Volume 3: Taking Roots 2016 Chapter 655 Memory Anchor
July has just begun, and the capital circle has already sensed a capital boom brought about by the sharing economy.
Because Mobike was in high spirits and disclosed to the outside world that it had successfully completed its B+ round of financing with a financing amount of tens of millions of US dollars, but the specific amount was not disclosed to the outside world in detail.
However, two old capital institutions from Beijing have given high praise to Mobike, one of which is a subsidiary of the famous overseas capital Temasek.
The other capital institution was founded by a well-known tycoon, Li Kaifu. These two capital institutions jointly won the B+ round of financing for Mobike, which can be said to have injected strong fresh blood into Mobike at the capital level.
Although neither party has disclosed the specific amount to the outside world, it is conservatively estimated that Mobike's valuation has exceeded 200 million US dollars.
As a company that was established less than two years ago, and Mobike that has been listed for less than half a year, its market value has skyrocketed to the US$200 million range.
Even the other company, which used to be the only one in the shared bicycle industry, announced to the outside world almost immediately that it had reached a preliminary strategic financing intention with Didi Chuxing.
The two parties will conduct in-depth cooperation and exchanges in the field of shared travel. Didi Chuxing also gave full affirmation to this news and expressed that they are very optimistic about the shared economy latecomer, the Ofo!
Among them, the spokesperson of Zhen Fund, an overseas capital that participated in the last round of financing of Ofo, said, "Currently in the travel market, there is no good solution for short-distance travel!"
"As a pioneer in shared bikes, Ofo has undoubtedly provided the market with a promising direction. I am very optimistic about the future of this model!"
This high recognition and praise undoubtedly sends a strong positive signal to the outside world.
As the saying goes, "a single flower does not make a spring", if there is only one company running for its life on this newly opened track, and there are only one or two capitals supporting it behind the scenes.
So no matter how you brag or how you market it, it means that the future prospects of this project are not very intuitive. After all, anything can deceive people, but real money cannot.
With Mobike and Ofo almost equally valued at over 100 million US dollars, they have also been recognized by Didi Chuxing, the undisputed leader in the sharing concept.
There are also investments from multiple capital institutions, including Zhuchang Capital and top global capital backed by Temasek. To a certain extent, these capital institutions have reached a tacit consensus.
Just like the stock market, once a consensus is formed, even if it is the so-called "fool consensus", stock prices will skyrocket. This is how the capital market works, and one move can affect the entire body.
Therefore, when the leaders of all parties reached a consensus and formed a joint force to promote the development of the sharing economy, other capital institutions naturally heard the news and chose to join this capital wave.
It is also a concept of sharing economy. Compared with the entry threshold of Didi Chuxing, the "shared bicycle" project, just from the name, is easy to make people imagine that the threshold is much lower than imagined.
They are both vehicles, but if you can't afford to play with the one with four wheels, you can still play with the one with two wheels, right? What's more, this is a bicycle, not a motorcycle.
The reason why shared bicycles can become the "spark" that ignites the sharing economy, in addition to meeting the environmentally friendly concept of low-sugar travel, one of the main factors must be the issue of investment threshold.
This principle is the same as the stock price "threshold" in the stock market. Even if you buy 100 shares, the threshold for buying one lot of the national liquor Moutai and the threshold for buying one lot of Chinese cars are obviously completely different (funny).
The capital market is so fair and impartial. Just like the famous joke about Swiss banks, it never looks down on the so-called "poor". After all, they don't even see the real poor.
Once a consensus is reached in the capital market, the next step will be a popular one: “who can run faster?” Only by running fast enough can one have the opportunity to cash out and exit before the tide recedes.
Various stories that have been circulating in the capital market for a long time, whether Clivia, subprime bonds or stocks, have constantly verified an eternal truth.
In this competition of who can run faster, there will definitely be an idiot who takes the last baton, but no one thinks that he or she is that idiot!
Therefore, as Mobike and Ofo, the two leaders in the shared bicycle industry, began to run wild, overnight, across the country, countless capital institutions were ready to look for, or even take the lead in creating, a new company.
With the initial capital in hand, he was ready to step into the field of shared bicycles with great ambition and start his own journey.
Many bicycle factories that were originally scattered across the country and had been eliminated by the times suddenly saw the dawn of a last gasp. A large number of bicycle orders emerged from nowhere and were delivered to the factories like snowflakes from the sky.
In fact, the requirements for these orders are very simple, and the money is extremely generous. The only requirement is to produce a batch of finished products for delivery as quickly as possible!
Some of the orders even have no requirements on the style of the bicycles, as long as they have a uniform paint and color scheme.
China's territory is vast, and China is a land of great size. There are 663 cities in the 9.6 million square kilometers of land, not just Beijing, Shanghai, Guangzhou and Shenzhen.
Even though Mobike has established itself in Beijing and Shanghai, and Ofo has entered the university markets in hundreds of cities, looking across the country, there is still a large market that has not yet been developed, and the prospects are extremely huge.
The four basic needs of food, clothing, housing and transportation have always been the largest market demand. Among them, the three traditional tracks of "food, clothing, housing" have already been cultivated by countless people.
Today, in the area of travel, the emergence of Didi Chuxing and the rise of shared bicycles are sufficient to fully prove that consumers' growing travel needs have not yet been met.
Although they are all profitable, capital is always more keen to choose "shortcuts" rather than working hard in real industries. The first three are real industries to some extent, and they require diligent work to get rewards.
But now in the field of travel, it is different. You only need to produce thousands of bicycles, put the name of "sharing" on them to attract attention, and then you only need to use this achievement to seek financing.
In fact, some people with more sophisticated means don’t even need a “bike”. They just need to make a sufficiently gorgeous PPT of the shared bicycle industry and tell a sufficiently attractive story to the investors…
No matter what, just get the financing first.
High-end Ponzi schemes often only require the most unpretentious operations. Even if it is old wine in a new bottle, as long as the packaging is good enough, it can still be sold at a good price.
Otherwise, there is nothing new under the sun.
There is no doubt that the spark of shared bicycles has spread like wildfire and has begun to sweep across the country. How long will it take for it to go from obscurity to being known by the world?
The shared bicycle industry will soon give this answer.
However, just as the fire of shared bicycles ignited the hot summer of July, another "insignificant" incident also ignited the enthusiasm of players around the world in an instant!
Strictly speaking, it should be the enthusiasm of mobile phone players around the world. A game called "Pokémon GO" has begun to be launched overseas, and has presented AR, a gameplay that combines virtual and reality, to players.
One thing that cannot be denied is that, to a certain extent, games are the most widely accepted art form, without a doubt!
Even for film, the seventh art that is popular among the masses, there is still a certain blank area among the general public.
Even if it is so-called "watching the fun", not everyone can get into it, but games are different, people are born to love playing.
From chess and cards to competitive sports, they all originated from games. However, with the rise of the Internet, "electronic games" were born, a product that is regarded as a scourge by countless people.
Originally, this deep-rooted stereotype seemed to be a generation gap between two generations that was difficult to fill. However, with the advent of the mobile Internet era, this mountain of prejudice seems to have taken a different turn.
The birth of mobile games has broken down the entrenched opposition. Mobile games are easy to use and smartphones are convenient, whether it is fruit cutting, Happy Match, or board games.
They can perfectly cater to the needs of middle-aged parents. As Dad said, use magic to defeat magic!
So to some extent, mobile games, which are at the low end of the game discrimination chain, are actually a bridge across the generation gap.
If we were to evaluate the ninth art, electronic games would definitely have a place, and mobile games, which are more popular and more accepted by the public, would definitely play an important role in it.
Mobile games have been making their mark since the iPhone opened the curtain on the smartphone era with the game "Fruit Ninja" which swept the world and became a unique phenomenal game.
Today, Pokémon, an IP with extremely high global recognition, has easily swept the overseas market as soon as it was launched with the help of the AR mobile game "Pokémon GO", making countless players unable to stop being fascinated by it.
Who can resist the temptation of catching a Pokémon with their own hands?
The charm of Pokémon, a black and white digital electronic pet product, was able to easily sweep the world and become a popular fashion item.
Not to mention, now with the help of the smartphone platform, AR, a technology that combines virtual and reality, almost perfectly reproduces the unique charm of Pokémon.
When Pokémon appear vividly in real scenes in the camera of mobile phones and can be captured by players, players completely lose all resistance and are attracted by them.
Even though the modeling is a bit crude, when the Pokémon appears in the camera, the vibration of the phone is enough to make people excited, especially when they capture their own Pokémon for the "first time"...
Suddenly I felt like I had finally realized my childhood dream!
It may be a little childish for a kid, but for an adult, it's just right!
For a time , countless overseas players went completely crazy. Pokémon players running around with their phones in hand could be seen everywhere on the streets, and this topic also showed signs of dominating overseas social media.
At this moment, no topic is as exciting as catching a Pokémon. At the same time, countless players began to post pictures of the Pokémon they captured on social media, as well as various strange appearance scenes.
Some were caught in their own toilets, some in their own kitchens, and some were encountered by chance on the street...topics like these are endless.
Although this game was first launched in overseas markets, even with the time difference, the news still spread through the Internet across the Atlantic Ocean into the Chinese market.
Unsurprisingly, it sparked a craze on social media platforms such as Weibo. Who hasn't dreamed of owning a Pokémon of their own when they were young?
However, this game has just landed in the European and American markets and has not yet been opened to the Asian region. Even the island country where cherry blossoms, the hometown of Pokémon, is not online.
Therefore, most of the players are eagerly waiting and can only stretch their necks and wait.
Zhou Dongsheng, who was surfing the Internet intensively when he had nothing to do, naturally came across this message and couldn't help but smile with nostalgia.
Although he has never played this mobile game and is not that obsessed with Pokémon, watching familiar phenomena happen again always gives Zhou Dongsheng a sense of security.
In this "past" that has been somewhat distorted by myself, it seems that the anchor point in my memory has not been lost and is still in its original position.
However, Zhou Dongsheng clearly remembered that although this phenomenal mobile game that swept the world was extremely popular for a time, it never entered the Chinese market from beginning to end, and it was just a shining star in the history of mobile games.
After passing through the sky, there is not even a trace left. "Pokémon GO" is just for fun. The real mobile game is still Honor of Kings.
And QQ Mobile's mobile game masterpiece Onmyoji has also entered the internal testing stage. It will take some time before it is officially launched, but there is no doubt that this is also a phenomenal mobile game.
It is just limited to the Chinese game market. As for the fact that reverse culture has been exported to the island country, the birthplace of the two-dimensional world, even Ding Sanshi himself probably did not expect it.
If there is a first year for mobile games, then 2016 would probably be included in it.
As for the competition for the mobile game market, although the development of PlayerUnknown's Battlegrounds mobile games is in full swing, it is obviously not something that can be accomplished overnight.
Zhou Dongsheng naturally has no intention of rushing into this matter. He believes that slow work produces fine results. Anyway, judging from the current speed at which the PC game makes money, it is already quite enough.
However, when it comes to mobile games, Zhou Dongsheng has more than just the PUBG mobile game as a trump card.
Zhou Dongsheng happened to be in Shanghai, and while strolling around with nothing to do, he naturally came across Mihayo's small workshop.
It's not that the cash flow on hand has been too strong recently, and the investor Zhou Dongsheng wants to share the spoils equally and also speed up Mihayoti's development.
There is definitely still no sign of Yuanshen, but it’s time to take out "Honkai Impact 3", right?
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