Volume 3: Taking Roots 2016 Chapter 548 Can’t Learn
This wave of crisis PR, which is almost textbook-level, undoubtedly saved the situation from being too serious. Not only did it save Papi Jiang, a phenomenal internet celebrity, but it also established her position as the number one internet celebrity of the year!
Especially after the announcement from the relevant departments came out, the vast majority of Papi Jiang’s fans were speechless.
After all, with overwhelming negative public opinion and doubts from the mainstream public, even if one has tens of millions of fans, he is still just an isolated island in public opinion, completely isolated and helpless.
However, in the face of this wave of textbook-level crisis public relations, the situation has completely reversed, and even the fan group has become proud and has enough confidence to refute and defend [Papi Jiang] as a matter of course.
Fan groups always have a strange sense of collective honor, especially when Papi Jiang made such a generous donation that attracted a lot of fans. Not only did a large number of passers-by become fans, but the cohesion of the original fan group was also greatly enhanced.
Coupled with the reversal of mainstream public opinion, the added bonus is naturally no longer as simple as 1+1, and may even increase exponentially.
At the same time, some neutral voices also emerged, telling everyone that the notice received by [Papi Jiang] from the relevant department was just verbal education.
The main purpose is to allow [Papi Jiang] to rectify the content of the video before putting it back online, and it is not about the alarmist talk of banning her.
This relatively neutral and rational voice was previously easily drowned out by the one-sided negative public opinion. However, after the chaos was corrected, the emergence of these voices also caused this wave of public opinion to slowly subside.
At this time, the public will look at Papi Jiang , the what kind of person she is. At the same time, it will also help her accumulate a solid popularity base.
As the sponsor who paid a high price for Papi Jiang's first advertisement, his mood was full of twists and turns, and the cooked duck almost flew away.
The financiers were all thinking that since the ducks had flown away, they no longer had to fulfill their obligations. Unexpectedly, the situation took an extreme turn, which not only resolved the crisis.
At the same time, with the name of the sponsor LiRen Beauty, it gained a wave of phenomenal exposure and even earned a good reputation. After all, this kind of charitable donation is itself a powerful tool to improve its reputation.
The sponsor's mouth was almost crooked with smile. It was a buy one get one free deal, and he also got the benefit of exposure for free. This wave of advertising was a huge profit.
Originally, he had some complaints about Yang Ming who brought him there, as he had dug a hole for himself. He did not expect that the crisis could be resolved so easily.
In a very good mood, she even made a special phone call to thank Yang Ming, "Mr. Yang! I'm really sorry, I misunderstood you before, I apologize to you, the advertising effect this time is really immediate, and our Liren Beauty has benefited a lot!"
Yang Ming was naturally paying close attention to the progress of this matter. Seeing his old classmate caught in a public opinion dilemma , he couldn't help but break out in a cold sweat, and was thinking about how he could help Jiang Yilei.
Before, Yang Ming was still regretting that he didn't have the opportunity to help, but he didn't expect that this opportunity would come so suddenly, so suddenly that Yang Ming couldn't think of a brilliant solution for a while.
In a blink of an eye, Papi Jiang presented a wave of textbook-level public relations teaching, which made Yang Ming amazed.
Although it is a textbook example, this kind of generosity is obviously not something that ordinary people can learn. After all, everyone knows that making donations to charity can bring a good reputation, but how to do charity is a science in itself.
At this time, Yang Ming suddenly understood why his old classmate could be so successful on the Internet in just half a year...
There must be an expert guiding behind the scenes!
As for this desperate and suicidal plan of donating 20 million yuan, based on Yang Ming's understanding of Jiang Yilei and his wife, it was definitely not something they could have come up with.
At least I don't have the courage. For ordinary people, this is obviously not a decision that can be made in a short period of time.
That’s right, Yang Ming not only knows Jiang Yilei, but is also good friends with her husband. Others broke up after graduation, but these two got together just before graduation.
At first, people jokingly called their relationship a twilight romance, and many people were not optimistic about it. Unexpectedly, they became a model couple, and even when others broke up, they did not.
With the participation of the advertising bid and the mention of the "Dongsheng Charity Foundation" in this statement, the answer to who this expert is naturally obvious.
Yang Ming had just seen Zhou Dongsheng's short video. From his professional perspective, this was obviously another typical grassroots marketing campaign aimed at establishing a self-made persona.
This trick, which has been used too much, is not very clever in Yang Ming's opinion.
Now, after experiencing it, this stereotype has been reversed. It turns out that being able to accumulate such a huge capital at such a young age does require some real talent.
Yang Ming's mind was in a state of confusion. When he received the call from the boss of Liren Cosmetics, an idea suddenly came to his mind and he couldn't help but say with a smile.
"Mr. Huang, you are too polite. However, given this rare opportunity, I suggest that you take advantage of it and expand your victory..."
"Oh? Can we still press on with the victory? Mr. Yang is indeed a professional. Why don't you just speak frankly? I will definitely listen to you." Mr. Huang was in a good mood and said directly and generously.
"Since Papi Jiang has taken the lead in donating all the proceeds from the first ad, why not Mr. Huang do the icing on the cake and donate a little too? This way, he can earn a good reputation and at the same time, he can show his face again with the popularity, killing two birds with one stone..."
Yang Ming gave instructions, and at the same time thought to himself, such an outstanding young man is worth making friends with, he should show his goodwill first and then let Jiang Yilei act as a bridge... I wonder if Yinian Media needs financing?
If there is an investment opportunity, Yang Ming is really tempted. After all, with an internet celebrity like Papi Jiang at the helm, Yi Nian Media is already a big piece of cake, not to mention Zhou Dongsheng...
Yang Ming had his own little thoughts, but on the surface he was giving some pointers to Mr. Huang.
"What a good idea! Since [Papi Jiang] has been so open, we can't be stingy. I'll donate a little too..." Mr. Huang applauded. He had no resistance in his heart and readily agreed.
After all, at their level, everyone knows that doing charity work is a good thing with only benefits and no harm. Not only does it bring a good reputation, but there are also corresponding tax exemptions and benefits in policies.
Even if you don't donate, you still have to pay taxes, so you might as well donate more... ahem.
After Papi Jiang completed a comeback in the public opinion field and completely established her position, it undoubtedly attracted some investors who were in the wait-and-see stage.
After all, Papi Jiang is just trying her hand at something, but she has already shown such unlimited commercial potential. Her future is limitless.
Seeing that there is profitability, capital naturally moved in. With the ready-made phenomenal internet celebrity IP [Papi Jiang], Yi Nian Media naturally became a hot commodity in the eyes of many capitals.
What Yang Ming could see, others could naturally see as well, and investing in Yi Nian Media was undoubtedly the fastest way to get in. For a time, countless olive branches poured in to Yi Nian Media, and the phone was almost broken.
As for other capitals, they have set their sights on the annual Internet celebrity ranking list compiled by "Internet Weekly". After excluding Principal Wang and Papi Jiang, some other Internet celebrities on the list obviously also have unlimited potential!
A wave of capital is quietly sweeping towards the internet celebrity industry.
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