Volume 4 Crazy Growth 2017 Chapter 796: House Demolition Effect
Zhou Dongsheng's sharp words shocked Chen Ou. He didn't expect Zhou Dongsheng to be so frank and honest right from the start.
Although we are talking business, I am used to seeing people in the industry gathered together in suits and ties, casually commenting on the future of the industry, and I am a little uncomfortable with this kind of straightforwardness.
But since it had been made clear, Chen Ou naturally stopped pretending to be ignorant and agreed with a smile.
"It seems that the success of shared bikes has given Jay Chou a thorough understanding of the sharing economy."
How could you not understand it thoroughly? As the saying goes, once bitten by a snake, you will be afraid of ropes for ten years. Only those who have been cheated know what "heartbreaking" means.
There is an old saying that lessons are learned through experience, but this old saying is more or less not applicable to this era of great change.
After all, the speed at which young people today make money cannot keep up with the speed at which they lose money!
Isn’t this a classic elementary school math problem, a real-life portrayal of the “swimming pool problem”?
In addition, with the rapid development of shared bicycles today, many investors are waving their money to rush to get on board. In the final analysis, it is because it is profitable.
Looking at the entire business model of shared bicycles, "deposit" is undoubtedly the sexiest part of it.
Although shared bicycles have gradually shown stable demands such as high frequency and large number of people, the low charging standards are aimed at being close to the people in the long run, and it is already a blessing to be able to break even.
The seemingly reasonable mechanism of "deposit" has installed a battery for the development of shared bicycles, allowing them to leverage their power.
Although to some extent, this money does not belong to the operator, it is merely "held for safekeeping" by the user.
If we look at it in a simplistic and crude way, then a bank is just a place to deposit money. How can it make money? It might even lose money.
After all, not only do they keep users' funds "for free", but they also have to pay for the venue and other maintenance costs. It's simply a loss (funny).
Therefore, in order to avoid losing money, banks will naturally find ways to make the funds flow. As long as they ensure that the money earned is greater than the money lost, they will naturally be able to make a profit.
This is another "swimming pool problem".
This method of using chickens and eggs to lay eggs is not only widely used in the banking industry, but is actually common in all walks of life.
Just like many users on the Internet, even if most of them are freeloaders who don’t pay a penny, the platform can still reap huge profits by relying on its huge user base.
Whether it is shared bicycles or shared power banks, the calculation model of the deposit business is undoubtedly quite sexy, especially based on the huge population base in China.
With a user base of tens of millions, even if the user deposit is only 99%, it would be a deposit starting from 1 billion. What's more, these users will continue to consume.
With the two major consumption , it is enough to paint a colorful blueprint for the future during the high-speed growth stage, which makes everyone fascinated.
As for the many hidden dangers such as operating costs, they will be temporarily covered up by the blueprint. When the entire market is in the frenzy stage of inciting bubbles, naturally no one will pay attention to these "insignificant" details.
The success of shared bicycles has undoubtedly set an example for the sharing economy, which has made many people eager to find the next pig to ride on the sharing economy wave.
"It just happened that I had some ideas. In order to further verify my ideas, I plan to set up a game. I wonder if Mr. Chen is interested in playing with me?"
Zhou Dongsheng made it clear directly that he was inviting Chen Ou. Even though he was not there, Chen Ou would not miss this express train of the times.
But to be honest, it feels great to be able to pick the peach before others. Besides, Zhou Dongsheng also wants to recreate the "shit-eating bet".
Let "history repeat itself"!
For some reason, Zhou Dongsheng had the illusion that he seemed to be repairing the timeline, but if this was really the case, he should have been shot dead on the spot by the Time Management Bureau, right?
"Nowadays, there are so many people who want to get rich with Jay Chou. How can I refuse such a good opportunity? I just don't know which bid Jay Chou has chosen?"
Chen Ou agreed very readily, and then continued to test him, saying that Zhou Dongsheng knew how to do routine operations such as market research, so how could Chen Ou not understand it?
Relying on the advantages of Pengcheng's electronic market, although there are not many shared power bank brands born in Pengcheng, the market competition among them is also very fierce. The large-scale companies include Jiedian and Laidian.
"I don't know if Mr. Chen has heard of Jiedian. I think this company has the potential to become a leader in shared power banks, whether it's the simple and clear name that users can easily remember, or its own technological accumulation and entrepreneurial team..."
After reading the market research report, Zhou Dongsheng was well prepared, so it was natural for him to talk about it fluently.
When Chen Ou heard Zhou Dongsheng's goal, he couldn't help but smile knowingly, because this idea just happened to coincide with his!
This inexplicable tacit understanding gave Chen Ou an inexplicable sense of accomplishment as if he saw something similar in his heroes' minds. Being able to share the same views with an upstart like Zhou Dongsheng, it seemed that he was not behind the times.
"I didn't expect that Jay Chou and I would have the same idea. I wonder how big a game Jay Chou wants to go? Now that we've come to this point, I'll give Jay Chou a hint."
"I am personally very optimistic about the future prospects of shared power banks, and I firmly believe that this business model will succeed and will surely reach 10 million orders within a year..."
Chen Ou said this solemnly, and the confidence revealed in his words undoubtedly showed that he had absolute confidence in his business judgment.
If, as an entrepreneur, you don’t even believe in yourself, how can you convince consumers and investors? It will be even more difficult to convince the public.
Chen Ou's talent in this area is clearly outstanding, as he was able to say "I speak for myself" and have his name spread across the country.
"Mr. Chen is right. I have similar views to Mr. Chen. In my opinion, the market potential of shared power banks is no less than that of shared bicycles. The entire market prospect must be based on a growth of tens of billions..."
Zhou Dongsheng followed the topic and began to look into the future. Anyway, with the skill of painting a pie in the sky, Zhou Dongsheng had already reached the state where he had a pie in his heart even though he didn't have one in his hand, so everything could be a pie.
For other people, if they want to convince others, they have to deceive themselves first, but for Zhou Dongsheng, there is no need to lie, because it is the fact that he has seen with his own eyes.
Coupled with Zhou Dongsheng's legendary resume, the persuasiveness of these words is naturally self-evident. It is as if they are "real", as if they have become a reality.
"As for how big to go, at least we should start with a small goal. If we want to raise 10 or 8 million yuan, there's no need to make a big fuss, right..."
Zhou Dongsheng smiled and joked, and Lao Wang's famous saying, which came out of nowhere in the second half of last year, has quickly become popular all over the country and has now become a popular measure word.
Therefore, Chen Ou naturally understood what he meant. The starting chips of 100 million were enough to show that Zhou Dongsheng was not just talking, but was full of sincerity.
"Jay is so bold, he started with a small goal. But since he has said this, I will not back down. I will take a gamble with Jay on the future of shared power banks!"
Chen Ou said proudly that although Jumei Youpin was having a hard time now, it was not so poor that it could not even achieve a small goal.
Even Zhou Dongsheng has this courage, so Chen Ou is naturally no less capable.
"Great! Mr. Chen is generous. In addition to investment, I also have a small suggestion on how to make the shared power bank a hot topic. It requires Mr. Chen to make a small sacrifice..."
Zhou Dongsheng changed the subject and prepared to fill the hole he had dug.
Since they were ready to pay, Chen Ou naturally had no reason to be shy and said straightforwardly, "We are now on the same front, so Mr. Zhou, please feel free to speak."
"That's it..." Zhou Dongsheng briefly and concisely explained the matter of the "shit-eating bet". In fact, this matter is very simple in essence.
It is nothing more than creating a simple conflict and using it as a selling point for marketing. If done well, it can even naturally lead the public to take sides.
Whether you choose the left or the right, this opposition relationship can be established, and with the continuous addition of new forces, the conflict will become more and more intense.
Zhou Dongsheng's move can only be regarded as a small test, not worth mentioning. In the near future, there will be more outstanding people who will directly escalate the opposition relationship to the extreme... (funny)
Chen Ou's eyes lit up when he heard this. "Zhou Dong's idea is quite interesting. He is indeed a man who made his fortune in the media industry. His internet sense and nose for the internet are extraordinary. However..."
"Why doesn't Jay Chou come out in person? Compared to you, the controversy and popularity I can bring are probably not worth mentioning at all." Chen Ou changed the subject.
As soon as these words came out, Zhou Dongsheng slapped his head and said, "That's right! Why didn't I think of that?"
It feels a bit like "a word awakens a dreamer".
Sometimes, the inertia of thinking is so strong that it is really difficult to guard against it, and subconsciously, we don’t even think about it in this regard.
Sure enough, everyone has their own limitations in thinking, even I am no exception.
"Hahaha, it's not that I have a good personal relationship with Principal Wang, but I didn't think about it for a while. Now that President Chen has revealed it, this 'brotherly feud' may also be a good show..."
"At least this kind of drama must be popular with the public."
Zhou Dongsheng was in a good mood and said cheerfully, and to some extent, if he was the beneficiary of this bet...
Principal Wang should be more receptive, right? Zhou Dongsheng thought with a sense of malice.
Afterwards, the two chatted briefly about investment-related matters, agreed to meet again on another day, and then hung up the phone.
What remains is the stage of pushing forward the matter in black and white. It is obvious that the leaders of the two groups no longer need to worry about such matters.
Next, all you have to do is sit and watch the clouds rise and wait for the ebb and flow of the sea of clouds.
When Zhou Dongsheng and Chen Ou had reached a consensus, the investment matters would naturally proceed smoothly.
On behalf of Dongsheng Investment, Zhang Xiaoguang rushed to the Jiedian Technology Company in Pengcheng and paid a personal visit to them.
As for the still unknown Jiedian Technology, when the founder Huang Shifa heard that the famous Dongsheng Investment came knocking on the door, he was naturally overjoyed and welcomed it.
After all, as explorers in the field of sharing economy, seeing that the shared bicycles next door have been spreading like wildfire and sweeping across the country, it would be a lie to say that we are not envious.
It’s just that there is no capital support. Even though Pengcheng is so big, it is obviously impossible to have better development if it is trapped in a corner.
The market is there, and if he doesn't fight for it, it will sooner or later fall into the hands of other competitors. Huang Shifa is not only anxious about this, but has also sought support from the investors behind him more than once, but has received no response.
Not only that, even the investors are already looking for the next person willing to take over. It is obvious that the initial investment in Jiedian was just a casual move, and they did not expect to achieve anything in this direction.
Obviously, in their view, the sharing economy has run its course. Now that the "true prince" of shared bicycles has already emerged, it is naturally impossible for a second one to emerge.
After all, there can't be two tigers in one mountain.
The difference of opinion with investors also made Huang Shifa a little anxious, and it was of no avail even though he tried his best to persuade them.
Such things, whether in the investment field or in entrepreneurship, are obviously happening all the time and are not surprising.
Just like in the stock market, where there are people selling at the bottom of the mountain and buying at the top of the mountain at all times, investment decisions are made by people, so it is naturally impossible to have perfect plans.
However, Huang Shifa did not expect that when he was in despair, the famous Dongsheng Investment suddenly appeared out of nowhere. This ray of hope came too timely. How could Huang Shifa not be grateful?
After welcoming Zhang Xiaoguang to the office, Huang Shifa began to eagerly promote his own products, "Our Jiedian Technology won the foreign Red Dot Industrial Design Award in 2016..."
"I heard that the investors behind Jiedian want to withdraw their investment? Mr. Huang must be in a difficult situation now, right?" Zhang Xiaoguang didn't buy it and spoke directly to the point.
There is no wall that is impenetrable. Zhang Xiaoguang was obviously well prepared and took the initiative in the negotiations.
Huang Shifa couldn't help but feel a little depressed, and could only nod with a wry smile, "That's right, so we are in urgent need of emergency funds now. If Mr. Zhang has this intention, everything can be discussed."
"What if we want to acquire Jiedian?" Zhang Xiaoguang said with a big smile. No one would easily miss such a good opportunity to take advantage of the situation.
For a seasoned man like Zhang Xiaoguang, the application of negotiation techniques like the "house demolition effect" is naturally easy to use.
In short, it means first making an excessive request and then making a less excessive request. With the former as a foundation, the latter will appear particularly "reasonable", making it easier for people to agree.
In this regard, Lu Xun once said: I really said this.
However, just as Zhang Xiaoguang was making plans, Huang Shifa unexpectedly showed a relieved smile, "If that's the case, that's great. I believe that Jiedian will definitely have better development in the hands of Dongsheng Group..."
Huh? Wait, something seems wrong! Zhang Xiaoguang's smile froze.
