Volume 3: Taking Roots 2016 Chapter 641: Internet Celebrities
It has to be said that as a leader among the old Internet giants, Sina also controls the Weibo platform, which can definitely be called the mouthpiece of the Internet. Sina's foundation and authority in this regard are indeed not comparable to the Golden Second Award.
Even though this first Super Red Star Festival can only be regarded as a trial run, its authority and value in the awards will undoubtedly be more easily recognized by the general public.
This is naturally understandable. The reason why foundation is foundation is that it requires accumulation over time, especially when it comes to relatively professional fields such as award evaluation.
Otherwise, how could the three major international film festivals overseas attract so many filmmakers? They have always been proud to be nominated, and winning an award is an even greater honor.
It is because in this field, the principle of first come first served is followed, and when the right to speak is in the hands of others, we can naturally be at their mercy.
In fact, it is not just this field. In most fields, we play the role of a follower. The reason why catching up from behind is called a great feat is precisely because it is extremely difficult to achieve.
Of course, in the traditional track of film, there is still a long way to go, but in the newly opened track, it is obviously another matter.
Just like Weibo, if we really talk about its heritage and authority, the Weibo Night, which has been held for more than ten years, is undoubtedly more valuable.
However, in the nascent internet celebrity economy, whether it is the old Internet giants or the new challengers, to some extent, everyone is almost on the same starting line.
The significance of opening up a new track is just like the existence of a drainage ditch, which is to facilitate overtaking on the curve!
Therefore, whether it is the Golden Second Award, the Super Influencer Festival, or the Meipai Influencer Celebration, they are all the vanguards in opening up the new track of the internet celebrity economy.
The competition has just begun, and Zhou Dongsheng, as a strategic investor of Douyin, has undoubtedly made his position clear and firmly chosen one of the camps.
Sitting in the audience, both Zhou Dongsheng and Principal Wang were simply guests watching the ceremony, enjoying the celebration with great interest.
They also have the leisure and elegance to comment on each other, especially among the internet celebrities who have removed the internet celebrity filters. Principal Wang obviously has a lot of experience in this regard.
"Tsk tsk, the gap between these and their appearances on the Internet is too big. I wonder how many fans' dreams will be shattered." Principal Wang said with a hint of gloating.
"Then I'm curious, how did Principal Wang have such a keen eye to recognize the talent, break through the internet celebrity filter, and accurately identify the real person?" Zhou Dongsheng said casually.
"This is easy. You can tell by watching the video. As everyone knows, videos cannot be photoshopped..." Principal Wang said with a grin, looking like an old hand in the world of love.
The video cannot be photoshopped? Zhou Dongsheng smiled slightly. You really know nothing about technology. However, this did remind Zhou Dongsheng.
Today’s Douyin is still at the stage of “drawing the skin but not the bones”. If we don’t pay attention to the research and development and investment in technology, especially the continuous innovation of the creative tools provided to creators…
Then when the real "oriole behind the scenes" appears, I'm afraid they will be powerless to resist. After all, Toutiao's capabilities will never be limited by a name or a product.
Its original accumulation in the video field, such as the two softwares Xigua and Volcano, is also its foundation, and the original Douyin is just the performance of its culmination.
This is like the relationship between Zhang Wuji's Nine Yang Magic Art and the Great Shift of the Universe. If there is no strong accumulation of internal strength, even if there is the Great Shift of the Universe in front, one can only stare blankly and drooling will be of no avail.
Even if they have the first-mover advantage, if they cannot convert it into a winning advantage, then when the Toutiao group comes with full force, the outcome will probably not be much better than before.
After all, Meipai is the most vivid example. Even though it now has hundreds of millions of users, it ultimately failed.
Zhou Dongsheng had some thoughts in his mind and kept the matter in mind. He planned to have a deeper discussion with Yang Luyu another day. After all, they were all in the Magic City and it would be easy to talk to them.
While chatting with Principal Wang, he watched the celebration on the stage calmly.
Although at this moment, the winners who go on stage to receive the awards are almost the focus of the whole audience, and they look so high-spirited as if this is just the beginning of the highlight of their lives.
However, most faces are like meteors in the sky, fleeting, and it is difficult for them to leave even a trace on the Internet, let alone continue to be active in the public eye.
There are very few people like Papi Jiang after all. For example, one of them is "Soft but actually not too hard" who is known as the male version of Papi Jiang.
When Papi Jiang became popular all over the Internet, she relied on the selling point of copying Papi Jiang to attract millions of fans. However, opportunities are sometimes like a handful of sand. The tighter you hold it, the faster it will fall apart...
At the same time, there were several internet celebrities from the show "Those Years We Ate Melons Together" on the stage. Today, Zhou Dongsheng is still a spectator who is just watching the fun.
When the Top Ten Internet Anchors Awards were presented, Principal Wang also went on stage as a guest presenter. After all, several of them were big anchors under his Panda platform.
The most famous among them is undoubtedly the first generation domestic midfielder, Big Nose Ruofeng.
They were all familiar faces and old friends. Zhou Dongsheng was bored, but when he looked around, he suddenly saw a face with a charming smile and affectionate eyes, which made him perk up a little.
Of course, Zhou Dongsheng was not attracted by the beauty, but this familiar face made Zhou Dongsheng think of something very exciting...
Perhaps he felt Zhou Dongsheng's gaze, the man turned his head slightly, and his eyes met Zhou Dongsheng's gaze, and a light seemed to flash imperceptibly in his eyes.
With a slightly reserved smile on her face, she nodded slightly towards Zhou Dongsheng.
Zhou Dongsheng responded calmly with a smile on his face, while his mind quickly searched for the limited knowledge he had about it.
If we say, Jiang Yile can be regarded as the first person of the first generation of video influencer. He has opened up an advertising path for traffic monetization and opened up a precedent for traffic monetization. He can be regarded as the originator in this field.
Since then, countless internet celebrities and capital have followed suit, all of which are using this route of monetizing traffic.
But strictly speaking can be called the first person in live streaming e-commerce, and has reached a completely different height in the field of monetization of internet celebrities!
She is Zhang Dayi.
One of them is also a protagonist in Zhou Dongsheng's "Those Years, We Ate Melons Together". If it weren't for the rumors, Zhou Dongsheng wouldn't even know that there was such a talented person active in the world of .
Although his personal reputation is not good to some extent, it does not hinder the heights he has reached on the road to becoming an internet celebrity.
Just like celebrities, there are very few examples of people who can eventually counterattack and become capital. The same is true for internet celebrities who are exactly the same as celebrities, and Zhang Dayi is such a vivid example.
Especially when the concept of live streaming e-commerce had not even emerged, it had already achieved incredible results in the e-commerce field by relying on its fashion influence.
Moreover, under the live streaming craze, he became the first person to sell goods through live streaming. Strictly speaking, in such an arena.
If Li Jiaqi, the latecomer, is still Zhao Zilong who has not yet appeared in the mountains, then Zhang Dayi can be regarded as Gongsun Zan to some extent.
When seeing such a "beauty who brings disaster", what Zhou Dongsheng was thinking about was naturally not how serious this disaster was, but he subconsciously thought of the fertile land of live streaming sales.
Only with the hard work of the predecessors can the descendants stand on the shoulders of giants, but this predecessor is obviously not a small character that is easy to control, but the young general in white who has not yet appeared...
It can be put on the agenda now. With this sleeping dragon in hand, half of the country can be controlled.
As for the other half...it's hard to say, it's better to stay away from it. Moreover, such a big market cannot be monopolized by one person.
Even if Zhou Dongsheng gets them all, capital is still capable of piling up more suitable spokespersons. There are only lucky people in this era, and there is no era of lucky people...
While I was distracted, Zhang Dayi had already gone on stage to receive the award, standing together with a group of fashion celebrities. As a model, her temperament was outstanding and she was no less outstanding than others.
Although her figure is ordinary, her pair of straight and shiny thighs have a soul-stirring charm, and her every frown and smile is full of unique charm.
His eyes seemed to be wandering, vaguely moving towards Zhou Dongsheng, pausing from time to time with a meaningful look.
Complemented by many fashion influencers, Zhang Dayi won the Best Fashion Influencer Award without any suspense.
Compared with other fashion influencers who are just starting out, Zhang Dayi, who has already earned her first pot of gold in the e-commerce field, is undoubtedly far ahead.
Unfortunately, this seductive glance was thrown to a blind man. Zhou Dongsheng was daydreaming, still thinking about how to seduce the future top brother, so naturally he didn't notice this scene.
On the contrary, Principal Wang looked as if he was used to it. After all, he was an internet celebrity harvester, so it was natural for him to receive attention from them.
As the celebration draws to a close, the final grand prize to be awarded is naturally the most prestigious Top Ten Video Celebrities Award on Weibo.
The fact that video celebrities are placed at the finale is enough to show that Weibo has captured the changing trend of the times and has officially begun to enter the video era.
Especially whether it is live streaming or short videos, Weibo has Yizhibo in the left hand and Miaopai in the right hand, and their competitiveness cannot be underestimated.
What's more, as the largest social platform in China, Weibo is naturally suitable for the development of short videos with social attributes. This fertile land is a battleground for strategists.
Therefore, Weibo can play the role of referee while secretly sponsoring the players to compete, sitting back and watching the fight between the two tigers, and reaping the benefits.
As an open social platform, no matter what, it will not directly shake the status of Weibo.
After all, the uniqueness of words is, to a certain extent, irreplaceable. As the foundation of human civilization, no matter how the times progress, the status of words as the carrier of civilization has never been shaken.
At the same time, Jiang Yilei, who won the award on the stage, also accepted an interview with the host as a representative as the most valuable video influencer of the year.
"In the past period of time, everyone has been accustomed to calling you the 'No. 1 Internet Celebrity of the Year'. I wonder how you feel about this?"
"My biggest feeling should be thanks to my boss. Without his strong support, it would be difficult for me to reach the heights I am today." Jiang Yilei's speech showed that he was familiar with books such as "Emotional Intelligence" and "Pattern".
As expected, he is a master of the Chinese Academy of Drama!
"Oh~ I believe many people know [Papi Jiang], but they don't know who the boss of [Papi Jiang] is. However, I believe everyone is familiar with him. After all, he has also been active on the Internet in the past period of time..."
At the same time, the camera was also turned to Zhou Dongsheng. Zhou Dongsheng smiled and applauded Jiang Yile. Principal Wang on the side also gave him enough face and applauded as well.
The host took the opportunity to ride on Zhou Dongsheng's popularity but did not mention him by name, for fear of offending Zhou Dongsheng. After all, he is not a small internet celebrity who can be manipulated at will.
After that, the topic was brought back to Jiang Yilei, and the host brought up another topic.
"How do you feel about winning the award today? Which one is more stressful, the graduation thesis defense or the other?"
"I'm just as nervous. After all, the people sitting in the audience are my mentors!" Jiang Yilei continued to respond with ease, drawing applause from the audience.
"Do you have anything to say to your fans and friends who like you?" The host did not make it difficult and directly threw out the last question.
"You liked it right!" Jiang Yilei was full of confidence. He waved to the fans who were holding his light boards in the audience, looking calm and composed.
After all, I have gained both fame and fortune now, and the days of "being happy every day but having no money" are gone forever.
The fans in the audience burst into deafening cheers. This unique treatment alone proved that Papi Jiang’s title of the No. 1 Internet celebrity of the year was well-deserved.
At this point, this unique first Red People's Day celebration has temporarily come to an end.
Although Red Man Festival is over, for many people, the really important things have obviously just begun.
Especially for many media present, the interview opportunities with some people are undoubtedly precious. For example, Principal Wang and Zhou Dongsheng are the objects of competition among many major media.
As for some small media, they were very tactful and flocked to a group of Internet celebrities to find their own targets. Among them, Papi Jiang was naturally the most popular.
The media’s choice is the audience’s choice, and it is not difficult to see from it their respective audience groups.
For Zhou Dongsheng, accepting media interviews was a new thing. He would inevitably have to deal with the media in the future, so he readily agreed.
The first to be affected are naturally Weibo’s own media, as well as other entertainment media such as Sohu, which is also the originator of Internet portals.
"Hello, Mr. Zhou. Thank you for accepting our interview invitation. This is your first time attending the Red Man Festival. How was your time?"
"Let me correct you. This is not my first time participating. The Golden Second Award is my first time attending a celebration, and I am the organizer..." Zhou Dongsheng said with a bright smile on his face, in an elegant and easy-going manner.
