Volume 3: Taking Roots 2016 Chapter 657 A Small Goal
July, the midsummer, this passionate season is not only reflected in the newly opened track of shared bicycles, but has also triggered countless capital institutions to follow suit and jointly create a wave of industry carnival with a surge in capital.
On a "traditional track" that most investors and even the general public think has been settled, a new divergent track has also opened up.
Even when most people didn't notice it, it had quietly become a rising supernova, blinding the eyes of countless investors and industry giants.
When Zhou Dongsheng visited Xunmeng Technology Co., Ltd. with familiarity, he felt a lively atmosphere as soon as he entered the company.
Everyone, including the receptionist, had a high-spirited look on their face, as if they firmly believed that the career they were doing was an extremely great one with unlimited prospects.
The spirit of unity, the will of the entire company seems to be twisted into a rope, and working towards a common goal. This kind of youthful vitality is exactly what a startup company should have.
Although, to some extent, Xunmeng Technology cannot be considered a startup company, it has simply changed its direction and successfully transformed from a gaming company into an Internet e-commerce company.
In the Internet e-commerce industry, Xunmeng Technology did enter this industry as a latecomer, but it has quietly grown into an industry giant that many predecessors have to look up to.
Perhaps Zhou Dongsheng's most intuitive feeling was that the number of office staff within Xunmeng Technology Company had obviously increased several times, and almost all of them were new faces.
Seeing Zhou Dongsheng's expression, he didn't seem surprised. Someone even asked, "Are you here to see Mr. Huang as well? Please come this way. Wait in the reception room for a moment. I'll let you know..."
It seems that these days, "new faces" like Zhou Dongsheng are not uncommon in the company.
Before Zhou Dongsheng could say anything, a familiar voice came closer and shouted enthusiastically: "Hey, Dongsheng, why did you come to the company without informing me so that I could pick you up!"
As he was speaking, a pair of hands patted Zhou Dongsheng's shoulders. When he turned around, a gentle face wearing glasses appeared in front of him. Who else could it be but Huang Zheng?
"Brother Huang, you are a very busy man. Since the call didn't go through, I happened to be nearby, so I came straight here!" Zhou Dongsheng said with a smile without any hesitation.
"Hey, my phone is out of battery. I've been really busy lately. Come to my office and chat. You've been busy too!" Huang Zheng said enthusiastically.
Then they dragged Zhou Dongsheng into the office. All the employees looked at each other in surprise. Those who didn’t know thought that their boss had a very unique hobby!
Fortunately, there were still old employees in the office, and they stood up to clarify the situation for the boss.
"This is one of our company's early investors, his name is Zhou Dongsheng, he's very famous on the Internet, you'll know once you get to know him!"
"Yes, I watch almost every episode of his short video program. It's very interesting!"
"What do you think? If I go up to them and ask for an autograph or a photo, will they agree?"
"I don't know. How about you go first, sister?"
"Let me be cannon fodder, huh?"
…
It was not the first time Zhou Dongsheng came to Huang Zheng's office. Everything was basically the same as usual. Zhou Dongsheng sat down very comfortably, and Huang Zheng also skillfully arranged the tea set to entertain Zhou Dongsheng.
"I've been busy developing Pinxixi's business recently, and I didn't know you had caused so much trouble. I have to say it's great to be young. A young and strong body can really do a lot of things!"
Huang Zheng's tone was full of envy. After all, youth and health are often things that we only cherish and miss when we lose them.
Before starting Pinxixi, Huang Zheng temporarily retired to the second line because he worked too hard for many years in his business and his body could not bear the strain.
It can be said that the reason why Pinxixi has become one of the most powerful internal competition experts among major Internet companies is closely related to Huang Zheng, the "workaholic".
It was not until he thought of the prototype model of social e-commerce, Tuihaohuo, that he could no longer suppress his excitement and chose to return to the market. Not long after the project was launched, he met the investor Zhou Dongsheng.
Huang Zheng still remembers vividly the long conversation the two had about social e-commerce and mobile Internet.
Especially when combined with Zhou Dongsheng's various work today and the equally rising Douyin short video platform, it seems to indirectly prove that Zhou Dongsheng's words came true.
From this perspective, although Zhou Dongsheng is young, he does have excellent vision and foresight!
For an entrepreneur, these attributes may not be the most important. What is needed more is the ability and execution to put them into practice.
But for an investor, it is a powerful attribute, otherwise even his teacher Duan Yongping would not have appreciated it.
As it turned out, his discerning teacher was not wrong. Zhou Dongsheng's performance was far beyond what he should have achieved at his age.
Among them, the two shared bicycle projects that have been valued at over 100 million US dollars may be the best proof.
On the other hand, Huang Zheng was indeed simply expressing his extreme envy of Zhou Dongsheng's energy. After all, only when one reaches middle age does one understand what it means to be "incapable of doing something".
Zhou Dongsheng, on the other hand, is busy with both investing and filming. He even has the leisure to create the ironic black comedy "The Boring Life of Zhou Dongsheng".
Even Huang Zheng couldn't help but laugh when he saw it. If they did this at their age, it might seem a bit embarrassing, but for Zhou Dongsheng's age, it was just right.
Can someone who is not passionate be called a young person?
"Well, I am not as good as you, Brother Huang, who are concentrating on doing one thing well. The development speed of Pinxixi is really advancing by leaps and bounds, right?"
Zhou Dongsheng replied with a smile, and Huang Zheng couldn't help but reveal a smug smile on his face.
"Well, if we really want to talk about the credit, you definitely deserve a share. Do you still remember the idea of 'cutting with a knife' that you came up with? You really made a great contribution!"
"Since the launch of this activity, the efficiency of Pinxixi in attracting new users has skyrocketed, especially the concept of bargaining, which perfectly caters to the needs of users in the sinking market..."
"Compared to other e-commerce platforms that clearly mark prices and refuse bargaining, Pinxixi is undoubtedly more like an e-commerce platform for the common people. Once this precise image positioning is established, it will give us more power for expansion!"
“It must be said that compared to the glamorous shopping malls, the wholesale market also has its own unique charm.”
When talking about his career, Huang Zheng was in high spirits and looked very excited. It can be imagined that after accumulating experience over this period of time, Pinxixi has indeed achieved fruitful results.
At this moment, Gu Pinpin pushed the door open and walked in. "Brother, good news! President Zhou is here too, so I can share this good news with you!"
Gu Pinpin had an exceptionally bright smile on her face, looking as if she were basking in the spring breeze. It was obvious that this good news was of great significance.
"Oh? Sister Gu is here. I must listen carefully. What good news can make Sister Gu so happy?" Zhou Dongsheng said with interest.
On the contrary, Huang Zheng had obviously expected this and could not help showing joy, "Broken? Finally broken?"
Gu Pinpin smiled and nodded, "It's broken! The total number of users of our Pinxixi has just successfully exceeded 100 million!"
"Yeah!" Huang Zheng was extremely excited. He clenched his fist and waved it in the air. It seemed that the sound of breaking through the air passed by Zhou Dongsheng's ears.
"We have finally got the key bargaining chip of 100 million users. With this bargaining chip, we will completely take the initiative in the next round of financing..." Huang Zheng said energetically.
Gu Pinpin sat down next to Zhou Dongsheng leisurely with a smile on her face, "Shouldn't we thank Dongsheng for his brilliant idea? This 'Knock It Down' is like a magical weapon, clearing away many obstacles for us..."
"Hehe, junior sister, it's too late for you to say that. I have already expressed my gratitude to Dongsheng just now!" Huang Zheng said somewhat complacently.
"It's okay. Wouldn't it be better to say it twice to show our sincerity?" Gu Pinpin leaned back, stretched her graceful body and said.
"Please don't flatter me. I just mentioned some of my efforts but I won't take credit for them. Compared with the efforts of both of you, my contribution is totally insignificant." Zhou Dongsheng waved his hands repeatedly.
"Hey, this is the best thing about Dongsheng. Even though he has gained fame and fortune now, he has not lost his way at all!" Huang Zheng pointed at Zhou Dongsheng with his index finger and teased Gu Pinpin.
Gu Pinpin just smiled and looked at Zhou Dongsheng without saying a word.
"Well, there's no benefit in flattering me. Hurry up and let's talk about the financing you just mentioned. You've committed a big mistake by not informing me, the investor, of such a big thing!"
Zhou Dongsheng joked.
"I have been telling you this all along. I told you as soon as I entered the room. I have been very busy recently because of this matter. In addition to Tengda, which you know, there are two other old capital institutions..."
“We have been discussing this round of financing for a while, but I have never been very satisfied with the chips offered by the other party, so I made a bet with the investors using 100 million users as the dividing line!”
"As long as we can meet this condition within the specified time, the price will naturally be different..." Huang Zheng spoke in an orderly manner.
It has to be said that whether it is Duan Yongping or Ding Sanshi, with the network resources behind Huang Zheng, they really don’t have to worry about financing at all. As long as they have corresponding achievements, it is not difficult to obtain financing.
On the contrary, the arrogant Huang Zheng was unwilling to hand over his chips so easily. If Zhou Dongsheng had not catered to his wishes and hit the nail on the head for Huang Zheng, allowing him to treat him as a fellow traveler, Huang Zheng would not have been so easy to talk to.
Of course, there is a big difference between Tuihaohuo, which was still in its infancy at that time, and Pinxixi, which now has 100 million users.
"With 100 million users in hand, the valuation of this round B financing will probably increase. The valuation of 500 million US dollars is definitely relatively conservative. Do you want to take this opportunity to cash out?"
Huang Zheng said this confidently, and then changed the subject, as if he wanted to test Zhou Dongsheng's attitude.
After all, the only purpose of investing is to make a profit, so every window of rising prices is a valuable opportunity to cash out.
The window period in the stock market is reflected in the trading days of each round of stock price increases, while in the primary market, it is reflected in the opportunities of each round of financing.
If Zhou Dongsheng is willing, he can take advantage of this round B financing opportunity to sell part of his shares at this valuation in exchange for cash.
Of course, if you want to maximize your profits, you naturally have to wait until the ultimate goal - IPO, which is the so-called listing day, so that you can cash out with the maximum profits.
However, not every investment project can make it to the stage of listing, and not all investors will be consistent and stick to a project.
"No, that won't do. I was hoping to be one of the witnesses when Pinxixi rings the bell at the Nasdaq Stock Exchange. I'm not going to give up this qualification..."
"So, Brother Huang, you have to keep working hard and take your younger brother to ring the bell." Zhou Dongsheng said calmly.
Huang Zheng was obviously very satisfied with Zhou Dongsheng's words. "Okay, if that day comes, you will definitely be included!"
"Ahem, let's put aside the bell ringing issue for now. I came here this time to talk to you about something. I think this is a mutually beneficial and mutually beneficial thing..."
"It just so happens that the technician Sister Gu is here too. I think if this thing can be realized, Pinxixi will be able to gain another wave of users. Even if there are already 100 million users, it won't be too many, right?"
Zhou Dongsheng said with a smile.
"I knew you wouldn't come here for no reason, but you've always had a lot of clever ideas. I'm quite interested. Tell me about them ." Huang Zheng immediately pretended to listen.
After tasting the sweetness of the "Kan Yidao" campaign, Huang Zheng naturally recognized Zhou Dongsheng's title of "marketing genius".
Gu Pinpin also nodded, indicating that Zhou Dongsheng could speak freely.
Zhou Dongsheng cleared his throat and repeated the plan he had thought of from Cai Haoyu, adding some embellishments, just to provide a direction for Huang Zheng and Gu Pinpin as a reference.
After all, with the collective wisdom of many people, who knows what different ideas may come up.
When it comes to using game mechanisms to attract new customers and promote products, Pinxixi is definitely a master at this. No one knows how to cheat or launch a surprise attack better than Pinxixi...
After all , don't forget that Xunmeng Technology was originally a game company, and its projects were mobile games and web games, which were despicable but very profitable, and it accumulated solid experience and strong capital through these projects.
This may also explain why Pinxixi is so skilled and shameless in using these methods on e-commerce platforms. After all, they have long been accustomed to it.
Making money is not shameful.
