Volume 5 2013 Chapter 956: Transformation
"What style is the most popular girl group in the market right now?"
Yi Haoyan did not directly answer Park Choa's question. He looked up at the members who were still standing, as if asking them.
"Well, if we're talking about now, it might be the sexy style."
As the captain, Shin Jimin pays special attention to the music performances, and she definitely knows which girl group is the most popular right now.
Today’s South Korean female idol groups, Girls’ Generation, 2NE1, and Kara are of course still in the first tier, but as top girl groups, most of them are active overseas, and the frequency of their return to Korea is declining.
In fact, it is Sistar that has truly risen and dominated the local girl group market in the past two years.
The healthy, energetic and sexy style has brought this group excellent music results, and their songs and style have influenced a large number of subsequent girl groups.
Later, Girl's Day transformed into a sexy style, partly because Park So-jin was very suitable for this style, and partly because the market now prefers this style. And even girl groups like Girls' Generation and Kara inevitably move towards this style as the members get older.
Actually, it is very realistic. There are actually two major styles of Korean girl groups. When they are young, they act cute, and when they are older, they act sexy, basically without exception.
Of course, with today's sexy trend, girl groups are not without other styles. For example, A Pink has firmly taken the cute route and has developed well.
However, the number of girl groups that have become popular with this style is significantly smaller.
The mainstream style in South Korea today is sexy.
…
…
"Yes, that's right. Actually, AOA should also try this style."
This is Yi Haoyan's solution to AOA's current predicament, transforming into a sexy style just like Girl's Day.
"But, we have actually tried the sexy route..."
Shin Jimin was a little confused.
When they made their second comeback, they added a lot of sexy dance moves to the "Get Out" dance design, and they also chose bold hot pants and long boots as their costumes to show off their figures. It can be said that the stage effect was also very sexy.
But the result was not as expected.
“I watched the Get Out stage, but that’s not enough…”
Yi Haoyan smiled and shook his head.
"The dance and costumes of that song are in line with the sexy style, but the song is too rock and roll, so the combination is weird. Have you ever seen a rock band with a sexy style? That's not the real sexy route. To go the sexy route, you need to let go a little and risk it all.
"A transition like Girl's Day's "Expectation" is what you need now, and you have to completely abandon the band model. It's impossible to have both."
Girls wouldn't dare to respond to such words.
The style and direction are determined by the company, and the band's direction is even determined by the president Han Seung-ho himself. How can idols, who are working people, dare to object?
"I know you can't decide these, but I hope you can be mentally prepared for the sexy transformation, which may be quite large."
AOA and Girl's Day are quite different.
Girl's Day's previous hits were cute songs, and they have maintained that style ever since, so the transition to sexiness would create a sense of contrast and a strong comparison that breaks through their image.
AOA's current image has not yet been established, and neither the dance group nor the band has formed a memorable style among fans, so the transformation must be more distinctive in order to be remembered.
If you want to establish a sexy image at this time, you have to put in some effort.
The scale will indeed be larger.
This is also the reason why Yi Haoyan deliberately asked the girls whether they had settled their accounts.
After all, I practiced for so long and finally made my debut, but I’m not popular.
Not only is it not popular, but its development trend has not changed much. Given the current situation, if AOA continues to develop like this, it may even disband. If they don't take a risk now, they may never have a chance.
This is not an exaggeration.
AOA is not young anymore.
Lin Chanmei, born in 1996, is 17 this year.
Kim Seolhyun, born in 1995, is 18 this year.
Kwon Min-ah, born in 1993, is 20 years old this year.
Shin Hye-jung, born in 1993, is also 20 years old.
Xu Yuna, born in 1992, 21 years old.
Park Cho-a, born in 1990, 23 years old.
Shin Ji-min, born in 1991, 22 years old.
This seven-member girl group has an average age of 20, and now is the time for them to achieve results. If they don’t seize the opportunity now, it will be hard to say what will happen in two years.
Because there are many people in the group and the daily expenses are also high, the company will not continue to maintain such a large investment without seeing any benefits.
They may hold out for another year, and if there is no hope, the group may be put aside and wait for the contract to end.
That's when it's the most serious.
"Well, specifically, what will be the scale?"
Xu Yunai was a little worried.
In fact, the other girls were also worried, but they were afraid and did not dare to ask.
So far, only a few older girls dared to speak, and the others were silent. It seems that FNC is very strict in disciplining the girls.
Not every girl can accept the sexy style, especially the young ones.
Wearing revealing clothes or making bold movements on stage can be a huge pressure, even in a heavily Westernized country like South Korea.
Sistar has always emphasized the healthy and sexy route in order to avoid these problems.
Girl's Day was about to disband and had no choice but to take a risk and transform.
After all, being sexy is a double-edged sword, and if you’re not careful you can end up hurting yourself.
But now AOA has actually reached a time when it has to change. It’s just that their situation is slightly better and their company is stronger, so they don’t have to go to the extent of throwing everything at the stake.
Moreover, AOA has an advantage, they manage their body very well.
Although there are no particularly beautiful people in the team, there are many people with sexy bodies.
Although Kim Seolhyun is still young, her well-proportioned figure and wheat-colored skin have already begun to exude a sexy vibe.
Needless to say, Shin Hye-jung has long legs and a model figure. Yi Haoyan has always felt that she is on par with Kim Seol-hyun and they can be double faces.
In fact, Quan Mindan has the most beautiful face in the team and the whitest skin, which is in line with traditional aesthetics.
Park Choa has a natural sense of maturity. She looks very photogenic after putting on makeup and her figure management is also always on point.
Although captain Shin Ji-min is not tall, she has a good proportion and well-proportioned curves.
The youngest member, Lim Chanmi, also has a great figure.
But the most surprising thing was Xu Yuna.
She seems to be born with femininity, very similar to Park So-jin, like a glass of red wine, charming and seductive.
Xu Yuna is much younger than Suzhen, and this kind of femininity seems to be innate.
This was a big surprise.
And she wasn't actually a very pretty girl.
The facial contour is a bit big and a little bit square. This kind of face has nothing to do with femininity and is completely different from Park So-jin's round face with a bit of flesh.
But when Xu Yuna performs on stage, her eyes and posture are very charming.
There is a very significant difference from other members
It can only be said to be a personal characteristic.
These personal traits are the basic guarantee for AOA to carve out a path in the fierce competition among girl groups by relying on the sexy route.
Yi Haoyan is very optimistic about the girls.
However, whether they can achieve it in the end depends not only on their willingness to take risks, but also on Han Shenghao's courage.
After all, it was not an easy thing for him to abandon the band mode, get out of his comfort zone, and try a completely unfamiliar style.
