Volume 3: Taking Roots 2016 Chapter 509 European Emperor Challenge
That evening, the game PlayerUnknown's Battlegrounds released an official announcement, announcing that the accessories trading system would be officially launched soon, and that it would join forces with the Treasure Pavilion platform of Zhuchang to protect players' virtual assets and so on.
Today, PlayerUnknown's Battlegrounds is poised to take the PC game market by storm, and its popularity has not diminished since its launch. Although after breaking the record set by Blade & Soul, its data growth has basically stabilized.
However, as a new game, its strong performance still gave a shot in the arm to the PC game market. I don’t know how many game companies have conducted in-depth research around the example of "PlayerUnknown's Battlegrounds".
The conclusions reached in the end were basically very different, and the focus was almost entirely on the novel gameplay mechanism of the Battle Royale mode.
Obviously, the main reason why it is favored by so many players is the freshness brought by this novel gameplay.
Innovation is not easy, but when it comes to reference, it is undoubtedly much easier. Many game companies have begun to think about it and want to try to replicate the success of "PlayerUnknown's Battlegrounds".
After all, an online game that can maintain data of millions of players online at the same time is definitely as profitable as a money printing machine, otherwise it would not be known as a "cash cow".
As colleagues, they will certainly not be blinded by the superficial illusion of "free games". After all, "League of Legends", which is also a free game, has been continuously winning the title of the world's most profitable online game.
As long as a game has a sufficient player base, there are countless ways to generate profits. Domestic manufacturers may not be able to innovate games, but they are very experienced in this regard.
As the leader, Tenda Games was more direct. After offering an olive branch without any results, Tenda Games decisively launched Plan B, demonstrating its super high efficiency to the fullest.
Only a few days later, the announcement was released directly to the public.
"Tengda Games has officially reached a cooperation agreement with Nisso Online Entertainment and obtained the exclusive agency and operation rights of "H1Z1" in China. As a pioneering battle royale game, "H1Z1" has already been popular overseas. Tenda Games is confident that it will continue to maintain this popularity in the Chinese market..."
Although this announcement did not name anyone, it still carried a bit of gunpowder, especially emphasizing the orthodox status of "h1z1" as the founder.
It is as if to emphasize that Tenda Games is the undisputed king of the domestic game market. Even though it already holds the trident ranking in the top three in the domestic PC game market, it still does not miss any opportunity. It has to be said that this is very Tenda.
Under the influence of Zhou Dongsheng, the butterfly , this collaboration that was originally going to be achieved was invisibly pushed forward by a year and a half, which was the heyday of "h1z1".
Therefore, even if Tenda Games wants to obtain the exclusive agency operating rights, it will inevitably need to pay an astronomical sum of money.
Fortunately, for Tenda, things that can be solved with money are obviously not a problem. It’s just that I don’t know whether Tenda Games, which is bleeding heavily, can operate "H1Z1" well during its heyday.
Or will it repeat the same mistakes and cause the national server to die prematurely? For this, we can only put a question mark for the time being, after all, the world line has changed.
Even though it has obtained the exclusive agency rights for the national server, even Tenda Games cannot get the game approved and launched all at once, and the necessary procedures are still necessary.
Therefore, it does not affect the normal operation of "PlayerUnknown's Battlegrounds" at all. This is the benefit of being the first to try something new. Even Tenda is like this, not to mention other game manufacturers who want to learn from it.
Therefore, in the small domestic game market, PlayerUnknown's Battlegrounds is still the only battle royale game. It can still enjoy exclusive dividends in the short term, making a lot of money while others can only watch.
With sufficient lead time, PlayerUnknown's Battlegrounds has been able to build up a solid player base in the domestic market.
As for whether "H1Z1" can be launched in China, the nature of a buyout game will not be easily changed. It all depends on Tenda's courage.
In this regard, Zhou Dongsheng is not worried at all, but full of expectations. After all, the market is there, and no one can dominate the market at any time, because this will be sanctioned by antitrust laws (funny).
Necessary competition is also a means of honing and improving oneself. At any rate, we have Brandon Green, the father of battle royale, in charge of the technical level.
Tencent Games is certainly the big brother in the domestic market, but with the support from its second brother QQ Power, Zhou Dongsheng is confident enough.
Even though Tencent Games is the god of operations, Zhou Dongsheng is not without any advantages in operations. Each has their own strengths.
Although there is no comparability, at least we can keep our own piece of land.
Following the official announcement of PlayerUnknown's Battlegrounds, Xiaorenwu Media's long-prepared operational methods also followed suit.
The operation and promotion revolves around "Mo Zi", an e-sports girl with excellent appearance and skills, especially the "European Emperor and African Emperor" theory spoken by Zhou Dongsheng, which can be used directly.
In addition, Zhou Xing'er also directly shot a short video and released an event called "European Emperor Challenge" on the two major platforms of Weibo and Douyin.
In the short video, Mo Zi's pure face with a hint of charm is enough to catch the audience's attention at the first sight.
In particular, Mo Zi knew how to use her advantages very well. She did not treat her brothers as outsiders at all and spoke with an open mind, which made people see her strong assets.
It’s called “European Emperor Challenge”, but in fact it’s “Don’t Look There Challenge”. As soon as most netizens clicked on this video, they exclaimed that the challenge failed. Who can stand that!
Mo Zi smiled sweetly at the camera and said hello, "Hi everyone, I'm Mo Zi. I'm a professional player. I haven't retired, but no one wants me, so I can only be a small anchor on the Shark platform for the time being..."
"I didn't expect that after playing professionally for several years, no one would pay attention to me. Instead, once I opened a box, everyone knew about it. After being a non-lucky person for most of my life, I turned bad luck around and became a European emperor. To be honest, I didn't expect it."
"Of course, some people think I'm a shill. I can only guarantee with my professional ethics as a professional player that I'm not, I swear." At this point, Mo Zi smiled playfully.
"It's a rare opportunity for me to be the lucky one, so naturally, it's better to share the joy with others than to enjoy it alone. In order to share my luck with my brothers, I'm going to launch the lucky one challenge and invite my brothers to share their unboxing moments."
"Record the moment when you are transformed from non-European to European. Although it is often said that nothing can change destiny, and money cannot change fate, I believe that brothers who participate in the European Emperor Challenge can get the skin they want just like me!"
A short video of less than one minute is not easy to record. In order to achieve the best effect, both Zhou Xing'er and Little People Media have put in a lot of effort.
Therefore, the effect presented is naturally the best within one's capabilities, and it is not difficult to see from the copy that Zhou Dongsheng also made a small contribution.
After all, Zhou Dongsheng is indeed a professional when it comes to making memes!
