Volume 3: Taking Roots 2016 Chapter 553 Coming Back Soon
After some pleasant negotiations, the investment intention confirmed by the two bosses meant that the investment was basically a done deal.
Unless a Cheng Yaojin really could show up unexpectedly and snatch the love away, there would be no need for Nie Yunchen to risk offending Zhou Dongsheng and go back on his word.
Zhou Dongsheng also demonstrated his elegance and easy-going nature to the extreme. After coming out of the coffee shop, he cordially invited Nie Yunchen to have a simple meal together, and during the meal he generously shared with him his knowledge of the future brand path of HEYTEA.
After all, Zhou Dongsheng has witnessed the rise of the Heytea brand from a consumer's perspective, and has also experienced the infighting among the warlords in the new tea beverage industry.
Coupled with the experience and status he has accumulated, the combination of the two is enough for Zhou Dongsheng to have his own unique insights. It may be difficult to fool bigwigs like Ding Sanshi and Duan Yongping...
But it was more than enough to fool Nie Yunchen, and with Zhou Dongsheng's generous teaching, Nie Yunchen's eyes became brighter and brighter after the meal.
As the saying goes, there is a side effect. Heytea's original brand path is closely related to marketing. When it comes to creating gimmicks and hunger marketing, it is undoubtedly a leader among its peers.
Excellent marketing methods have given a cup of milk tea great social value, and it has become one of the social currencies that swept the Internet, making checking in at Heytea a trend pursued by young people.
In a sense, Heytea is like the "Starbucks" of China. Ten years ago, consumers regarded checking in at Starbucks as a trend, and consumers' praise made it a popular social currency.
In addition, Starbucks at that time were basically located in cities, so being able to check in for a cup of Starbucks in the city was like a symbol of fashion.
Just like city specialties, city souvenirs and postcards, from this perspective, each era has its own social currency .
If the social currency attribute did not bring great added value to the brand, consumers would not pay for this tone considering its quality is comparable to that of pot-washing water.
Emerging milk tea brands represented by Heytea are undoubtedly the social currency of this generation of young people.
To round it off, this generation's pursuit of Heytea is no different from the previous generation's pursuit of bell-bottom pants.
However, in the Internet age, the process of trend formation that was originally subtle has been accelerated countless times, and can create a phenomenal level of popularity that sweeps across the country in a very short period of time.
But at the same time, it can also be completely forgotten by everyone after three days...
Back to the point, Zhou Dongsheng's words, based on his unique perspective and his own understanding, truly convinced Nie Yunchen.
Nie Yunchen couldn't help but sighed: "I think coming here to visit Mr. Zhou in person may be the best decision I have ever made in my life. Listening to your words is worth ten years of reading. I have benefited a lot!"
Looking at Nie Yunchen's serious look, Zhou Dongsheng also gained a sense of accomplishment in fooling others. No wonder in some middle school anime works, mouth cannon becomes a standard skill of the protagonist.
It's really exciting to just rely on talking to output, Zhou Dongsheng thought with lingering satisfaction.
Although they had a great time chatting and revealed a lot of key information, Zhou Dongsheng was not worried that this would enlighten Nie Yunchen and lead him to go it alone.
After all, with the capital and reputation Zhou Dongsheng has now, if Nie Yunchen is really so short-sighted, Nie Yunchen will be the one who suffers the greatest loss.
Unknowingly, Zhou Dongsheng had already grown into a strong enough thigh, and without this investment, Zhou Dongsheng would at most feel a little regretful.
Under the butterfly effect, it is questionable whether Nie Yunchen can still reach his original height.
The meal was a great success. After the two sides exchanged contact information, Nie Yunchen said solemnly, "This trip is really worthwhile. I will return to Pengcheng and wait for good news."
"No problem. I can't go with you because I haven't finished my work yet. But I believe Mr. Lu will contact Mr. Nie in time..."
"Based on what Mr. Zhou said today, I can't think of any reason to refuse this investment. Please give me more guidance in the future!" Nie Yunchen said calmly as he stretched out his hand.
Zhou Dongsheng smiled brightly and clasped his hands. Even without a written contract, the investment was estimated to be almost certain.
Even if a Cheng Yaojin came out now, it would probably be useless. After all, Zhou Dongsheng’s words were not in vain.
…
Two flowers bloom, each showing its own beauty.
At Yangcheng Little People Media, Xu Kaidao has been holding back a lot of energy recently, especially after seeing his boss move his "career center" to Shanghai...
It was quite frustrating for Xu Kaidao to have no place to use his flattery skills that he had honed for ten years. At the same time, Xu Kaidao felt that as a veteran of the company, he had an obligation to defend his boss's "foundation" to the death.
Even if Yi Nian Media is now in the limelight, so what? As long as Xiao Renren Media survives, I will still be the queen! (Funny)
Therefore, in the operation of the company, Xu Kaidao worked diligently did not dare to relax for a moment. Just at this time, he received the news that Liu had recovered from his injury and was discharged from the hospital and was about to make a comeback.
This made Xu Kaidao excited. Isn't this the opportunity? As one of the anchors in Xiaoren Media, Liu is a well-deserved heavyweight anchor in terms of popularity and weight.
Despite having retired for such a long time to recuperate, and despite the rapid changes in the live broadcast industry, Liu is still a lean camel that is bigger than a horse.
If this comeback is handled properly, he can definitely regain the rank of top anchor in the live broadcast industry and recreate the glory of being the top anchor of Panda, while also being the top anchor of Xiaorenwu Media.
What's more, the boss gave him a killer piece of news. This positive act of doing charity and donating to Hope Primary Schools was undoubtedly an excellent marketing gimmick.
Thinking of this, Xu Kaidao perked up, with countless ideas emerging in his mind. He directly called internal meeting of Little People Media.
Discuss how to maximize the benefits of this wave of comeback marketing. If the current Little People Media can fully mobilize the publicity resources at hand, it will be able to create a considerable momentum in marketing.
After all, today's Little People Media is no longer a nobody, especially in the live broadcast industry. It is unique in that it continuously supplies anchor talents to the live broadcast platform, especially in the area of top anchors.
Soon, the news that Liu was about to make a comeback and would make his first comeback debut on the Panda platform spread like wildfire throughout the live streaming industry and quickly became widespread.
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