that can be advertised on TV, it must be sold in all major electrical appliance stores.
Originally, they wanted to go shopping at large chain stores like Yodobashi or Yamada Denki.
However, when they passed by Ikebukuro, they were caught by a giant advertising poster from afar.
