Volume 3: Taking Roots 2016 Chapter 540: Epitome of the Milk Tea Industry
Lu Sifang was secretly shocked. He probably didn't expect that his boss would strongly support the mass production plan of Mobike. After all, the unit price was more than 4,000 yuan...
If Lu Sifang had not come into contact with Hu Weiwei before, and if the technical parameters and product prototype sent by Hu Weiwei did seem to have high technological content, he would even think that this product was suspected of being an investment scam.
After all, this price is indeed too exaggerated compared to the product positioning of a shared bicycle, so the authenticity of this price is questionable.
In the capital circle, it is not uncommon to see high costs on the surface but private profiteering in secret. At least Hu Weiwei can still produce products.
Some big guys don’t even need to produce any products; they can attract massive investments just by relying on PPT, allowing countless big guys to suffocate for their dreams with them.
In terms of realm, the latter is obviously more outrageous. In comparison, Hu Weiwei can be regarded as a pragmatic person.
Compared with the billion-dollar car-making plans, Mobike can definitely be considered a small, beautiful and exquisite project.
And compared to the former which is far away, the latter is the undisputed protagonist of the coming year, so Zhou Dongsheng is naturally confident about this.
After all, no matter how much you invest in the former, it is a bottomless pit with no future in sight, while the latter is undoubtedly more realistic, especially in the upcoming crazy rise. Zhou Dongsheng, who has the first-mover advantage, can cash out at any time.
This was also Zhou Dongsheng's original intention for investing in these two projects. He just wanted to go with the flow and make some quick money.
The funds obtained from these two projects must be enough to support the development of several other major projects...
Zhou Dongsheng thought about it and felt confident of winning.
“Okay, boss. I’ll tell Mr. Hu. But our financing alone should be enough for Mobike to carry out its first wave of mass production. Compared to the slow-moving Mobike, the development speed of Ofo is much faster…”
Lu Sifang also did his homework and reported the current development status of the shared bike to Zhou Dongsheng truthfully. Zhou Dongsheng only expressed his lack of interest and said he knew it.
Zhou Dongsheng is still brooding over the fact that his deposit was taken away by the shared bike-sharing app in his previous life. This time, he will earn it back with interest.
As for why the shared bike is on the verge of collapse, Zhou Dongsheng doesn’t quite understand it, but since it was able to ruin a big hand of cards, the people who played the cards must have been involved .
After reporting on the two shared bicycle projects, Lu Sifang finally talked about the project that Zhou Dongsheng asked him to research at the beginning of the year.
"Boss, we have already done some preliminary research on the milk tea shop you mentioned. It is currently developing rapidly and will make a big move in 2016. It will abandon the brand it has operated for many years and set up a new store. It will take root in Pengcheng and start anew. It will change its appearance and establish a new brand..."
"The brand name has not changed much compared to before, except for one word difference, from Royal Tea to Heytea, but now this brand has more than 20 chain stores in Shenzhen."
"From this perspective, even if it is a makeover, the value of the new brand is not small, and the valuation is still debatable..."
"However, when I contacted the other team, the founder of the other party showed great interest in you, Boss, and strongly requested to meet with you to discuss the investment in person."
Hearing this, Zhou Dongsheng couldn't help but become interested. "Oh? Interesting, but I can't get away from the Magic City for the time being. Let's talk about it after I get back."
Ever since he returned to his hometown during the Chinese New Year and saw the milk tea shops springing up everywhere, Zhou Dongsheng suddenly remembered this milk tea brand, which can be called a unicorn in the milk tea industry.
Before it changed its name, Heytea, formerly known as Royal Tea, was very popular all over the country. In Zhou Dongsheng's memory, it was considered the leader among the Internet-famous milk tea shops.
Speaking of which, Zhou Dongsheng still remembers the first time he heard the concept of "Internet celebrity store", which was from the milk tea shop in Gu Town, his hometown. At that time, the milk tea shop was a social sanctuary for countless young people, and young people flocked to it.
And Zhou Dongsheng is one of those countless young people.
Zhou Dongsheng remembers that the earliest and most popular milk tea shop in the town was "Gong Cha". It was packed with customers as soon as it opened. This brand from Taiwan was also very popular at the time.
With the explosive popularity of the Gongcha brand and the considerable profits of milk tea, the profitability has inspired countless people to follow suit, and brands such as Wuyi Gongcha have sprung up like mushrooms after a rain.
In Guzhen alone, Zhou Dongsheng knew that there were four or five milk tea shops with the words "Gongcha" on their names. If you didn't know, you would think they were the same one.
Although there are more and more milk tea shops, the demand still cannot meet the supply, which has set off a "milk tea fever" trend of opening milk tea shops in Gu Town.
Ordering a cup of milk tea for a dozen yuan and sitting in the milk tea shop with three or two classmates for the whole night was the most fashionable nightlife style for young people in Guzhen at that time.
In addition to socializing, the biggest temptation of milk tea shops for boys can perhaps be explained in two words.
"Look at the girl!"
That’s right, this was the most unpretentious social value of the milk tea shop at that time. For little boys, whether the milk tea tasted good or not was not an issue at all, as long as there were enough girls in the milk tea shop.
Perhaps the milk tea shop owners also saw the core, and then the milk tea shops in Hougu Town flourished. Basically, they all delved into the concept of "Internet celebrity shop", racked their brains to attract female consumers, and created countless strange milk tea shops.
Although it is just a small town, isn’t it a microcosm of the development and changes in the milk tea industry?
Later, Zhou Dongsheng left his hometown and entered society. He basically no longer paid attention to the milk tea shops in the town. As he grew older, he no longer set foot in the social scene of milk tea shops.
It’s just that those green years when love first blossomed and hormones had nowhere to go are always missed.
Unfortunately, even if he lived his life again, Zhou Dongsheng could not experience that feeling again.
It is true that there will be regrets as long as you are alive. However, when Zhou Dongsheng saw those milk tea shops that were crowded with people and flocked to by countless young people, he naturally thought of Heytea.
Although he cannot make up for the regret, Zhou Dongsheng will not miss the opportunity to make money.
Zhou Dongsheng recalled the past, then exchanged a few words with Lu Sifang and hung up the phone.
After finishing the advertising bidding for Papi Jiang, I will go to Shenzhen to meet this post-90s self-made leader.
…
Far away in Pengcheng, a young and handsome man received Lu Sifang's call and said without hesitation.
"Since Mr. Zhou is busy in Shanghai, why don't I go there in person to visit him and learn some business tips from him? After all, I have admired him for a long time..."
When Lu Sifang heard this, he felt for the first time the impact of Zhou Dongsheng's personal reputation. No wonder this person insisted on meeting Zhou Dongsheng. It turned out to be...
But then again, according to Lu Sifang's understanding, this person's entrepreneurial experience is somewhat similar to that of the boss.
Perhaps this is the kind of mutual appreciation between grassroots people who have made their own fortunes.
"In that case, I'll tell Mr. Zhou about it. I'm sure he won't mind..."
