Volume 4 2012 Chapter 838: Abnormalities at the MAMA Awards Ceremony
The open and secret struggles between the two people were actually not very dramatic, because Yi Haoyan simply ignored Kim Ji-soo.
For other trainees, it was undoubtedly a silent good show. Although not as explosive as the previous "forced kiss incident", it was more worthy of pondering and imagination.
Don't blame them for gossiping.
The life of a trainee is too boring. Every day is either practice or assessment. It is the same every day, every month.
Even at the end of the year.
But it’s different for debut idols.
…
…
The end of the year is the busiest time for idols.
Various award ceremonies and year-end performances are the platforms that best reflect the achievements of the year, and idols with a little bit of success are busy.
At the end of 2012, the schedule of various stages and award ceremonies has been announced, starting from the end of November and lasting until the end of January 2013.
The earliest one is MAMA.
On November 30, 2012, MAMA was held in Hong Kong.
The Mnet Asian Music Awards, with an Asian vision, has been committed to the development of Korea's overseas markets and is also an important platform for CJ Entertainment to expand its overseas influence.
The Korean market is small, so if you want to expand the K-pop business, going overseas is an inevitable choice. Asia is of course the first step.
Since 2010, MAMA has begun to try to be held overseas.
In 2010 in Macau, China.
In 2011 in Singapore.
This year we are in Hong Kong, China again.
Although it is named after the Asian Music Awards and some musicians from other countries are invited to participate, its essence is to promote K-pop. Therefore, the vast majority of participants in this awards ceremony are Korean pop musicians, most of whom are Korean idols.
In essence, MAMA is actually a Korean pop music trade show.
The event was held in Macau and Singapore in the past two years, but the results and influence were not as good as expected, so it was held in Hong Kong this year.
Hong Kong is a highly international city and the city with the most international media headquarters in Asia. Most of the information on arts and performing arts is first-hand and connected with the world. MAMA is held in Hong Kong, which can attract a lot of international media resources and broadcast the award ceremony live. These are the media resource advantages that MAMA can obtain in Hong Kong.
Of course, the cost of holding the event here will be higher than other places, and CJ Entertainment is willing to spend money this year.
Since the money has been spent, it must be effective, and finding people to support it is necessary, so this year's MAMA can be said to be star-studded and full of stars.
The guests included top stars in the industry who have debuted for many years, such as PSY, KARA, Super Junior, BigBang, Park Jin Young, and Epik High.
It also includes the backbone and talented newcomers who are currently popular or have just become popular, such as SHINee, EXO, Jang Wooyoung, F(X), Trouble Maker, SISTAR, Gain, Seo Inyoung, Lee Hi, Ailee, Davichi, ZICO, etc.
Regardless of any previous conflicts, the signature combinations of the three major brokerage companies are all present this time.
SM Entertainment’s Girls’ Generation didn’t come, but their leading boy band Super Junior was there, so that was definitely enough.
YG’s leading boy band BigBang attended the event.
JYP has been in a bit of a transition period recently, so boss Park Jin-young took over personally, which was a great honor for the company.
DSP's leading actress Kara was also present.
All the staff from the three major brokerage companies and DSP were present to show their support.
In addition to the music industry, CJ also has strong support from the film and television industry, which is its main business. These actors may not sing, but they can present awards and add luster to the event.
The award presenters included top actors such as Jung Woo-sung, Song Seung-heon, Song Joong-ki, Choi Ji-woo, Han Chae-young, Han Ga-in, Han Ye-seul, Park Shin-hye, and even veteran Hong Kong superstars such as Jackie Chan and Simon Yam.
The entire award ceremony was extremely luxurious.
Of course, all award ceremonies are actually about distributing pork.
Since MAMA is independently organized by CJ Entertainment, its commercial nature is more obvious, so this award ceremony is a typical example of pork-dividing, and there is no question of professionalism and fairness.
Basically, those who follow me will prosper, and those who go against me will perish. If you don't have a good relationship with CJ, it's impossible to win an award. It's that simple.
When the relationship with SM was bad in the past two years, SM artists simply did not participate.
But things change with time.
Since everyone is here to support us today, we naturally want to gain something.
Pork is abundant every year, and everyone has a share.
PSY won the Best Song of the Year Award, Best Dance Performance Singer Award, Best MV Award and the International Most Popular Artist Award for "Gangnam Style", which can be said to be a great harvest.
The Best Album of the Year award, the Best Global Male Group award and the Most Popular Internet Artist award were given to Super Junior.
BigBang won the Best Singer of the Year Award, Best Male Group Award and Guardian Angel Global Performance Award, and G-Dragon also won a separate Best Male Singer Award.
The Best Female Singer Award was given to IU Lee Ji-eun, but she did not attend the award ceremony. She is one of the rare big singers who can still get a share of the prize even if others don't come.
On the one hand, there is indeed no one who can challenge her position in this year's female solo. On the other hand, IU's agency LOEN is also a distribution company backed by the Korean telecommunications giant SK. It also has its own music website and can be considered a competitor .
Even though her strength is not as strong as CJ Entertainment, there is no need for her to be humble. The award is hers whether she comes or not, and no one else can take it away.
The Best Female Group Award went to Sistar.
This is the result of defeating Miss A, T-ara, 2NE1 and Girls' Generation's sub-group T.
In terms of strength and popularity, other girl groups are not bad either, but who makes Sistar a girl group that Yi Haoyan values? When the strength gap is not big, who gets the pork from has to consider the relationship.
The Best New Male Vocalist award went to Busker Busker.
The Best New Female Vocalist Award was given to Ailee.
This American-born female singer is born with a great voice and outstanding talent. She debuted this year from a small company and won the first place in the Music Bank music program on November 23, beating the popular "Gangnam Style"! It is also a very amazing result.
The Global Best Female Group Award was given to KARA.
Now DSP is in decline, and the company is not as strong as before. The girl group Rainbow, which left later, is not bad but has never been popular, and has not won a first place in a music show. The entire company relies on KARA to keep up appearances, which is not easy.
The Best Dance Male Group Award and the Best Dance Female Group Award were given to SM's SHINee and F(X) respectively. It's like dividing the pork, as long as you come, you will get the prize. As for what the title is, it doesn't matter.
The Best Vocal Performance Award went to K.Will of Starship, and the Best Vocal Performance Award went to Davichi of CCM. Both companies have close ties with CJ Entertainment, so since they are sharing the profits, their own people will definitely be included.
The Best Rap Performance Award was given to Epik High, which was well worth their trip.
The Best Collaboration Performance Award was given to Trouble Maker. The performance of Little Wild Horse was both sweet and spicy, and Yi Haoyan was very engaged. In his personal evaluation, HyunA and Jang Hyun-Seung's performance was the most exciting performance in the nearly four-hour award ceremony that night.
The Best OST Award was given to "All for You" by Seo In Guk and Jung Eun-ji, which is also the OST of "Reply 1997".
With the popularity of "Reply 1997" this year, this song can be heard everywhere on the streets. In addition, tvN is a cable TV station under CJ Entertainment, so this award is well deserved.
The Asia New Artist Award: Korea went to EXO.
The Music Style Award was given to Jiaren.
After watching the award ceremony, one detail caught Yi Haoyan's attention.
T-ara didn't go and didn't win any awards.
This is a very abnormal phenomenon.
T-ara is CCM's leading girl group and has always performed well. Even though they encountered some turmoil this year, they are still doing well at the moment.
It doesn’t make sense that Davichi from the same company got an award, but T-ara, who CJ had been promoting, got nothing!
The hidden meaning behind this phenomenon is very unusual.
