Volume 4 Crazy Growth 2017 Chapter 863: Big Brother
Even though the dry firewood of [Mu Ziqi] was ignited in advance by Zhou Dongsheng, it did not affect the fire from burning more vigorously.
After all, as long as you keep adding fuel to the fire, the fire will not go out easily.
Whether it is Mu Ziqi's exploration of video style or Zhou Dongsheng's unreserved support for Li Jiajia, it is undoubtedly a process of constantly adding fuel to the fire and increasing salary for them.
After finding its own distinctive style in advance, the cultural banner of Muziqi has been flying high overseas, even slightly beyond Zhou Dongsheng's expectations.
You should know that before this, under the instruction of Zhou Dongsheng, Dongsheng Media launched a large-scale overseas operation plan. There was not only one account like [Muziqi], but also [Papi Jiang] which was very popular at that time.
Even [Big Stomach Prince Mi], who later transformed from being the "No. 1 food broadcaster" in China to the "No. 1 food explorer", almost simultaneously embarked on the path of overseas operations.
This is undoubtedly one of the great benefits of having a company behind it. Dongsheng Media is very experienced in overseas business and has already built up a mature team that is capable of taking care of the tedious work of adding English subtitles to videos and distributing them on overseas platforms.
However, despite this, among this large number of overseas accounts, the vast majority of them have undoubtedly fallen .
After all, the distinct cultural differences between the East and the West are just like the junction of the Yellow Sea and the Bohai Sea. Although they blend with each other, they are also very clearly separated on both sides, without interfering with each other, and each forming its own faction.
Not to mention the newly emerging internet celebrity culture, this problem also occurs equally in all walks of life. It is not uncommon for international superstars to be ignored in China.
But nothing is absolute in this world. There are always very few people who can quietly cross this cultural barrier and use it as a medium to build a cultural bridge, which becomes a channel for both sides to understand each other.
Although both sides can only get a glimpse of the whole picture, this is still a good start. Both its significance and impact are far-reaching.
However, although many creators under Dongsheng Media have rushed to the overseas market one after another, sometimes historical accidents are inevitable, and only the account [Muziqi] has stood out.
Not only did it create a stir in the overseas market, it was even extremely popular. Its popularity and attention were far ahead of others, making it the only creator that attracted much attention in the overseas market.
At the beginning, it was only with the help of musical.ly, an overseas bridgehead, that it was able to barely gain a foothold .
However, with continuous accumulation, both the quantity and quality of Li Jiajia's works began to rise sharply, and the audience and followers she attracted naturally also showed exponential growth.
Moreover, it is no longer limited to its own territory, but has begun its journey of conquering the overseas market on YouTube, the leading video website.
Since her YouTube followers officially exceeded 100,000 and she won the silver creator medal awarded by the platform, Mu Ziqi, this "mysterious oriental force", began to emerge on overseas platforms, growing at an astonishing rate and becoming an unstoppable star.
It took several months to accumulate from 0 to 100,000, but in almost the same period of time, the number of subscriptions has climbed from 100,000 to 1 million!
Not only did he successfully win the platform's Golden Creator honor, but he also became the first Chinese creator on an overseas platform!
Moreover, this fire still shows no sign of stopping, burning more and more vigorously like a wildfire. The breakthrough from 0 to 1 may be difficult, but the fission process from 1 to 99 is undoubtedly a natural process.
It only took one and a half months for the number of subscriptions to double easily. Now, with the passage of time, it has already exceeded 3 million, completely consolidating his position as the number one.
However, this is just the audience on a single platform. Just as there is no platform that can dominate the market alone in China, the same is naturally true for the huge overseas market.
If we add the number of fans on Facebook, Twitter and other related platforms, the number of overseas fans of the three words "Muziqi" will have already approached 10 million!
Even in such a small country like China, anyone who can gain tens of millions of fans is undoubtedly a leader on the Internet.
After all, even many popular stars in the entertainment industry do not have such a large fan base, let alone internet celebrities?
Although with the rapid development of the internet celebrity economy, people like Papi Jiang, the former number one internet celebrity, have already won the honor of "tens of millions of fans" on both Weibo and Tik Tok platforms.
A large number of top internet celebrities who followed closely behind have won this title one after another, almost equating "tens of millions of fans" with "top internet celebrity", and have become the target that countless internet celebrities are flocking to.
But for Zhou Dongsheng, it was as easy as taking something out of a bag and he had already taken it easily.
Just like back then, Papi Jiang won the title of the number one internet celebrity because Principal Wang, who was far ahead of others, simply disdained to call himself an "internet celebrity" and had no interest in competing for such false reputation.
For this reason, Papi Jiang, who ranked second on the list, naturally became the number one internet celebrity.
To this day, "Zhou Dongsheng" has an overwhelming advantage on this year's hotly discussed Internet celebrity list. Whether in terms of topicality or influence, he is undoubtedly an absolute "hexagonal warrior".
Whether it is starring in "Wolf Warrior 2", or making a "1.5 billion box office bet", or a series of high-profile moves such as donating box office revenue, all of these have laid a solid mass foundation for him.
Although there is still some time before 2017 comes to an end, Zhou Dongsheng's presence has already made this contest no longer suspenseful.
Even so, his influence is basically limited to China, whether it is the movie "Wolf Warrior" or Zhou Dongsheng's title as the youngest billionaire in the world...
Once it moves out of China's small territory, its influence will undoubtedly decline exponentially. Even though China accounts for more than one-fifth of the world's population, there is still another four-fifths after all.
Of course, if this billionaire’s units were converted into US dollars, Zhou Dongsheng’s international influence might undergo a qualitative transformation.
Although Zhou Dongsheng's wealth accumulation had already quietly reached the threshold of this goal, it was obviously not known to the public before it was officially announced to the world.
In contrast, Mu Ziqi's achievement of having tens of millions of fans in overseas markets is undoubtedly a unique honor, which far exceeds the expectations of most people in terms of both symbolic and practical significance.
Moreover, Mu Ziqi is undoubtedly the only one who has won the honor of tens of millions of fans on Internet platforms at home and abroad in the field of Internet celebrity.
To a certain extent, this kind of honor is obviously an achievement that cannot be achieved by wealth alone.
Although money can do anything, and fame and fortune complement each other, in very rare cases, fame can be converted into fortune, but fortune may not be converted into fame.
Just like the well-known Nobel Prize, compared with its world-renowned symbolic significance, its prize money of about one million US dollars is obviously a small amount of money not worth mentioning.
Even if one pays hundreds or thousands of times more money, it is obviously impossible to win this academic award.
After all, looking at the entire human race, among billions of people, billionaires are not rare, but the annual Nobel Prize winners are undoubtedly rare.
Even in today's globalized context dominated by market economy, fame and power are still higher pursuits beyond wealth.
Perhaps, the local government of Liuzhou was far-sighted and saw the unique cultural value of Mu Ziqi, so they dared to make an exception and give her the title of "Ambassador of Intangible Cultural Heritage" for the first time in the world.
This officially recognized value is obviously not as simple as adding fuel to the fire. It is more like adding a pile of bamboo. Not only does the fire burn more and more vigorously, but it is also accompanied by the crackling sound of firecrackers.
As a native Sichuan girl, Mu Ziqi was able to seize this hidden gem by an outsider. Even though the local cultural and tourism department was unwilling, they had no choice but to follow suit.
After Li Jiajia rushed back to her hometown and had a pleasant exchange with the local cultural and tourism department, it was natural for her to score a second goal and was once again crowned as the Chengdu Intangible Cultural Heritage Promotion Ambassador.
And at this moment when it is at its peak, the ethnic style challenge led by [Muziqi] has directly set off an ethnic trend unique to Chinese culture within the global Internet.
There are costumes of as many as fifty-six ethnic groups, from the mighty and majestic men of the grassland to the graceful and gentle women. This Chinese national style has not only swept across the land of China, but also spread overseas along the cultural bridge of [Muziqi].
For a moment, the fire took advantage of the wind, and the wind helped the fire burn more and more vigorously, so that this mysterious power from the East is no longer just a cultural symbol, but has become a phenomenal cultural output.
Perhaps it is precisely because of this unique cultural export phenomenon that it attracted the attention of interested people, which led to the unprecedented treatment of Huawangtou taking the initiative to approach us.
After all, looking around the world, the West has always held an absolute dominant position in the struggle for the right to speak in the public opinion arena, and the major public opinion arenas are impenetrable.
Not only does it have no say in overseas markets, but even in the domestic market, it is as leaky as a sieve.
As the great man said, if we don't occupy the cultural and ideological positions, others will.
This is indeed the case. We have suffered heavy losses in this area more than once. Outsiders were able to defeat us without losing a single soldier, without losing a single soldier.
Even if we have learned from bitter lessons and built a Great Wall of the Internet, it is only a delaying tactic. After all, with the progress of the times, the wonders of former civilization can now only become landscape decorations.
Although they realize the importance of fighting for public opinion, they are powerless. After all, Rome was not built in a day, and the same is true for the fight for public opinion.
Although we have been at a disadvantage in the field of public opinion for a long time, there is always a glimmer of hope as the influence of various aspects increases and decreases.
In the darkness before dawn, the lighthouse is naturally the brightest, but the sun will always rise as usual, and the first ray of light at dawn may be the clarion call for counterattack.
When Wenxue Network not only owns a short video platform that is popular overseas, but also has a unique cultural phenomenon [Muziqi], the combination of the two undoubtedly infinitely magnifies the value of Wenxue Network.
It is not an exaggeration to say that it already possesses a groundbreaking strategic value in the field of public opinion.
After all, in an opinion field that is as leaky as a sieve, not only is there a public opinion position that penetrates deep into the hinterland, but there is also a special force of extraordinary significance, the significance of which is obviously immeasurable.
Therefore, Huawangtou, which represents the official attitude to some extent, chose to extend an olive branch as an encouragement.
The value of this recognition is undoubtedly a rare and unique chip on the table, which is enough to make other players salivate.
With Huawang Investment taking the lead, Wenxue Network's third round of financing was naturally unexpectedly smooth.
As for the investors who were already on this ship, whether it was Zhuchang, Tencent, or Zhou Dongsheng, there was naturally no reason for them to cash out during this window period, so they followed suit without hesitation.
Of course, Huawangtou’s entry is not to pick peaches, nor to interfere with the direction of the battleship, but more to express its position and to provide encouragement.
Therefore, for Huawangtou, which is not short of money, it only took the attitude of "taking only one scoop from the vast ocean", symbolically taking 1% of the share in the third round of financing, and it was very generous.
According to the conventional financing process, there is naturally a tug of war between asking for an exorbitant price and paying back the money. However, when Yang Luyu sat at the table and started asking for an exorbitant price.
However, the other party did not play by the rules. He agreed directly and readily accepted Yang Luyu's offer. In the third round of financing, which was to sell 10% of the shares, he symbolically took one-tenth of the shares.
You know, Yang Luyu's asking price doubled the price in the second round, and he raised the valuation to over 8 billion US dollars, leaving enough room for the other party to bargain.
Unexpectedly, the big brother was so sincere that he agreed to it right away. And with the big brother taking the lead, you can tell with your ass that the remaining nine-tenths will be rare and popular goods, and there will be no trouble selling them. They are definitely the admission tickets that all major investment institutions are scrambling to get.
For this reason, Yang Luyu, as the person involved, felt regret at the first moment. He regretted very much. He should have asked for a little more earlier. The feeling of not getting the advantage was worse than eating a fly.
This is probably like when you think that chopping in half is cool, you must have hit the boss's aorta, and you even start looking forward to the moment when the boss shows a painful expression of "you're going to kill me"...
The boss, however, was as steady as an old dog. He showed a mysterious smile as if he was in control of everything and agreed readily.
You thought you were on the second floor, but actually the boss was on the fifth floor.
Your first reaction is probably not joy, but regret, deep regret...
Damn, I didn’t cut enough, I lost a lot!
