Volume 3: Taking Roots 2016 Chapter 496 The Heat Continues to Ferment
Zhou Dongsheng was just casually wandering around the live streaming platform and checking out the situation of this "Chicken Night".
In addition to the baboon on the Shark platform, Zhou Dongsheng also visited Xiao Sima and Vincent on other platforms one by one, and gave them gifts as usual, just as if he was paying out of his own pocket to create a wave of popularity.
Zhou Dongsheng didn’t think too much about it. It was like a butterfly flapping its wings simply to fly, and had no idea of the subsequent chain reactions.
"Over 1 million players online simultaneously! Tie the highest record of our public beta!"
With an exciting exclamation, Zhou Dongsheng casually turned off the live broadcast room and turned to look at the large screen placed in the center of the office.
“Tens, hundreds, thousands, and millions…” He counted in his mind out of habit, but only revealed a bright smile after he was sure it was a seven-digit number.
After three days of promotion, and during the peak time on Friday night, with the help of many live broadcast platforms, it took 2 hours to finally successfully break through the one million real-time online players.
"On the first day of the server launch, we have already matched the best performance of the public beta. It seems that the future of our game is limitless, old friend."
Zhou Dongsheng stood up and stretched lazily, patting Brandon Green on the shoulder and praising him.
"Yes, boss. There is still a weekend left. I think there is still a chance to break this record!" Brandon Green was as excited as if he had been injected with chicken blood.
After all, after working so hard for so long, the joy of the harvest at this moment is naturally very exciting.
Then I checked the real-time sales data in the game.
Compared to the 1:1 sales ratio at the beginning that was able to keep pace with the number of players, this sales ratio naturally continued to decline as the number of game players increased sharply.
After all, for a free game, most players will not choose to recharge at the first time, but to experience the game content first.
Only after confirming the playability of the game will they consider whether to invest money to get a better gaming experience. Apart from this, there are also steadfast free players who don't even bother with the first-time recharge benefits.
Even so, with the ratio decreasing, the real-time sales data easily exceeded 5 million, from 1:1 to 1:5...
Zhou Dongsheng naturally didn't take this to heart. He thought that steady wins the race, and the real big payoff was yet to come.
"Everyone, thank you for your hard work. I have ordered a sumptuous midnight snack for you, which will be delivered soon..." Zhou Dongsheng was not stingy and did not make any promises this time. After all, no matter how many promises he made, there would be no hope if he did not taste the sweetness.
"We have to work and eat. We Chinese say that people are made of iron and food is made of steel. If we don't eat, we will be hungry. Therefore, there is nothing more important than eating..."
"If there is, it's the bonus. Since we've already made such a good start, the bonuses promised to you will be paid one by one..."
Zhou Dongsheng waved his hand and sprinkled some inspirational speeches. The people below might not make any moves when it came to small favors, but when it came to cashing in their bonuses, they couldn't contain their excitement.
"Oh yeah, long live the boss!" "The boss loves tiger oil"...
Zhou Dongsheng understood this easy-to-understand sentence and looked in the direction of the sound. When he saw a burly foreigner shouting the most panic-stricken, Zhou Dongsheng couldn't help but shudder.
Respect, blessings, but I am a straight man!
Zhou Dongsheng forced a smile and said, "Then I'll leave first. Everyone keep working hard and I look forward to our next great achievement..." After saying that, he fled.
After Zhou Dongsheng left, Brandon Greene was full of energy and said to his colleagues in the office: "This is just a good start. There is still a long way to go before we can perfect PlayerUnknown's Battlegrounds. The boss is so good to us, and we must not let him down..."
"We still have to work harder on the follow-up work!"
…
The next day, on the evening of the launch of PlayerUnknown's Battlegrounds, the news that the number of players online simultaneously reached one million again spread like wildfire.
After all, with such a good publicity opportunity, the publicity and promotion department of Zhuchang Games is certainly not just sitting there to do nothing, especially when it is such good news that boosts morale.
After all, the continued sluggishness of the PC game market has long been a consensus in the industry. Even Tencent has announced its strategic abandonment of the PC game market, and suddenly such a counter-trend PC game has appeared...
The public beta data may be for reference only, but after the official launch, the popularity remains unabated and even shows signs of intensifying. This really cannot help but surprise competitors.
After all, everything is based on market reaction. Since this game can be favored by so many players, it must have its unique features.
At the very least, it can be proved that the sluggish PC game market may be due to historical trends, but it is also obvious that the inability of game manufacturers to develop good PC games is one of the main reasons.
It is obviously not advisable to blame the sluggish market on players and the bad environment, just like you cannot blame constipation on the bad gravity.
I could find excuses before, but when a PC game like PlayerUnknown's Battlegrounds that bucked the trend made its stunning debut and was favored by many players...
This fig leaf was naturally torn off.
Since then, the game "PlayerUnknown's Battlegrounds" has become the research object of major game companies in the industry. Why can this game achieve this?
Since "PlayerUnknown's Battlegrounds" can do it, if we "borrow" this game mode, can we also gain the favor of players?
Innovation is of course difficult, but when it comes to "borrowing" experience, they are experienced veterans.
There’s nothing we can do about it, since Big Brother has set such a good example.
The big brother Tenda was not slow to react either. After its "cash ability" was hindered, Tenda held a special meeting internally to study the reasons for the popularity of "PlayerUnknown's Battlegrounds".
The focus of the final discussion naturally focused on the groundbreaking gameplay of "Battle Royale". Judging from the player acceptance, the development potential of this innovative gameplay is not low.
Even at the conference, some people directly compared it to MOBA gameplay, saying that the potential of this gameplay is no less than MOBA.
After all, shooting gameplay has always been an evergreen in the gaming field. It is also a classic gameplay that runs through the history of game development and has never been eliminated.
This game is based on shooting gameplay, combines the advantages of multiplayer online, and adds open maps with extremely high degrees of freedom, tactical competition and other popular factors. It can be said to be a masterpiece that integrates the strengths of hundreds of schools and brings forth new ideas.
This reason for giving high praise was recognized by many people at Tenda’s internal meeting.
Innovation may be difficult for them, but they have honed their vision to perfection.
If it were in the past, they might have borrowed this innovative gameplay and launched a similar competing product, after all, this is also their specialty.
However, at present, Tenda Games' strategic focus has completely shifted to the mobile game business, and it would be a bit hasty to temporarily transfer personnel to develop PC games.
After all, a groundbreaking PC game is not enough to make Tenda feel threatened. No matter how much attention it pays, it will not shake Tenda's strategy.
"In that case, let's follow the original plan and contact the game "H1Z1" to negotiate the agency rights. After all, this game is quite popular in China..."
Just because Tengda’s money power doesn’t work on Zhou Dongsheng doesn’t mean it won’t work on others.
