Volume 3: Taking Roots 2016 Chapter 554 Rounding
As news of Liu's upcoming comeback spread on the Internet, it naturally attracted the attention and discussion of many live broadcast viewers.
"It's such a pity for PDD. This incident happened when he was at the peak of his popularity. Can he still be as popular as before if he makes a comeback now? I don't think so."
"Indeed, the live broadcast industry is developing so fast now. There are so many new people emerging on the Panda platform alone. I'm afraid this pig is not up to par."
"Although it's a bit inhumane to say this, but then again, signing Liu is probably Principal Wang's most unsuccessful attempt to recruit someone. How much of a loss would he have in a contract worth hundreds of millions..."
"What else can we do? Unexpected events happen all the time. Fortunately, Liu's comeback has helped Principal Wang stop the loss in time..."
There are countless discussions like this, which shows that even though Liu has temporarily left the live broadcast platform, the popularity and attention he left behind in the past still have a certain effect.
Some old viewers still remember this naughty pig who left the famous scene of "smoking backwards and calling himself a god", but for some new viewers, he may be relatively unfamiliar.
At the same time, a large number of press releases about Liu donating a Hope Primary School began to spread on the Internet.
"Anchor Liu Mou went to the operating table, but still did not forget to do charity, donating millions to build a Hope Primary School"
"The first positive energy anchor! Liu donated millions to build a Hope Primary School..."
There are countless headlines like this, which basically focus on Liu's positive energy behavior of donating to the Hope Primary School and tout it lavishly. There is no doubt that this is the secret effort of the Little People Media.
Although this kind of public welfare marketing is already an old trick, it is no longer a decent marketing method in the entertainment industry.
Nowadays, if celebrities promote charity work in a high-profile manner, it will easily have the opposite effect, so most celebrities do charity work quietly.
Wait until the right time, and then "accidentally" expose it ...
Well , of course, a gentleman does not care about his intentions, as long as he has actually done it, it would not be excessive to publicize it. After all, the idea of doing good deeds without leaving a name should also keep pace with the times.
To get back to the point, although it is not a clever method, in the emerging industry of anchors, everyone is still busy competing for traffic and development. Even the top anchors are worried about the live broadcast effect, so naturally they will not have this kind of ideological awareness.
At this time, Liu, who took a different approach, was undoubtedly the first person to try something new. Putting such things as doing charity work on the anchor was like a "dimensionality reduction attack".
Even though the top anchors are worth hundreds of millions, the public still does not place them at a corresponding level of social status. In their opinion, they are not comparable to celebrities at all.
Although fame and fortune complement each other, sometimes they are clearly distinguished and cannot be confused.
Even if the top anchors have enough wealth to become new elites in society, they are far behind in terms of influence. Even the social responsibilities as public figures have not yet fallen on them.
Neither the top anchors themselves nor the general public have realized this yet.
When Liu took the lead in shouldering this social responsibility, the public suddenly realized that the anchor can be regarded as a "public figure" and not just a kid who can only play games...
When the public realized that the children had grown up, their attention began to refocus on the anchor industry, and naturally changes occurred.
At the same time, the requirements for them will be further improved. If a child makes a mistake, the public's tolerance is relatively high, but if an adult makes a mistake, he or she will naturally bear the corresponding responsibility...
This change has been taking place subtly in the rapid development of the live streaming industry, just like an emerging industry entering adulthood after passing its wild growth stage.
Liu, on the other hand, could barely be considered as an opportunity to break through this layer of window paper, slightly accelerating the process of change.
Liu, who won the first place, was the first to enjoy the public's attention and became the focus of public discussion.
"Before this, I always thought that anchors were a bunch of kids who were not doing their jobs properly. Now I admit that I have changed my mind."
"I am ashamed. Compared with this child, I am a grown man, far inferior to him. I have lived like a dog for the past few decades."
Apart from some mainstream comments, some comments from live viewers were rather simple and crude.
"Fuck, this slutty pig is really good. I've watched his live broadcast. If we round it up, I should get a share of this money, right?"
"It's only one point, no more! I'm different, I've rewarded Saozhu, so if you round it up, this school has a brick that I contributed to!"
"Wow, I used to feel a little guilty watching live broadcasts, but now I don't have that worry at all when I watch Saozhu's live broadcasts. I can confidently say: I'm doing charity work!"
"That's right! When Saozhu comes back to broadcast, I will go and get some free gifts to contribute to charity."
"+1, one cent for each of you and one for me, Liu will be the principal tomorrow!"
When it comes to playing memes and making jokes, the live broadcast audience's ability to entertain is definitely among the best on the Internet.
But no matter how much fun he had, no matter how noisy he was, Liu's positive behavior undoubtedly brought a sense of satisfaction to many viewers.
After all, just like the hosts often say “the audience are their bread and butter” to thank those who send gifts, over time, the audience who grow up with the hosts do have a sense of participation in the development.
To round it off, Liu's performance really makes these "breadwinners" feel very gratified!
I didn't expect that this kid has become so successful and even knows how to do charity work.
When Liu starts broadcasting, we have to support him no matter what, just think of it as supporting charity.
Once this kind of positive energy marketing becomes popular, it will undoubtedly be a devastating flow of traffic, holding high the banner of morality and being invincible.
Of course, nothing is absolute in the world, and everything has two sides. Even with such positive things, there are also some viewers who take advantage of the situation and use this opportunity to morally blackmail other top anchors.
And he never tired of setting the pace, and it soon spread to the live broadcast rooms of major live broadcast platforms, with the curly-haired baboon being the first to be affected.
"Liu has donated a Hope Primary School, why don't you donate something to show your appreciation?"
"I remember that Baboon was the first top anchor to get a contract worth hundreds of millions of yuan, and he was also the top anchor of Shark. His ideological awareness is really low..."
"After all, they are just baboons. How high can their ideological awareness be..."
"Totally embarrassing! Who said that Baboon didn't do charity work? He is the charity gambling king of Doudizhu!"
Once a rhythm like this is started, it is obviously not easy to stop. Faced with moral kidnapping, the anchors have never seen such a situation and they don’t know how to respond for a while.
Of course, there is no doubt that Liu, as the "source of all evil", is undoubtedly the biggest beneficiary. Such a large-scale marketing has undoubtedly laid a huge foundation for traffic for his comeback, which is ready to go!
