Volume 3: Taking Roots 2016 Chapter 651: Appreciation by both the refined and the popular
Ever since Principal Wang successfully guest-starred as the key supporting role of "drinking and eating buddies" in "The Boring Life of Zhou Dongsheng", he has made a stunning debut with remarkable results.
As the true "No. 1 Internet Celebrity of the Year", Principal Wang now has more than 20 million fans on Weibo. In the Weibo public opinion field, he has already become a celebrity capable of causing a storm.
In this era of traffic where influence is everything, it has to be said that this is an intangible and considerable asset, enough for an ordinary person to achieve class transition and realize financial freedom with the help of this asset.
For Principal Wang, it can also bring huge benefits to his career. It can be said that in the field of marketing, Principal Wang is the "self-taught" marketing genius.
Perhaps it is because of this that Principal Wang feels that Zhou Dongsheng is particularly attractive to him. After all, it is not easy to find friends who share the same hobbies and can pee in the same pot.
Even if Zhou Dongsheng is one of them, even if he once boasted that he doesn't care whether the other person is rich or not when making friends, Principal Wang, who is not as rich as himself, will not reject such a like-minded friend anyway.
What's more, Zhou Dongsheng's growth rate was so fast that he almost had the ability to keep up with him, and he also brought him considerable benefits in return, which made this friendship even better and more solid.
Therefore, Principal Wang was naturally happy to return the favor and worked very hard to cooperate with Zhou Dongsheng in marketing. After all, the two of them, to some extent, already had a "community of interests."
Whether it was the first investment in Xiaorenren Media, or the company PlayerUnknown’s Battlegrounds that is making a fortune today, or now…
When they knew that Principal Wang would still choose to star in this episode, the screenwriter team can be said to have tasted the sweetness of "drinking and eating buddies". In terms of data, the previous episode was also the best among the several videos.
In other words, if we make a horizontal comparison, Principal Wang's influence on traffic is even greater than that of celebrity guests such as Ni Ni. After all, the fertile land of the Internet is not the home turf of celebrities.
But it is Principal Wang's home court. The advantages of home and away games are naturally particularly prominent when the strengths are similar. But if the strengths are very different, that would be another matter.
This principle also applies to the World Cup (funny).
Therefore, for the screenwriter team, all they have to do is to create something new based on the success, and fully absorb the wonderful comments from the audience in the previous episode...
The theme of this video is, of course, still about the strange desire to win between two wealthy men, but this time the field of competition has changed to e-sports.
When it comes to the field of e-sports, it is indeed Principal Wang's home turf. This time, Zhou Dongsheng is the challenger, competing with his "drinking and eating buddies".
After clarifying the main plot, this short video naturally has a framework, and all that remains is to fill it with lines and content.
This is something that has already been done with ease for both the screenwriter team that brings together elites from the two major media outlets and the co-screenwriter led by Jiang Yilei.
After all, for Zhou Dongsheng and Principal Wang, this might just be a toy that they play on a whim, but for them it is part of their daily work, as common as eating and drinking.
All that’s missing is a classic line. It’s nothing special. It’s just that I’ve become so skilled at it.
Now that Zhou Dongsheng's career center has shifted to Shanghai, and he now has an extremely abundant cash flow, it is no pressure for him to organize a professional team and station them in Shanghai.
This professional team is not only responsible for handling the filming work. As Zhou Dongsheng's assets increase, there are naturally more things to worry about in terms of the management of his personal assets.
Zhou Dongsheng was also very troubled by this. It had to be said that even if he wanted to be a free and easy boss, it was not an easy thing.
But it still goes like this: sometimes things that can be solved with money are really not a problem, especially in this world where there are many industries that exist specifically to serve the wealthy.
Just like the simplest market supply and demand relationship, where there is demand there is a market, and there are many institutions that specialize in meeting the asset management needs of wealthy people.
If it were the Zhou Dongsheng of the past, he might not even know which way the doors of these institutions faced, let alone how to find them.
However, as Zhou Dongsheng became more famous and his popularity in the capital circle gradually increased, the saying really came true: "If you bloom, the breeze will come."
Zhou Dongsheng has such a dazzling business right there. If professionals do not take the initiative, if you don’t grab this business, your peers will naturally grab it.
After Zhou Dongsheng had a superficial understanding, he finally understood why rich people like to set up institutions such as family funds to manage their assets. There are indeed many twists and turns in it.
Of course, Zhou Dongsheng’s assets at the moment have not yet reached the level of many capital tycoons, and it is somewhat pale in comparison to describe them as a “family fund”.
However, compared to those famous family leaders, Zhou Dongsheng's biggest advantage is undoubtedly his youth, which means infinite potential...
At the same time, although Zhou Dongsheng was a virgin getting into a bridal sedan for the first time, fortunately he was not alone. Whether it was Mr. Duan, Ding Sanshi, or people like Principal Wang, they were all people he could ask for advice.
Therefore, after careful consideration, we finally chose to cooperate with an institution with strong qualifications, and they formed a dedicated team to serve Zhou Dongsheng.
In addition, a domestic well-established accounting firm will act as a third-party regulatory agency to conduct cross-supervision to fully ensure the safety of assets.
For accounting firms, which are known as the "gatekeepers" of the capital market, reputation is the foundation of their survival. Especially for those established institutions with strong qualifications, they will not easily choose to touch the bottom line.
After all, once one reaches a certain level in this industry, there are few temptations left that can make them shake their bottom line.
On Zhou Dongsheng's side, he also instructed Li Jiana to lead a personal team to communicate with the two parties through various channels and report directly to Zhou Dongsheng.
At the same time, they rented a place in Shanghai, where every inch of land is valuable, as an office space, and used the name of Dongsheng Investment as the Shanghai branch, but in fact it was providing services for Zhou Dongsheng's personal asset management.
The doer is unintentional, but the onlooker is intentional. Lu Sifang, who originally thought that he was safe, couldn't help but feel a chill in his heart. It is true that the old is replaced by the new.
Even if you have made contributions, if you rest on your laurels and indulge in depravity, it is only a matter of time before you are replaced by others , even if you have shares.
At most, he could only get a decent exit, but it was different from being left with nothing, because he had tasted the sweetness...
And he watched with joy as Dongsheng Investment's investments continued to appreciate in value, and as his own assets also increased along with the value of the assets, once he saw all this with his own eyes, how could he be willing to give up so easily?
Especially when he had the advantage, Lu Sifang couldn't help but be fully alert and work harder to manage the investments under Dongsheng Investment, which can be said to be fully exerting his subjective initiative.
Zhou Dongsheng naturally didn't know the impact of his unintentional action, and even if he knew, he wouldn't take it to heart.
At the same time, after being improved by the screenwriter team, the content of the new short video script was freshly produced and submitted to Zhou Dongsheng, the client, for final review.
Zhou Dongsheng took a quick glance and nodded with great satisfaction, "The content is good, let's shoot according to this script! It's just right, let's use the newly rented place as the shooting location."
Before, it was just a spur of the moment idea and there were no requirements for the shooting location, so they borrowed Yang Luyu's office. Unexpectedly, they became famous overnight, especially the Douyin platform, which benefited a lot from it.
Now, under the leadership of Zhou Dongsheng, a large number of fans who are eager to imitate have emerged on the Douyin platform. Compared with the previous micro-short drama format, it seems that the sketches have just been moved to the short video platform.
Nowadays, on Douyin, a platform mainly based on music short videos, after combining music as the core content to control emotions, and then supplementing it with content as output, it has obviously taken the performance of micro-short dramas to a higher level.
Especially after Zhou Dongsheng used this music, which was originally used as the background music in "From Beijing with Love", it became popular again in the streets and alleys, and its popularity even far exceeded the height of the original work.
Now when people hear this sound, their first reaction is "boring" rather than "pig killer".
This method of using music as a memorable point for short videos is indeed a golden rule that has been verified by history. It is indeed simple, crude and easy to use.
Therefore, Zhou Dongsheng, the strategic investor, has made a significant contribution to Douyin. Yang Luyu would definitely welcome the offer of an office with open arms and feet.
However, the shooting of short videos is not restricted by the venue. The vertical video mode itself further compresses the audience's focus, focusing more on the characters and rarely paying attention to changes in the venue.
Since it was unimportant, Zhou Dongsheng didn't want to go to Yang Luyu's place, not to mention that this office was originally for Zhou Dongsheng's own service.
Therefore, naturally, he also has his own territory. Although he has purchased a luxury house with a river view in Shanghai, you have to admit that drinking tea at home is not as refreshing as drinking tea in the office.
Being a comfortable old man at home is not as exciting as being a hands-off boss in the company!
Perhaps, this is what it feels like after being caught in the rain.
The shooting of this video was relatively simple. It only required some shots of Zhou Dongsheng and Principal Wang chatting and laughing at the tea table and competing with each other.
It is enough to add post-production editing and dubbing. At the same time, because it is a competition in the field of e-sports, and it is a short video made for the PlayerUnknown's Battlegrounds competition...
Therefore, it is natural to extend a warm invitation. Now, before the competition has even started, they have already become the well-deserved star players of the competition area, that is, the twin stars of IM Chicken Team, Mo Zi and Wei Shen.
One is a European spokesperson who possesses both beauty and strength, and the other is a young e-sports genius who develops across projects. Just relying on these twin stars is enough to establish a distinctive signboard for the competition area.
With these two as the spearhead, after a successful start, the league can develop slowly. With the popularity of PlayerUnknown's Battlegrounds sweeping the world, it is enough to maintain the development of the event...
Once everything is arranged, it is natural to just follow the steps.
The next day, Zhou Dongsheng drove the new BYD Mulsanne to Lujiazui, the core area of the Oriental Pearl of Shanghai.
Although the venue is not important, when the speed of making money has greatly exceeded the speed of spending money... you will always be more comfortable when spending money.
Zhou Dongsheng had not even inspected the office space that was rented this time, and left it entirely to Li Jiana to handle. However, Li Jiana was moved by just one sentence, and he made the decision without hesitation.
"You can see the Oriental Pearl Tower outside the window"!
Although the venue is not important, as a landmark building in Shanghai, if it can appear in the video content, wouldn’t it be more in line with the core theme of “the life of the rich”?
It’s all about art!
So it was natural for Zhou Dongsheng to pay the bill readily, and today was also the first time for him as the boss to come here.
Under the guidance of Li Jiana, Zhou Dongsheng soon came to a place with four big characters "Dongsheng Investment" hung on it. Several men dressed in suits and ties with slicked-back hair, dressed like elites, had been waiting for a long time.
As soon as they saw Zhou Dongsheng, the leader's eyes lit up immediately, and he raised his hands and walked towards him from a distance.
"I have long heard of Mr. Zhou's name. I never thought that I would have the opportunity to work for him. It is really the greatest honor of my life. My name is Zhang Xiaoguang..." His attitude was very enthusiastic.
Zhou Dongsheng shook his hand, patted his shoulder out of habit, and said with an elegant and easygoing smile: "Work hard, I never treat my own people unfairly."
Although he looks approachable at first glance, he already exudes an invisible aura. Although he is young, he is not to be underestimated.
Zhang Xiaoguang replied "yes" in a serious tone, and then extended his hand to invite him in. "Please come in, Mr. Zhou."
Zhou Dongsheng waved his hand and said, "You guys go about your business. I'll go to the office by myself. I'll have guests coming soon." No one dared to disobey.
As the office door opened, a huge floor-to-ceiling window revealed the scenery outside. The Oriental Pearl Tower not far away was clearly visible. In this scene, it seemed that even the air was filled with the smell of money.
So vulgar!
It is suitable for ordinary people like me, and is more suitable for capturing the "boredom of rich people" and other inhumane tastes. Zhou Dongsheng is very satisfied, and a tea table has already been placed in front of the floor-to-ceiling window according to his wishes.
Although it is higher than the painting "Sitting and Watching the Clouds Rise" in Ding Sanshi's office, it just fits Zhou Dongsheng's youthful and energetic feeling.
Everything is ready, just follow the steps.
…
