Volume 3: Taking Roots 2016 Chapter 578 Breaking the Routine
In a plain-looking entrepreneurial park in Yangcheng, in an ordinary office building, sits a gaming company that is now very popular around the world - PlayerUnknown's Battlegrounds!
Before this, it was an indisputable fact that even if domestic games were popular all over the country, it was difficult for them to go abroad. Gradually, the truth that "you can't have your cake and eat it too" seemed to have become an industry consensus among domestic game producers.
After all, the gaming industry in China started late and is far behind the rest of the world. Even if there is a cultural gold mine, it is difficult to tap into it due to backward mining technology.
Even the Three Kingdoms-themed game that is popular all over the world was not created by us. This dilemma is not only reflected in the game industry, it can even be said that this is true for most of our industries.
Although many industries have achieved the great feat of catching up and surpassing others, not only have they reached world-class standards, but even some very outstanding industries have reached the forefront of the world.
However, for the gaming industry, which has been regarded as a scourge and condemned by everyone in China for a long time, it can be said that such objective conditions are naturally lacking.
Even if they stand at the forefront of the trend of the times and create gaming giants like QQ and Tencent, which are enough to rank among the world's leaders, it is only reflected in revenue and scale.
As for game works, leaving Tencent aside, QQ Group, which has outstanding independent research and development capabilities, has dabbled in the international market but has indeed not caused much waves.
Even the national online game "Fantasy Westward Journey", the masterpiece of QQ Games, is no exception. After all, as we all know, Fantasy Westward Journey is a social game.
However, foreigners obviously don't buy into this biggest social selling point.
Of course, the domestic game industry is not completely useless. At least in the future, in the field of mobile games, domestic games have indeed achieved the feat of overtaking others.
The sudden emergence of PlayerUnknown's Battlegrounds has clearly broken the industry consensus that "you can't have your cake and eat it too".
Not only did it turn the tide in the domestic PC game market, which had been sluggish for a long time, but even after going overseas to participate in game exhibitions and winning awards, it became an unstoppable hit in the overseas game market!
The "light of domestic games" that was once boasted in publicity and marketing is now becoming more and more worthy of the title, and it is irrefutable.
Of course, there are also some nitpicking and sarcastic comments. Comments such as "the game designer is not Chinese" and "Battle Royale games are not Chinese characteristics" are not uncommon.
After all, the "pure blood theory" is a statement that cannot stand up to scrutiny, but it still has a large number of supporters. Although the braids behind the head are gone, the braids in the heart are still there.
Although there are many people who are pessimistic about the game, it still cannot change the fact that the game "PlayerUnknown's Battlegrounds" is extremely popular.
Although PlayerUnknown's Battlegrounds is a "free" game, and the in-app purchase system is currently only being tested in China, only the first set of paid props has been launched.
However, with the blessing of its phenomenal popularity, it still demonstrated an amazing ability to attract money, and easily achieved the small goal of exceeding 100 million yuan in turnover in the first month, which can be said to be a great success.
The [Gold 98K], which was once a rare commodity and all the rage on live streaming platforms, has now successfully exceeded one thousand in number in the game!
Even though the number of registered PUBG accounts has already exceeded 10 million, [98K Gold ] is still a hot commodity in the game.
Therefore, on the pig factory's Treasure Pavilion trading platform, things are still scarce and valuable, and prices basically remain above 10,000 yuan, with no price drop at all.
After all, whether it is the current popularity of the game or its rarity, it is enough to support the value of this first banned-level accessory in PlayerUnknown's Battlegrounds.
Even if there are hundreds of players participating in a game, it is considered good luck if you can encounter it once in ten games on average.
Moreover, after fully absorbing Zhou Dongsheng's suggestions, Brandon Green very cleverly added the setting that skins will be dropped along with equipment in the game...
This setting can be said to have greatly satisfied the vanity of the [Golden 98K] skin owners, who suddenly became the center of attention in the game.
After all, in a game mechanism that strives for realism, even if you don’t hold the 98K in your hand, it will not hidden in the all-encompassing dimensional backpack.
Instead, it is carried on the back in a bright and shining manner, and the golden color and glittering [98K Gold] skin are enough to blind players eight hundred yards away.
No matter you are a European emperor who hits the target with one shot, or a wealthy person who spends lavishly, it does not prevent you from becoming the target of public criticism.
After all, since you can neither draw it nor buy it, you can only kill the owner and take it for yourself to satisfy your craving.
Therefore, the owner's vanity is satisfied, and players also have the opportunity to experience it for free. In addition, the strong confrontation mode that is in line with the battle royale game itself undoubtedly further enhances the value of rare skins in the game.
This kind of skin gimmick may be one of the reasons why it can maintain its value in the free market.
Today, PlayerUnknown's Battlegrounds is making great strides, sparking a craze for eating chicken around the world, but this is not without cost...
The past month has been a mixture of pain and joy for all colleagues in the entire PlayerUnknown's Battlegrounds gaming company.
The reason for their happiness is naturally very simple. It is naturally a matter of honor that the work created by their team can become a hit. After all, each of them is a participant in this project.
In addition, the tangible benefits of generous bonus rewards allow them to further share the joy of PlayerUnknown's Battlegrounds' success.
Of course, the reason for the pain is also very simple. The massive popularity of PlayerUnknown's Battlegrounds has made it popular all over the world, but it has also added a huge amount of work to their team, whether it is the maintenance of the game itself, or the subsequent optimization and content development...
There is always a lot to do, and there is no chance to take a vacation even during the Spring Festival. Although for Brandon Green and the foreigners he brought with him, they did not celebrate the Spring Festival...
But that doesn’t stop them from wanting to experience the exotic festival features and their desire for a vacation!
It feels great to get a lot of bonuses, but they don’t even have time to retaliate by spending.
It happened to be the Spring Festival holiday, so Brandon Green was helpless even though he wanted to recruit new members for the team.
Even if the company has ample funds on its books, it is still difficult to make a meal without the right ingredients.
After all, it’s the Chinese New Year, so everything has to be put on hold. Nothing can stop the Chinese people’s obsession with celebrating the Chinese New Year.
Fortunately, there will always be brave men under great rewards. Wang Yi, vice president of Zhuchang, not only led the team to overseas exhibitions, but also paid triple overtime wages to retain some technical personnel to relieve the pressure on the PlayerUnknown's Battlegrounds team.
Even so, the Spring Festival activities of PlayerUnknown's Battlegrounds, which were originally scheduled to be launched during the Spring Festival, could not be launched as scheduled and had to be postponed.
At the same time, Zhou Dongsheng walked into the gate of PlayerUnknown's Battlegrounds Company leisurely as if he was strolling in his own company, with a pretty lady following closely beside him.
Looking around the busy office area, every employee seemed to be working very hard. Zhou Dongsheng couldn't help but feel a little suspicious...
Did they know about my return in advance?
"It's broken! It's broken!"
Before Zhou Dongsheng could think about it, there was a loud shout, and the husband started shouting. Soon, hundreds of people started shouting and applauding.
