Volume 3: Taking Roots 2016 Chapter 551 Young Talents
Nie Yunchen did not seem to have expected that this young man, who was of the same age as him but had achieved far greater success in his career than he had imagined, was even more elegant and easy-going than he had imagined.
After all, even he himself was proud of the fact that he was able to build a career at this age, especially when he went home during the holidays, whether it was the elders or his parents at home who praised him...
Nie Yunchen felt a little bit proud. Now he had become the legendary "other people's child", and was highly praised by his relatives and friends.
A few years ago, when he was still starting his own business by opening a mobile phone store, Nie Yunchen vaguely remembered that he was just "the guy who repaired mobile phones" in their mouths.
He didn't expect that in just a few years, his reputation had changed so much. The experience of returning home in glory undoubtedly gave Nie Yunchen a great sense of accomplishment.
The young and frivolous Nie Yunchen naturally felt proud and satisfied, and his belief in making this business bigger and bigger became more and more resolute.
Therefore, facing Zhou Dongsheng, a young man who was more successful than himself, Nie Yunchen naturally came with an open mind to seek advice.
"I am the one who is embarrassed. After all, it was me who wanted to consult Mr. Zhou first, so it is reasonable for me to go there in person..."
After the greetings, Nie Yunchen politely stated the purpose of his visit.
"I don't deserve your advice. We are all young people. I am not much more successful than Mr. Nie in my career. Let's just chat. It would be too distant to say polite words..."
Zhou Dongsheng waved his hand nonchalantly and spoke to Nie Yunchen happily.
Having said this, the two young men smiled at each other, and the atmosphere became much more harmonious. Strictly speaking, they are real peers, both born in the 90s.
It’s just that Zhou Dongsheng is a few years younger.
"Since Mr. Zhou has said so, it would be too polite for me to be polite. In fact, I have heard of Mr. Zhou's name on the Internet for a long time."
"Mr. Zhou has shown me that there are always people better than you. But before this, I never thought I would have any contact with Mr. Zhou. I am also a little curious, why does Mr. Zhou pay attention to me, or my industry?"
Nie Yunchen asked sincerely. Although he had heard of Zhou Dongsheng's name and deeds on the Internet and admired him, as a practitioner in the catering industry, Nie Yunchen felt that he had nothing to do with Zhou Dongsheng.
Unexpectedly, Zhou Dongsheng actually came to us and expressed his intention to invest.
Out of admiration for Zhou Dongsheng and curiosity about his motivation for investing in him, Nie Yunchen chose to visit him in person and communicate with him face to face to resolve his doubts.
Zhou Dongsheng couldn't deny this and smiled: "Mr. Nie always feels that the catering industry and the internet celebrity economy are completely different. Is that right?"
"But in my opinion, we are all in the same industry, and are all included in the industry category of 'eating, drinking and having fun'. The only difference may be that one is online and the other is offline, and the battlefield is different."
"Besides, we are both in the service industry. To put it bluntly, we both serve users. You use milk tea as a product, and in my hands, internet celebrities play the same role, don't they?"
Zhou Dongsheng spoke lightly, avoiding the main point and quietly narrowing the distance between the two parties. At the same time, the novel concept refreshed Nie Yunchen, and he couldn't help but smile with sudden enlightenment.
"I didn't expect Mr. Zhou's understanding to be so unique. If we follow Mr. Zhou's line of thought, it seems that they do have the same purpose."
Nie Yunchen did not expect that these simple words would bring the high-end concept that he thought was popular nowadays - the internet celebrity economy - to the same level as his own milk tea.
Hearing Nie Yunchen falling for his trick, Zhou Dongsheng continued to “fool” him with a smile, “Also, Mr. Nie, do you think that the internet celebrity economy can only be limited to the Internet?”
"In my opinion, offline is also a vast blue ocean waiting to be developed, especially the word 'Internet celebrity', which is not limited to people, but can also be reflected in other products..."
Listening to Zhou Dongsheng 's persuasive words, Nie Yunchen suddenly understood why Zhou Dongsheng noticed him and came to him.
"So, Mr. Zhou has seen the potential of milk tea? He wants to make it an Internet celebrity product?" Nie Yunchen said, following Zhou Dongsheng's train of thought.
"That's right, Mr. Nie is indeed a smart man. There is an old saying that goes 'Good wine needs no bush', but this saying is limited to the times and is obviously not applicable in the Internet age."
"In this era, even the best wine, without corresponding publicity, can only be confined to a corner and become a local brand."
"I think Mr. Nie moved the brand to Pengcheng, a rising international metropolis, and established a new store with great determination. He must not be satisfied with staying in a remote corner, but has the ambition to make a big splash..."
"This is the main reason why I noticed Mr. Nie. After all, investment is ultimately about investing in people. The potential of a project ultimately depends on the ability of the person at the helm."
"And in my opinion, President Nie has such potential..."
After Zhou Dongsheng drank the sweet talk, Nie Yunchen was really in a good mood. If these words were said by his subordinates, they would undoubtedly be flattery.
But coming from Zhou Dongsheng's mouth, it obviously had a different meaning. After all, Zhou Dongsheng had no reason to flatter him, and his industry was completely incomparable with Zhou Dongsheng's.
Therefore, Zhou Dongsheng's high regard for him made Nie Yunchen feel a strong desire to die for his friend. He was simply his mentor.
"Mr. Zhou's words really touched my heart. The reason why I abandoned the old brand of Royal Tea, which I had run for three years, was because I couldn't get the copyright application. So I chose to start a new business rather than a long-term pain."
"Although I am the founder of this brand, the irony is that this brand, which is now popular all over the country, does not belong to me..."
Nie Yunchen smiled helplessly. After all, when he switched from repairing mobile phones to the milk tea industry, he did not realize the value of the brand. By the time he wanted to make up for it after he had made Royal Tea a large-scale business, it was already too late.
Piracy has long been rampant, making it impossible to clarify copyright. This historical problem is undoubtedly a reflection of Nie Yunchen's shortcomings.
Therefore, after learning from his mistakes, Nie Yunchen decided to start over with a new brand name. However, compared to the world-famous "Royal Tea", "Heytea" is just a fledgling new brand.
How to operate this new brand and make it famous is the problem that Nie Yunchen is facing now. Thinking of this, his eyes became warmer as he looked at Zhou Dongsheng.
After all, can this problem be considered a problem for Zhou Dongsheng?
"It doesn't matter. The core competitiveness is still in your hands. How can a scoundrel who deceives the world and steals reputation be compared with President Nie?"
"And in my opinion, abandoning the redundant brand accumulation and starting over is the biggest advantage..."
Zhou Dongsheng said leisurely, but Nie Yunchen asked in surprise: "Why is that?"
