Volume 3: Taking Roots 2016 Chapter 497: Tie? Surpass!
In addition to online promotion, the accumulation of word-of-mouth reputation offline cannot be ignored.
Especially for the vast majority of players, a fun game should naturally be recommended to their best friends as soon as possible.
After all, for online game players, if they can play a fun game with friends, the joy will naturally increase exponentially.
When most players get into a PC game, the most simple reason they give is often that their friends are playing it and they pulled them into it.
Socializing is also one of the most important game contents of online games. It is not an exaggeration to say that it is the core of online games.
After all, for the vast majority of players, the biggest attraction of the game is the ability to gather a group of like-minded gaming partners.
It doesn’t matter even if there is no intersection in reality. It is simply because of the same interest in a game that they are brought together. This kind of emotion built in the virtual world is sometimes more pure.
Games will eventually become boring, but with the addition of social attributes, not only can the life of the game be greatly extended, but after developing to a certain extent, the game will become nothing more than a social carrier.
The most typical symbols may be the two games of World of Warcraft and Fantasy, among which Fantasy is the most famous. As we all know, Fantasy is just a chat game in the guise of a turn-based game.
Back to the topic, the first batch of players who experienced the joy of the Battle Royale gameplay quickly realized the true meaning of this game: this is a team game!
Whether it is the design of the vehicle or the division of labor in the four-person team, players quickly realized this. Players who are temporarily matched naturally do not have the tacit cooperation between friends.
Therefore, the first batch of players soon began to call their friends, form gangs and factions, and organize their own teams to sprint towards the common goal of winning the chicken .
For most players, it is not difficult to invite three or two gaming friends to play together.
Of course, for a small number of players, they can only rely on the game's matching mechanism to find teammates for themselves...
This charm of calling friends and forming gangs is also one of the joys that has continued since the birth of online games.
Including the game League of Legends, I believe that most players were drawn into the game by friends and classmates, and have been addicted to it ever since.
Once everyone around is playing, most players will be eager to try it out under the influence of the herd effect...
As time goes by, the gray avatars of these guides no longer light up, and the players who were led into the pit become the remaining players.
With the support of the social fission effect of calling on friends, and also because it is the weekend when mainstream players are out, the number of players of "PlayerUnknown's Battlegrounds" has not stagnated, but has made further progress !
After a weekend of feverish activity, the number of players online for PlayerUnknown's Battlegrounds in real time during the day was only a few hundred thousand, and at its peak it only reached a million.
When night fell, the number of players of PlayerUnknown's Battlegrounds, which had been declining, suddenly reversed its downward trend and began to rise wildly, breaking through 1 million again, then 1.2 million, 1.3 million...
Finally, on a weekend night, "PlayerUnknown's Battlegrounds" directly broke the PC game record set by "Blade & Soul" two years ago!
Around 2012, the promotional CG of "Blade & Soul" came out. The line "I keep taking showers, where is my greasy senior sister?" left a deep impression on countless players. Even players who have never played "Blade & Soul" will be familiar with this sentence, which shows how successful the promotion was.
The exquisite pictures, brilliant game world, and coveted senior sisters in the CG images make countless players yearn for it.
With the help of this popularity, the price of the first test activation codes soared and was once hyped up to thousands of dollars. Under such high-profile circumstances, the popularity of the game "Blade & Soul" at that time was unprecedented.
In 2012, it was directly ranked as the most anticipated online game in China. After its launch in 2013, it broke many records. Under the excellent operation of Tenda, this game also created an impressive data of 1.5 million real-time online players in 2014.
Although this is just an agent game, it can almost be said to be the "last" PC game under Tenda Games, because Tenda Games' strategic focus has since begun to shift towards the mobile game market.
"Blade & Soul" was once hailed as a milestone in the domestic PC game market, but unexpectedly it was a turning point. Since then, the domestic PC game market has completely slid downhill. Despite the overwhelming publicity and marketing, no new game can break the record set by "Blade & Soul".
Although the data of 1.5 million players online in real time seems a bit "insignificant", it would not even be ranked in the top ten in the golden age of PC games.
Even Fantasy, a national turn-based game, hit a new high in 2012, creating a record of 2.71 million real-time online players. As for Tenda Games' Trident, there is no need to repeat the same old story.
Therefore, "Blade & Soul" has the reputation of "the last glory of the domestic PC game market".
Since then, the domestic PC game market has completely become a lifeless red ocean. No game company chooses to challenge this record anymore. Instead, they follow Tencent's footsteps and plunge into the blue ocean of the mobile game market.
Compared to the high investment required to develop PC games, which may result in losing all the money, reskin mobile games are undoubtedly a choice that is more in line with the interests of game companies.
Making money is not shameful.
I thought this record would be forgotten and buried along with the decline of the domestic PC game market, but I didn't expect that a new challenger would appear two years later.
Moreover, with such an overwhelming momentum, this record that countless game companies once thought was difficult to break was broken so easily?
What you think of as the greasy senior sister is: high and mighty, insolent, someone you can admire from afar but not touch.
But when you conquer it and press it under you, you can't help but have a sense of accomplishment, "That's it?" The originally unbreakable record will be broken like a piece of window paper with a poke.
The publicity and promotion department of Zhuchang Games immediately followed suit, and there was no need to wait until the next day before the relevant news spread on the Internet.
“Equal? Surpass! The record set by Blade & Soul has been broken again, and domestic games have achieved new heights!”
"This game rejected Tenda and broke the record set by Tenda Games..."
“Is the PC game market declining? PlayerUnknown’s Battlegrounds: No, it’s because you guys haven’t innovated!”
“PlayerUnknown’s Battlegrounds: It is our responsibility to restore the glory of domestic games!”
“The overseas launch has attracted unprecedented popularity! The journey of PlayerUnknown’s Battlegrounds is to the stars and the sea!”
Articles like these, which are full of exaggerations but contain a hint of truth, have been spreading everywhere to build momentum for PlayerUnknown's Battlegrounds.
Such a rare opportunity to show off made everyone in Zhuchang Games excited .
After all, we have been suppressed by Tenda Games for so long, and finally we have got a chance to brag. How could we let it go?
There is no doubt that "PlayerUnknown's Battlegrounds" has become popular, and game screenshots and game terms related to "Chicken Eating" have begun to appear frequently on social software such as WeChat Moments and Weibo.
The popularity of eating chicken continues to brew and ferment, attracting more and more attention and discussion.
Taking advantage of this enthusiastic enthusiasm, it is natural to strike while the iron is hot.
