Volume 3: Taking Roots 2016 Chapter 530: Phenomenal Internet Celebrity
It has been less than half a year since I signed the contract with Yinian Media, and the time since I officially started operating the [Papi Jiang] account may be even shorter.
However, in just less than half a year, the number of fans of the account [papi酱] on a single platform has exceeded 10 million!
That’s right, these 10 million fans only refer to the Weibo platform, even though Papi Jiang has signed a contract with Yi Nian Media, which is wholly owned by Zhou Dongsheng.
In addition, Zhou Dongsheng is a strategic investor in the Douyin short video project, but this does not mean that the IP of [Papi Jiang] is tied to the Douyin short video ship.
The relationships among them are all separate matters. Even with the Golden Second Award, it will not affect the independence of the IP [Papi Jiang] at all.
Unless they have signed an exclusive licensing agreement with the platform and are completely bound to a single platform, most creators can distribute their works on all platforms.
No platform will proactively shut out third-party content creators. This thankless task of pushing traffic outward obviously does not bring any benefits.
After all, for a platform ecosystem, openness and inclusiveness are almost the most basic requirements. It’s just that due to different platform strategies, in order to create platform differentiation, there are differences in content orientation.
It is impossible for Zhou Dongsheng to do such a self-destructive thing when the IP of "Papi Jiang" has not yet been fully hatched and formed.
Even if you have high hopes for the TikTok short video project, you won't bet all in on it at the beginning of the project.
After all, he is just a strategic investor, not...
Therefore, under the operation of Yinian Media, these two major IPs, including [Muziqi], maintain the attributes of independently operated third-party , and their short video distribution channels include Weibo, Kuaishou, Meipai, Douyin and other short video channels.
It’s just that the IP [Papi Jiang] was the first to achieve the historic achievement of breaking through 10 million fans on the Weibo platform!
If fans from other short video platforms are included, Papi Jiang’s total number of fans on the entire internet has even exceeded 30 million.
This huge user audience and astonishing number of fans represent a stream of delicious traffic that is enough to make people salivate.
This is not only enough to attract the attention of the platform, but even some capitals have heard the news and tried to get their hands on the IP of [Papi Jiang].
The first company to be hit is naturally Yi Nian Media. Both in terms of its establishment time and background, Yi Nian Media is very clean.
After signing the IP [Muziqi] in the early years, it was silent for a while, and then it started to make a big move, and then there was the IP [Papi Jiang], and the Golden Second Award ceremony jointly held with Douyin.
The only point worth noting may be Zhou Dongsheng, who wholly owns Yinian Media.
Although he is a young face, a little research shows that the three words "Zhou Dongsheng" are no longer unknown, and he is also well-known in the capital field.
Whether it is Dongsheng Investment, Xiaorenren Media, or the good relationship with Principal Wang, the son of the richest man.
Not to mention that Ding Sanshi took him to a dinner party in Wuzhen, where he chatted and laughed with a group of Internet giants, and even Ding Sanshi personally endorsed the Golden Second Award.
All the public deeds are enough to show that this young man Zhou Dongsheng is definitely not as simple as his age suggests!
There are even undercurrents behind the scenes, and there have been many speculations about the relationships behind Zhou Dongsheng.
As for the grassroots character who is penniless and self-made, any discerning person will naturally scoff at this statement. Only a fool would believe this.
After all, which of the famous rich people in China today does not boast that they are grassroots people who started from scratch? The Internet industry is the hardest hit area.
In fact, if you dig deeper, you will find that everyone has a strong background, and there are only a few people who can truly be considered to have started from scratch.
Because so many people use it, the character of a grassroots person who started from scratch has been overused, and people in the industry basically no longer believe in this rhetoric.
It's like saying that the richest man in the world dropped out of school and started from scratch, and created the world's greatest Internet company in a garage, but never mentioning how awesome his mother is.
After all, all the Internet tycoons in America made their fortunes in garages. If this is not considered "starting from scratch", then what does starting from scratch mean? (funny).
Ahem, so even though the capital circle loves to tell stories the most, when the story of “starting from scratch” has been told too many times, it becomes like the classic story of “The Boy Who Cried Wolf”.
Doubts about Zhou Dongsheng's grassroots persona naturally formed a consensus in the industry.
In contrast, more people agree that Zhou Dongsheng might be a spokesperson pushed forward by some bigwigs, or even a "white glove".
However, given such a high-profile style, it is obviously unlikely to be the latter. Instead, the former is more likely.
Of course, these speculations do not hinder the capital circle's attention to the young man Zhou Dongsheng, especially the current hot commodity [Papi Jiang], everyone wants to have a taste of it.
Especially with the sudden explosion of Papi Jiang's popularity across the Internet, it has become a big trend. At the beginning of 2016, she has been showing signs of becoming a phenomenal Internet celebrity.
You have to know that the birth of every phenomenal internet celebrity is unique and cannot be replicated, so it is something you can only encounter by chance.
Even if capital and institutions spend all their efforts to cultivate, they may be able to create a blockbuster traffic star, but it will not reach a phenomenal level.
It is precisely because of this that, if placed on the capital table, such chips with scarce attributes will also be sought after by capital.
Therefore, as the company that has exclusively signed Papi Jiang, Yinian Media received invitations from all parties in a short period of time.
Xu Ruoan didn't even have time to enjoy the Spring Festival holiday. He immediately got into work mode without any complaints. Instead, he was extremely excited.
After all, for a career-oriented woman, the pleasure brought by career achievement is even higher than sexual desire. The saying that career is a man's last aphrodisiac also applies to Xu Ruoan.
In particular, the influx of invitations from all sides just solved the problem that Xu Ruoan originally had in his advertising monetization plan centered around the [Papi Jiang] IP.
After all, Yinian Media has not yet achieved real profitability until now, and with the formation of the [Papi Jiang] IP, there is no doubt that the window period for the [Papi Jiang] IP to be monetized has arrived!
Thinking of this, Xu Ruoan was even more motivated. It takes a thousand days to train troops and only one day to deploy them. This was exactly the time for her to show her abilities.
With such unique conditions, if she still can't operate it well, then there is no need for her to sit in this position.
In order to seize this opportunity, Xu Ruoan naturally devoted himself to the work and contacted all parties, so that he could better evaluate the commercial value of [Papi Jiang] in an all-round way.
At the same time, Internet Weekly, a magazine founded in 1998, has almost completely witnessed and recorded the rise and development of China's Internet industry.
It is also one of the most authoritative mainstream magazines in the Internet industry. As soon as the 2016 Spring Festival was over, Internet Weekly compiled a long-prepared list of China's Internet celebrities for 2015 and released it!
This can be said to be a direct conclusion to Papi Jiang's title of phenomenal internet celebrity and an authoritative certification!
