Volume 6: The Great Change Chapter 0877: Cutting off the gold
Nan Wuwei let go of the handle, turned around, hooked Zhong Liwen's neck, put his mouth close to his ear and said, "Is it the fishing line tied to the game coin?"
"You know?"
"My father told me this. Let me tell you, there is another way. You don't need to use game coins. You can use a thin wire to poke the coin slot."
Zhong Liwen's eyes lit up, "Shall we try somewhere else?"
"No, you'll get beaten if you get caught." Nan Wuwei turned his head and glanced at the screen. He saw a coin countdown on the screen, so he put another coin into the coin slot and said, "I'll let you play."
"OK."
After hearing Nan Wuwei's words, Zhong Liwen didn't hesitate at all and switched positions with Nan Wuwei to start playing.
Zhong Liwen is pretty good at playing games, but unlike Nan Wuwei who can complete a level with one game coin, he dies every ten minutes or so. Nan Wuwei will help him put in coins in time so that he can continue playing.
Even if the family lets children of eight or nine years old indulge themselves, it is impossible for them to play outside for a long time. They have to go home before their parents get off work. Like Zhong Liwen, his family runs a restaurant, so he has to go home before dinner time.
Although restaurants often serve food later, this does not apply to those with teenage children. Children cannot go hungry, so they have to be arranged to eat before the restaurant serves customers.
After half past three, Zhong Liwen said goodbye to Nan Wuwei and went home, and Nan Yi took Nan Wuwei to Ke Jianzhen.
Nan Wuwei, the darling grandson who could be seen at least once every three days, was still kissed by the old couple, his sweat wiped with a towel, and he was served half a chilled watermelon and a stainless steel spoon. When it was Nan Yi's turn, he was only told that the watermelon was finished and there was boiled water in the living room.
Seeing that he was not well received, Nan Yi took the gifts he brought and went to the next door, where he sat for a while with Nan Wuwei's master Liu Yi.
The next day, they arrived in the capital and had dinner at Liu Zhen's house. The Liu family was very fond of their eldest grandson and nephew, and treated Nan Yi, the prospective son-in-law, indifferently. However, his father-in-law Liu Genmu was very enthusiastic towards Nan Yi. Nan Yi was his good drinking buddy, and they could always drink to their heart's content.
How could he not be happy? After all, he is his father-in-law, so how could Nan Yi not care about him?
After eating at the Liu family, we eat at the Nan family the next day.
The Nan family’s dinner is not only about family bonding but also business meetings.
Jinru Trading has been registered, and the position of chairman naturally belongs to Yi Jinru. No one dares to go over her head. The position of general manager is a bit difficult to get. Nan Yi and Wenren Lanyue don’t have time to take care of it. Nan Tieli is directly ignored. He just needs to sit back and wait for dividends.
The candidate for general manager has not been decided yet, and Yi Jinru raised another question - the business of the Duanjinlou East Fourth Store has not been very good recently, because it is being squeezed out.
When Nan Yi asked how she was squeezed out, Yi Jinru immediately started talking incessantly.
It is said that there was a woman named Jinlan who claimed to be a descendant of the Aisin-Gioro clan. She got some money from somewhere and bought a store not far from their Dongsi store. She opened an Alan Restaurant, which also served Sichuan cuisine, but it was Sichuan style, not Beijing style Sichuan cuisine.
Jinlan is quite good at business. She used bamboo to decorate the shop, turning it into a bamboo house, which is quite artistic. Moreover, this woman is very visionary and willing to endure hardships.
There is a disco on East Fourth Street. It does pretty good business with many people playing there every day. As a disco, it does business only at night. People play inside and don't come out until after 10 o'clock. Jin Lan discovered this business opportunity and changed Alan Restaurant to open 24 hours a day.
You know what, the men sweated a lot in the disco, and hooked up with Jian Guo'er inside. When they walked out of the disco, they saw a restaurant that was still open. Without hesitation, they went in to eat and drink something expensive. After Jian Guo saw their generosity and they had drunk enough wine, the rest of the things happened naturally.
By meeting the basic needs of a group of wealthy customers, Alan Restaurant's business naturally picked up. Not only was the business good at night, but the business during the day also improved. On days when business was good, Alan Restaurant's daily turnover could exceed 40,000. Duanjinlou was surpassed by Alan Restaurant.
In fact, it is a good thing for restaurants to cluster together. It forms a cluster effect, which will attract more new diners. The pie will become bigger, and everyone will share the profits, so business will not be bad.
However, this has to have a prerequisite. There must be differentiation between the restaurants. If one does barbecue and the other does donkey meat hotpot, their businesses can support each other. But if two Sichuan restaurants are next to each other, one of them must die. Either you kill me or I kill you. There is no possibility of both of them coexisting.
Under the current circumstances, the fourth branch of Duanjinlou East Branch is at a disadvantage and may be destroyed by Alan Restaurant.
Duanjinlou is a chain store. There can be certain differences between each store, but they cannot be too big. It is difficult to run a chain store, and one cannot be too flexible with respect to individual stores. The store cannot go east and west, and be all kinds of different and flashy. Management is a big problem.
Relatively speaking, Alan Restaurant is more flexible. It can change its orders from morning to night and make adjustments immediately at the slightest sign of trouble. For example, as for the midnight snack business, it's not that no one in Duanjinlou has discovered this business opportunity, but if the Dongsi store does midnight snacks, it will affect the entire body by staff deployment, whether other branches should keep pace, etc.
and……
"Huo Tian's mind has become wild. He now wants to build a house and even discussed with me about withdrawing Duanjinlou's working capital." After explaining the competition among restaurants, Yi Jinru said this.
"Not surprising." Nan Yi replied indifferently.
Not long ago, the Beijing Municipal Government sent a large delegation to Xiangkeng, where they held an investment promotion conference with only one mission: to sell land.
The investment promotion conference was very successful. Fang Group and four other major real estate developers were very respectful and signed the land purchase contract without even looking at the map of Beijing. Beijing was able to improve the living conditions of many citizens without spending a penny.
In June, Beijing announced the "Implementation Plan for Housing System Reform in Beijing" and seven other supporting measures, which were fully implemented on July 1.
The plan sets a ten-year goal: the city's per capita living area reaches 8.6 square meters; the housing completion rate reaches 70%, which means 70% of citizens live in unit-type buildings; the housing problem of all households with living difficulties whose per capita living area is less than 3 square meters is solved; and 30% of dilapidated houses are renovated.
There are five basic forms of housing reform:
1. Establish government and unit housing funds.
Nan Yi has read the details of the terms and conditions. This clause has nothing to do with ordinary people. It is just about the allocation of housing within the unit.
2. Establish housing provident fund; 3. Sell public housing.
These two points can be linked together. Like in Guangzhou, public housing will be sold and can be paid in installments. In principle, the payment period shall not exceed 30 years. This is actually an advance version of "housing loan" that incorporates provident funds.
4. Gradually increase rents.
The rental prices of both public and private houses will increase, but there is a time point. Before 1994, in principle, the maximum monthly rental standard did not exceed 0.76 yuan per square meter of usable area.
5. Collect funds and cooperate to build houses.
Anyone who has worked in a workplace and has a little knowledge of document reading skills can easily extract four words from this plan: "housing price breakthrough". They even have the time node for the breakthrough, which is 1994.
The real estate market in Qiong Province and Zhucheng is booming, and everyone is jealous. Now there is an opportunity right at their doorstep, so of course those who have some ideas want to get involved.
Last year, there were 3,700 companies engaged in the real estate industry in Beijing. After the southern tour, the number doubled immediately. As soon as this plan came out, the number of real estate companies began to surge again, with hundreds of new companies emerging every day. Now, the number of real estate companies in Beijing has exceeded 15,000.
[The real estate companies mentioned here do not necessarily refer to real estate companies with real estate projects. They can also include construction teams, earthwork teams, etc. As long as they are related to real estate and are formally registered, they are all considered.]
In a sense, this year can be regarded as the first year of real estate in Beijing and even the whole country.
In such a situation, it is not surprising that Huo Tian is eager to step into the real estate industry. Qinxing is ranked in the lower ninth class, so who can't have some aspirations?
However, his pursuit had caused Duanjinlou to become unstable. Huo Tian's idea had already arisen. If he was forced to suppress him, a rift between them was inevitable. In serious cases, he might even develop filthiness. But he had to suppress him because Nan Yi didn't want the Nan family to step into the real estate industry.
Ever since he started thinking about opening Duanjin Tower and Mingzhu Banquet, Nan Yi had considered everything comprehensively. It was human nature that when one person succeeds, the whole family would benefit as well. Now that he was rich, it was natural for him to bring wealth to the Nan and Liu families as well.
However, the two families can be rich, but they cannot become extremely rich, and they must be particular about the industry they are engaged in.
The current model of Duanjinlou is neither high nor low-end. Even if chain stores are opened all over the country, they will not be too conspicuous. When people talk about it, they will only say that the Nan family is powerful and their business is booming, and they will not associate it with topics such as favoritism, fraud, and backdoor dealings.
As long as you don't undertake any reception tasks, designate catering suppliers for any events, and other businesses that are full of gimmicks, have unpredictable profits, and are sure to get you stuck with shit, just serve one customer at a time, one table at a time, open the door to welcome customers in an orderly manner, and no one will dare to throw dirty water on you, even if you make billions a year.
Restaurants, hardware stores, foreign trade, and even Wenren Lanyue's drugstore, were all carefully considered by Nan Yi. Either they were not conspicuous, or they were encouraged by the country. In order to gain a reputation for the Nan family, Nan Yi put a lot of effort.
"Isn't it strange? Can you help me make a decision? Should I agree to him?"
One by one, the things that Nan Yi did for the Nan family and Yi Jinru's family made the Nan family's life better and better, and everyone had a good future, which made Yi Jinru obey Nan Yi's words.
"Mom, leave this matter to me. I'll talk to Huo Tian. Let's talk about the current situation first. Leave the selection of the general manager to me. I will find a good one.
There is no rush to find someone. Tomorrow I will accompany you to Xiushui Street. We will order some clothes there first, one small order at a time. I will take you through the whole process and tell you where you need to pay attention and where mistakes are likely to occur.
When you hire people in the future, you will know which links to focus on when you run the stall.”
Yi Jinru smiled comfortably, "Nan Yi, you are really thoughtful. Okay, I will go to Xiushui Street with you tomorrow and bargain with the vendors."
"Mom, I'll go first and take Wuwei out for a walk. I'll go to the store to find Huo Tian later."
"Would you like to have dinner in the restaurant?"
"No, I have an appointment."
As Nan Yi spoke, he walked out of the yard with Nan Wuwei. The first thing they saw was a row of five cars with their front ends pointing towards each other. They were all from the Nan family. Two were owned by Nan Yi, and one each for Yi Jinru, Nan Tieli, and Wenren Lanyue.
Yi Jinru's car is the third generation of Nissan Maxima, which was newly launched this year. Its streamlined appearance and exquisite logo add a lot of points to it; Wenren Lanyue's car is a small Cherokee, which is also a new model this year. It looks very masculine and domineering. Nan Yi did not expect that Wenren Lanyue actually likes this car; Nan Tieli's car is also a new model this year, a Songhuajiang mini van. Except for the driver and the co-driver, all other seats have been removed, making it very suitable for delivering goods.
"Dad, your car is not as nice as grandma's. It looks the same inside and out." Nan Wuwei opened the door of Xima's car, took a look inside, and said.
Nan Yi nodded to the driver sitting in the driving seat, and then said to Nan Wuwei: "If it doesn't look good, don't sit in it. Dad will call you a minibus. If you are lucky, you can still smell the leek box smell."
Nan Wuwei pursed his lips and said pitifully, "Dad, tell me where the trash can is. I'll go look for it. Maybe my real dad is looking for me."
"Who did you learn this from? You're so talkative."
"With you."
Nan Yi stepped forward, grabbed Nan Wuwei's belt, pushed his shoulders down, and was about to lift him upside down, but Nan Wuwei somersaulted on the spot using Nan Yi's hand as the axis and stood up again.
As soon as he stood still, Nan Wuwei immediately boasted: "I am a disciple of Wing Chun, Baji, Chuojiao, Zhuangquan, Wu's Tai Chi, Wuhai Iron Sand Palm, Bindao, Yoga, Sanda, and Free Fighting. I will not kill nameless ghosts under my palm. Who is this wild fox Zen? Tell me your name."
"AK47."
"You're playing tricks." Nan Wuwei pouted.
"Comrade Xiaonan, you've been floating for three days. Be careful that you get used to it. Even if you go to your mother, you won't be able to change it. No matter how hard you punch, hit, or kick, you can't beat your mother pinching your ears."
As soon as Nan Yi said this, Nan Wuwei immediately lost his temper, "Dad, I was actually very happy, don't mention unhappy things."
Nan Yi rubbed Nan Wuwei’s hair and said, “Let’s go. I’ll take you home and go play with Nuan Nuan.”
"No, I don't play with girls." Nan Wuwei struggled to break free from Nan Yi's restraints and combed his hair with his fingers. Suddenly, his hands danced with his body, "Dad, do I look like Aaron Kwok?"
"You said in front of your father that you look like someone else. I see you've been living too comfortably and your life is itching. You need to be punished." Nan Yi pretended to be angry.
"Hehehe!" Nan Wuwei laughed, "Dad, I was wrong."
"Just keep floating, hurry up and get in the car." Nan Yi pointed at Zhinan Wuwei and got into his car first.
Nan Wuwei followed closely behind and got into the car, sitting next to Nan Yi, pulling out the seat belt and buckling himself, "Dad, where are we going?"
"Let's go see Mi|mi's Adventures."
Nan Wuwei pulled out a copy of the Contra comic book that Nan Yi brought back from Coconut City from the back of the passenger seat, flipped open the pages, and said without even looking up, "Dad, you're too stingy. I was just talking, and you got really angry."
"You're just being smart. I'm going to find my dad, not your biological dad."
"Well, it's good that you're not angry. I'll sing a song for you. I'm not afraid of the rain or the snow. Even if it's cold and snowy, as long as I can see him, I can see him every day. I'm not afraid of any snowstorm. I want to find my dad..."
Nan Yi listened to Nan Wuwei humming "I Want I Want to Find My Daddy" and couldn't help but sing along: "I'll look for my daddy wherever I go. I haven't found my good daddy yet. If you see him, persuade him to go home."
Nan Yi did not go to Erhua to find Nan Huaiqiu. What he said to his father just now was to confront Nan Wuwei. In fact, the school beauty drove the car to Dongsishitiao and stopped in front of a white building.
As soon as Nan Yi got off the car, he saw Ma Modu and Wang Lu standing under a tree smoking. He also saw Wang Lu, who noticed him coming, signaled to Ma Modu. Nan Yi read his lips and found that Wang Lu said, "Oh, see? The idiot rich man is coming. Circle him."
"What do you want me to do? You called me so late last night." Nan Yi said when he came to the two of them.
"Of course I asked you to come here for a good reason. I know you have so much money at home that it's getting moldy, and I also know you don't have time to dry it. So I found a good place for you to put your money." Wang Qi pointed at the white building. "See? This place is going to close down. Lao Ma and I are planning to use the space here to shoot a TV series."
Following Wang Ju's direction, Nan Yi glanced at the light box sign placed by the door of the small building, then retracted his gaze and looked at Wang Ju's face, mocking him, "I remember you told me that the business here was very good, why is it dead now?"
"Okay, stop bullying me. I admit that you are awesome. You have calculated everything. The business here cannot be done anymore. Let me be frank with you. Are you going to invest or not?" Wang Lu said bluntly.
The light box sign that Nan Yi saw just now had five words on it: "Seahorse Dance Hall". Ma Wang and the others did not learn the lesson from "Our Dance Hall" back then, and they still spent money to open a dance hall again. It didn't survive back then, and it's almost the same now.
Nan Yi spread out his hands and shook his fingers up and down. "Where's the script? Where's the plan? What can you give me in return for investing the money?"
"No, I haven't prepared anything. I just want to ask you whether you want to vote or not." Wang Lu waved his hand.
"Beating him up." Nan Yi scolded with a smile: "You call this looking for investment, isn't it clearly robbery?"
"Nan Batian, Wang Lu and I have some ideas now. We haven't started working on the script yet. You're the best businessman among the people we know. Please give us some advice on how to attract investment." Ma Modu next to Wang Lu said.
"Do you really want to attract investment, or do you want to find a rich guy?"
Wang Qi said indignantly: "Really? I'm not Nan Batian or Huang Shiren."
"Why did you really call me here? Just go find Gong Xue. As long as your script is not bad, you can earn one or two hundred yuan without any problem."
"Nan Batian, are you serious?" Ma Modu confirmed.
Nan Yi pointed at the light box sign and said, "As long as you can apply the "Editor's Story" model here, I promise you that once the filming is finished, you can get two hundred... Forget it, let's just get three hundred."
"Oh, you're really amazing. We are planning to compile the stories about all kinds of people we meet here into a book, and write it like "Stories from the Editorial Department."" Wang Lu exclaimed and blew a cloud of smoke from his mouth straight into Nan Yi's face.
"Fuck, put out the cigarette, my son is here."
"Beating sex."
Wang Jue spat, threw the cigarette butt in his hand to the ground, put on a shy smile, and pretended to be an intimate uncle to Nan Wuwei.
Let Wang Jue pretend, Nan Yi pulled Ma Modu aside, "Old Ma, you know the current TV drama market better than me. If you really want to make money, you can only start with advertising."
"How do we do this?" Ma Modu asked humbly.
"Make a list of all the goods that are suitable to appear in the dance hall, including alcoholic beverages, drinks, snacks, and clothes worn by the characters in the play, which will appear in the hands and on the table. No matter what it is, as long as it will appear in the camera, organize it all.
Another thing is the scenery. There is always a bathroom in a dance hall, divided into two for men and women. There should be advertisements on the door, and there should also be advertisements on the wall opposite the urinals. There should be four or five urinals, and each one has a different advertisement.
Don't be too blunt, you are all literati, you can think of some words, let me give you an example..."
Nan Yi thought for a moment and said, "Your range is not enough, please shoot closer. Just like this line of text, include it in an advertisement. There is no need to say anything about the lines of the advertisement. When the characters in the play read the text, the camera can naturally face the advertisement.
Then, you can design the plot here and let the characters in the play look at the words on other urinals. Five urinals mean five advertisements, plus the one on the door, there are six in total.
There are also large squat toilets. Find a flush toilet manufacturer to get sponsorship and give their trademark a close-up. Add advertisements on the back of the door. Don't use advertising pictures, just write them with a pen. You can find manufacturers of cockroach and rat poison to get sponsorship. Light mosquito coils and a roll of toilet paper on each squat toilet, and give the trademark a close-up as well.
As for the female character, you can add a missed plot for a certain character. She hurried to the bathroom and found that there was no sanitary napkin in her bag. She asked for one from someone else in the bathroom. Someone gave her one and she was surprised to find that it was the brand she was using. You can design a dialogue here and add the advertising slogan..."
Nan Yi gave Ma Mo a lot of examples, which were very eloquent. Almost a hundred product advertisements could be implanted, and the lines they mentioned could easily earn tens or even hundreds of millions. It was just the appearance of the shots, and the length of time they appeared, whether it was a close-up or not. The lowest could be a few thousand, and the highest could be hundreds of thousands.
The Haima Film and Television Creation Studio has united a group of trendsetters in the literature and film and television industries. These people have been responsible for the high-rated TV series and high-grossing movies in the past two years. As long as they are all included in the list of screenwriters or crew members, they can easily "fool" out millions of dollars in advertising fees.
Ma Modu listened to Nan Yi's words, his brows went from being furrowed to relaxed and then furrowed again, "Nan Batian, too many scenes have to serve the advertisement, the script is not easy to write, and it won't look good when it's filmed."
"I didn't ask you to insert advertisements into everything I said. I just helped you to expand your thinking. It would be best if you could insert advertisements into the plot without leaving any traces. Nowadays, wine and health products are willing to spend money on advertising, especially health products. Go and run a round. With your popularity, it won't be too difficult to collect a few million in advertising fees."
Ma Modu's brows relaxed again, and he said happily, "Thank you, Nan Batian, it's you who has to do it. The gangster and I racked our brains to come up with a solution in just a few minutes. I really regret not listening to you. Hundreds of thousands of dollars were thrown into the water."
"Come on, forget the polite words. For the rest, go talk to Gong Xue. She's professional at this. She'll take some of the money, but she can bring you some big clients."
"I'll go find her tomorrow." Ma Modu said, and sighed, "I'm not cut out for business. After this is over, I'll go back to tinkering with my antiques."
"Very good, now the antique market is starting to heat up, whether you want to make money or collect, it's a good time. A few years ago, I took my son to a stall selling used books on Yongding Road to look for Zhang Heding's "Slingshot Score", and bought a scroll of Wang Hui and Wang Shigu's "Autumn Forest Poetry". I don't know if it's real or not, anyway, I only spent two yuan, so it doesn't matter whether it's real or not.
I never asked anyone to authenticate this painting, so I just left it there. Two years ago, I suddenly remembered it and sent it to Christie's. Guess what, it was sold for 52,800 US dollars. It's not a sky-high price, but it's still a good profit."
Ma Modu was surprised and asked, "Are Wang Shigu's paintings so valuable?"
"My price is still relatively low. Christie's has also auctioned several other paintings by Wang Shigu, and the prices were all higher than mine. Old Ma, you have a lot of stuff hidden in your hands. Don't worry about what business to start. You are richer than you think."
"Okay, I understand. You went around in circles just to make me realize that I'm not cut out for business." Ma Modu said with a wry smile.
"Haha, that's fine if you think so." Nan Yi laughed, "I have something else to do today, let's find a place to get together tomorrow."
"Don't look for it, just mine."
"That's fine."
After saying goodbye to Ma Modu and Wang Lu, Nan Yi took Nan Wuwei to Lai Biao's place for dinner.
While drinking, Lai Biao mentioned that a relative from his mother's side was going to settle in Macau and do business in Macau and Xiangkeng in the future. He asked Nan Yi to help when he needed help.
Nan Yi agreed repeatedly, knowing that Lai Biao was just being polite. If Lai Biao's relatives couldn't handle the problem, it would be useless for him to help. The most he could do was to ask his grandmother Fang Mengyin to help build some connections in the business community.
It was just past eight o'clock when they left Lai Biao's house. Nan Yi estimated that it would not take long to talk with Huo Tian, so he took Nan Wuwei to Qianmen East Street, where the flagship store of Duanjinlou was located. Huo Tian usually stayed here when he had nothing to do.
When Nan Yi and the other arrived, there were still three tables of guests in the store's lobby, and there was still someone in the private room. Huo Tian was standing next to the cash register, holding a teacup in his hand, his eyes unfocused, and he was obviously thinking about something.
"Huo Tian."
Nan Yi came to Huo Tian and called out softly.
Huo Tian shuddered and woke up. He was stunned for a while before he smiled professionally, "Boss Nan, why are you here?"
" Go out and have a chat."
Nan Yi and Huo Tian came to the roadside outside the store and stood there, and Nan Yi went straight to the point.
“You want to work in real estate?”
Huo Tian raised his hand and touched his nose, then put it down and took out a cigarette from his pocket and lit it. "I have a friend in Qiongdao who made a lot of money by speculating in land. He went back to Beijing a few days ago and told me about this. I was very interested when I heard it, and asked many people about the situation in Qiongdao.
As soon as I inquired, I knew that it was too late for me to go to Qiongdao. Later, I thought that if I couldn't go to Qiongdao, I could do real estate in Beijing. So, I collected real estate information everywhere and understood the housing policy in Beijing. "
Huo Tian paused, flicked the ash off his cigarette, and continued, "There was a female neighbor in the courtyard where I used to live. She was a few years younger than me. We grew up together. She was a capable person and had studied abroad.
She told me that real estate is one of the industries with the highest profit margins and that many well-known foreign entrepreneurs have gone through this path. She suggested that I use the catering industry to lay the foundation, use real estate to accumulate a large amount of capital, and then form a large industrial group.
I took her words to heart, so I went to Aunt Yi to discuss Duanjinlou's entry into real estate."
The shareholders of Duanjinlou Catering Development Company include Xiaonan's Catering Company, Huo Tian, and Pang Erzhu. Among them, Xiaonan's family holds 67% of the shares and firmly holds absolute controlling rights. The final decision on the direction of Duanjinlou lies in the hands of Yi Jinru. Huo Tian can only make suggestions and does not have the power to act arbitrarily.
