Volume 3: Taking Roots 2016 Chapter 531 The Baton of the Times
The 2015 Chinese Internet Celebrity Rankings released by Internet Weekly is full of hype just from the name.
As an authoritative third-party organization, a comprehensive ranking was made for a number of Internet celebrities who were active online in 2015. Considering the qualifications and authority of Internet Weekly, the value of this list can be said to be maximized.
And the one at the top of the list is... Principal Wang!
It has to be said that Principal Wang, who has been very successful in the past year, definitely deserves the title. After all, in the world of Weibo, Principal Wang has never been silent.
From 2011 to 2015, after four years of development, Principal Wang had already become famous on the Internet and was known to everyone.
If we talk about phenomenal internet celebrities, Principal Wang is definitely the first one. Whenever there is any movement, he will inevitably be on the hot search list.
If we count all his internet celebrity girlfriends, almost all of them came into the public eye and became well-known to the public thanks to Principal Wang’s pillow talk.
Coupled with the added halos of "son of the richest man" and "national husband", the title of the number one internet celebrity of the year is indeed none other than Principal Wang.
It can be said that when this top list came out, there was a feeling that was unexpected, yet reasonable.
It turns out that Principal Wang is also an internet celebrity. Isn't this a dimensionality reduction attack?
The second place is undoubtedly Papi Jiang. As someone who has only been active on the Internet for half a year, she was directly ranked second in the year.
The high evaluation given by "Internet Weekly" alone is enough to show how exaggerated the popularity of Papi Jiang is.
In less than half a year, the number of Weibo fans exceeded 10 million. This dark horse performance directly surpassed a number of veteran Internet celebrities and ranked second only to Principal Wang.
As for the other veteran internet celebrities active on the Weibo platform, almost all of them rose to prominence along with the tide of the graphic and text era.
Among them, [Genius Red Panda] and [Memories Special Vest] are the most typical examples.
The fact that Papi Jiang was able to surpass a number of veteran internet celebrities and become the second most popular new star of the year in less than half a year is undoubtedly a reflection of the charm of short videos.
This also means that the baton of the times has been passed from pictures and texts to videos, if before this the content creators had not yet realized the change of the times.
Starting from this list of "Internet Weekly", some creators with a keen sense of nose have already begun to capture the opportunity of changing times.
There is a new god in each version, and it is obvious that [Papi Jiang] is the biggest beneficiary of the version change.
The final conclusion of "Internet Weekly", an authoritative Internet magazine, is undoubtedly a recognition of the value of the Golden Second Award ceremony.
At least it can be proved that the awarding of the Golden Second Award is indeed without any "water" and absolutely "fair and just".
Once this annual Internet celebrity list was released, it undoubtedly made the Internet celebrity [Papi Jiang] even more popular. A large number of netizens even believed that [Papi Jiang] was the real number one Internet celebrity of the year.
After all, it is hard to believe that Principal Wang can be included in the list of internet celebrities, even though he has included the phrase “low-key internet celebrity Xiao Wang” in his Weibo introduction.
But this is obviously not a reason to attribute it to an internet celebrity. In the general public's perception, the prince of Yida should be considered an entrepreneur after all, and has little to do with an internet celebrity.
Although Principal Wang is very down-to-earth, Papi Jiang's sharp video style, the density and precision of her complaints, almost speak out the thoughts of the vast majority of people.
It is simply the Internet mouthpiece of a large number of netizens, especially their detailed observations of life, which simply express their thoughts that they have never expressed out loud.
As the saying goes, art comes from life but is higher than life. It is precisely because of Papi Jiang's sharp and venomous complaints about life that she accurately hits the pain points of the general public and resonates with many netizens that she has become such a phenomenal hit.
And because Papi Jiang portrays the image of an older young woman, female users are highly concentrated in her fan base, which is a reflection of her commercial value.
After all, it is well known that in the hierarchy of consumer groups in the consumer market, men are ranked behind dogs, so there is a saying that "men are not as good as dogs."
The fan base of Papi Jiang is highly concentrated in female users, and its monetization potential cannot be underestimated. After evaluation, many sponsors of beauty and cosmetics brands have come to her on their own initiative.
This also made Xu Ruoan fall into a happy trouble. The previous troubles about the company's profitability and monetization were solved, and now what he had to consider was the issue of maximizing profits.
In addition, some capitals naturally set their sights on the company Yi Nian Media. As long as they can obtain shares of Yi Nian Media, they will indirectly own the phenomenal Internet celebrity [Papi Jiang].
For ordinary people, it may be a little difficult to get Zhou Dongsheng's contact information, but for people in the capital circle, it is obviously not a difficult task.
Whether you ask through personal connections or go directly to Dongsheng Investment, it is a method. Never underestimate the profit-seeking nature of capital. Driven by greedy instincts, their ability to act is first-class.
After all, the winner takes all. If you run slowly, you may not even get to drink the soup and can only watch others eat meat and drink soup.
Therefore, Zhou Dongsheng just returned to Guangzhou and also fell into a short period of busyness. Some institutions and people he had never heard of called to visit him one after another.
Even some of the contacts that I had met in various occasions before came to me and sought investment opportunities in a roundabout way.
Even if they have nothing to do with this industry, it doesn’t matter. An opportunity that attracts so many people must be profitable. As long as they can make money, who can resist money?
After all, in the investment industry, profitable projects are always scarcer than capital. This is an iron law of investment.
This also made Zhou Dongsheng sigh that there are so many capitals of all sizes in the country.
In the past, Zhou Dongsheng was just a bystander, unaware of the undercurrents beneath the tide of the times. Now he has experienced it personally, which is truly eye-opening.
The vortex surrounding Papi Jiang, the phenomenal internet celebrity, is getting bigger and bigger, and Papi Jiang, as the person involved, naturally cannot remain immune.
During his postgraduate studies, Jiang Yilei often said, "I am happy every day, but I have no money."
That fulfilling and comfortable life helped Jiang Yilei, who was confused after graduation, find the direction of his life again. At the same time, he also got to know his best friend Huo Nifang.
She just didn't expect that the account they created impromptu with the original intention of putting her knowledge into practice and shooting some different videos would push her to the forefront step by step.
With the support of millions of fans, Jiang Yilei would be recognized by fans when he walked on the street and asked for photos and autographs. This dreamlike feeling made him never dream that he would actually become famous like this?
In terms of popularity and fan base, it is even higher than some third- and fourth-tier celebrities in the entertainment industry.
The positive feedback brought by the traffic also inspired Jiang Yile to put her vigorous creative desire into the videos. The high-frequency output of content has created a positive cycle of traffic, which has continuously benefited her.
Until now, Jiang Yilei suddenly realized that "being happy every day" seemed to be getting farther and farther away from her, and the three words "no money" might be the same.
After all, as a graduate student at the Central Academy of Drama, Jiang Yile knows better than anyone how deep the connection is between fame and fortune.
But being famous brings much more than that.
