Volume 5 2013 Chapter 908: Trilogy Plan
It’s hard for first love to have a good ending.
The same goes for After School’s “First Love.”
Although the song, dance and plan were good, the problems were just as Yi Haoyan had expected.
The heavy schedule and overly difficult dance moves caused the members to get injured one after another during pole dancing practice.
Member Lizzy fell during practice and injured her right leg, making her unable to participate in group activities in the short term.
Raina also injured her arm during practice and was unable to perform pole dancing. After the music show ended, member Nana missed her step and fell off the stage, causing a pelvic contusion and temporarily stopping her activities.
In the end, they couldn't even get all the cast members together for the "First Love" promotion stage, and had to cancel the most exciting pole dancing part.
However, after putting in so much effort, After School still failed to achieve results that matched its capabilities.
They just happened to hit Sistar's "Give it to me" and EXO's "Roar".
Both of these are currently very popular male and female idol groups, and neither of them can be challenged by After School today.
As a result, this beautiful and sad song "First Love", which was of very high planning and performance quality, ultimately did not win the first place in a music show.
In fact, the Korean music industry is very cruel. For a popular group, not getting first place means failure.
This time After School's "First Love" returns.
There is only a beautiful and amazing process, but no expected results.
…
Competition in the Korean music industry is so fierce.
A few years ago, After School was a rising star in the heyday of girl groups. Now, they are somewhat overwhelmed by the fierce competition and it is difficult to reach the heights of their past.
In terms of performance level and planning quality, the return of "First Love" this time is no worse than the song that won first place that year, and is even better.
But the market is no longer the same as before. In addition to the diversification of performance styles and changing trends, the continuous emergence of high-quality new groups has also had a great impact on these old groups.
After all, it is normal for young fans to get tired of the old and love the new.
In this case, except for a few leading groups that can stand out, other groups that have not made obvious progress will appear to be stagnant or regressing.
The situation like After School, which has tried its best but can only maintain its current position, is the reality faced by most idol groups that became famous in the past.
In this case, the counterattack of Girl's Day, which also debuted early, is very eye-catching.
Generally speaking, every idol group that develops well has a period of explosive growth.
A group that seizes the opportunity during an explosive period will be able to quickly stand out from the competition and become a popular group for a period of time, thereby raising its popularity to a good level.
What follows is to try to maintain the existing popularity and keep it stable until the group gradually fades away.
This is also the process that most idol groups go through in their life cycle.
However, there are very few combinations that have the opportunity to burst twice.
That's what Girl's Day is today.
"Twinkle, Twinkle" is their famous song, which made this unknown small company group famous overnight.
Not only did he receive commercial endorsements, but he even managed to persevere for several years by living off his past success despite several lackluster returns .
Today's "Expectations" is Girl's Day's second explosion after many years.
It’s so popular after transforming into a sexy style!
President Lee Jong Suk and the members just tried it with a try-it-out mentality at first, but they didn’t expect it to be such a big success!
Now everyone is a little overjoyed and hopes to go further!
In this case, subsequent planning becomes very important.
…
…
"Of course I still have to go the sexy route!"
Lee Jong Suk's attitude was very clear when discussing the plan with Yi Haoyan.
The performance of "Expectation" is obvious to all. Although it cannot be compared with the popular girl groups, it is also a rare good result for Girl's Day in recent years.
This step of transformation into sexiness is clearly the right one.
"I have to stick to the sexy route not only this time, but also next time."
The boy thinks further ahead than the president.
Transformation is not just a change of style for a comeback, but it is to change the idol's inherent image in the eyes of the audience and fans and deepen the impression.
A successful return will not achieve this effect.
"President Li, do you still remember WG's retro trilogy?"
"Ah~ You mean..."
Lee Jong Suk suddenly realized.
Wonder Girls' retro trilogy of "Tell Me", "So Hot" and "Nobody" ushered in the golden age of girl groups in the Korean idol market.
With this series, the musical genius Park Jin-young made WG popular across Asia and became the number one girl group in Korea at the time.
These three songs are consistent in style, of extremely high quality, and are very popular and influential.
The same style returned three times in a row, which made WG's stage style deeply rooted in the hearts of the people and established their image as a retro girl group. It was a very powerful plan.
Basically all planners in brokerage companies know this classic case.
However, few people have been able to imitate it so far.
Because not everyone has Park Jin-young's genius songwriting ability . It's not easy to write three songs in a row in the same style and guarantee that they all become popular.
So far, perhaps only Kim Yina and Lee Min-soo, the golden combination behind IU, have done it.
The opera trilogy of "Good Day", "You and Me" and "The Red Shoes" directly turned IU from an ordinary singer into the most popular female soloist.
"It's a good idea, but we don't have that kind of strength..."
Lee Jong Suk knows that Dream Tea today definitely does not have the ability to produce such a trilogy.
"Since we are transforming into a sexy girl group, the trilogy design is of course the best."
The boy didn't care about Lee Jong Suk's problem, he had already thought of a solution.
“It doesn’t matter if I don’t have enough musical ability, I can still complete the trilogy in other ways.”
"Other ways? Like?"
This really aroused Lee Jong Suk's interest.
"Girl's Day transformed into a sexy song through "Expectation". In fact, it was mainly through the breakthrough of dance and members' image that they achieved the style change. The song itself is not sexy."
Yi Haoyan directly pointed out the key point.
"Besides, the scale of the stage is already very large now. Whether it is the costumes, the styling, or the dance moves, they have actually reached a limit. If we challenge the scale in this aspect, it is actually meaningless. Therefore, this time we come back, we can focus on the concept as the breakthrough point."
"Conceptual breakthrough? What does that mean?"
Lee Jong Suk was a little surprised, as he originally thought that to continue with the sexy style, he would need to work harder on the costumes and dance.
"The reason why the last transformation was successful was largely not because everyone accepted Girl's Day's sexy image, but because this style is eye-catching. In addition, the dance and costumes are relatively large, so it can cause a sensation, but this method can only be used once. After all, we are a girl group, not a group that sells sex. It will definitely not work if we continue to work in this direction. At this time, we need something new to attract attention, and the focus can be on the concept of the song."
The boy has always had his own thoughts on the transformation trilogy of Girl's Day.
"The so-called concept is actually a point of view and attitude conveyed through the song. Big companies like SM will try to create and build a unique concept and let fans accept it. That kind of thing is too expensive and we don't have the ability to do it. However, it is possible to ride on the popularity of the concept. Not only does it not cost much, but the effect will also be very good."
"Catch the heat?"
This is a new angle, and Lee Jong Suk is very curious.
