Volume 4 2012 Chapter 839: The Building is About to Collapse
As a girl group that CJ Entertainment had previously promoted and was preparing to surpass Girls' Generation, T-ara has always enjoyed many resources from CJ Entertainment.
After the incident this year, T-ara's plan to release songs actually did not change. Even though the public opinion online was very intense and the fans were greatly shocked, T-ara's activities and schedules continued and they did not stop.
This shows that CJ did not give up on T-ara at that time.
But in November, T-ara did not attend the MAMA awards ceremony held exclusively by CJ Entertainment!
Yi Haoyan felt that this was a bad sign and that some things might have changed.
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Another week or so passed.
December 14, 2012, Melon Music Awards ceremony.
T-ara attended as normal.
They won the Top 10 award and a medley performance of their popular songs.
Melon is a music website under LOEN. This award ceremony is fairer than MAMA.
Because the website has data, you can see at a glance whose songs are more popular. Although not all awards have corresponding data, in order to ensure the authority of the website's rankings, the awards will not be too outrageous.
As expected, Jung Eun-ji and Seo In-guk's "All For You" won the OST award.
PSY won the Global Artist Award and Song of the Year.
Beast won Artist of the Year, Ailee won the New Artist Award, and Trouble Maker also won the Hottest Pop Award.
2NE1, Busker Busker, Beast, Bigbang, PSY, Sistar, IU, Infinite, T-ara, and Heo Gak ranked in the top 10 respectively.
MMA is an award that focuses more on music sources and does not pay much attention to sales, so there are no SM artists at this awards ceremony.
But these are not the main problems.
Importantly, this award ceremony was held by CJ Entertainment's competitor. T-ara did not participate in their own MAMA, but attended LOEN's award ceremony instead.
This is so abnormal.
Yi Haoyan couldn't figure it out. So he went to ask Sun Eun-hee. T-ara's project was handled by the Lee family, and he didn't know much about it. He could only learn about the situation through his cousin, and it was the same in the past.
Contrary to her usual practice, Sister Eunxi did not give an answer this time. She just said that there were important things going on within the Li family and she had no energy to take care of the girl group.
This information is very important, even more important than the possibility that CJ might abandon T-ara.
This year, CJ and Samsung had a big fight over the Lee family's inheritance. Not only did the case go to court, but it even involved this year's presidential election. Both sides are trying their best to defeat each other.
In this context, the only thing that can keep the entire CJ busy is the game with Samsung.
If it reaches this point, the situation may not be optimistic.
Because of his age, physical condition and status, the Sun family did not let the boy get too much exposure to these things, so he did not know the inside story.
But on December 19, the reason was finally revealed.
On this day, the election results came out, and Park was officially elected as the new President of South Korea. The power game at the highest level finally came to an end.
The Samsung-backed side won an overwhelming victory.
For a time, there was a panic inside CJ.
The result of the election foreshadows the failure of CJ as a chaebol in the highest-level power game. Next, it is time to pay the price...
At this time, it is normal for T-ara and CCM to be abandoned. CJ can't even take care of itself, so how can it care about any girl group?
Moreover, although idol girl groups like T-ara are not qualified to be the price in this game, as idols who have been branded by CJ and even participated in political activities, it is inevitable that they will be affected.
The big shots who are high up in the world may not even look at them, but competitors and speculators who want to curry favor with the big shots will definitely not miss the opportunity to show their loyalty by stepping on T-ar a.
Kim Kwang-soo's previous ugly behavior of using CJ's resources to take advantage of the industry has finally come to a day where he has to pay the price.
The previous storm of public opinion after Liu Huaying’s incident was just retaliation within the industry and among the public. After all, CJ was supporting them at that time. Although T-ara was scolded fiercely online, they were still able to continue their activities. Overall, the degree of support was under control.
But now CJ is unable to take care of itself. T-ara rashly intervened in politics under the arrangement of Kim Kwang-soo in the early stage, and this stupid behavior of betting on the wrong side naturally became a way to death.
It is not uncommon for everyone to push down the wall when it falls. The results of the election will have a huge impact. Many people will be proud, but many people will also be unlucky.
T-ara is naturally the one who is going to be unlucky.
However, the terrifying power transmitted from the upper levels often takes some time to reach the lower levels, just as tsunamis caused by huge changes in the deep sea are often calm in the early stages.
Not everyone can sense something wrong and dangerous in advance like Yi Haoyan.
The year-end celebrations continue.
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On December 28, 2012, T-ara participated in the KBS Music Festival as usual.
Although the company did not arrange to participate in this year's MAMA awards ceremony, the girls did not know what had changed. They just tried their best to do what they could.
On KBS's year-end stage, T-ara performed this year's new song "Sexy Love".
The stage was decorated very gorgeously, and the members' black stage costumes were beautiful and luxurious, giving the feeling of a year-end stage. Most importantly, the audience responded very well, cheering enthusiastically, and the atmosphere was very good.
This new song, released in September after the group's incident, actually performed quite well.
The performance of "Sexy Love" was much better than expected. It ranked in the single digits on the charts of Melon, Daum and Ment. Even Naver, which ranked in the 20s, quickly returned to the single digits. "Sexy Love" was close to the top of the charts twice during its comeback, but both times it missed the top spot despite high scores on the charts.
In less than a week after the release of the song, the album orders for offline sales exceeded 50,000 copies, and it also ranked first in the real-time best-selling albums chart and second in the daily chart. This result is not as good as T-ara's before the incident in the first half of the year, but compared with other girl groups of the same period, it is already a very outstanding result.
After such a big incident, and with overwhelming public opinion online, the girls were able to achieve such results despite the huge pressure. They are also working hard to perform on the year-end stage today.
Although the situation in the media and on the Internet is still not optimistic and some fans who are unaware of the truth are still boycotting them, the girls of T-ara believe that they can use their own efforts and sincerity to clear away the accusations that do not belong to them and regain their own glory.
At this moment, they still don’t know what the results of the domestic election mean, nor do they know that their company’s biggest backer has been defeated and can’t save themselves, let alone T-ara.
The building is about to collapse.
But they knew nothing about it.
