Volume 8 Final Chapter Chapter 1216 Live broadcast of the dirty things
After the last meeting, Lihuamao held another meeting. The plan to guide the Shamatte was abandoned, and Lihuamao implemented a more normal publicity plan - half-screen advertisements on the portal website were put up for one day to prove its status, and the rest were mainly pop-up advertisements for some software and advertisements distributed through advertising alliances. It didn't cost much, but the advertisements on the Internet could be described as overwhelming.
Many netizens know that a live broadcast platform called Lihuamao is about to be launched.
Ingrid Xu on Huang Saner's side moved a little faster. She quietly contacted some potential but not popular anchors on 9158 and signed them with a guaranteed salary of 1,000 yuan plus a 50-50 split. At the same time, she also signed five anchors who already had good popularity, including Maizi and Xiaoliangge, whom Nan Yi had followed.
On the other hand, Ingrid Xu also came into contact with many e-sports players, and selected those who were more extroverted and humorous and signed them with a guaranteed salary.
The current professional teams do not have much capital, nor can they be considered "professional". They can only be described as semi-professional. Most of them are a group of young people who are considered "unlearned" by the public and get together to form a team. They pool their money to buy computers or find cheap Internet cafes for accommodation. Their main source of income is to look for opportunities to play in competitions. Sometimes they can get bonuses, and sometimes the organizers will refuse to pay.
For the teams, they like to participate in the competitions organized by Feilong Internet Cafe the most. Feilong Internet Cafe is the commercial organization that organizes the most e-sports competitions in China. No matter whether there are competitive games or not, and no matter whether they are online games or stand-alone games, as long as the games are popular, Feilong Internet Cafe will hold various competitions.
There are competitions in individual Internet cafes, city competitions, provincial competitions, and national competitions, and the champions will receive prizes of corresponding levels at each level. The conditions for participation are not too strict, as long as the players are members of Feilong Internet Cafe and have recharged more than 500 yuan, they can participate.
The prize money is very considerable. The champion of the Internet cafe competition can get a prize of 3,000 yuan, and the national competition usually starts at 100,000 yuan. The amount depends on how much money Feilong Internet Cafe can get from the game operator.
Feilong Internet Cafe was an accident. It created a relatively good living space for e-sports players. But despite this, if e-sports players did not have championship trophies from international competitions, their lives would surely be miserable.
The treatment of e-sports players in commercially operated teams is similar to that of apprentices in other industries. The unknown e-sports players only have food and accommodation provided, train until they vomit, and receive a salary of two to three hundred yuan or even less, or no salary at all.
Friendly operations are even more miserable. There was once a team that won a cyber cafe tournament and ate as much as they could with the prize money. When it was time to participate in the city tournament, they could only scrape together a few dollars for train tickets. They had to eat steamed buns and tap water and sleep in the ATM room at night. They won the city championship and the provincial championship, but became the first team to be eliminated in the national competition.
Nan Yi paid attention to that competition, so they were the first to be eliminated. He didn't want to see this team become an inspirational model. That kind of deformed inspiration disgusted him. If this kind of model was to be established, Feilong Internet Cafe would inevitably be targeted by parents.
The year was 2004. A fire broke out in an internet cafe in Beijing, shocking the whole country. This triggered protests and boycotts by many parents across the country. It also caused the State Administration of Radio, Film and Television to issue a "Notice on the Prohibition of the Broadcasting of Computer Network Game Programs". The once popular "World of Electronic Sports" program was suspended, and the rising e-sports industry was aborted.
It was also after that competition that the competitions at Feilong Internet Cafe became increasingly low-key, and were only spread within a small circle of people who were involved in it. The age requirement for contestants also changed from sixteen to eighteen, staying away from the minefield of minors.
The current e-sports environment is like a cold winter. Someone has signed a contract and is given a guaranteed salary of 1,000 yuan. For e-sports players, this is like pie in the sky. Ingrid Xu can completely choose the best from the best.
Huang Saner took Nan Yi to visit Ingrid Xu's dormitory building. His eyes were mainly on the fire-fighting equipment and places where there was a risk of falling from the building. Ingrid Xu provided food and accommodation, which also included some legal responsibilities. If something happened to someone in the dormitory, Ingrid Xu would at least have to pay humanitarian compensation. If her family came to make a fuss, she would also have to pay a hush money.
After looking around, Nan Yi couldn't help but advise, "Huang Saner, the dormitory building must be strictly managed to prevent fire, water, falling from buildings, and fighting. Ask the fire brigade to come and see if there are any deficiencies. Conduct a few more fire drills so that everyone will have the awareness of escaping in an orderly manner and not be in a panic when something really happens.
Also, no one should bring strangers home to spend the night, especially those of the opposite sex. We must be more cautious and prevent mixed beds between men and women. We have no right to interfere with their relationships, and they must not do anything in the dormitory building."
"Uncle Nan, I originally said that we would give them housing subsidies so that they could rent a house on their own, but you refused. Now there are so many things to do. Isn't it too much trouble?" Huang Saner muttered.
"They are all young people from other places. It's easy for them to get lost in this world. Can't we help their parents to keep an eye on them? We should keep them in for a while to let them get used to it before releasing them out. We should try to prevent them from becoming bad. This way, we can give an explanation to their parents."
"Master Nan, you're thinking too much. We are all adults who signed this agreement. We have full capacity for civil conduct. Their parents have nothing to do with us..."
Nan Yi glanced at Huang Saner, making her hold back her words.
"You are a single woman, how can you understand the feelings of a father or mother? Just tell your subordinates what to do according to my words. Be strict and take it seriously. Make sure they pay close attention to it."
"What's wrong with being single? Who are you stepping on?" Huang Saner took out a pack of Camel cigarettes, lit one, and walked aside to sulk.
Seeing this, Nan Yi could only move forward and said in a gentle voice, "Want to get married?"
Huang Saner stiffened his neck and said, "I don't want to. I'm tired of being urged too much!"
Nan Yi chuckled, "Not following the crowd, not falling into clichés, and taking a unique approach is inevitable. I've been through this for decades, and now you can't stand it anymore?"
"My mother is old now. She doesn't dare to talk back. She feels uncomfortable." Huang Saner sighed, "I thought about finding someone to marry a few years ago, but now I don't have any idea at all. It's good to be alone. If I want a man, I can find any man I want."
"Some things just need to be done. It's not nice to talk about them. I've heard at least five people say that there were three rich women who killed a duck. These gossip stories are passed around, and I don't know which one is true."
"I've also heard the story of a man who jumped off a building after having three A's in poker and had no money to open the cards. Everyone says it just happened there," Huang Saner echoed.
"You are old, you look big and strong, and your face is not good-looking. You are the famous fire-removing old ginger in the world. You should know what those men want from you. You should follow the rules yourself."
Huang Saner sneered, "Master Nan, you brought me up, I know how to raise a wolfhound."
"Tsk, the word wolfdog seems insulting, let's just call him young master. Let's go and take a look at the live broadcast room."
Ingrid Xu's dormitory building and office area are both on the side of the Fifth Ring Road that has not yet been opened to traffic. It takes about ten minutes to walk between the two places. It's not that there is no closer place, but they are deliberately separated to make the boundary between get off work and commuting clearer and to separate work and life.
On the way to the office area, Nan Yi reminded Huang Saner that when the female anchors get off work, they must be accompanied and escorted by someone, and also to warn the female anchors not to easily tell the addresses of the office area and dormitory building to the big brothers who gave gifts.
When they arrived at the office area, Huang Saner took Nan Yi to visit various areas, including the management area that was responsible for the company's operations, the external relations area that was responsible for external contacts and advertising negotiations, the big brother area that was responsible for building momentum for the anchor, competing with the real big brother, and chatting with the second brother (who would give gifts, but not many, so there was room for development), and the battle area that was responsible for suppressing the anchor's strong competitors and building word-of-mouth public relations and personal image.
In addition, there is a foreign aid area for foreign aid to work temporarily. The foreign aid includes representatives of plastic surgery hospitals, stylists, entertainment company representatives, etc. In order to make Ingrid Xu stand out among the many friendly competitors that will surely appear in the future and maintain a transcendent position, a female anchor will become the lucky one and be pushed into the entertainment industry.
To put it bluntly, the foreign aid area is prepared for personnel from other companies related to Nanyi who want to come and contact us for work.
After visiting the office area, I went upstairs to see the live broadcast area. It had a similar layout to a hotel, with an aisle in the middle and live broadcast rooms on both sides, some large and some small. The largest one was the team live broadcast room, which was about 60 square meters, the medium one was 25 square meters, and the smallest was 10 square meters.
Coming to a small live broadcast room, Huang Saner introduced: "Now only the small live broadcast room is activated, the team live broadcast room and the medium live broadcast room are still empty. When the anchor's level is high enough , I will switch to the medium live broadcast room."
Nan Yi looked up at the camera in the corner of the ceiling and asked, "How is the level determined?"
"If you earn 50,000 yuan a month for three consecutive months, you will be considered a senior employee and be able to move to a medium-sized live broadcast room. If you lose, you will be returned to a small live broadcast room."
"Very good." Nan Yi nodded and pointed at the camera, "Have you told everyone about this?"
"I've said it before, the live broadcast room is a public place, you have to be careful when you speak and act, and don't do anything that shouldn't be seen in public until you step out of the live broadcast room."
"Well, now the society has begun to be lenient with oneself and strict with others. People no longer know how to reflect on themselves, and only know how to find external reasons to cover up their mistakes. For example, when it comes to raising children, they say they did not raise them well, and when something happens to their children, they blame this person for affecting their own children, or that person for bringing up their own children badly. In fact, if you look in the mirror, you will find the biggest root of the problem.
Live streaming is a controversial place. If there is too much public outrage, it is easy for the higher-ups to make a one-size-fits-all decision. Stricter censorship will make the anchors treat themselves as public figures, and understand that it is not only the law that can judge them, but also the public. They should keep their mouths shut and not say things they shouldn’t say. They should not learn from the public intellectuals, and they should not be too picky about money. They should remember their original intention of living a good life. "
Huang Saner nodded, "I'll give the order. Master Nan, do you have anything else to say about the business?"
"Go outside and talk."
The two walked out of the live broadcast room and came outside the office, and Nan Yi began to talk at length again.
“Four points. First, we will cooperate with tutoring classes and let the top lecturers of various subjects in junior and senior high schools to broadcast live and conduct online interactive teaching. This will mainly show the charm of the top lecturers and the strength of the tutoring classes, and recruit students for the tutoring classes in disguise. Therefore, not only will we not give them money, it would be best if we could ask them for some money.
The second point is to find two or three people in the private sector who like to make small inventions, such as electronic circuits, Stirling engines, etc., and let them live broadcast the process of their invention.
The third point is to find a group of craftsmen with traditional crafts to cooperate with, such as mending porcelain, hooping barrels, sharpening scissors and kitchen knives, making straw sandals, cattail fans, clothes, writing, painting, etc. Pay attention to what is mentioned in the current popular TV dramas and what is being talked about online, and take advantage of the popularity.
Fourthly, promote a food anchor and create a theme of eating all over the country. In one live broadcast, go to a new restaurant, starting from Beijing, and after eating all over the country, go to the next city.
Promote another outdoor anchor, preferably a female anchor, with a hiking theme, from one place to another, live broadcast for a few hours every day..."
"Wait." Huang Saner interrupted Nan Yi, "Master Nan, we can set up Internet in the hotel, but how can we solve this problem outdoors?"
"Wireless network card, satellite network, you don't need to question the technical aspects, I understand, I won't propose an unrealizable idea. I went on to say that hiking for a long time is very boring and tiring, you need to get a logistics vehicle to follow, but don't follow too closely, don't let passers-by see through, hike when live broadcasting, get in the car to rest when not live broadcasting, and calculate the distance traveled every day...
In short, be as authentic as possible, and ask the anchor to not be stubborn during the live broadcast, and not admit or deny that there is a team behind them. Try to guide the audience to "I also want to go hiking, but I can't go because of work, so I follow the anchor to hike in my heart", and guide them in the direction of "someone helps to make up for this regret", rather than the real or fake hiking itself.
There are many other types of anchors that can be promoted, so managers and operators can think about it. Women are just our stepping stone, games are our main focus, and healthy live broadcasting is the core of Yinggri Xu. It is impossible to go far by moving the dirty things in the nightclub to the live broadcast room. "
Nan Yi paused, then said, "Do the eating and hiking anchors know how to insert advertisements?"
"I think there is a little bit. Master Nan, please tell me."
"Let's talk about eating anchors first. Let me give you an example. When you go to eat roast duck, you can mention the packaged roast duck sold outside. Whoever pays, you can recommend that person's roast duck. Of course, don't accept any rubbish. The product must be reliable before we can take people's money.
This is one thing. Another thing is that once the anchor becomes famous, he can no longer go to any restaurant casually. The external relations department has to talk to the boss first to see if he is willing to sponsor. If not, the meal should be waived. This is for big and famous restaurants. As for other fly restaurants, it doesn’t matter who you go to, you can’t go if you don’t pay.
After a while, some viewers in the live broadcast room will definitely ask, why doesn’t the anchor gain weight when he eats every day? Will he damage his stomach?
I said if someone asks, then someone must ask. If outsiders don’t ask, then let our agents ask. If someone asks, then the anchor will recommend the stomach-strengthening and digestion-promoting tablets.”
"Old Iron Brand?"
"You don't have any shares in Shengchen Pharmaceutical, so of course whoever pays will be promoted more. Someone must ask this question frequently in the live broadcast room. The anchor must recommend it frequently and strive to get more advertising fees. Ah, and promote my sister-in-law's pharmacy. I'll talk to her about the advertising fee.
It is easier for outdoor anchors to insert advertisements. For outdoor products, clothing, food and drinks, sunscreen, sanitary napkins, cars, motorcycles, electric cars, bicycles, and billboards seen on the road, as long as they can be in the camera, ask them for money. If they don't pay, there will be more negative shots. If there are no negative shots, try to avoid taking pictures.
In addition to hiking, outdoor anchors can also expand to cycling and driving, so that they can ask companies for endorsement fees. "
Huang Saner gave a thumbs up and praised, "Master Nan, you are still taller."
"What's so high? Let the young people below exert their subjective initiative. They are young and smart. As long as there is a direction, they can come up with more ideas." Nan Yi pretended to sigh, "Fortunately, we were born a few years earlier. If it were now, there would be smart people everywhere, and I don't know if I could earn 100,000 yuan a year."
Huang Saner said with emotion: "Uncle Nan, you are capable and can make a living anywhere. I am miserable. I can only set up a bicycle stall to make a living. Uncle Nan, do you still remember the hammer?"
"The one at Victory Cinema?"
"He came to me to borrow money a few days ago, 500,000 yuan, and I lent it to him. I didn't expect him to pay me back."
"What's going on?"
"His son is not a worry-free person. He got into big trouble and smashed someone else's house. There was an antique and a stereo set, all valuable stuff. He has to pay more than two million yuan in compensation, otherwise he will have to go to jail."
Nan Yi recalled: "I remember that many businessmen took him with them back then. Normally, he should have had tens of thousands of dollars in the 1980s. How come he didn't seize any of the many opportunities that followed?"
Huang Saner took a puff of his cigarette. "I heard him say that he didn't have a bad life afterwards. It was not until 2001 that he suffered a big setback in the stock market. Not only did he lose all his money, he also sold his car and house. All that was left was his parents' yard. Since his son made a fuss this time, he planned to sell the yard as well."
"What does he eat now?"
"His wife runs a pancake stand, and he runs a small shop in the alley."
"Then his son is quite ignorant."
"Hammer himself is in trouble. He is still helping people to investigate a fight. At the end of last year, one of his buddies had a fight with a group of people from Hubaoqiao. Later, they arranged to investigate the fight at Yehu in Sanlihe. Hammer also went there. He was stabbed in the leg and had to get more than a dozen stitches."
Nan Yi sneered, "He's old, with a family to support, and he's still struggling. Come on, I won't chat with you anymore. I still have to find Chongzi. He has some problems. Just lend the money to Hammer, but don't get involved. It's not glorious to investigate a fight. The times have passed. If you don't stop, you'll only suffer."
"It's almost noon, don't you want to eat together?"
"You don't have anything to do at noon. My daughter is here." Nan Yi said and walked towards his car.
At noon, Nan Yi and Nan Ruoqi had lunch together. After lunch, they sat in Shangjing Teahouse and chatted with Ajing in the lobby for a while. When Fang Chong arrived, they sat in the private room.
As soon as he sat down, Fang Chong said, "Things might be a little troublesome. When investigating He Zhengzhong, we found that he has an older brother named He Zhongqi who runs a security company."
“Not just any security company?”
"I work for the local offices in Beijing."
"Oh, they are intercepting the visit." Nan Yi suddenly realized, "It is a bit difficult, but it doesn't matter. As usual, if you cheat me and don't ask for an explanation, others will treat me as if I were made of mud, and everyone will jump on me to take advantage of me. Besides, there are 70 families waiting for an explanation."
"Then I'll go to Zhenggang Real Estate tomorrow?"
"Go ahead. I can spare some time these two days to finish this matter."
Fang Chong left after sitting for a while. Nan Yi was not in a hurry to leave. He took out a tablet and sat in the box to surf the Internet to handle some work.
Check the orders from the fashion cabinet, the new shoe design drawings sent by Guo Shuaichao, the progress of the live broadcast equipment of the Head Changing Clan company forwarded by Chen Wenqin... There are a lot of things to do, and Nan Yi has to deal with them one by one.
Time flies by when you are busy. At around four o'clock, Ah Jing came to the box and said, "You have been sitting for so long. I thought you fell asleep. Do you want to eat here?"
"No, I have plans."
Ah Jing walked up to Nan Yi, took away the tablet he had placed beside him, and sat down next to him. "I heard that the Small Target Group is negotiating an acquisition with Yaqing Company."
Nan Yi laughed, "That's true, why do you care about it?"
After Wang Jiansen had tried to test the waters while drunk, he approached Nan Yi again and clearly expressed his intention to acquire Yaqing Company. Nan Yi did not refuse, but asked him to find Yang Kaiyan, but did not mention Haidian District. It was obvious that if Wang Jiansen had not communicated with certain people in Haidian District, he would not have mentioned the acquisition to Nan Yi at all.
Anyway, Nan Yi and Yang Kaiyan were of the same mind and worried about future dividends. It would be a good outcome to sell the shares while the housing prices were at a certain high level. As long as Wang Jiansen added half of the expected benefits of the Olympics to the offer, the future appreciation space could be completely ignored.
It is not possible to ignore it. Buying at the lowest and selling at the highest is a good thing that only exists in theory. Yaqing Company is so large and its internal relationships are relatively complicated. It is difficult for Nanyi to let it execute the important decision of selling at its own pace in a short period of time, especially since the shares held by Haidian District have already shown signs of being included in the municipal investment system.
In addition, the dividends of real estate have reached a stage that anyone with a discerning eye can see. More and more people will want to pounce on it and take a bite. Nan Yi has too many and too good chips in his hand. It's time to spit out some and act humble.
If he doesn't take the initiative to behave decently when interests are at stake, perhaps someone will definitely unite and force him to behave decently.
"The real estate market is booming right now, but you're selling off your stocks. I want to ask if you have any news that I don't know."
Nan Yi has now gone from guessing to understanding the purpose of Ajing's question.
"There is no domestic situation, but there is a little bit of foreign situation. The subprime mortgage market is about to collapse and a crisis is not far away. It will have a certain impact on domestic housing prices. However, you don't have to worry. It will only be a shock and will recover after a period of time."
Ah Jing breathed a sigh of relief. "That's good. I invested all my family assets in Qiou Real Estate. If I lose money, I will be finished."
"Haha, how dare I let you die? Not to mention your boyfriend, even my boyfriend won't let me go."
