Volume 3: Taking Roots 2016 Chapter 547: A life-threatening situation
That evening, public opinion about [Papi Jiang] had been fermenting for a whole day, but the heat did not diminish at all, and instead showed signs of intensifying.
There have even been alarmist remarks such as [Papi Jiang] is suspected of being banned. Obviously, if she doesn't come out and make a statement, the next step will probably be rumors that [Papi Jiang] is suspected of being taken away.
The four words "people's words are scary" have been infinitely magnified in the Internet age, and have even reached the point where they can kill people.
In addition to the rumors, many people are also paying attention to how Papi Jiang will respond, after all, this issue can be big or small.
It seems to be just a personal issue, but the title of Papi Jiang as the No. 1 Internet Celebrity of the Year has already formed a consensus in the industry.
After all, Principal Wang just wants to have fun. He is good at being an internet celebrity, but devoting himself to the internet celebrity track and competing with others for food is obviously not the style of this young man.
In addition, Papi Jiang has just completed a business feat that has set a precedent in the industry. It can be said that she has opened up a business path for the internet celebrity industry, allowing many peers to see the channels and possibilities for monetization.
The concepts of internet celebrity commercialization and internet celebrity economy became popular words that swept the Internet and sparked heated discussions among netizens after [Papi Jiang]’s first advertisement was sold for a sky-high price of 20 million yuan.
Even many internet celebrities who have gained some fame and accumulated a certain number of fans suddenly discovered at this time that their fans can be so "valuable"!
The success of [Papi Jiang] undoubtedly made them see another possibility of the smooth road of becoming an internet celebrity. In addition to being favored by Principal Wang, they can also be self-reliant.
Before this , the word "Internet celebrity" may have a slightly derogatory meaning, which made many people ashamed to be associated with it, including some small Internet celebrities who would not call themselves that.
But now, Papi Jiang has reversed this prejudice with her phenomenal popularity of selling an advertisement worth 20 million yuan.
However... the good times didn't last long. The popularity didn't last for more than two days before it was suppressed by a piece of notice. Many people were eagerly waiting for Papi Jiang's response.
We waited until nightfall and finally received the news.
"【Papi Jiang】 responded and posted on Weibo! Everyone, go check it out!"
"Fuck, you're finally here? I've been waiting for you for a whole day. I was a little absent-minded at work today..."
"The front row sells small stools, peanuts, melon seeds and drinks. Please move your legs down..."
The vast majority of netizens are like wild animals running around in a melon field. They come here purely to eat the melons. As soon as they hear that there is a melon, they immediately move and gather on [papi] Jiang’s Weibo.
As expected, a latest announcement has been posted on his personal Weibo.
"I know that everyone must be very concerned about some news about me. I would like to thank everyone for their kindness. I am a person who is willing and happy to accept criticism. Only by accepting criticism and correcting my mistakes and shortcomings in a timely manner can I move forward in a better direction..."
"As a self-media person, I am deeply aware of the negative impact that my influence may have. In the future, I will pay more attention to my words and image, resolutely respond to rectification requirements, and be a positive energy Papi Jiang (love)..."
Up to this point, it is obviously just an ordinary external announcement, responding in Papi Jiang's personal tone. Apart from sincerely accepting the criticism, there is nothing special about it.
"Here, I also announce a small decision. Together with the Dongsheng Charity Fund, I will donate all the proceeds from the auction of my first advertisement to my alma mater, the Central Academy of Drama. As a student of the Central Academy of Drama, my alma mater has given me a lot of help. As a successful student, I should give back to my alma mater..."
When seeing this, a group of netizens suddenly lost their composure. Some of them watched it several times with their mouths wide open. Only after confirming that it was correct did they express their sincere feelings.
"Fuck, that's awesome!"
"Donated? 20 million just donated like that?"
"It can't be just talk, who would be willing to donate so much money?"
"As expected of my favorite Papi Jiang. This kind of vision and this kind of bearing, even celebrities can't do it."
"I declare that Papi Jiang is the number one internet celebrity in my mind. Fly bravely, Papi Jiang, and your fans will always be with you!"
"Students from the Central Academy of Drama are reporting in. Let me say that you are awesome!"
The first half of the announcement was unremarkable, but the second half contained a shocking bomb that shocked the crowd of onlookers who came after hearing the news . It was truly beyond everyone's expectations.
No one expected that Papi Jiang would make such a decision of "killing 800 enemies and losing 1,000 of her own". After all, this is not 2,000 yuan, but 20 million!
It’s just like the classic question of “to donate or not to donate” . For things you don’t have, you can donate as much as you want, millions or billions of dollars is easy to donate, but if you donate 100 or 1,000 yuan, that won’t work because you really have it.
But this question is obviously different when it comes to Papi Jiang . She really has the 20 million, but she also really dares to donate it!
If we ask ourselves honestly, most people feel that they can't do it, so they naturally admire Papi Jiang.
Many passers-by who originally only paid attention to a person like [Papi Jiang] because of this sensational news phenomenon could not help but have a favorable impression of her and turned her into her fans.
If the first half of the announcement was unremarkable, just a standard response that was lackluster, then the second half was like a stroke of genius that reversed the direction of public opinion in one fell swoop and even had the effect of turning decay into magic.
There is no other reason. If a big star made the same high-profile donation, it would probably only achieve half the result with twice the effort. After all, in the public's inherent perception, being a celebrity is a very profitable industry.
Just donate it. What’s wrong with donating a little of the money you earn?
This principle, perhaps just like Jack Ma donating billions, will not cause much sensation.
But for an internet celebrity who has just emerged and has not even lost her grassroots attributes, even Papi Jiang already has tens of millions of fans, comparable to a star.
But in the public's inherent impression, Internet celebrities are just Internet celebrities, how can they be compared with celebrities?
In addition, Papi Jiang's video style is very down-to-earth and not out of touch with the masses. Before the bidding, the public did not even realize how much money she could make.
Although she has made money and become successful, Papi Jiang still hasn't forgotten her roots. Instead, she donated the money to her alma mater, which shows that she has never forgotten her original aspirations!
Moreover, this move is not only a relief, but also satisfies the inner wish of the general public. Who has not dreamed of returning to their alma mater, becoming an outstanding alumnus, and becoming the object of admiration of countless younger classmates?
However, ideals are always full, but the reality is extremely skinny. Let alone making my alma mater proud of me, just not bringing shame to my alma mater is already a great effort.
From this perspective, Papi Jiang's move can be regarded as satisfying the fantasy of the general public.
As you can imagine, once this ad was released, the number of reposts, likes and comments easily exceeded 10,000 in less than half an hour, and it immediately made it into the top ten of Weibo’s hot search list!
Not only did it wipe out the negative public opinion that had been fermenting for a day, but it also greatly increased his popularity, and his number of fans increased instead of decreased.
At the same time, some professionals in the industry who were on the sidelines also had to sigh: It’s really high! This move of putting oneself in a desperate situation and then reviving the market has directly revived it!
