Volume 3: Taking Roots 2016 Chapter 658 Market Vane
However, the many accusations and criticisms of the Pinxixi model have not prevented this rising supernova from shining its unique light in the e-commerce field.
Although Zhou Dongsheng was once very annoyed by the ubiquitous and overwhelming Pinduoduo model, he kept his distance from it, adhering to the idea that as long as he did not try to get small profits, he would never be PUA by Pinduoduo.
Some even showed disdain, believing that the Pinxixi model would soon disappear from the Internet stage. After all, it was not worthy of being accepted by the mainstream.
This "pride and prejudice" of unknown origin has not become an obstacle in Pinduoduo's development path at all, which is enough to prove that the Pinduoxi model does have its advantages.
Especially when Zhou Dongsheng couldn't help but use Pinxixi several times with the original intention of "you have no right to speak if you haven't used it", he couldn't help but think of the classic saying of the famous philosopher Wang Jingze.
"Oh, it smells so good!"
Especially after taking advantage of the service a few times, he became more adept at using it, not to mention Pinxixi's ultimate killer move, which increased Zhou Dongsheng's frequency of use to a higher level.
Sure enough, for consumers, the way to maximize their benefits is to be a fence-sitter, compare prices from three stores, and buy from the cheapest one.
The bargaining skills that this old mother taught her through her own words and deeds are also applicable on the Internet.
As consumers, after experiencing Pinxixi’s tricks, they naturally know everything. Just pick a few users and I believe they can all tell the story and share their “experiences of being a victim.”
What's more, Zhou Dongsheng is now. If he were a victim, he would be severely condemned. However, the roles are reversed now, and Zhou Dongsheng is the vested interest...
It can only be described in four words: increase the intensity!
Especially now that Zhou Dongsheng has a wide range of resources, they are enough to help the development of the Pinxixi model, whether it is the Douyin short video platform.
Whether it is the successful advertising monetization model led by Papi Jiang's tens of millions auction, it is an important channel for Pinxixi to expand in the future.
With these supports in hand, Zhou Dongsheng is more confident in consolidating the shares he obtained earlier. Otherwise, judging from the means of the old capital institutions, it would not be difficult to wash Zhou Dongsheng out.
After all, money can move people's hearts. In the capital market where billions of dollars are involved, not to mention that human nature cannot withstand the temptation, even human nature may be just a chip on the capital table.
Therefore, even if Zhou Dongsheng took advantage of the first move to grab a considerable share of the pie, if he did not continue to run and wait for the opportunity to grow, the share of the pie in his hands would probably become smaller and smaller...
Especially when Zhou Dongsheng has exhausted his chips, his advantage will naturally disappear.
So when the time is right, you should show your value.
Therefore, in addition to the AR concept discussed with Cai Haoyu, there are some methods that Pinxixi will commonly use in the future, such as placing advertisements on short video platforms, and taking advantage of the short video trend to embed advertising promotions in them.
Zhou Dongsheng also appropriately showed his fangs. After all, as the nominal strategic investor of Douyin, a popular music short video app, there is no one more suitable than him to act as the bridge.
"I always stick to my point of view. The main reason why mobile Internet can usher in an explosion is the sinking market, which has been ignored before but has a huge market with more than half of my country's population potential."
"With the population equivalent of the sinking market, once its infinite potential is released, it will surely be a groundbreaking force, enough to rewrite the pattern of the Internet..."
"Therefore, whoever can seize the sinking market first will be able to quickly seize the initiative, and I think short videos will be the most eye-catching weapon to capture the sinking market."
Zhou Dongsheng expressed his views with confidence and a strategic plan in his hands.
Huang Zheng seemed to be thinking about something, and then said, "So this is the main reason why you bet heavily on short videos? We can all see how much you care about the Douyin app."
From Muse to Tik Tok, and then to the Golden Second Award, he even brought in Zhuchang Capital to join the game. As a strategic investor, he did not hesitate to personally take part in the creation of a phenomenal work that serves as a benchmark for the market.
Not to mention [Papi Jiang], a phenomenal internet celebrity from Zhou Dongsheng's media...
Compared with Zhou Dongsheng's efforts on short videos, he takes a completely free-range attitude towards Pinxixi.
Of course, matters like business operations generally do not require investors to intervene, let alone for someone like Huang Zheng, who has rich entrepreneurial experience and strong network resources.
Even if Zhou Dongsheng wanted to make comments, the space he had was very limited. He could only rely on his understanding of Pinxixi's routine to appropriately increase his presence.
And this kind of understanding is indeed one less to use, "cut one knife" has been used, and the current advertising and marketing method is one of them.
Finally, it is estimated that the only killer weapon left is the "10 billion subsidies". After using these three tricks, Zhou Dongsheng's arsenal is basically exhausted.
Fortunately, Zhou Dongsheng worked hard to build up the Douyin platform, which can also become a major support in his hands.
"That's right. Social networking will always be the top demand on the Internet, and Tenda's social software position is naturally unshakable. But since we can do social e-commerce, the concept of social short videos is also feasible..."
“I personally think that the social currency attribute of short videos may even have the potential to compete with Tencent in the social field in the future!”
Zhou Dongsheng's words that even Huang Zheng couldn't help but be shocked.
These two carriages do have a transcendent position in the domestic Internet, and are leading the way in the two major fields of e-commerce and social networking.
As an entrepreneur of an e-commerce platform, Huang Zheng naturally has the ambition to emulate Hangzhou Ma. Otherwise, he would not have fought in the e-commerce field for the third time. He will never give up until he achieves his goal. His ambition is so big that even his body cannot bear the burden.
But I didn’t expect that Zhou Dongsheng actually had the ambition to challenge Pony Ma in the social field.
This made Huang Zheng feel from the bottom of his heart that Zhou Dongsheng was indeed his fellow traveler!
"What a great ambition! Let us join hands to seize this sinking market and turn it upside down..." Huang Zheng suddenly felt proud.
“However, I have to wait until I get this financing. When I have sufficient cash flow as support, I will give priority to using TikTok as an advertising and marketing platform…”
"Okay, I hope that Douyin and Pinxixi can go hand in hand in the two major fields of social networking and e-commerce. In this way, the effect of 1+1 will definitely be greater than 3!" Zhou Dongsheng said confidently.
After all, for him, this is an open-book exam, so he is naturally confident.
In Huang Zheng's view, it was Zhou Dongsheng's confidence in his investment vision. With him as an investor as a bridge, it was natural for several companies to cooperate with each other and share their resources.
At the same time, the two major media companies in Pinxixi hold a large number of top Internet celebrity resources. When Pinxixi launches a large-scale advertising strategy, the two major media companies will also become direct beneficiaries, and will further realize traffic monetization through the advertising monetization model.
For Huang Zheng and Yang Luyu, it is a win-win situation, but for investor Zhou Dongsheng, it is a win twice, which is a win-win situation in every way.
It is really like Qin Shi Huang touching the electric wire - he wins!
After reaching a consensus while chatting and laughing, the relevant cooperation matters will naturally have to be promoted step by step.
When Huang Zheng returned to the capital table with 100 million users as an important bargaining chip, it was obvious that the positions of both parties had quietly exchanged.
After all, what the capital market lacks the least is capital, and projects like Pinxixi, which have unlimited potential and high expected returns, are absolutely extremely scarce chips.
Because the most sexy and attractive thing about the Pinduoduo project, which makes investors salivate over it, is not the fact that it has 100 million users, but...
The time it took Pinxixi to accumulate 100 million users was incredibly fast, and its explosive power far exceeded that of several established e-commerce companies at the forefront!
It is this achievement that is enough to make investors imagine and daydream about the future.
Once they miss out on such an investment project, even old-fashioned capital institutions may beat their chests and stamp their feet with great regret.
Therefore, in order to avoid regrets in the future, capital institutions will naturally try every means to get the ticket on board, even if it means making a slight concession or paying a little more!
Therefore, this time, the B round of financing can be said to be a natural outcome , and both parties finally reached a consensus.
As Zhou Dongsheng was on the same ship, he naturally knew the news first.
After in-depth communication between the two parties, they reached a financing intention of up to US$150 million in the B round of financing, with Xunmeng Technology selling approximately 18% of its shares in exchange.
Tengda Capital, which led the B round of financing, did not choose to eat alone, but instead brought in two other veteran capitals to share the risk. Tengda Capital took 8% of the shares, and the other two equally shared 10% of the shares.
Tengda Capital almost instantly became the second largest external shareholder of Xunmeng Technology, second only to Zhou Dongsheng's Dongsheng Capital.
With three more heavyweight investors boarding the Pinduoduo ship, the passengers on the ship were bustling with people who were all familiar faces, and the space on the ship became a lot more crowded.
Among them, the entry of Tenda Capital, in addition to financing, the biggest resource exchange is naturally to provide Pinxixi, the creator of social e-commerce, with the social resources it urgently needs on WeChat, the killer social software.
In addition to giving the green light to Pinxixi to carry out social fission on WeChat, it is also considering placing it in the WeChat payment grid entrance to become its e-commerce representative.
In this way, Pinduoduo may be branded as "Tenda-affiliated", but this is obviously not a problem that Pinduoduo needs to worry about. On the contrary, the replacement of social resources is what Pinduoduo needs most right now.
With WeChat as a large social traffic entrance, it is almost equivalent to upgrading Pinduoduo, which was already at a development speed of V8, to v12 in one step. This upgrade is enough to bring about a qualitative change to Pinduoduo.
Zhou Dongsheng is naturally one of the witnesses who are happy to see this. After all, with the participation of Tengda Capital, it is equivalent to insuring his investment, which further reduces the risk and also raises future expectations.
At the same time, the share of the cake in Zhou Dongsheng's hands will naturally increase with this round of financing, and its value will increase exponentially.
Judging from the pricing of this round of financing alone, the valuation of Zhou Dongsheng's 20% stake is close to the 200 million US dollar mark. Compared with Zhou Dongsheng's initial investment of 20 million US dollars, it has skyrocketed nearly 10 times in just one year!
Of course, this is just a superficial valuation. After completing this round of financing, the value of these 20% shares is priceless, and there are many capital institutions willing to pay 200 million US dollars.
However, Zhou Dongsheng rejected them all outright, just as decisively as he had rejected Tengda Capital.
After all, everyone with a discerning eye knows that today's Pinxixi is like a rocket fully fueled, which can take off at any time. As long as it does not crash, it will definitely bring huge profits.
Compared with the risk of crashing, the high expected returns make capital salivate.
After all, when it comes to investing, how can there be no risk?
Moreover, Zhou Dongsheng has more than one popular project in his hands. In addition to Pinduoduo, the rise speed of the other two shared bicycle projects is no less than that of Pinduoduo, the e-commerce platform.
It is even better than Pinduoduo. Although its valuation is still slightly lower than that of Pinduoduo, these two shared bicycles have already been on the highway and sparks are almost flying from the pedaling.
Especially after the leading shared bike company Ofo announced that it had received strategic financing from Didi Chuxing, it means that shared bicycles have become an indispensable piece of the puzzle in the field of shared travel.
In the capital giant Didi Chuxing's just completed US$4.5 billion G round of financing, Tengda Capital has never fallen behind from the beginning to the end and is still among the top.
The reason why Didi Chuxing is raising funds so frantically is naturally to defeat Uber, the real Li Kui, so that the fake Li Kui can gain a firm foothold in the domestic market.
This spectacular money-burning war is probably almost coming to an end, so we won’t discuss it for now.
However, the strategic investment by Didi Chuxing, a giant capital ship with a large number of elites, in Ofo almost represents the optimism of the capital behind it about the prospect of shared bicycles.
Regardless of whether they mean this or not, the capital market will interpret it this way, and the direction of the next investment trend is obviously very clear.
Among them, the wealthy Tengda Capital did not choose to stop after completing this round of financing for Pinxixi.
He even used Pinxixi as a springboard to approach Zhou Dongsheng again, which seemed like he was trying to make a three-visit move. After all, no one can resist money, right?
Even Tengda Capital, which has plenty of money, is like this, not to mention the capital that is most interested in Zhou Dongsheng's pile of tempting chips...
Tengda Capital is definitely among the best, and even deserves to be the first.
Whether it is Pinxixi, the two major shared bicycle projects, or...PlayerUnknown's Battlegrounds, each project is too tempting for Tengda Capital.
As for Mihayo, a company that was once ignored by Tenda and was upset about it, it is not surprising that it is now ignored by Tenda again.
