Volume 3: Taking Roots 2016 Chapter 533: Can't Provoke
In Shanghai, in a quiet coffee shop located in the city center, with exquisite and high-end decoration and a bourgeois atmosphere, two men sat opposite each other in a quiet place.
"You are really something. Not only did you secretly set up Yi Nian Media behind our backs, but you also created such a big scene. You almost overshadowed me."
Principal Wang looked at Zhou Dongsheng, who was calm and composed in front of him, with emotion. Every time Principal Wang felt that this young man was already surprising and unexpected enough.
Zhou Dongsheng always manages to come up with something new for him, and it is always so unexpected.
Since investing in Xiaorenwu Media, Principal Wang has almost been one of the witnesses of Zhou Dongsheng's rise, and he even had a VIP seat.
Zhou Dongsheng shrugged his shoulders and said innocently, "I didn't expect this either. I did this by accident. I only signed two people to make videos..."
Looking at Zhou Dongsheng's familiar expression, Principal Wang gritted his teeth and said, "It's just luck again, right? Why didn't I get such a good thing?"
"Is it possible that your reincarnation technique has already used up all your luck?" Zhou Dongsheng said seriously.
My goodness, when it comes to luck, who can compare to Principal Wang? If given a choice, who wouldn’t want to be a rich second generation?
As soon as these words came out, Principal Wang couldn't help but laugh and applauded, "You are still interesting to talk about. Now that [Papi Jiang] is so popular, do you want to consider doing a live broadcast?"
As the saying goes, those who are close to the water get the moon first. It is impossible for Principal Wang to ignore such a big piece of fat meat as [Papi Jiang].
Despite the support of the No. 1 Internet celebrity of the year and strong capital backing, the Panda platform made a splash as soon as it debuted and quickly became known to the general public.
But gimmicks are only temporary. When it comes to daily operations, the Panda platform can only play the role of a follower and it is impossible to overcome the two huge challenges of Shark and Tiger Tooth in one fell swoop.
Although a lot of money was spent on recruiting people to build a team for the Panda platform, with the Shark platform and Tiger Tooth platform launching big moves one after another, the Panda platform naturally pales in comparison.
Nowadays, in order to compete for traffic, a tug-of-war has obviously formed among the major live broadcast platforms. The temporary lead and advantage are only temporary. What will come next is who can last to the end.
In terms of capital, Principal Wang is still very confident and well-positioned, but the valuable chips on the table are very scarce, and the more you grab, the less there are.
If he wants to compete for more traffic, he naturally has to find another way. He has already used the celebrity track, and the currently popular [Papi Jiang] is obviously also a scarce bargaining chip that can be fought for.
Zhou Dongsheng shook his head and said seriously: "According to the fan group portrait we made, Papi Jiang's fan group is highly concentrated with female users, which is completely opposite to the user group of the live broadcast platform."
"Moreover, the live streaming platforms are still mainly focused on game live streaming, and the content is also mainly targeted at male audiences. If Papi Jiang is introduced, it may not be easy to convert her fan base into the platform audience."
"It may even have the opposite effect."
Zhou Dongsheng made a rational analysis and found that although there are quite a few female anchors, at this point in time, the main user groups of the major live broadcast platforms are indeed dominated by male users.
After all, several major live streaming platforms have all chosen game live streaming as a point of entry into the live streaming market, which has led to a surge in the value of game anchors.
Of course, this doesn’t mean that girls don’t play games. It’s just that compared to the mobile game market where female players are everywhere, female players are indeed very scarce in the PC game market.
After all, ten years ago, games were basically equated with "losing one's ambition due to playthings" in China. Countless parents regarded them as a scourge, and boys were often beaten for them.
But compared to boys who become more courageous after facing setbacks, girls are always relatively obedient. It may sound a bit unbelievable if a boy has never been to an Internet cafe, but it is much more reasonable if a girl has never been there.
That is, with the popularization of personal computers, the group of female players gradually grew, until it reached its peak in the mobile game era.
Listening to Zhou Dongsheng's analysis, Principal Wang nodded thoughtfully, "It sounds reasonable. Although female players in the game can attract a large number of male players, female users on the live broadcast platform are not that attractive..."
After all, the interactive system of the live broadcast platform has already downplayed the audience’s gender concept. There is only a distinction between male and female anchors. Does it matter whether the audience is male or female?
Of course, Zhou Dongsheng only said half of what he said. In fact, it’s not that female users are not the audience of live broadcasts, but that the current live broadcast content is not.
In the future, countless female users will support the vast blue ocean of live streaming e-commerce and become the main force supporting the development of live streaming e-commerce.
After all, the live e-commerce field involves the consumption level, so the theory that "men are worse than dogs" has been verified once again...
But at this point in time, doing this thing is obviously a bit too advanced, Zhou Dongsheng just secretly took note of it in his mind and would slowly work on it in the future.
“So live streaming is not your first choice, and you choose to use a very gimmicky way like advertising bidding to monetize? You didn’t come up with such a creative marketing method, did you?”
Principal Wang changed the subject and asked with a smile.
"Of course not. I'm not omnipotent. This idea was thought up by my subordinates. They have been in the entertainment industry and know everything about it. I came to Shanghai this time just for this matter. I can broadcast it on the live broadcast platform to create momentum. If Principal Wang is interested, he can also help raise the price..."
Zhou Dongsheng had some ulterior motives in his mind, and was full of bad intentions.
"Hmm? Although it sounds a bit outrageous, it is indeed your style..." Principal Wang scolded with a smile.
Zhou Dongsheng was about to retort when the phone suddenly rang. He picked it up and saw it was Xu Ruoan calling.
After apologizing to Principal Wang, he picked up the phone directly without any need to be shy.
"Yes, it's me. The advertising bidding has been settled, right? I see. Oh? And this matter, since the person has asked for it, we naturally welcome it."
"After all, this advertising bidding thing is fair and just, and whoever comes is a guest..." Zhou Dongsheng said in an orderly manner, exuding a calm aura.
After hanging up the phone, Zhou Dongsheng casually mentioned, "The advertising bidding has been arranged, but I didn't expect that an old friend of [Papi Jiang], named Yang Ming, also wants to participate..."
"Oh? This name sounds familiar... I remember, isn't this Yang Ying's agent? I saw him at Huang Xiaoming's wedding..." Principal Wang thought for a moment and said as if he suddenly realized something.
"Principal Wang knows him?" Zhou Dongsheng looked surprised.
"We just know each other, but we're not familiar with each other. His family has some small background..." Principal Wang waved his hand.
"I'm not afraid of having a background, as long as it's not as big as yours, Principal Wang. Otherwise, I can't afford to offend you." Zhou Dongsheng said sarcastically.
"I can't afford to offend anyone with a bigger background than mine." Principal Wang replied meaningfully.
