Volume 5 2013 Chapter 909: The Popular "Female President"
"Yes, just to attract attention."
Yi Haoyan nodded without any hesitation.
“What’s the hottest thing in Korea right now?”
"What?"
Being asked this question suddenly, Lee Jong Suk certainly couldn't answer it.
"The newly elected commander-in-chief~isn't she a woman?"
The boy had already come to his own conclusion.
"What does this have to do with our return?"
Of course, Lee Jong Suk couldn't have been unaware of such a big thing. However, as the president of a small agency, he couldn't see how such a national event could be related to the group's current comeback.
"There is no relationship now, but we can create one! Otherwise, how can we call it riding on the popularity?"
It doesn’t matter if this is what Yi Haoyan wants.
"The current concept of Korean society is still relatively traditional and conservative, and there has been no women's liberation movement in history, so the social status of Korean women has always been low.
"This inequality is even more vividly reflected in love. In Korean dramas throughout history, the heroines are either weak or Cinderella, who has endured hardships and persevered. In short, they are all in stereotyped roles and do not look like leaders.
"Most of the love-related songs in K-pop are lyrical and expressed in a way that pleases men. Now that there is a female leader like this, shouldn't there be some change?"
“This, in fact, is not nothing.”
Lee Jong Suk did not completely agree with the boy's statement.
"I don't know about TV dramas, but the songs have actually changed a long time ago. Starting with Lee Hyori's "Ten Minutes", Kpop has jumped out of the circle of pleasing men, and there are many songs that emphasize women's autonomy in love. This is not new. Wonder Girls' "So Hot" and Girls' Generation's "Run Devil Run" are both such songs. This concept has been popular for a long time."
"I know! Of course I know this, but they haven't caught up with the emergence of a female leader! We are not creating a new concept or promoting a new idea, we are just riding on the popularity!"
Yi Haoyan smiled and clapped his hands.
"President Li, it doesn't matter whether there is change or not, it doesn't matter whether it is innovative or not! Even the improvement of women's rights is not something that a semi-popular idol group should pay attention to or be qualified to promote!
"All we want is popularity! As long as we can attract attention!
"Last time they came back, Girl's Day attracted attention by selling meat. You and I both know this! But you won't get far just by selling meat. You have to find a new hotspot. The appearance of this great commander is a perfect hotspot, so of course you have to take advantage of it!"
"Um……"
After being reminded of this, Lee Jong Suk realized that his thinking had gone astray.
Indeed, the content and ideological themes of the songs are not something that a group like Girl's Day should worry about. In the past, they constantly adjusted their style and image in order to become popular. Those social issues have nothing to do with them at all.
What Girl's Day wants now is popularity. If they just want to take advantage of the popularity, the result of this government change will indeed bring huge traffic.
But is it really okay for a small company like them to take advantage of this level of popularity?
It is common sense that artistes should not be involved in politics, especially for a small company like theirs.
" Will this kind of thing cause trouble?"
As a president, of course you would have this kind of worry.
"There may be risks, but the benefits are too great! Even if it is banned, we can still use it as a gimmick to promote it! Isn't that what HyunA did with "Bubble P op!"? Black and red is also red! As long as we can promote the song, this kind of thing is definitely a huge profit!"
Yi Haoyan continued to encourage.
"And I don't think it's necessary to ban it. It's just to attract attention, not to criticize. We are promoting this matter in a positive way. Hasn't it already produced results? The female commander succeeded! Is this something that cannot be praised? Can't it bring courage and encouragement to women in love? This is a good thing!"
"That's a good thing for us, but the big shots don't think that way..."
Lee Jong Suk rarely curled his lips, looking helpless.
"Isn't the political atmosphere in Korean society very open? It's okay to take advantage of the popularity a little bit, right?"
Yi Haoyan disagrees.
"As long as we don't overdo it, I don't think the higher-ups will mind. Girl's Day is just a small group that has just reached the level of a top girl group. They are not worthy of their attention. Besides, we are just trying to get attention and curry favor with them. Why would they deal with us?"
"Won't the opposing party take care of us?"
"At least not now. He just came to power, and he's dealing with small-time flatterers like us. What will the president think? How will she do her job for the next five years?"
"Um...even if you say so..."
Lee Jong Suk still has some concerns.
"Even if we are targeted by our rivals and they want to cause trouble for us, that will happen after the current one's five-year term ends. By that time, Girl's Day will have debuted for eight years and it's not certain whether they will still be there. What is there to worry about?"
Yi Haoyan was not worried at all.
"There is no greater heat than this. Taking advantage of this hot topic, it is perfect to change from a shy and conservative image to a sexy, bold and proactive female image! The sexy route can still be maintained without expanding the scale, and it can even appear very high-end. This God-given opportunity should not be missed~"
Lee Jong Suk was convinced.
Indeed, there is no better heat than this nowadays, and if the sexy route wants to continue to maintain attention, it will not go far by always selling body parts, and eventually it will have to return to the mainstream image.
And there really isn’t much risk in doing so.
The group is very small, and taking advantage of the popularity is also positive praise, which is equivalent to flattery, and also has a bit of speculation .
However, it is more appropriate for a small company like Dream Tea to do such a thing.
They are not as influential in the industry as the three major economic companies, and they are not involved in the issue of senior management's stance.
And the timing is right now.
The fierce struggle at the top has ended and the result cannot be changed. There is no risk of misjudgment or getting into any big trouble if you come out and wave the flag and cheer at this time.
Although it may give people the feeling of being fence-sitters, Girl's Day is a group struggling to survive. How can they have the qualifications to stand in line in advance? At this time, how can face be more important than money?
As long as their behavior of taking advantage of the situation is not excessive, it will not anger the upper echelons , and the South Korean government is relatively tolerant in this regard.
Thus, a bold plan to ride on the popularity was officially implemented.
This was a composition assignment. Yi Haoyan provided all the ideas and directions, and the staff from various departments of the company began to take action.
The main idea is to take advantage of the popularity of the female president.
