Volume 4 Crazy Growth 2017 Chapter 862: A True Family
However, Zhou Dongsheng originally thought that this was just an ordinary round of routine financing, which was nothing more than raising more funds to further fill the ammunition depot to meet the more intense development needs in the next stage.
I just didn't expect it, but there were unexpected and unexpected gains.
For a company that is already on the right track and whose business model has been fully verified by the market, it is not uncommon for such conventional financing to be carried out in several rounds depending on demand.
Except for a very small number of companies with extraordinary profitability and whose abundant cash flow is sufficient to meet their own development needs, this is undoubtedly a necessary path for most companies in their development process.
Regardless of whether it is for entrepreneurs or investors, round after round of financing is in line with their interests. Only frequent financing can continuously drive up the valuation of the company until the final IPO listing for cashing out.
But obviously, there are thousands of entrepreneurial projects, and not all of them can reach the IPO stage. The opening of each round of financing window is also a better market evaluation stage for investors and even entrepreneurs.
If the market is viewed as a poker table, the window period may be a gaming stage for players to raise, call, or fold.
At the poker table, you can bet on the next card. In the market, you can also bet on the future prospects of the project. Life is a gamble, and every choice you make will determine the direction of your future life.
Just like Superman Li never dreamed... Yue Lun never dreamed that this crappy game League of Legends is still not popular (funny).
Ahem, let’s get back to the topic.
After Wenxue Network announced its intention for a new round of financing, as a leading figure in the hot short video track, there are undoubtedly many investment institutions interested in it.
The threshold of the last round of valuation exceeding 4 billion US dollars also meant that only those strong and established investment institutions were qualified to sit at this table.
This is equivalent to an invisible capital verification procedure, which completes a round of screening quietly and silently.
Old-established institutions like Sequoia Capital and Hillhouse Capital, which are active behind many Internet companies, are all very interested in this round of financing for Wenxue Network, and almost immediately extended an olive branch to Wenxue Network.
Even though Sequoia Capital is an early investor in two major Internet companies, Toutiao and Kuaishou, and has already received extremely generous returns from the former.
At the same time, he is also very aware of the direct competitive relationship between the three, but this does not prevent him from showing interest in Wenxue Network.
After all, profit-seeking is the nature of capital. As long as it is profitable, this is obviously not a problem. What's more, for strong and old-fashioned capital, they are optimistic about the short video track.
There is no rule in the capital market that you can only invest in one player in a track, just like there is no rule in lottery that you can only buy one ticket per issue. As long as you want, you can even buy up the entire issue.
After all, in theory, there are only 17,721,088 ways of arrangement. Assuming a bet of 2 yuan per ticket, it would cost less than 40 million to realize the dream of winning the lottery (funny).
From this we can see that as long as you have enough strength, a low-probability event like winning the lottery can also become a 100% inevitable event of winning.
Although this principle is simple and crude, for strong and old-fashioned capital, they can indeed do this.
Since they are optimistic about the popular track of short videos, as long as they can get all the top players on the track into their pockets, no matter who becomes the winner in the end, they will not lose.
It is called risk hedging.
Since they have already acquired Toutiao and Kuaishou, they naturally don’t mind investing in an up-and-coming company to hedge the risks.
Anyway, as long as there is no black swan event, for this kind of old-fashioned capital with ever-increasing wealth and strength, investment is a business that is sure to make money, it’s just a matter of how much money can be made.
What's more, the short video model has been proven by the market to become a popular track. The next step is naturally the stage where investors will flock in.
This is undoubtedly the inevitable process that most innovative projects must go through in the market: first questioning, then understanding, then believing, and then enthusiastically rushing into the market. In the end, either one person succeeds and everyone else rises to prosper, or everyone disperses, leaving a mess behind...
Today, as the first leader in the short video industry to enter the 100 million daily active users club, the value and potential of Douyin are obviously immeasurable.
In addition, the presence of many official institutions and authoritative media represents a certain degree of official recognition, which undoubtedly further increases the market's imagination of its future expectations.
Although this kind of official certification tends to be fair, it is only a matter of time before it is equally available on all major platforms.
But just as the essence of business is information asymmetry, the imagination space that time difference can bring is also quite interesting.
However, originally all this was just speculation, but after a group of established investment institutions led by Sequoia Capital extended an olive branch...
The sudden appearance of a stranger added a touch of unusual meaning to this round of financing, and it caused a huge stir, attracting high attention from all sides.
Although this unfamiliar face is not well known in the market, the fact that it carries the name of a national team is enough to scare people away.
Hua Xia Internet Investment Fund, referred to as Huawangtou, has a fund size of only 100 billion yuan, but it is absolutely a legitimate and legitimate fund. Its symbolic significance has obviously far exceeded the fund itself.
To some extent, this is a weather vane representing the official attitude!
When China Internet Investment came forward and clearly expressed its intention to participate in this round of financing, it was enough to push this ordinary round of financing to a height that did not belong to it.
For a moment, Tik Tok short videos were pushed directly to the center of the stage and became the focus of the audience under the spotlight!
Not only did the entire market get shocked, but even the person involved, Yang Luyu, was stunned by this sudden surprise. What the hell? Am I a regular soldier?
For this reason, Yang Luyu was even more anxious and quickly synchronized the news to Zhou Dongsheng as soon as possible.
To be honest, Zhou Dongsheng was a little confused when he first heard the news. He had never even heard of this fund before, so he even looked it up specifically.
After seeing the serious and legitimate background, even Zhou Dongsheng couldn't help but take a breath. He felt that this matter was a little strange, and even had something to do with him.
As for where the problem lies, he couldn't figure it out for a while. Could it be that the quantitative change caused by the accumulation of many measures led to a qualitative change?
After all, under the influence of this variable, this "Tik Tok" has already fundamentally changed from that "Tik Tok", but a truly brand new version...
In addition, I have been subtly influencing its development path, and perhaps it has already produced some far-reaching influences that I am not even aware of...
But there is no doubt that this olive branch from Huawangtou is of great significance.
Originally, Zhou Dongsheng thought that being able to gain the support of many official organizations was a small step of official recognition, but it was already a big step for the short video industry.
But compared with the emergence of Huawangtou, it is still somewhat dwarfed.
Although I couldn't figure out my thoughts for a while, it was obvious that no one could resist such temptation. After all, financing, in the final analysis, is nothing more than to gain more resources and... reduce risks!
After all, starting a business is a process where thousands of people are competing for a single spot, and risks and rewards are always proportional. When you are not afraid of wearing shoes when you are barefoot, you will naturally not be afraid of high risks and high returns.
The worst that can happen is you can just start over again, but if you win, you'll have the chance to get hundreds of times the reward!
However, in this process, as your assets continue to accumulate, your mentality will undoubtedly change, from risk desire to risk aversion. This is undoubtedly human nature.
Although going all in is a kind of wisdom, you can't go all in all the time, right?
When it comes to enhancing the ability to resist risks, even the wealthy and powerful old-fashioned capital is slightly inferior to it.
After all, the old capital is also an away player, and the opponent is not only a home supporter, but also may have a black and white striped referee uniform hidden under his clothes when necessary...
The reason why the referee noticed him was not only because of his own strength, but also because of his attitude...
Thinking of this, Zhou Dongsheng suddenly had a flash of enlightenment. Perhaps he had hit the mark unexpectedly and had bet on the right option ...
Zhou Dongsheng couldn't help but smile knowingly, and said to Yang Luyu in a relaxed tone: "Boss Yang, this is a great thing. To a certain extent, it can also prove what I said before..."
“We are indeed on the right track!”
Zhou Dongsheng said in a firm tone, word by word, "Since we have chosen the right direction, we just need to follow through in this direction."
Yang Luyu on the other end of the phone was so excited that he could not express it in words. "I understand, Mr. Zhou. I just wanted to tell you the good news as soon as possible..."
“The road ahead is long and arduous, but if you keep going, you will reach your destination. If you keep going, you will have a promising future! Let’s encourage each other together with President Yang.”
Zhou Dongsheng just happened to think of this sentence, which was very suitable for the situation, so he said it out loud.
Yang Luyu, who was greatly encouraged, said with great enthusiasm: "I will definitely live up to Mr. Jay's expectations!"
Afterwards, there was no more pleasantries and he hung up the phone in a hurry. After all, with China Internet Investment joining this round of financing, as the helmsman, Yang Luyu still had a lot of things to do.
The final outcome of this round of financing will also determine the latest valuation of Wenxue Network in the current market.
Zhou Dongsheng couldn't help but feel excited. As a strategic investor and the second largest shareholder, he was undoubtedly one of the vested interests. He would also benefit from this process of rising tide lifting all boats.
If, with the joint efforts of multiple parties, Douyin short videos can always firmly occupy the leading position in the industry, then the value of this "Douyin" may even surpass the "Douyin" in your impression.
Just like the real and fake Monkey King, whoever is beaten to death is the Six-Eared Macaque, and only the one who survives is the real Monkey King.
To a certain extent, today's Tik Tok short videos are the real "Monkey King".
During the game of this new round of financing, the ethnic style challenge that Zhou Dongsheng had "tailor-made" for Li Jiajia on a whim naturally set off a follow-up trend on Douyin short videos.
After all, since [Mu Ziqi] was crowned as the intangible cultural heritage promotion ambassador, her influence has obviously surpassed the ranks of ordinary Internet celebrities, coupled with the establishment of her own brand and the popularity of snail noodles...
To a certain extent, these have pushed [Muziqi] to a higher level, and she has become the most popular internet celebrity on the Internet. Compared with her, [Papi Jiang] can only step down and let others take over.
Mu Ziqi, who has always only made high-quality long videos, has come up with a unique cross-dressing challenge, and it is a refreshing ethnic style innovation, which is naturally fresh to its audience.
"I've lived a long time to see Ziqi in disguise!"
"It's amazing! Our national costumes are so beautiful!"
"Thank you Ziqi for promoting our Dong ethnic costumes. Welcome everyone to come to the Dong village to play~"
There are countless comments like this, and as the most popular internet celebrity at the moment, the ethnic style challenge initiated by Mu Ziqi has undoubtedly become the hottest online trend at the moment.
And with the help of the platform and Dongsheng Media, this national trend has directly spread to every corner of the Internet and attracted the attention of many netizens.
At the same time, it has also aroused the interest of many creators, who then rushed to follow suit and imitate. After all, the process of innovation is always difficult, but following suit and imitating is easy.
What's more, as ethnic style opens up the minds of creators, for a country with 56 ethnic groups, there are too many materials available for creation.
For a time, many netizens of various ethnic groups dug out their hidden ethnic costumes and began to enthusiastically join in the ethnic style dress-up challenge.
As the number of videos released continues to increase, the influence of the ethnic style challenge continues to ferment, and in this process of innovation, some extremely high-quality and stunning video works will also be strongly promoted by the platform and supported by netizens.
The process of Internet communication is undoubtedly a typical case of quantitative change leading to qualitative change. When the traffic accumulates to a sufficient amount, it will not only break through the circle, but even break through national boundaries...
The influence of [Muziqi] itself is not limited to the land of China. The ethnic style cross-dressing challenge is almost simultaneously released on major overseas platforms.
Using [Mu Ziqi] as a breakthrough point, we will establish a clear banner of Chinese culture in the overseas market!
