Volume 3: Taking Roots 2016 Chapter 550 Coming from afar
At the same time, a young man, about 25 or 26 years old, with a neat hairstyle and a handsome look, walked out of Hongqiao Airport.
After temporarily settling the matters in his hands, Nie Yunchen finally arrived from Pengcheng to Shanghai. What he wanted was naturally to meet Zhou Dongsheng and talk about investment in person.
This post-90s guy, who is about the same age as him and also a grassroots guy who started from scratch, has created a business legend in a very short period of time.
Before this, Nie Yunchen was more or less complacent about his catering business which already had more than a dozen chain stores. After all, how many people in their twenties can have their own business?
What’s more, he started from scratch!
However , after learning about Zhou Dongsheng's existence, Nie Yunchen felt that there are always people better than you, and he felt a sense of admiration for him.
Before Lu Sifang contacted him, Nie Yunchen had never thought that Zhou Dongsheng would actually pay attention to such a small chain milk tea shop of his.
It just so happened that Nie Yunchen had embarked on the path of branding, so he reluctantly gave up the "Royal Tea" brand, which he had been operating for several years but had failed to obtain, and started his own business again.
Although Nie Yunchen realized that he could use brands to create differentiated competition and stand out from his peers, he was still at a loss as to how to manage a brand well and find his own brand value.
Therefore, when Dongsheng Investment came to him, it seemed as if Nie Yunchen saw a clear way out.
Especially as a young person, Nie Yunchen has been paying close attention to what is happening online recently. He personally witnessed the textbook case of Papi Jiang escaping danger, and Zhou Dongsheng, who was behind the scenes, played an indispensable role.
This made Nie Yunchen more determined to ask for advice in person, so here he came.
As soon as he left the Magic City, Nie Yunchen called Lu Sifang, "Mr. Lu, I'm in the Magic City..."
…
On the other hand, after having a pleasant chat with Liu, he originally wanted to find a place to have a good meal, just to get rid of the bad luck for Liu. However, considering that he had just been discharged from the hospital, he still had some taboos on food.
So I could only watch them leave.
Just then Zhou Dongsheng's phone rang. It was Lu Sifang calling. Hearing that Nie Yunchen was so sincere and had come all the way to the Magic City to have a face-to-face meeting with him, Zhou Dongsheng was somewhat surprised.
"Okay, give him my phone number." Since the person was here, Zhou Dongsheng naturally didn't mind meeting him.
Anyway, he had nothing to do at the moment, and Zhou Dongsheng was somewhat interested in this investment target, as it would be the future leader in the milk tea industry.
The most important thing is that the brand attributes of this milk tea shop are very consistent with the internet celebrity economy, which is what Zhou Dongsheng is interested in. Maybe it can be linked with his own internet celebrity industry and achieve the effect of 1+1 greater than 2.
Thinking of this, Zhou Dongsheng decided to find a random cafe to meet this guest who came from afar.
In Shanghai, it may take some effort to find a milk tea shop, but it is very easy to find a coffee shop.
After all, this is a city with extremely high caffeine levels in the blood. It is said that there are five coffee shops within 300 meters, and a global coffee chain brand has opened more than 400 stores in Shanghai!
It surpassed Seoul, Korea, becoming the city with the largest number of stores of a certain brand worldwide.
In a city with a distinct coffee culture, negotiating a milk tea business is like meeting a minotaur in person, isn't it? (Funny)
I found a relatively secluded and quiet coffee shop and asked for a booth. Just then I received a call from Nie Yunchen. I gave him the address, left a message saying "let's talk in person" and hung up the phone.
Although Zhou Dongsheng likes to drink tea, he has no aversion to coffee. Isn't it just a drink?
Of course, Zhou Dongsheng also could not understand the behavior of deifying it, elevating it to a symbol of noble status, or even belittling tea to highlight coffee.
In this regard, Zhou Dongsheng could only say that maybe he had inhaled too much Western air and his kneecaps were indeed suffering from osteoporosis.
However, when talking about the relationship between coffee and tea, Zhou Dongsheng suddenly smiled knowingly and thought of a magical coffee chain nicknamed "the light of the nation."
The magical thing about it is that its storytelling ability is breathtaking, and it seems to have inherited the legacy of Mr. Suffocation.
But compared with the suffocating male, it is obviously the opposite. One cuts the ones at home and runs away, while the other cuts the ones outside and brings them home.
Especially from the perspective of consumers, although the latter is in a mess when being beaten by capital, it looks really cool when it coldly issues 18% off coupons.
Consumers don't care about depleting the credit of Chinese companies or overdrawing the trust of American capital. They only care about whether the wool they get is delicious.
From this perspective, isn’t this feat of benefiting the people and cutting off overseas capital a glory for the nation?
Of course, these are all jokes. The specific capital operation is definitely a god-like operation, but this does not prevent everyone from having fun.
Just like its slogan "Let every Chinese have a cup of coffee a day", it is indeed fun for the vast majority of Chinese people.
But apparently, some people believed it.
But perhaps what is even more interesting is that such a company that was on the verge of collapse after the bankruptcy was able to successfully live out its second life through the method of reincarnation by making coffee with the same idea as making milk tea...
This is undoubtedly even more amazing.
To sum up, this is indeed a company that can be described magical.
Although there is nothing much to learn from its magical capital operation model, its operation and marketing methods are still somewhat desirable.
But if we talk about this point, Heytea can probably be regarded as the real originator of milk tea marketing? Thinking of this, Zhou Dongsheng's thoughts suddenly became clear.
Suddenly, I understood how to fool people, uh, how to invest.
Thinking of this, Zhou Dongsheng leisurely picked up the coffee and took a sip. He couldn't help but frowned and muttered, "No wonder they say it's pot washing water. It really does look a bit like it..."
"Mr. Zhou! I've heard a lot about you. It's true that seeing is believing. Mr. Zhou is younger than I thought." A voice came with surprise.
Zhou Dongsheng looked in the direction of the voice and saw a young man of similar age to him, but slightly less handsome, walking towards him with a happy look on his face. It was obviously Nie Yunchen who had an appointment with him.
If it weren't for Zhou Dongsheng, Nie Yunchen would be the undisputed representative of the post-90s generation who started from scratch. At such a young age, he created a catering empire with a market value of tens of billions, and he deserves the description of a rare talent among men.
However, now, Nie Yunchen, whose career has not yet taken off, can only be regarded as a young man with some achievements in his career, which is far from Zhou Dongsheng.
"Mr. Nie, you are too polite. I should have visited you in Pengcheng. It's really inappropriate for you to come here in person. Please take a seat."
Zhou Dongsheng greeted him with a smile and politely asked him to sit down. This approachable attitude made Nie Yunchen flattered.
