Volume 3: Taking Roots 2016 Chapter 539 Two Extremes
Having also received US$2 million in financing from Dongsheng Investment, the development of Ofo has been rapid compared to the slower progress of Mobike Technology.
In just less than half a year, they have completely occupied the Beijing university market and are far ahead in the "campus shared travel" track. After all, they have no rivals in this track.
In the process of fully occupying Beijing's universities , the feedback brought by the practice and demonstration of the business model of Ofobi has undoubtedly given Dai Wei and others full confidence.
After all, practice makes perfect. The fact that they have won over all the universities in Beijing is enough to prove that their shared bike model is effective in the campus environment.
And targeting the user group mainly at college students will undoubtedly make the development of the shared bike more smooth. After all, young people of this age are willing to accept new things and dare to try new things.
The low price and convenience of the shared bikes can easily retain users, thus forming a virtuous circle and adding a considerable cash flow to the company's books, in addition to deposits, there is also user consumption.
This also made Dai Wei taste the sweetness of success. In addition, the 2 million US dollars in funds in hand gave Dai Wei sufficient confidence, and Dai Wei then came up with a bold idea.
Dai Wei decisively convened an internal meeting of the founders, which included five people in total, all from Peking University. They were also the team that Dai Wei had gathered on campus as the president of the Student Union.
Now, as they have taken over the Beijing university market, the originally cramped office space obviously can no longer meet their needs.
Therefore, not long ago, they moved to a new office space, a two-story duplex hotel-style apartment near Peking University, with the operations department on the first floor and the product technology department on the second floor.
At the same time, Dai Wei's office also looked brand new, and a group of people gathered there.
"Although we have already conquered the college market in Beijing, this is far from enough. The market is like a battlefield. We must build up sufficient advantageous barriers before other competitors emerge."
"The financing we have received, plus the cash flow on our books, are enough to support a new round of expansion, so my idea is that you each lead a team to go to a city to develop the local university market."
"We have already taken over one of Beijing, Shanghai, Guangzhou and Shenzhen, so we will start with the remaining three cities. As long as we can quickly take over the national university market and form our base, we will be able to attack or defend..."
Dai Wei's ambitious speech was unanimously agreed by the other four people. They raised their hands to vote and began to assign their respective tasks.
"I'll go to Shanghai. It's my hometown, I'm familiar with it, and I have classmates and friends in several universities..."
"Okay, I'll go to Guangzhou. I've had enough of the food desert in Beijing. I want to experience the charm of Guangzhou cuisine!"
"Damn, you have a very clever plan, I regret it now, let's change..."
Several people were laughing and joking, and the atmosphere was particularly harmonious. After all, the success of their common cause was obvious to everyone, and it also made them full of confidence in the future and filled their bodies with motivation.
Among them, only Xue Ding was more realistic and raised a question, "If we want to take over these three cities at the same time, I'm afraid we won't be able to do it with the funds currently on our company's books, right?"
Dai Wei said confidently: "Don't worry about this, just do it. I will take care of asking investors for money. I was able to get 2 million US dollars before, but this time I have to get 4 million US dollars..."
"If that's the case, then wouldn't we all be multi-millionaires soon? It really is true that following Big Brother means having a stable life."
Dai Wei smiled slightly, but before he could say anything, his cell phone rang at an inopportune time. It was a call from an unfamiliar number.
When Dai Wei picked up the phone, his eyes lit up slightly, and then he showed an extremely bright smile.
"Okay, I'll be waiting for you anytime."
After chatting for a few words, Dai Wei hung up the phone and looked around. He showed a confident smile that everything was under control. "Look what I said. I was just mumbling it. I didn't expect that an investor would come to me."
"The other party said that he was very optimistic about our entrepreneurial project and wanted to talk to us further. He is in Beijing and asked us to have dinner together in the evening..."
"Now, Old Xue, are you still worried about not having enough money?" Dai Wei asked back.
Xue Ding gave a thumbs up with full conviction, "The boss is the boss, what else is there to say? Just do it, and let's work together to conquer the college market across the country, and make the small yellow car not only a sight in Peking University, Beijing, but also a sight across the country!"
"Good! Well said!" Dai Wei just clapped his hands. The five of them were full of confidence, looking like they were determined to accomplish something big.
In fact, no matter how high their expectations are for the future, the runaway popularity of shared bikes in the next year will still be beyond their expectations.
After all, no one could have expected that a mere bicycle could create a vast blue ocean and become a hot commodity in the eyes of countless investors.
Perhaps, Zhou Dongsheng is the only one who knows this clearly.
At this time, Zhou Dongsheng was in a hotel in Shanghai, looking at the Huangpu River and the Oriental Pearl Tower outside the window, drinking tea leisurely and listening to Lu Sifang's report.
After hearing the detailed report on the progress of Mobike, he was not surprised at all. Instead, he looked very happy.
"Now that it has been developed, it is natural to put it on the market as soon as possible. I happen to be in Shanghai now, so let's use Shanghai as the starting point. After all, the small piece of land in Beijing is probably occupied by the shared bikes, right?"
Zhou Dongsheng said excitedly.
In fact, the reason why Mobike was able to stand out in the shared bicycle field that was expanding and chaotic, and finally successfully cashed out and exited unscathed, is that.
It can be said that this is closely related to Mobike's consistent adherence to a technology-based development strategy.
Although it is not as exaggerated as "ten years to sharpen a sword", if Hu Weiwei had not insisted on polishing the product, Mobike would not have been able to overtake others and strike back.
The consumer experience brought by technology is the unique differentiation of Mobike and the key to its foothold in the shared bicycle market.
And it is precisely because of this strategy of valuing quality over quantity that the highly technological Mobike has become a unique city card for first-tier cities.
The price Mobike paid for this was naturally a high cost.
But in Zhou Dongsheng's eyes, this is not a high cost at all and is not worth mentioning in the face of the trend of the times.
In fact, its high cost makes the riding price of 1 yuan for half an hour seem particularly cost-effective, attracting consumers.
"Let her enter the mass production phase without any worries. If the money is not enough, we can raise more money. We will first put 2,000 vehicles into the Shanghai market..."
Zhou Dongsheng was calculating in his mind. Compared with the big projects that would easily be valued at over 10 billion in the future, this investment was just a drop in the bucket.
However, the cake cannot be made big by one person alone. It needs the help of many people. If there is no other capital to support it, it will be in vain no matter how many shares Zhou Dongsheng gets.
Therefore, Zhou Dongsheng never thought about eating alone from the beginning to the end. After all, you can't become fat in one bite.
