Volume 3: Taking Roots 2016 Chapter 736: Overseas castrated version of Pinxixi?
At the Dongsheng Group’s headquarters, the original “Dongsheng Investment” sign had long been taken down and replaced by the brand new “Dongsheng Group”.
With the integration in recent days, Dongsheng Group is now on the right track. The office space has expanded several times, the staff has increased a lot, and it is no longer as deserted as before.
Just like the densely packed workstations, everyone performs their duties and completes their work in an orderly manner. Not only does the whole place look brand new, but there is also a thriving vitality bursting out.
This kind of vitality is just like the name of the group, like the rising sun. Zhou Dongsheng, who is sitting in the office, enjoys watching it all through the one-way glass.
At the same time, Li Jiana very considerately handed over a glass of Coca-Cola soaked in ice cubes. Zhou Dongsheng drank it all, feeling a slight stinging sensation in his throat...
A feeling of comfort suddenly burst out from inside to outside, making Zhou Dongsheng breathe a sigh of relief.
"Cool!"
Although she was already accustomed to this scene, Li Jiana still felt that her boss's "quirk" was indeed quite unique.
Even though he is now worth a lot of money, he still sticks to his love for Coca-Cola. Not only does he have to drink Coca-Cola, but he also has to drink it iced.
Apart from that, both expensive wine and cigars were discarded.
Such a unique hobby is unique even among the wealthy circle.
However, this may also prove that the boss is obsessed and single-minded in certain aspects.
Apart from anything else, he is quite adorable. Only at this moment does he look like a young man in his early twenties. Thinking of this, Li Jiana's eyes became softer, and she was thinking about her own things in her heart.
However, the charming atmosphere in the office did not last long, as an abrupt phone ring broke the momentary tranquility.
Li Jiana immediately entered the working state of an assistant, changed into a serious look, and immediately picked up the landline, "Well, OK, let the guest wait for a moment, I will report to the chairman."
"Chairman, the front desk said that the founder of Xiyin Company has arrived. Please see..." Li Jiana reported dutifully.
"Oh? Then let's go and meet this senior in the field of internet celebrity. I'm quite curious about this person..." Zhou Dongsheng was shocked when he heard this. He slammed the table and stood up, then walked straight out.
Since they have chosen to come from afar to visit me in person, it would be a bit too arrogant if I still showed off at this time.
Zhou Dongsheng has never been an arrogant person, and welcoming people is his style.
After leaving the office and passing through the office area, he was naturally the center of attention. From time to time, people kept saying "Hello, Chairman", and Zhou Dongsheng smiled and nodded in response.
His gentle and warm attitude made all the employees feel flattered. It turned out that hearing about someone is worse than meeting him in person. It seemed that the chairman was not as scary as the rumors said.
After walking through the office area, I came to the front desk area. At this time, a short man with a skinny body like a monkey was standing at the front desk. He was alone and didn't even have an assistant.
At first glance, such a simple and unpretentious style does not look like that of a successful billionaire at all, which shows that his style of doing things must be very low-key.
Zhou Dongsheng had no doubt about this. After all, there are thousands of different people in this world, and no single standard can generalize everyone.
Zhou Dongsheng habitually showed a bright smile and took the initiative to greet him, "Ah, Mr. Xu, you are so honored to come. I hope you will forgive me for not welcoming you in person."
At this time Xu Yangtian had also noticed Zhou Dongsheng. Looking at that handsome face that was a little too young, he was already mentally prepared.
Xu Yangtian couldn't help but sigh. It was really enviable that such a young man could achieve so much. Compared with Zhou Dongsheng's success, the achievements he had made in the business world for so many years were less than one tenth of Zhou Dongsheng's...
This kind of comparison makes people feel a little unbalanced, as if the success they have achieved with all their efforts is something that Zhou Dongsheng can easily obtain...
Of course, this thought only stayed in Xu Yangtian's mind for a moment. People who can fight their way through the turbulent road of entrepreneurship will naturally not be so fragile.
Xu Yangtian put on a smile and enthusiastically extended his hand, "No, no, I have long heard of your name, Mr. Jay. I am sorry for disturbing you today, Mr. Jay, please forgive me."
"Hey, what are you talking about, Mr. Xu? It's a great pleasure to have friends from afar. I was planning to go back to Yangcheng to visit him in person, but Mr. Xu came first. I feel a little embarrassed..."
Zhou Dongsheng spoke politely and familiarly, as if they were old friends meeting.
"I just happened to come to Shanghai for something, and I have admired Jay Chou for a long time, so the first thing I have to do is to visit him."
After the two of them exchanged some pleasantries, they couldn't help but smile at each other, and then Zhou Dongsheng extended his hand in invitation.
"Then please come in, Mr. Xu. Let's sit down in my office and chat over tea. I heard that Mr. Xu has made great achievements in applying the concept of Internet celebrities. We can take this opportunity to discuss it."
"That's exactly what I was thinking. Jay Chou was in the spotlight again not long ago. His views on the internet celebrity industry were really insightful and worth learning from..."
The two of them went to the courtesy room and then came to the tea table in Zhou Dongsheng's office and sat opposite each other.
"Speaking of Internet celebrities, Mr. Xu is the undisputed senior. If Mr. Xu had chosen the domestic market as the development target, I would have no chance..."
Zhou Dongsheng rinsed the tea set skillfully while chatting with Xu Yangtian.
In response to this, Xu Yangtian shook his head very frankly, "Mr. Jay is wrong. Although I realized very early that the traffic brought by Internet celebrities can open up sales for products, and I am indeed working in this direction..."
"But in overseas markets where the Internet is more developed, it took us several years of exploration and experimentation before we gradually built up a reputation. At that time, the domestic Internet was still struggling in this regard."
"With the same efforts, the results achieved in the domestic market may be minimal, and your success, Jay Chou, is by no means a case that can be easily replicated..."
His words were simple and easy to understand, without any loopholes, and at the end he did not forget to brag about Zhou Dongsheng, which shows his experience in dealing with human relationships.
To this, Zhou Dongsheng nodded in agreement. After all, not everyone can be like him, accurately stepping into every trend of the times and then rising step by step.
Most of the time, one can only choose a direction, and then keep accumulating experience through trial and error. If the right choice is made, one will be like a dragon entering the sea, and will transform into a dragon once encountering wind and clouds.
If you make the wrong choice, even if you hit a wall it will be of no use.
Although Xiaotou is not a cheat, the advantages it brings are also immediate, but it also depends on the level of the user.
Zhou Dongsheng placed the steaming teacup in front of Xu Yangtian and said with a smile, "Mr. Xu, what you said makes sense. Please have some tea!"
"Please!" Xu Yangtian tapped the tea table skillfully, then picked up the teacup and drank it all, then continued.
"What's more, the application of the concept of Internet celebrities only had a miraculous effect in opening up sales channels. In the domestic e-commerce field at that time, it did not have the magical effect of turning decay into magic."
"If I hadn't chosen the alternative path of cross-border e-commerce, I wouldn't have survived. I'm afraid I would have been squeezed out of the e-commerce category by the giants long ago."
Xu Yangtian said very pragmatically that in the arena of e-commerce where giants are fighting each other, both domestic QQ Group and Tengda have invested a lot of real money in their attempts.
No matter how big the domestic market is, there is no room for two tigers in one mountain. In the end, all of them will be defeated, and only some small fish and shrimps can survive in the cracks.
But cross-border e-commerce is different, although there are only two countries in the world, one is our country and the other is a foreign country.
However, the overseas market is truly a vast and fertile land waiting to be cultivated, with birds soaring high in the sky and fish leaping freely in the sea.
Even though there are already global e-commerce giants like Amazon blocking the way, the remaining "gap" is much larger than the domestic market.
Hmm? This description seems a bit wrong, ahem, but the truth is there.
"Mr. Xu made the right choice, but now many giants are eyeing the cross-border e-commerce pie, and the competition is fierce, I'm afraid it's even more fierce than before."
Zhou Dongsheng nodded in agreement. After all, in the domestic e-commerce market, Pinduoduo is the only one that has successfully broken through the siege in the sinking market and succeeded in standing on equal footing with the giants.
If Xu Yangtian had chosen the domestic track, he would probably have been lost in the crowd.
Of course, even if he took the path of cross-border e-commerce, Zhou Dongsheng had never heard of this person in his limited knowledge.
In this Internet age, anyone who has achieved some success would have already been praised to the sky, but the latter is unknown and is obviously mostly drowned in the wave.
In Zhou Dongsheng's view, this is natural and reasonable. After all, success is a rare thing like a pearl in the ocean.
At the same time, it is inevitable that he has some ulterior motives in his heart. Now that Dongsheng Group has completed its integration, the resources pulled together will definitely have the power to turn decay into magic.
After all, Zhou Dongsheng was the only one who knew very well what a luxurious hand of cards he held in his hand.
Although Zhou Dongsheng thinks Xu Yangtian's project has little "prospects", but with his own resources, it might be able to make some splash, which is also a good thing.
If it fails, that's understandable, after all, investing involves risks.
"Which market doesn't have fierce competition? The advantages we have accumulated over the years are not just empty talk. Moreover, the market we are targeting is also disdained by the giants in the cross-border e-commerce field..."
When talking about what he is good at, Xu Yangtian revealed a hint of pride and looked very energetic.
When Zhou Dongsheng heard this, he suddenly felt blessed and thought of a concept that he was very familiar with.
"Could it be that Mr. Xu is referring to the sinking market?!"
Zhou Dongsheng blurted out this phrase suddenly. He was very familiar with it. After all, he had used this phrase to fool Huang Zheng and make him regard him as a like-minded confidant, which enabled him to finally take over Pinxixi.
Unexpectedly, with the passage of time, I actually met another pioneer who is committed to the sinking market of cross-border e-commerce. To round it off, isn't this the prototype of another overseas version of Pinxixi?
"That's right, Jay Chou really hit the nail on the head, it's about the sinking market!" Xu Yangtian's eyes lit up and he clapped his hands in applause.
This aroused Zhou Dongsheng's interest even more. "Mr. Xu should have heard of Pinxixi. My first investment project is also dedicated to developing the sinking market..."
"Pinxixi has made great achievements in this regard. Not long ago, it completed a financing of over 100 million US dollars, led by Tencent."
Zhou Dongsheng spoke like he knew everything, and Xu Yangtian nodded. Of course he had done his homework and knew about this.
"I know. To be honest, I'm a little envious of Pinxixi's success. If we had chosen the domestic track, we might not be able to become Jay Chou, but we would have the opportunity to compete with Mr. Huang..."
"At the same time, the reason why I came to you, Mr. Zhou, is because I saw your investment in Pinxixi and your recognition of the internet celebrity economy. I think we are like-minded people in this regard..."
Xu Yangtian said seriously that it was precisely because of the coincidence in business philosophy that Xu Yangtian felt that there was an opportunity for cooperation between the two, otherwise he would not have chosen to take the initiative to visit.
Zhou Dongsheng found it more and more interesting, and asked with interest: "So, Mr. Xu wants to replicate the success of Pinxixi in the overseas market?"
"Pinxixi is indeed an example worth learning from, but the supply chain and channels we have been working on are mainly clothing categories. Although it is only a single track, it is the most in-demand item among the necessities of life..."
"It is tempting to have a full-category e-commerce business, but you can't bite off more than you can chew. I think it is enough to just do well in the single category of clothing."
"After experiencing the financial crisis in 2008, I realized that the huge so-called middle class around the world will also collapse. In order to maintain their dignity, they have a huge demand for cheap clothes..."
"Under the overall downward trend of the world economy, the huge market demand created is what Jay Chou calls the sinking market, which is a huge business opportunity."
Xu Yangtian explained his ideas clearly and while gesticulating he painted a grand blueprint for the future for Zhou Dongsheng, which was very tempting.
Even though Zhou Dongsheng knew deep down that this project would end up in failure, he was still tempted.
After all, with his slight push, the curve of history has quietly changed. In the sinking market of the cross-border e-commerce field, can we create an overseas version of Pinduoduo in the clothing field?
Zhou Dongsheng felt that this gimmick and selling point alone was worth the bet, not to mention that he had resources that were extremely suitable for Xu Yangtian's development?
Whether it is the musical .ly platform in the overseas market , or Pinxixi, which is also a pioneer in the sinking market, although one focuses on the internal and the other focuses on the external, there are still opportunities for cooperation.
At least in terms of channel development and the domestic supply chain system, there is content that can be communicated.
At the same time, Xu Yangtian, who focuses on the single track of clothing category, has no direct conflict of interest with Pinduoduo which covers all categories, so he is a perfect fit.
Thinking of this, Zhou Dongsheng couldn't help but applaud, "Boss Xu, this business is promising. How about I call Huang Zheng to come with us, and we can have a meal together and continue the conversation?"
"Mr. Jay, please make the arrangements. I'll do whatever you want." Xu Yangtian said as the host wished.
