Volume 3: Taking Roots 2016 Chapter 534 Unexpected Development
Taking advantage of the popularity of the annual Internet celebrity ranking list released by "Internet Weekly", Yinian Media also struck while the iron was hot and put a lot of effort into marketing.
For Xu Ruoan, who has worked her way up the entertainment industry, marketing is her specialty and her advantages in this area are particularly obvious.
Just by releasing the news of the advertising bidding, they have received so many cooperation intentions. The potential demonstrated by [Papi Jiang] in commercial realization will undoubtedly make Xu Ruoan more confident in his investment in marketing.
After all, the essence of marketing is to achieve better monetization. If you know that it is a loss-making business, you have to consider stopping the loss in time.
At the same time, not only Xu Ruoan worked hard on marketing, but Jiang Yile's college friend Yang Ming also mobilized the marketing team of his own agency to add fuel to the flames behind the scenes.
Although Jiang Yilei, a good friend, was not signed, the friendship we had during the four years of college was real, and a favor is still a favor, right? Just treat it as icing on the cake.
Although Yang Ming's agency is currently still mainly engaged in artist management and has several popular artists under its management, including Andola Baby, its development in the entertainment industry is still strong.
However, as a newly established agency, it is already good enough to have a foothold in the traditional track of the entertainment industry. It is still quite difficult to make a breakthrough.
Therefore, Yang Ming was eager to find new growth points for the company's business, and the phenomenal popularity of his old friend Jiang Yilei, who was all the rage on the Internet, undoubtedly gave him a great trigger.
Celebrities may be dazzling in the eyes of the general public, but to their agencies, they are just tools to make money for the company.
From the perspective of making money, perhaps the only difference between celebrities and internet celebrities is that the latter's ability to make money is much worse than the former.
After all, from the perspective of the agency, both are products that gather traffic, and capital pays for celebrities, which is essentially paying for traffic.
In the past, the traffic business was basically monopolized by celebrities, so celebrities could dominate the market.
But that was only in the past. From a development perspective, the latter's growth potential is undoubtedly much higher than the former.
Especially with the explosion of the live streaming industry, the top anchors on major live streaming platforms are worth tens of millions or even hundreds of millions, which undoubtedly provides a good reference for the commercial value of Internet celebrities.
After all, popular anchors also fall into the category of internet celebrities, and the four words "internet celebrity economy" are nothing new. In the past two years, they have shown signs of becoming mainstream.
Not only live broadcast platforms, but also some platforms including Weibo seem to have the intention to promote the development of the internet celebrity economy. As an insider, Yang Ming knows that this trend has actually been brewing behind the scenes.
It can be said that the fact that Papi Jiang was pushed to the forefront of public opinion is not accidental, but an inevitable result of development. In addition to her own 70% efforts, the other 30% can be attributed to the promotion of the tide of the times.
After all, any one person’s success is not an independent event, and it is even more impossible to be separated from the tide of the times.
It was the stunning success of Jiang Yile's old friend that made Yang Ming completely give up the idea of continuing to wait and see, and think of using this old friend to get in first.
Although it is a pity that we cannot sign a contract, as a second best option, establishing a cooperative relationship first is also a good option.
This is just the icing on the cake and a good start for their cooperation. If they want to further understand the market potential of the internet celebrity economy, they still need to promote a representative figure to open up the market.
At present, it seems that Papi Jiang, who is at the center of the storm, is obviously the one who bears the brunt of the impact.
While various parties were secretly fueling the flames, Papi Jiang's phenomenal popularity on the Internet naturally attracted the attention of some creators.
Although individual successful examples are difficult to replicate, the video content and model of Papi Jiang are still worthy of in-depth research and analysis.
In addition to the creators who are conducting research around Papi Jiang's works, there are also people who are thinking about whether they can take advantage of Papi Jiang's popularity and create some secondary creative content based on her works.
At this moment, Bilibili has just received tens of millions of US dollars in financing led by Tencent, and is gearing up for development. It has just launched a charging function to provide monetization possibilities for content creators on the platform.
At the same time, the ghost culture is also thriving on the small broken station, and a large number of ghost culture enthusiasts gather in the small broken station to circle themselves.
Among them, there is a UP host named [Elizabeth Mouse] who is not well-known at this time, but she has become famous and highly respected in the small broken station, especially in the ghost animal section.
Users who are not on the site may not know much about this, but this up-master has created many popular works, including the famous Ghost Animal All-Star series, including Zhuge Pifu, I Have Never Seen a Shameless Person, etc.
There are also famous videos , which have been circulated on the Internet to a certain extent.
Including the famous "I am the most naughty pig in the league" ghost animal theme, which is also a widely circulated ghost animal theme, and perhaps it is also the enlightenment work of ghost animal culture for many people.
At this point in time, by some strange coincidence, Saozhu has not yet fallen victim to the evil hands of the evil spirits.
It can be said that in the field of domestic ghost animal culture, this up master is a good fighter and a model of no outstanding achievements. Not many people know him, but there are countless people who have come into contact with his ghost animal works.
There is a bit of the meaning of "everyone speaks abstract words, but no one knows Li Lao Ba" in it (funny).
As an ordinary person who loves ghost animal culture, I watched Papi Jiang become popular on the Internet with her sharp tongue and various golden sentences with great material content.
Especially Papi Jiang, who used a voice changer to make venomous comments, to some extent, has a similar feeling to the ghost animal culture.
Elizabeth Mouse, who hasn't updated for 2 months, can no longer hold back her devilish heart and has stretched out her devilish hand.
Based on the works of [Papi Jiang], he carefully created his own new ghost masterpiece, named it "【Electronic Music Divine Song】I am Papi Jiang" and released it directly.
Elizabeth Mouse, who is almost the leader in the ghost animal section of the small broken station, finally released a ghost animal work again after two months, and it was the current popular Papi Jiang who was the first to do so, which immediately attracted the interest of many users.
All of a sudden, the traffic of this ghost-animal work increased rapidly, the number of views easily exceeded 10,000, and it is still increasing by leaps and bounds.
As a creator who releases videos on all platforms, Bilibili is also one of Papi Jiang's bases. Coincidentally, Jiang Yilei, a high-intensity web surfer, also hangs out on Bilibili.
In order to maintain a high intensity of complaints and content output, it is naturally necessary to keep up with the times and absorb materials online.
What’s more coincidental is that the UP host [Elizabeth Mouse] is on the follow list of [Papi Jiang].
On this day, Jiang Yile opened the small broken station with great interest, opened his follow list, and saw that [Elizabeth Mouse], his favorite ghost animal UP host, had released a new work.
Looking at the cover , Jiang Yile's smile froze on his face.
