Volume 3: Taking Roots 2016 Chapter 654: Start Running
Regarding the debate on whether to follow up with Mobike and start the process , the conference room naturally divided into two factions, and they expressed different views on this topic.
"Although the development speed of Mobike has lagged far behind ours so far, it is not inferior to us in terms of technology or capital, and is even slightly better than us..."
As soon as this statement was made, Dai Wei's face darkened slightly. He glanced at the speaker with displeasure, his dissatisfaction evident in his words. However, the speaker did not notice Dai Wei's dissatisfaction, and instead continued talking to himself.
"Now that Mobike has set foot directly on our home turf, I think we can completely rely on our home turf in Beijing to step out of the campus and into society. With our accumulated user base, we can directly kill Mobike in the cradle!"
"Unlike our advantage of having access to the university markets in hundreds of cities, once the expansion in the Beijing market is frustrated, it will inevitably restrict the development of Mobike. As one gains while the other loses, we can use this opportunity to widen the gap!"
"Once the gap widens, capital will make the right choice. Without capital support, how can Mobike be our rival?"
The speaker analyzed confidently, but Dai Wei's face became more and more unhappy, as if he felt that these alarmist words exaggerated the threat of the opponent.
Is our shared bike so vulnerable?
"I don't agree with this statement. The so-called technological advantages of Mobike are completely flashy and put the cart before the horse. Even with the advantage of being lightweight, the cost of a bicycle is as high as thousands of yuan!"
"It would be extremely difficult to achieve the coverage of the 'sharing concept' by manufacturing shared bicycles at such a high price. The same price is enough for us to manufacture more than three small yellow bikes!"
"This is our biggest advantage. The advantages of good quality and low price are enough for us to occupy the market and users faster. Mobike is nothing to be afraid of!"
"I think we don't need to lose our composure because of Mobike. We just need to stick to our expansion strategy, first conquer the university market nationwide, and then start urban services!"
"By then, relying on the market advantages of major universities and giving back to society, we will surely be able to complete market expansion faster and quickly establish our mature business system..."
As if noticing the dissatisfaction on Dai Wei's face, a very perceptive guy jumped out to sing a different tune. His impassioned words were very loud and touched Dai Wei's heart immediately.
This was his true inner thought, and he even took the initiative to lead the applause!
"Great! That's a great point. This is the attitude we should have when facing competition. If we lose our composure today because of a Mobike, and our strategy is shaken..."
"What if a Moku or Mora bike comes tomorrow? How should we choose? Where there are people, there will always be struggle. Judging from the future of shared bikes, there will definitely be competitors!"
"Only by persisting and implementing our strategy of Ofo can we stand out in this race and become the winner in the end!"
“When the bell rings at the New York Stock Exchange, everyone here will be a hero of the Ofo!”
Dai Wei waved his hand and gave a powerful voice, exuding the pride and confidence of his former position as the president of the Peking University Student Union, which was quite inspiring.
And when Dai Wei, the company's helmsman, made his attitude clear and supported the latter's speech, the matter was settled.
The former immediately looked embarrassed. Although he felt that his heartfelt words were also for the good of the shared bikes, Dai Wei's reaction was enough to explain everything. His remarks hit the nail on the head.
Based on his understanding of Dai Wei, he knew that if he continued to argue with him at this time, he would be in trouble. He could only shut up and applaud to show his agreement.
The latter immediately showed a smug smile and sat back in his seat contentedly.
"Since everyone agrees, then let's make full use of the summer vacation to accumulate strength. We must surprise everyone when the summer vacation is over!"
Dai Wei's powerful words undoubtedly brought the agenda of this meeting to a perfect end.
In fact, the reason why Dai Wei is so confident is that it is ultimately the confidence given to him by capital.
On the road of financing, ofo has grown much faster than Mobike. Thanks to its rapid financing speed, the wealthy ofo has been able to capture the university markets in hundreds of cities so quickly!
And relying on its solid foundation in the university markets of hundreds of cities, it can raise prices to capital. Now, under the leadership of Jinshajiang, the rapid expansion of Ofo has already caught the eyes of many old-fashioned capitals!
Thanks to his outstanding performance in the shared bicycle field, Dai Wei has become a guest of honor for major capital institutions.
Especially within the circle in Beijing, Dai Wei has come into contact with many people whom he had never dared to think of before.
But now, relying on the achievement of the shared bike, he can chat and laugh with them. The improvement of his vision and circle has further boosted Dai Wei's self-esteem.
Among them, even Didi Chuxing, a leader in the domestic sharing economy, has extended an olive branch to Ofo. If the two companies join forces, they will surely be able to quickly sweep the shared travel field!
With this, Dai Wei felt that he could rest easy. Mobike, which had just entered the Shanghai market, was simply not worth mentioning.
As long as the oft-owned yellow bikes emerge in droves from the university market, Mobike and Modicon will all have to give way to us!
As for Dongsheng Capital, which is playing both sides, I believe that when all its investments in Mobike are lost, it will feel the pain of regret.
He regretted not investing these in the Ofo, otherwise, he would have received hundreds of times the return!
Young people are young after all, how can they have the insight of established capital institutions to recognize their talents? Let's wait and see.
Dai Wei thought very confidently in his heart.
So what if Mobike has investment from zhuchang capital? Ofo will also have strategic investment from Didi Chuxing. In terms of capital competition, Ofo will definitely not be inferior to Mobike in any way.
As for the performance in market competition, I believe users will make their own choices. After all, they are both bicycles, so how big a difference can there be in the experience?
With the advantages of good quality and low price, consumers will definitely make the most honest choice when the experience is not much different.
After all, no matter how small a mosquito is, it is still meat, and no one can resist money!
However, this strategic investment is still in the negotiation stage between the two parties. Although Dai Wei feels that this matter is almost certain, there will always be variables as long as there is no contract signed in black and white.
Delay may lead to changes, it seems I have to hurry up and get this investment!
Only with the strategic investment from Didi Chuxing can the small yellow car be invincible in the upcoming competition!
Although Dai Wei seemed calm at the meeting, the aggressive momentum of Mobike still created some pressure for him.
Leaving aside the reaction of Ofo, Mobike's strong performance after entering the Beijing market and the data growth it has brought about by leveraging 10,000 vehicles in the market are very impressive.
Although the deposit of 199 yuan seems very high, it is enough to buy a bicycle that belongs to you completely for riding. If you are willing to accept a second-hand bicycle, you can even buy two or three bicycles with 199 yuan.
However, with the credibility endorsement brought by the top internet celebrity [Papi Jiang] and the user trust brought by the investment of Zhuchang Capital, it is enough to inherently reduce consumers' vigilance.
If they wanted to defraud me of the 199 yuan deposit, why would they make such a big fuss? What's more, the deposit can be returned at any time, and you can use it as you like.
After using it once or twice, most consumers' wariness will disappear and be replaced by the experience of shared bicycles.
One of them is undoubtedly the joy of using it whenever you want. You no longer have to worry about locking the bike or having it stolen. At the same time, it can be used across regions, which is easy and convenient.
I ride my bike to the subway station on the way to work, lock the lock with a click, and when I get out of the subway station, I can scan another bike and ride to the office.
This is the case after get off work. For office workers, although the entire commuting process only shortens the commuting time a little, the improvement in happiness brought about by the riding process is immediate.
The originally boring commute is filled with a touch of joy from cycling, and it seems that you can also leisurely observe the city. This perspective is an experience that you would never have when you were rushing to work.
It seems that I have never experienced this kind of joy of cycling since I left school. After a few times, this long-lost experience is fresh and familiar to many consumers.
As more and more users begin to choose Mobike as their cycling tool, a mere 10,000 bicycles can only create a tiny ripple in the vast capital city.
Soon, faced with the explosive growth of the user base, there was a situation of supply exceeding demand. During commuting to and from get off work, several workers were scrambling to scan the code in order to get a Mobike.
Whoever can get the lottery first will feel extremely satisfied when seeing other workers looking frustrated and beating their chests.
The so-called sense of happiness is so simple. As long as you are a little bit better than others, your sense of happiness will be fully improved.
As the saying goes, "What is worrying is not the scarcity but the inequality", which is often aimed at the majority of people who suffer from "inequality", but when you are the "few", you can sincerely experience that kind of pleasure.
So, people who used to walk hurriedly to get to work now have to speed up their pace in order to grab a bicycle.
It can be said that internal competition is everywhere, and in order to have a bicycle to ride, all kinds of crooked ways will inevitably arise. This chaos of shared bicycles is now gradually beginning to emerge .
Although this is only the behavior of a few individuals at the moment, as the shared bicycle craze sweeps across the country, this chaos will inevitably be gradually magnified. After all, that is human nature.
However, under the cover of the capital wave that has just begun to rise, these insignificant details have not attracted anyone's attention. Perhaps they will only be revealed when the tide recedes.
However, the user base attracted by these mere 10,000 Mobikes has easily exceeded the limit of 1:20, and the proportion of users who have turned into stable deposits is also close to 1:10!
A deposit of 199 yuan and 100,000 users means nearly 20 million yuan in cash flow will remain steadily in Mobike's account, and the cost of deploying these 10,000 bicycles is just over 10 million yuan!
This does not include the income from riding the bikes, and the long life of the bikes over several years. If this income is added...
The future prospects of the shared bicycle project suddenly became particularly bright. At least this story has given people room for imagination in the capital market.
To some extent, the "shared bicycles" at this moment in the capital market are no different from the legendary "tulips", the sprouts of capital.
They are all just chips on the capital table, and how to define the value of these chips depends entirely on the results of the game among all parties and market feedback.
Although nearly four hundred years have passed in the world, as a classic saying goes.
"The only lesson mankind has learned from history is that it has learned no lesson from history!"
With Mobike delivering such a sexy answer, how could profit-seeking capital institutions sit still?
When many capital institutions came to seek financing, Hu Weiwei experienced the reversal of supply and demand for the first time.
Right now, Hu Weiwei, who holds the initiative, no longer needs to beg for financing from everyone. Instead, capital institutions come to her waving banknotes and asking for financing!
The subtle experience brought about by this role change really makes people feel that all the pores on the body are opened up, and the whole body is relaxed, as if reaching the climax of life.
When capital institutions are optimistic enough about the prospects of Mobike, it means that Mobike's business model has been fully verified by the market and can start to expand rapidly further!
This also means that Hu Weiwei's bargaining power at the capital table has been greatly enhanced. Therefore, with the help of several capital institutions, it is naturally easy for her to raise another round of financing based on the B round of financing.
This is commonly known as the B+ round of financing.
This time, in order to prevent his own contribution from being offset by the latecomer Zhou Dongsheng, Li Bin, as an angel investor of Mobike, played a key role.
After all, it is undoubtedly Zhou Dongsheng who led the investment in Mobike's Series B financing.
Not to mention, Zhou Dongsheng came to the rescue when Mobike’s funding chain was almost broken.
If he is not careful, his position as an angel investor will soon be replaced by him. This is also one of the main reasons why Li Bin participated in the Mobike Shanghai launch conference.
In addition to meeting Zhou Dongsheng, he also wanted to regain his position. This time, by raising the B+ round of financing, Li Bin wanted to regain the initiative.
In this way, you can avoid being marginalized or even eliminated in the financing process...
This B+ round of financing also increased the amount of financing on the basis of the B round, providing 20 million US dollars in financing!
Once completed, Mobike's valuation will easily exceed 200 million US dollars. Converted into RMB, the market value has exceeded 1.3 billion!
And this is just the beginning. After all, this hot summer has just begun.
