Volume 5 2013 Chapter 957: Shaken
"No problem, let's do it according to Master Yi's idea! In fact, we are also considering transformation. After all, the sexy style is the mainstream in today's market. Since you think so, then we can just be confident and bold in executing it."
Han Shenghao's cooperation was unexpected. Yi Haoyan originally thought that he was the biggest obstacle, but he didn't expect that the other party would fully support him.
It seems that the president has experienced a series of failures and has already started to reflect.
That's easy.
The reason why he didn't want to manage this girl group before was because AOA had obvious personal style characteristics, which was Han Seungho's band concept. However, in order to break the dilemma of the group's development, these things need to be abandoned, which is difficult for a successful president to accept.
It is difficult to change the thoughts of adults, and Yi Haoyan does not want to do such a thankless task.
FNC is not his company, and AOA is not his girl group.
You can help or not.
From the boy's perspective, this kind of thing was just an attempt to verify his ideas and judgments.
It doesn’t matter whether it exists or not, or whether it succeeds or not.
Now with the support of the president, Yi Haoyan decided to get more involved.
In fact, he doesn't need to do anything specific.
Unlike Dream Tea, FNC is a medium-sized company with a lot of resources and talent. Once the direction is decided, there are dedicated people to take charge of the implementation.
There are also special teams responsible for song selection, costume design, dance design, and even the overall concept improvement.
He just needs to point out the direction and wait for the results.
…
As FNC's first girl group, AOA's transformation was highly valued and soon produced initial results.
The planning team recommended the title song.
"shake"
"How do you feel?"
After listening to the demo, Han Shenghao asked Yi Haoyan for his opinion.
"To be honest, I don't know."
The boy shrugged.
"The lyrics have a bit of a sad song feel, and the style at the beginning seems to have a jazz feel, which does have a lazy and sexy feel, and the chorus is progressive and easy to remember. The musicality is very good, but I don't know..."
As he spoke, he paused, as if trying to organize the right words to describe this feeling.
"President Han, you know that idol fans are not the same type of market group as music fans. For a band, original songs and live performances are the lifeline of the group. The band survives on this, but idol groups are not like that. For girl groups, especially sexy girl groups, stage performance is always the first priority. Good looks are more important than strength.
"Even though it's a group with talented singers like Hyolyn and Soyou, the most popular Sistar is Bora, who has the best figure and the most beautiful figure."
Hyolyn is the undisputed and irreplaceable Ace in Sistar. Her singing and dancing skills are both top-notch among idols, especially her singing skills, which are basically comparable to those of professional singers. In her usual comebacks, she is also responsible for most of the singing and outstanding high notes.
Logically, she should be the most popular person in the group, but in reality, the most popular and well-known member of Sistar is Yoon Bora.
Bora has a lively personality and often appears on variety shows. Even if she is only responsible for rap and dancing on stage, her popularity is very high, even surpassing Hyolyn.
The reason is simple: Paula is prettier and has a better figure.
Idol fans are very direct, they just look at the face and the body.
This is especially important for girl groups with a sexy style.
The best proof of this is the surge in popularity of Kim Ah-young and Park So-jin after Girl's Day's transformation.
"you mean?"
"You don't know the final effect just by listening to the song, at least not yet. The key to the transformation to a sexy style lies in the overall combination of the song and the dance makeup, especially the dance. Without the conspicuous dance to support it, how can you show your sexiness? How do fans view your figure?"
Yi Haoyan said it very directly.
It’s not his fault, the South Korean idol market is just that direct.
Even the skirts of pure-style girl groups are all 20-30cm above the knee. How sexy should the style be?
The three characteristics of tight, revealing and transparent are fully displayed in the costumes of the sexy girl group.
To put it bluntly, it's all about showing off your body and skirting the line.
The bigger the scale, the more sensation it can cause.
Kim HyunA's songs "Change" and "Bubble Pop!" were banned or ordered to modify the dances because of the excessive dance moves, but she became a big star because of them. Later, she even released the more explicit "Trouble Maker", which was also very popular.
Regardless of whether this orientation is problematic or not, the market’s reaction is the most realistic.
Girl groups are a business, popularity means profit, and no company will go against profit.
So according to this logic, the scale of various sexy girl groups is getting bigger and bigger, which is also a drawback of the sexy style.
After all, the so-called high-level sexiness is not easy to do. It’s okay if it’s not done well, but the most embarrassing thing is that the company thinks it’s sexy, but the fans don’t buy it. Such a comeback will fail and the investment will be wasted.
Therefore, some direct and bold action designs are more effective. After all, everyone can understand naked sensory stimulation...
So when Sistar first took the sexy route, Yi Haoyan and Jin Shida both emphasized the importance of health, in order to break away from this crazy internal logic and differentiate themselves from other girl groups.
Of course, AOA is still trying to stand out. At this time, they are definitely going to challenge the limits.
The dance is the point.
However, the choreography of "Shake" still surprised Yi Haoyan a little.
The MV had not been filmed yet at this point, and he had only watched the rehearsal in the practice room, but he could already see a lot of thought that went into it.
The members were all dressed in hip-length hot pants and high heels, obviously intending to show off their legs.
This is also the characteristic of South Korean sexy girl groups.
The social atmosphere here seems to be very strict about the upper body, and exposure and protrusion are not allowed. Therefore, the choreography focuses on the lower body.
High heels, miniskirts, in short, the purpose is to lengthen the legs as much as possible visually, and the dance also includes a lot of hip-swaying and hip-twisting movements. At the beginning of the song, Park Choa even has front-facing leg-opening and high-kicking movements.
The beginning sets the tone for the entire dance.
The rap part also has some eye-catching action designs.
Except for Shin Jimin who was sitting on the back of the sofa and rapping, the other six people lined up in a row, stretched their left legs horizontally , and folded their right legs in a lunge and squat.
The movement of 12 long white legs squatting in unison to show their lines is quite shocking.
Overall, this dance clearly demonstrates AOA's desire to transform into a sexy group, and compared to other introverted girl groups, it is relatively more textured.
Sexy, but not vulgar.
Judging from this design, FNC is obviously aware of the limitations of the sexy route itself and wants to escape the trap of scale challenges.
This idea is correct.
Yi Haoyan didn't say much. Although he felt that this dance was not powerful enough and not as impactful as "Expectation", AOA is not at the point of disbanding yet. This slightly more advanced sexiness might be more suitable for them.
He did not participate in the subsequent MV shooting and makeup.
It’s not that he doesn’t want to care, but the boy has more important things to prepare for.
Eun-bi’s birthday is this month.
She is coming of age.
