"I have summarized the tricks I have thought of. The first one is the medal method I just told you about, so I will not go into details. The second one is what I call the non-advertising method. It is very simple to say, which is to make the advertisement look like nothing.
Find a Jing Dachuan in Beijing, a Hai Daguang in Shanghai, and a Yang Fugui in Guangzhou, and have them speak in their dialects to praise the product. Don’t recite it, just chat with your neighbors. The better the life, the better.
Or you can find one of the most famous anchors now, preferably one who hosts news, and have him sit in front of the studio and read out in a serious tone: According to reports from a certain agency and a certain daily newspaper, Happy Water is now becoming a new generation of mineral water brand that is popular all over the country.
Listen carefully, here comes the key point. After the host finishes reading the script, he must say four words, "The following report". Stop here and don't say anything else. If you say anything more, you will get into big trouble. If anyone wants to use this idea, it is best to come up with a sub-brand with the same pronunciation as "The following report". "
"Student Nan Yi, your idea is really weird. It's easy to be caught as an example." Zhao Yu said with a smile.
"If there is no law prohibiting it, you can do it. There is no advertising law in China, so the most we can do is to remove the advertisement. This idea is definitely useful, and maybe tens of millions of sales will come out. I'm telling you about the next one, the fake foreign devil method.
If you want to be rough, just give it a foreign name. If you want to be more refined, you can go to Europe and the United States to find a small family business with a long history, spend a little money to acquire the business, and you will get a foreign brand that has been around for a hundred years, or maybe thousands of years.
This idea is not new, and several clothing brands have already used it, but ordinary people still like it, and it won’t be a problem to use it for a few more years.”
Nan Yi went on to talk about the exaggeration method, the expert method, the secret method, and the demonstration method. He picked out a few of the crooked tricks that appeared in advertisements in the 1990s or even earlier. He treated the "golden ideas" worth tens of millions and that could generate more than one billion in sales as a joke.
In the capital, Hui Zesang was inspecting the work at Huayi as a representative of the capital side.
Huayi's own computer has been successfully developed. As the president, Yu Youcheng personally demonstrated it to Hui Zesang, "President Hui, our Huayi Pentium computer uses the most advanced hardware in the world, and is also equipped with our own Chinese card, which is no worse than Zhengtu's Chinese card in terms of function. In terms of software, we have pre-installed several popular international free software..."
"President Yu, you don't need to tell me this. I don't know anything about computers. I just want to know whether our computer is better than the Fantasy Computer."
Yu Youcheng said confidently: "Ours is much better than Fantasy Computer."
"That's good. Then we should quickly figure out how to sell it. I've invested so much money, and I'm under a lot of pressure. Besides, the current international environment is not favorable to us."
Yu Youcheng said in surprise: "Boss Hui, I know you are under pressure, but what do you mean by an unfavorable international environment?"
"Have you not paid attention to international news? The world situation is changing. Some people have already felt that the embargo measures of the CoCom are not compatible with the fierce competition in the world's economic and technological fields. Some countries have also used the CoCom as a tool for mutual trade wars. Therefore, some people have proposed to dissolve the CoCom.
If Batumi is dissolved, international brands such as Compaq, HP, and IBM will come to the mainland. Once they come, our competitive pressure will be very great. We must improve the sales channels of Huayi Computer before Batumi is dissolved. "
When Yu Youcheng heard what Hui Zesang said, his head immediately became big. He had never paid attention to this issue before. He was happy to hear that Batumi might be disbanded, but he was also very worried. If Batumi was disbanded too quickly, it would be a big blow to Huayi Computer.
"Mr. Hui, come to my office and let's talk about how to establish sales channels."
Two days later, Nan Yi received Hui Zesang's report on Huayi. At this time, he had just processed the transfer of Huayi's shares. Huayi no longer belonged to Nan's, but was under the control of Xueshan Trust.
The report was mainly about the model for establishing sales channels. Nan Yi only read the beginning and didn't read on. It was too professional and too American. If it was for another product, it would be a good model, but it wouldn't work on computers.
For a computer that costs tens of thousands of yuan, if ordinary consumers were to buy it piecemeal, the sales volume would be very limited given the current domestic situation.
How many households in a city can afford a computer, and how many of those who can afford it are willing to buy one? This question can be answered roughly. Nan Yi is not optimistic about the current domestic personal computer consumer market at all.
Soon, Nan Yi flew to the capital and set up a pot in an old villa. As soon as Lai Biao arrived, the two of them started cooking.
Lai Biao took a few bites of meat and said, "What business do you have with me today?"
"Yes, it's a serious matter."
Lai Biao put down his chopsticks and lit a cigarette. "Go ahead, I'm listening."
"Hua Yi is mine, you know that?"
"Know."
"Let me put it this way. When I invested in Huayi, I didn't expect to make much money. At the beginning, I designed its share structure, 20% of which was reserved for state-owned assets, 70% for the employee union, that is, all employees hold shares, and the remaining 10% was reserved for shareholders. Before, there was only my child, but now I want to add one more."
Lai Biao glanced at Nan Yi, "You're not going to say it was me, are you? That shouldn't be the case. If you wanted to give it to me, you should have given it to me a long time ago."
Nan Yi waved his hand, "It's not you, but it's related to you."
"Wen Wan?"
"Yes, you give me one dollar and I'll give her 2% of the shares."
Lai Biao thought for a moment and asked, "Do you want to go through the unit procurement route?"
"Biaozi is Biaozi, he knows everything at once. That's right, Huayi has just successfully developed the Huayi computer, and now we have to sell it urgently. I don't think individual consumers have the purchasing power, so we can only go the route of unit procurement."
"It's no use telling me." Lai Biao took a puff of cigarette, "Wen Wan has to decide for herself."
Nan Yi put some bean sprouts into the pot, stirred them with a slotted spoon, and said, "I know. I'm just saying hello to you first. If you don't like it, I won't look for her, so that you won't hate me."
"What's there to be grudge about? There's no problem on my side. You can talk to her yourself. Lao Nan, you're a person who won't do anything without a profit. I don't quite understand what's going on with Hua Yi." Lai Biao said with a laugh.
Nan Yi patted his chest and said, "I am patriotic."
"Come on, who are we dealing with? I can basically figure out what you're thinking. You put in so much effort before for Liu Zhen, and now you have Wu Wei, right?"
"You're talking nonsense. Before you had a child, you lived for yourself, and after you had a child, you live for your child. As a father, I'm actually not very competent. I haven't lived for my child wholeheartedly, and now I'm still living a very selfish life." Nan Yi said, shaking his head.
"You've done well enough, do you really want Wuwei to go into politics?"
"My subjective opinion is this. Wuwei is still young, and I don't know what he thinks yet. I can only prepare first. If he really wants to develop in this direction in the future, I can also give him some help."
Lai Biao shook his head. "I don't know what you're thinking. This road is not easy to walk. You won't leave all your property to your American son, right? Even if a little slips through the cracks of your fingers, it will be enough for him to live a carefree life. Why make him live such a hard life?"
"People always think that there is a mountain above their own. Which man doesn't think that other people's wives are better? Mr. Qian Zhongshu said it clearly a few years ago. In a besieged city, those outside want to get in, and those inside don't want to get out."
Lai Biao gave a bitter smile, "Is this what the siege means?"
"It doesn't matter whether this is what I mean or not, as long as you understand what I mean."
"Forget it, I won't talk to you about this. Let's talk about something lighter. Is there anything new happening outside?"
"Nothing new, everything is calm, except that a farce just happened in the White House in Moscow. You should have heard about this news."
"I heard about it, but I'm not very clear about the details. Tell me about it."
Nan Yi and Lai Biao were eating hot pot while chatting about gossip about Moscow. It was a simple matter, but they ended up talking about things that happened decades ago. The topic went further and further away, until they talked about what the Soviet army did in Berlin.
Around eight o'clock, Nan Yi arrived at Baiwanzhuang and saw Gong Xue, who was wearing a red OL dress, standing at the edge of the corridor and looking forward. When Nan Yi's car appeared, a smile immediately appeared on her face.
Nan Yi got out of the car, walked in front of Gong Xue, and pinched the white flower on her collar. "The flower is not very good, it would be better if you change it to one with diamonds or crystals."
"I don't have it, you gave it to me." Gong Xue lifted her hair, "It doesn't smell like alcohol, did you only drink a little?"
"Well, I don't drink much. My own jewelry store will open soon. I'll help you get a VIP membership card then. Just go and get whatever you want."
Gong Xue smiled sweetly, "Do I still need a card?"
"Of course I want it. I can give you a discount, but it's not free. I just paid for it."
Gong Xue put her face against Nan Yi's chest and said quietly, "I don't want diamond jewelry, I just want you to come and see me more often."
"I will." Nan Yi stroked Gong Xue's face and said with a smile, "Old woman, stop being sentimental. You are like a wolf and a tiger. Hurry up and wash yourself clean."
Gong Xue punched Nan Yi's chest, her face flushed with shame, "Hateful."
A long time later, Nan Yi came to the dining room and saw a mynah bird standing in the air. He walked closer and looked at its fur for a while. The mynah bird suddenly opened its mouth and asked, "Can you speak human language?"
"Oh, you can talk."
"You are so beautiful, you are so beautiful." The mynah bird did not respond to Nan Yi's words, but just called mechanically.
"Yeah, I thought he had a high IQ."
Gong Xue came out of the kitchen holding a dish. When she heard Nan Yi's words, she said, "Ayi can only say a few simple sentences."
"Well, you bought it not long ago, right?"
"You haven't been here for a long time, how do you know I just bought it?" Gong Xue asked in surprise.
"That was the first sentence it said. The owner of the flower and bird shop definitely didn't teach it that. Customers asked it so many times that it just memorized it."
Gong Xue came to Nan Yi and asked, "What does that have to do with the time I bought it back?"
"You wouldn't like it to say 'can you speak human language?' If you had bought it a long time ago, you would have trained it well by now."
"Nonsense, what if I don't know how to teach?"
Nan Yi imitated the mynah bird and shouted, "You are so beautiful, you are so beautiful, did you teach me this?"
"I taught you that. Am I not beautiful?"
"Pretty, and quite narcissistic. You call the bird Ayi, and next time you buy a fragrant pig and call it Anan, and that's it."
"A pig won't work because it's too noisy. I plan to buy a turtle and not call him Anan, but Nan Yi." Gong Xue said, unable to hold back her laughter.
"Whatever you want." Nan Yi hugged Gong Xue and sat down at the table, "I want to talk to you about something serious."
Gong Xue: "What's the matter?"
"There's a new wine targeting young people that's going to be on the market soon, and I'm planning to make a movie that won't be shown in theaters to advertise it."
Gong Xue: "How can it be spread if it is not released?"
"Let me tell you in detail. The general content of the film is this: there are six American college students. One of them is a student in Hong Kong, one is a student from the mainland, two are from the United States, and the other two are students from other Western countries. There are three men and three women or four men and two women.
At the beginning of the film, it first shows the study and life of the six people in the United States, especially the thoughts and ideas of American college students, what they care about and what they talk about.
Six people became friends because they all liked Chinese food. One day, they agreed to travel to China and planned to spend a few months trying all the Chinese food. The following is what they saw and heard in China, including food, economic progress, history, and getting to know Chinese college students, which led to a collision of ideas between the two sides.
"No more? Where is the ad placement?"
"That scene of the collision of ideas, everyone gathered around a bonfire, holding bottles of wine in their hands, discussing their views on the world together."
Gong Xue placed a bowl of porridge in front of Nan Yi and put her chopsticks on the bowl. "From what you said, I didn't hear anything interesting. You said it won't be released. Are you planning to spread it among college students? Video tapes? Or show it in school?"
"I'm not a professional, I only have a rough idea. The rest needs to be improved by you and others. You need to understand what college students are thinking and what they want to do. The content of the film should capture their pain points and itchiness points, and give them a sense of national pride."
"You're thinking big. How much budget are you prepared to invest?"
Nan Yi slurped a mouthful of porridge and said, "You need to tell me this. I've given you the order. You need to make a plan and budget. Hurry up. I need to see the script in a month. The film must be finished before the end of summer vacation."
"Tell me a rough budget first, so I can figure out how much effort I should put in."
Nan Yi considered it for a moment and said, "One million. If you want more, it depends on whether the script is eye-catching or not."
Gong Xue said disdainfully: "The money is a bit low. Our company can't make much. Please recommend more good jobs to us in the future."
"Huh? From the tone of your voice, Wangbei Media is yours?"
"No matter who it belongs to, I am responsible for the people below." Gong Xue said as a matter of course.
Nan Yi nodded with satisfaction and said, "Not bad, he looks a bit like a superior."
"Of course. I've been sitting in my current position for almost six years. What are you going to do today?"
"Nothing, just waiting for a call."
Gong Xue smiled happily, "I won't go to work today, can we just watch the video at home?"
"Okay, I should be free in June or July, I'll go to Austria with you for a month."
"real?"
"Um."
"Eat quickly, and then we'll do some exercise."
"Come again?" Nan Yi was trembling with fear.
Gong Xue spat, "What are you thinking about? I mean to go downstairs and play badminton."