Volume 3: Taking Roots 2016 Chapter 640 The Wind Rises
The meeting that ended in failure did not seem to have any impact on Zhou Dongsheng, but it seemed to have changed something invisibly.
After all, life is ultimately a process of accumulation of experiences, and humans are also animals that follow experience. Everything in the past has made the present and also determines the future...
The next day, before Zhou Dongsheng had time to calm down and absorb the gains from this experience, he received an unexpected invitation.
Invitation to the Weibo Super Red Star Festival Live Ceremony!
It has to be said that although Zhou Dongsheng has only been involved in the Weibo world for a short time, his stories have always been circulating in the world, and he has long been famous on the Douyin platform.
Whether it's his legendary story of rags to riches, his cheerful friendship with Principal Wang, or the fact that he became popular on the Internet with a short video for fun.
All of these have brought the name "Zhou Dongsheng" into the public eye, gained the attention of the general public under the spotlight effect, and laid a solid foundation for his popularity.
Moreover, the recent "1.5 billion box office bet" served as a fuse, which completely detonated Zhou Dongsheng's previous accumulation. Feedback at the data level is always the most intuitive.
Even though any online public opinion event, no matter how big, will eventually die down, Zhou Dongsheng’s personal Weibo account became famous overnight and gained over 3 million fans in one fell swoop!
It can be said that he created the legend of Weibo's fan growth in one fell swoop. At a time when fan data has not yet experienced inflation, the value of these 3 million fans is real!
Based on this achievement alone, it seems reasonable that he was invited to the Weibo Red Star Festival.
However, don’t forget that, in a sense, Zhou Dongsheng and Weibo are actually potential competitors.
The Golden Second Award short video ceremony held on New Year's Eve was the work of Zhou Dongsheng. From the dinner in Wuzhen to being the first person to try out this internet celebrity ceremony, Zhou Dongsheng's reputation in the industry has risen rapidly.
Since the stock market crash in 2015, the stock market has once again rebounded and reached a "peak" of more than 3,600 points.
However, after the New Year, the dragon head that had just been raised turned around and dived into the water, vividly interpreting a hidden dragon entering the abyss, and started a classic battle that can be recorded in the history of the A-share market and will be immortal - the battle to defend 3,000 points.
Now that 2016 is already halfway through, this defense battle is still ongoing. However, the hot money in the capital market will not "evaporate out of thin air" or disappear without reason.
Just like the law of conservation of energy, evaporation is nothing more than a change in the properties of an object, while evaporation in the capital market is a transfer of capital.
Trillions of dollars have poured out of the stock market, and only the real estate market can absorb them. The rising tide will naturally benefit many real estate developers.
Perhaps the only eternal truth is that the victims are always innocent leeks, and a world where only leeks are harmed has been achieved.
Of course, the capital market follows the rules of generals against generals, soldiers against soldiers, big fish eat small fish, and small fish eat shrimps. Obviously, not all hot money is qualified to flow into the real estate market.
There is still some hot money pouring into all walks of life, like a whale falling, and when the stock market collapses, everything comes back to life.
The rise of live streaming platforms is undoubtedly one of them, and the “Thousands of Live Streaming Wars” centered around celebrity anchors is nothing more than a fight for traffic, scale, and development.
However, in essence, it is still a competition of capital. Without the support of the capital boom, the platform lacking in food and grass would not be able to compete so vigorously.
On the other hand, the concept of internet celebrity economy derived from the ongoing battle of thousands of live broadcasts has entered the field of vision of more capital.
Anchors and internet celebrities are individuals formed under the support of traffic, and gradually formed their own stable audience groups on the Internet stage and began to have their own voice.
As a result, it began to show its fangs step by step and was favored by capital.
In fact, the concept of Internet celebrity has a long history. In the early days, it was not even considered a positive word. It was more of a joking tone to define this group.
Ultimately, it was because the internet celebrities at that time had fame but could not find channels to monetize, thus missing out on the opportunities of their own era.
The objective law of history is that no one can always stand at the peak of traffic. If you cannot seek traffic monetization during the window period, or if you do not have continuous traffic support, you will sooner or later usher in your own curtain call.
Even celebrities cannot escape this objective law, let alone the internet celebrities of the old days. The legend of Sharp Brother may still be circulating in the world, but there is no place for him in the world anymore.
However, as the trend of the times shifted from the era of pictures and texts to the era of videos, the channels for traffic monetization were instantly opened up, becoming a smooth road of the era.
The Golden Second Award Ceremony, like a brick that throws a brick to attract jade, knocked on the door of the era, and the broad road behind the door immediately attracted the attention of countless people.
If the door is just opened, but capital is still standing in front of the door, watching and hesitating to move forward, then [Papi Jiang] has made tens of millions through advertising auctions.
It is like an invisible pusher, pushing the capital standing outside the door into the door. After all, profit-seeking is the nature of capital. As long as there is profitability, capital may be late, but it will never be absent.
After all, capital never sleeps.
It's not just Weibo. Not long ago, the short video giant Meipai even held a 2nd anniversary birthday party, but it was also an award ceremony under the pretext of a birthday.
Compared with the epoch-making significance of the Golden Second Award, Meipai demonstrated its strong accumulation in the field of internet celebrities from another dimension.
Although it failed to invite an Internet giant like Ding Sanshi, it invited many celebrities to join and brought in nearly 500 Internet celebrities active on the platform to fill the scene, which can be said to be a star-studded cast.
At the birthday party, 18 awards were presented in the categories of beauty, food, music, travel, etc., showing more diversified directions and content based on the Golden Second Award!
As a direct competitor and strategic investor of Douyin, Zhou Dongsheng did some research on it and couldn't help but smack his lips. So here comes the question.
How did Meipai, which has hundreds of millions of users and is gaining momentum, become a pariah step by step? Zhou Dongsheng seems to have seen some clues from the emphasis on content.
Although there were nearly 500 internet celebrities attending, the protagonist of this birthday party was always the star standing in the spotlight, like the moon surrounded by stars.
Obviously, Meipai, which opened up the situation with the help of the celebrity effect, has tasted the sweetness and has always implemented this strategy, continuing its operating strategy with celebrity economy as the core.
For the internet celebrity economy, which is still in its infancy, the emergence of celebrities is a naked dimensionality reduction attack.
In the final analysis, internet celebrities are amateurs who have emerged from the grassroots. Compared with professional teams like stars, they are beaten in all aspects from 360 degrees.
The already fragile fan filter of internet celebrity fan groups is even more vulnerable, which is undoubtedly extremely unfriendly to internet celebrities who are still in their infancy.
Perhaps it is precisely because of the focus on the content ecology that has led to the loss of internet celebrities. Of course, the reasons for the decline must be multifaceted.
However, in this Meipai birthday party, Zhou Dongsheng was just an outsider, a spectator.
I just didn’t expect that the first Weibo Celebrity Day that followed would actually send me an invitation directly, which opened up the possibility of a new situation.
Moreover, the venue was right in the Shanghai World Expo Center, so Zhou Dongsheng was quite interested in it and thought it would be no problem to go there and gain some experience.
However, after a little understanding, Zhou Dongsheng immediately realized that the main reason he was invited was not just because of his personal fame on Weibo.
More importantly, it’s because he is the boss of two major media companies! Because many Internet celebrities and anchors of the two major media companies also have personal accounts on Weibo.
Not to mention Papi Jiang, the top internet celebrity of the year who was also invited!
So strictly speaking, Zhou Dongsheng was not invited as an "individual" but as a "capital".
In this case, Zhou Dongsheng naturally has no reason not to go. It is obviously impossible to easily reach higher heights in life by just working in isolation and cherishing one's own things.
You still have to share what you have and know each other, and with the boss in charge, the people under you will naturally feel more confident.
Therefore, Zhou Dongsheng immediately gave a reply to his two right-hand assistants Xu Ruoan and Xu Kaidao, asking them to make preparations on their own and attend the Weibo Red Star Day ceremony together.
But before Zhou Dongsheng could make any preparations, Principal Wang called him.
"How about it? You have received the invitation, right? It's good to have a companion!" Principal Wang said excitedly.
"Right. How could you, the number one internet celebrity on Weibo, be absent? Okay, let's go together and see the world!" Zhou Dongsheng said suddenly.
"Go away, dating internet celebrities is my strong point. You have the number one internet celebrity of the year in your hands. I'm just going to be a guest and refuse to accept the award." Principal Wang said carelessly.
Obviously, despite all the fun, Principal Wang is not happy to call himself an Internet celebrity, and he doesn't care about the awards given out at the so-called Weibo Super Celebrity Day. That would be so embarrassing.
Otherwise, with the number of fans that Principal Wang has on Weibo, winning an award would be a piece of cake.
Compared to being an internet celebrity receiving an award, Principal Wang is undoubtedly more willing to be the award presenter...
Zhou Dongsheng naturally understood this. Winning an award on someone else 's turf was really not something to brag about...
Zhou Dongsheng obviously didn't have this concern. After all, he became famous on Weibo at the time when the Weibo Super Red Star Festival award evaluation came to an end...
Even if they wanted to force Zhou Dongsheng in, it might be too late. It would also be more likely to attract criticism and affect the authority of the official Weibo awards.
It’s an annual ceremony, if you miss it you’ll have to wait another year, and by next year, Zhou Dongsheng feels that he will only be the award presenter.
"Okay, then let's team up and go join in the fun together." Zhou Dongsheng said happily.
…
Mid-June, at the entrance of Shanghai World Expo Center.
At this time, the red carpet scene has been set up. A large number of media and reporters have gathered on both sides of the red carpet. All cameras are aimed at the red carpet, looking forward to the many internet celebrities and important guests who will appear today.
Among them, there are many Weibo internet celebrities who are making their first offline appearance and are expected to unveil their mystery. This is undoubtedly one of the highlights of this celebrity festival and is also content that many spectators are looking forward to.
Of course, they probably didn’t expect that there would be such weird things as hoods and masks (funny).
After all, for internet celebrities who rely on their talent, showing up means losing fans, and talent and appearance are often something you can’t have at the same time.
Therefore, it is even more rare to have both, and Papi Jiang, who resembles Sophie Marceau, is undoubtedly one of them.
As one of the earliest portal websites in China and also one of the first Internet giants to go public in the United States, the celebrity ceremony hosted by it is in no way inferior to ordinary celebrity ceremonies.
The many media connections accumulated by the portal website and the presence of many authoritative media are enough to show the strength of Weibo.
From this perspective, it even far exceeds the Golden Second Award. Fortunately, with the support of Ding Sanshi and its epoch-making significance, it is enough to make the Golden Second Award unique.
But in the final analysis, Douyin must keep up with the development. Once it is eliminated, the Golden Second Award will naturally be in name only.
Back to the red carpet scene, there was only half an hour of red carpet time, which was obviously specially prepared for some internet celebrities who were ready to shine on the red carpet.
Just like celebrities walking on the red carpet, they all strive to be stunning and dazzling. While some internet celebrities were gearing up to show off their talents, both Zhou Dongsheng and Principal Wang showed little interest in it. They simply skipped this part and walked towards the main venue.
After all, the little exposure brought by the red carpet is nothing to them.
For Jiang Yilei, it is even more useless. After all, she never intended to go the appearance route from the beginning to the end, and she does not need to prove herself on the red carpet.
Today, Jiang Yilei wore a simple black evening dress, which was simple yet elegant. She had completely changed the image of an older young woman in the video, and instead had a bit of the temperament of "a person with a wealth of knowledge and elegance".
For Jiang Yile, who has successfully obtained a master's degree from the Central Academy of Drama, this sentence is not an exaggeration at all.
Arriving at the main venue, since this was the first celebrity celebration after all, the venue was a bit cramped and the number of invited guests was limited. This undoubtedly had more symbolic significance than practical significance.
After all, all things are difficult at the beginning. You have to build up a reputation so that you can ask for money with a better excuse, and then make a big fuss. You have to proceed step by step.
Zhou Dongsheng, Principal Wang and others were seated in the front row. They happily sat down and chatted and laughed, and the venue suddenly became more crowded.
The two people sitting in the front row naturally became the focus of public attention. Both Principal Wang and Zhou Dongsheng are now the well-deserved "hottest names" on Weibo.
She is not an internet celebrity but is better than one. She is really special and rare.
As someone took the initiative to get up and make friends, breaking the peaceful tacit understanding, more and more people came forward to say hello and ask for photos.
For a while, at this celebrity event where many internet celebrities gathered, the two of them became a "check-in spot for internet celebrities", and many came to show off their achievements.
In this regard, Zhou Dongsheng, who has no airs, accepted everyone who came and even took the interest to get close to several potential internet celebrities.
If there is a chance to sign with Yinian Media, it would be nice to enrich the background and improve the image.
Although the price of emerging internet celebrities is not low, for a leading stock, getting on board halfway is also a way to make money.
It feels good to buy at the bottom, but the more you buy, the less you will get.
…
