Volume 3: Taking Roots 2016 Chapter 650: Public Opinion Reversal
The booming development of the e-sports industry in recent years may have been marked by one of the landmark events, namely, Principal Wang’s announcement on Weibo that he would enter e-sports in a strong way and integrate e-sports!
The reason why it is iconic is that Principal Wang is like a starting gun, announcing that capital has begun to enter the e-sports industry and has helped e-sports move from a niche hobby to the general public's vision.
Capital is certainly meant to satisfy the profit-seeking nature, but without the catalysis of capital, the development of e-sports would certainly not have been as rapid as in recent years.
However, among the three elements of the right time, right place and right people, there is another important factor, which may be the young people who were labeled as "losing their ambition due to playing with things" and criticized as the "lost generation"...
They have gradually grown into a large group in the mainstream society, and have gradually acquired a certain economic ability, and are able to vote for their hobbies, thus occupying a place in the mainstream voice of society.
Coupled with the growing popularity of live streaming platforms, which seem to be tailor-made for e-sports, the development of e-sports has become unstoppable.
Therefore, with the joint efforts of all parties, the audience base of e-sports events has naturally increased over the years, and e-sports related topics have gradually begun to appear on the hot search list.
After all, the hot search list is a weather vane that reflects user preferences. Now, with the concerted efforts of all parties, this weather vane has pointed to the e-sports stage.
As early as last year, when the LPL region left with high hopes but returned with disappointment, achieving the "worst" result in the region, the popularity of the e-sports circle had already begun to emerge on the hot search list and began to become a frequent visitor on the hot search list.
After all, the e-sports circle is so large and rising, and its target audience is composed of young people with great potential. Not only do they have potential, but they also have traffic. Naturally, they are favored by the platform, which intends to fuel its development.
This intention was already revealed when awards were given to online game anchors at this year's Super Red Star Festival.
Although the e-sports circle already has a sufficient base of popularity, there has never been an event of sufficient significance to serve as a fuse to ignite the popularity.
Among them, on the one hand, the competition area was established relatively recently and does not have sufficient foundation. On the other hand, of course, the competition area has not achieved enough outstanding achievements, which makes the driving forces behind it unable to use their strength.
Even if you push hard, the audience may not be willing to buy it. Only by winning the championship can you break all the rules.
In fact, according to the original development speed of the e-sports circle, this fuse did not need to wait until the 2018 championship. To some extent, the 2017 Bird's Nest civil war was the fuse...
After all, there is nothing more unbearable than a civil war in the Bird's Nest. It is precisely because of this kind of stimulation that the players and the audience in the competition area have been united from top to bottom and have gathered a spirit...
Of course it is undeniable that winning the championship at the Bird's Nest was the best scenario, but perhaps it is precisely because they did not win that it proves that this is not a script.
Back to the topic, as the topic of "GODV's retirement" suddenly appeared on the hot searches, it rushed to the top three in the first time, which attracted the attention of countless people.
Whether it was the e-sports audience who knew this ID or the spectators who didn't, the reactions of both sides were roughly the same, that is, they were all confused and looked at each other in bewilderment.
How is it possible? /Who is this guy?
At the same time, marketing accounts from all sides also responded, providing relevant information about GODV to a large number of people, in order to share such a large wave of traffic.
In order to attract as much audience attention as possible, marketing accounts from all sides added fuel to the fire and used their eloquent words to portray this talented young man in a tragic way.
A talented young man suddenly appeared, won the domestic championship with his amazing talent, and led the team to the world championship to win glory for the country. He was young and frivolous, and dared to say that winning the world championship was as easy as taking candy from a sack. Please choose your skin.
Unexpectedly, he succeeded at a young age and failed at a young age. He suffered a Waterloo on the world stage and was eliminated miserably, leaving behind the famous scene of a reverse arrow.
In a short time, from being the most popular person to being the most criticized person, the former genius boy fell to the lowest point in his life.
At only eighteen years old, he is already bearing the pressure that should not be borne . What has he done wrong? He is just young and frivolous. But if a man is not frivolous, he will be young in vain.
Unexpectedly, he still couldn't bear the criticism and chose to retire sadly. It's really regrettable...
With the exaggeration and guidance of marketing accounts, an e-sports version of the "The Story of Zhongyong" story came to life on paper, allowing countless people who did not know the truth to easily know the "ins and outs" of the matter.
Under the influence of the preconceived first impression, it is natural for people to speak up for this contestant. Even if the public knew nothing about this contestant before, it does not prevent them from feeling sorry for him.
This is the case for passers-by, not to mention those viewers who truly support e-sports, especially those who have followed the trend and cursed Wei Shen and played a series of famous memes about him. They feel mixed emotions at this moment.
It seemed that he was one of the instigators who killed a young genius with his own hands...
At the same time, spectators with different thoughts gathered under the official Weibo of LGD Electronics Club, which was the source of the news of "GODV's retirement".
[Announcement regarding player Wei Zhen's retirement from LGD League of Legends]
"Before the summer season, after in-depth discussions with GODV and fully respecting his personal wishes, we have to regretfully announce that GODV has chosen to retire from the League of Legends division. Looking back..."
"(The above is omitted)... Here, I would like to thank GODV for his contribution to the LGD team. I wish GODV a bright future in his life. Let 's say goodbye now!"
After seeing the team announce their retirement, no matter how outrageous the matter was, it was almost a done deal.
After all, whether it is the team or the individual players, they obviously will not take such things as a joke.
At the same time, with the exaggeration and guidance of marketing accounts from all sides, the nature of this matter was almost determined.
The story of a young e-sports genius who finally chose to retire sadly because he could not bear the overwhelming criticism and online violence has been recognized and accepted by the general public.
After all, he is just a child (funny). Such pressure would be difficult for an adult to bear, let alone a child?
Under such public opinion guidance, public opinion naturally underwent a two-level reversal. No one cared about the famous scene of GODV's reverse attack. Instead, people overwhelmingly blamed those speakers who had spoken ill of them.
Perhaps it was the one-sided accusations that made some viewers who had once followed the trend in cursing and mocking feel uneasy and a strong sense of guilt arose.
Therefore, in order to alleviate their guilt, some viewers launched the "We owe GODV an apology" campaign with real feelings, and even spontaneously came to his personal Weibo and left a sincere apology.
At first it was just a spontaneous behavior of some viewers, but as more and more viewers joined in, the trend became more and more intense. Naturally, marketing accounts from all sides would not give up such a good opportunity and began to compete for reporting.
Therefore, not only did the term "GODV retires" rush to the top of the hot search list, but even "We owe GODV an apology" also made it into the top ten.
In addition, there are naturally many true fans who rushed to his personal Weibo to voice their desire to retain him.
"Fuck, Wei Shen retired? No, I still want to see your Yasuo and Diana..."
"You must be joking. You are only 19 years old and have a bright future. How can you retire just like that?"
"As long as you don't retire, I swear I will never criticize you again..."
On the day of his retirement, GODV's personal Weibo followers skyrocketed. At the same time, the number of comments under his latest Weibo easily exceeded 10,000. Even when he lost in the World Championship, he had not received such a level of attention.
Celebrities in the e-sports circle couldn't help but express their regret, and some even felt it was incredible. Would such a strong player really retire just like that?
At only 19 years old, even for e-sports players who rely on youth, this is definitely their prime. In terms of both form and experience, they are definitely at their peak...
However, in the eyes of some people, this sudden and massive wave of public opinion storm seems a bit too "strange", and there is obviously someone behind the scenes fanning the flames.
After all, can the news of a professional player's retirement really cause such a big public opinion storm?
In fact, even Zhou Dongsheng, the instigator, was somewhat caught off guard by the development of the matter.
After all, whether it is the short essay of the marketing account or the famous drama of "Life is full of dreams, and each is wonderful", they are all the accumulation of Zhou Dongsheng's years of observation and exposure as a senior spectator.
So I used it as a matter of course, and unexpectedly the effect was surprisingly good. Could it be because Weibo has not yet entered the "short essay" era at this moment, so everyone is not immune to this method?
Sure enough, dimensionality reduction attacks are everywhere!
Zhou Dongsheng couldn't help but sigh, but his family knew their own business, and he just followed the trend and didn't expect the effect to be so good, but others didn't know, and instead felt that Zhou Dongsheng was unfathomable...
As insiders, whether it is Principal Wang, the person involved Wei Zhen, or the management of LGD Electronics Club, they all intuitively felt that Zhou Dongsheng's reputation as a "marketing genius" is well-deserved.
This ability to "change clouds with a flip of the hand and rain with a flip of the hand" in the public opinion field is indeed an amazing skill that not many people can do.
Zhou Dongsheng naturally had no idea what others were thinking, but as the initiator this time, he felt deeply the swordplay in the public opinion field.
At this time, Zhou Dongsheng understood more intuitively why he was so easily slapped in the face by public opinion when he was a spectator for so many years...
As a recipient of public opinion information, once you completely accept the information output by others, it is equivalent to giving up the initiative and voluntarily becoming a mob in the public opinion field, allowing yourself to be manipulated by those with ulterior motives.
Zhou Dongsheng, who was inspired by this, felt from the bottom of his heart the indescribable power of the potential public opinion platform.
Zhou Dongsheng had only tried it out a little, but he had already tasted a bit of sweetness and felt the power contained therein, which made him more determined to follow this development direction.
Just as the public opinion storm on Weibo intensified and even the public's attention began to diverge in inexplicable directions, Zhou Dongsheng knew that the time was almost right.
If we don't take action to digest this wave of traffic that has been gathered with great difficulty, the mob with limited patience will soon scatter like birds and beasts, and all our efforts will be in vain.
So, seeing that public opinion had almost fermented, at this cusp of the storm, the IM Club directly issued an announcement.
[Warmly welcome newcomer GODV to join IM PlayerUnknown's Battlegrounds Division]
At the same time, Wei Zhen, who received the news, forwarded it immediately and officially announced this important news almost at lightning speed.
A single stone can cause a thousand ripples. The emotions of the general public are like a roller coaster ride, with great ups and downs.
Just a moment ago, I was still lamenting the passing of a talented young man, only to find that he had made a comeback in the blink of an eye, just by playing a different game.
He's just like Fang Tangjing in Justice, My Foot, jumping around here and there in a despicable manner, really asking for a beating, but you're helpless.
Such seamless emotional transitions were indeed too much for most viewers to keep up with, but some of the quick-reacting viewers quickly realized something and couldn't help but fall into deep thought.
Are we being made a fool of?
I'm not sure. Let's wait and see. Although some people may realize this, if we don't have a God's perspective, we can't analyze the driving force behind it from beginning to end...
How many people can see through the "true face"? Especially this unconventional method of manipulating public opinion is the first time in the e-sports circle. Relatively simple e-sports audiences do not think about it in this way.
Even on social platforms such as Weibo, this unconventional method is not well known to everyone, so Zhou Dongsheng just happened to be in the right place and hit the jackpot by accident.
Public opinion has always been a double-edged sword. If you manipulate it properly, you can benefit from it, but if you are not careful and public opinion reverses, you will naturally face the risk of being hit back by public opinion.
Fortunately, this time there was no danger. As soon as signs of backlash appeared, they were quickly submerged under the wave of public opinion and did not cause much waves.
Of course, the most important thing is that there is no party with direct conflict of interest. Most people who stand up and sing a different tune are just spectators.
Even after seeing the whole story clearly, you will applaud from the bottom of your heart, saying it is wonderful, really wonderful.
This wave of public opinion offensive is just the appetizer. Zhou Dongsheng is also carefully preparing a new short video "Zhou Dongsheng's Boring Life" based on this incident.
We are ready to strike while the iron is hot and give the PlayerUnknown's Battlegrounds Pro League a good start, and with the help of this wave of popularity, we will officially start the competition!
After all, with the cooperation between Zhuchang Games and Banana Games, the PlayerUnknown's Battlegrounds professional league is already ready, only lacking the right support.
Now, Zhou Dongsheng, holding a feather fan, wearing a silk scarf on his head, and a crane cloak on his body, looks elegant and has mastered the strategy to bring this east wind!
Dongfeng Express, mission accomplished!
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